EMPOWERING VISIONARY LEADERSHIP

Transcription

1 EMPOWERING VISIONARY LEADERSHIP 2019 Media Planner Jobson Optical Group 395 Hudson Street, 3rd Floor New York, NY

2 Empowering Visionary Leadership For the last 40 years, Jobson s renowned brands have been the ECP s most trusted source of information. Jobson s multi-channel advertising and promotional packages including influential print media, custom content marketing, strategic digital advertising, high-impact live events and education/training initiatives provide solutions to reach and engage with ECP s to strengthen your brand messages and marketing objectives. In partnership Jobson and you we share an exciting vision for the future. 20/20 is the industry leader in reach, readership and results. With the largest circulation in the optical arena and full market reach, 20/20 is the number one influencer in purchasing decisions for frames, sunwear, spectacle lenses and retail displays. Vision Monday (VM) identifies the trends, covers the topics and shapes the conversations important to eyecare professionals and leading optical retailers. Vision Monday reports on key sectors of the optical business through signature editorial features, product launches, event coverage and more. Pro to Pro is an all-encompassing education and training entity that resides on the newly designed 2020mag.com. Pro to Pro now includes all former Opticianry Study Center topics in addition to the Opticians Handbook. Pro to Pro is the go-to source for ECPs on new technology, products, and information as well as fast and easy ways to adapt what is new. VMail is the essential e-newsletter for the optical industry professional. Delivering the latest news six days a week including Saturday. VMail covers news, trends, reports, store openings, product launches, up-to-date eyecare news and new technology all delivered directly to ECPs inboxes. 2

3 SHOW DAILIES The Vision Expo Show Dailies are the only official show publication exclusively offered at both International Vision Expos East and West. The Show Dailies provide live coverage of show news, events, product launches, seminar highlights and more each day of the show. Jobson Optical Research is the leading source of business intelligence in the optical industry. With several decades of experience and a deep understanding of the optical marketplace, the Jobson Optical Research team are experts in survey techniques and research methodologies. The research products and services are easy to interpret and span a variety of topics to fit every need and every budget. NEW FOR /20 PEEK - A weekly digital newsletter providing web-excusive content giving readers a behind-the-scenes look at the product and trends that make up 20/20 s coverage of the latest developments in spectacle lenses. 20/20 Speculating A bi-weekly listicle digital newsletter. 20/20 s team of experts provide a Top list illustrating the top trends in optical fashion today. 3

4 2019 Editorial Calendar Editorial Calendar 2019 JANUARY Ad Close: 11/29 Ad Due: 12/5 EyeVote A Special Look at Winners of 20/20 and Vision Monday s Annual EyeVote Readers Choice Awards Top Trends for 2019 Top Trends for The Future of Eyewear Style from the 20/20 Editors for 2019 What s New in Photochromics Learn how improved technologies are enhancing photochromic lens performance and expanding fashion options. FEBRUARY Ad Close: 1/3 Ad Due: 1/9 Modern Man Takes a Leadership Role in the Look and the Future of Men s Eyewear Controlling Myopia in Children Myopia is becoming a global epidemic, but early treatment can prevent serious vision problems from developing. SECO Mido JULY Ad Close: 5/30 Ad Due: 6/5 The Hot$pot of Value-Able Eyewear ($35 to $59 Wholesale) KidzBiz Supplement Using Centration Charts: The Key to Fitting PALs Failing to use centration charts when fitting PALs is the root cause for patient problems. The cure: Use this graphic mapping technique for fitting, troubleshooting and staff training. AUGUST Ad Close: 7/3 Ad Due: 7/10 Kid s Eyewear Preparing for the Growing Potency of Children s Eyewear, Kid s Sunwear and Sport Sun for Children Matching Patients with Frames Helping patients choose the right frame for their Rx and facial anatomy is an essential skill for all dispensers. Full Page Product Highlight: What s Right Now Full Page on Face Fashion Photo: Optical Brands for Men Full Page Product Highlight: What s Right Now Exclusive Editorial Sponsorship: Children s Eyewear MarketPulse Survey MARCH Ad Close: 1/31 Ad Due: 2/6 Expo East Double Features of the Latest Eyewear and Sunwear There s an App for That Taking accurate patient measurements is easier than ever using the latest dispensing apps. Exclusive Editorial Sponsorship: Sunwear MarketPulse Survey MARCH 15 BONUS FEATURE: The Style and Science of Selling Eyewear The Karp Scouting Report APRIL Ad Close: 3/7 Ad Due: 3/13 The Increasing Impact of Sunwear on the Optical Arena Designer Brands, Independent Brands, Lifestyle Brands, High Tech Sun Solutions for Frames and Lenses There s More to PDs Than Meets the Eye SEPTEMBER Ad Close: 8/1 Ad Due: 8/7 Trending Forecast: Eyewear for 2020 from the 20/20 Editors Point of View! A First Look at Eyewear Trends for 2020 A First Look at Sunwear trends for 2020 The Tech of Sport Eyewear for 2020 New data shows how ECPs are utilizing optical laboratory products and services. Exclusive Editorial Sponsorship: The Lab Watch MarketPulse Survey Measuring PDs may not be as easy as you think. These practical tips will help you take Ad Close: 2/13 more accurate PDs and design Ad Due: 2/20 better performing eyewear. SEPTEMBER 15 Ad Close: 8/15 Ad Due: 8/21 The Sellers Guide Bonus Feature: Selling the Top Categories in Eyewear, Sunwear and Accessories Vision Expo East The Karp Scouting Report Vision Expo West Silmo OCTOBER Ad Close: 9/5 Ad Due: 9/11 SpecialEYEzed Eyewear Petite Eyewear, Large Sized Eyewear for Men and Women, World Fit Eyewear and the return of eyewear in assorted face and temple sizes Successful Strategies for Packaging Lenses Offering lens packages consisting of various designs, materials and treatments makes it easier for patients to select an option that s right for them. Learn the most effective ways to bundle lenses. AAO Unique Branding Opportunities: Advertising/ Advertorial Spread: What s BRAND New Exclusive Editorial Sponsorship: Consumers and Their Eyewear Survey (New) Unique Branding Opportunities: Advertising/ Advertorial Spread: What s BRAND New Exclusive Editorial Sponsorship: Consumers and Their Eyewear Survey (New) Still Life Product Placement: SpecialEYEzed Eyewear (New) MAY Ad Close: 4/4 Ad Due: 4/10 Independent Eyewear The Ever Increasing Power and Potential of Independent Eyewear A fresh look at how ECPs are dispensing and prescribing spectacle lenses. Unique Branding Opportunities: Still Life Product Placement Opportunities: Independent Eyewear (New) Exclusive Editorial Sponsorship: Independent Eyewear MarketPulse Survey Exclusive Editorial Sponsorship: L&T Lens MarketPulse Survey JUNE Ad Close: 5/2 Ad Due: 5/8 Sport Eyewear Exploring the Tremendous Potential of Growing a Powerful Niche in Your Optical Retail Array The Power of Dynamic Demos Boost your sales of polarized and tinted lenses with these simple demonstration techniques. AOA Unique Branding Opportunities: Still Life Product Placement: Sport Eyewear Exclusive Editorial Sponsorship: Sport Eyewear MarketPulse Survey NOVEMBER Ad Close: 10/3 Ad Due: 10/9 Women s Eyewear Her Ever-Expanding Position of Style, Independent Allegiance and Fashion Branding across all female age groups. Trouble-Shooting Lens Adaptation Issues Adapting to new lenses can be disorienting, uncomfortable and disappointing, and errors in eyewear design and production can produce these same complaints. Your patient s symptoms can help you diagnose the problem. Still Life Product Placement: Fashion and Independent Brands for Women DECEMBER Ad Close: 10/31 Ad Due: 11/6 The Special Greatest Hits Collection: Best in Pro-to-Pro Features and CE from 2019 The Collection of the Best Eyewear Feature Photos of 2019 from 20/20 The Evolution of Luxury and High End Eyewear Expert Tips for Taking Great Measurements A technical look at what s happening when you dot those pupils and block those lenses. Unique Branding Opportunities: Still Life Product Placement: High End Eyewear Brands Exclusive Editorial Sponsorship: The CE MarketPulse Survey (New)

5 Ad Close: 1/16 Ad Due: 1/23 MegaTrend: SCREENTIME Ad Close: 12/21 Ad Due: 1/2 Digital Eye Strain and Patient, Product Solutions FE B R UARY MegaTrend: PERSONALIZATION New technology and digital capabilities are bringing customization to new levels. SPECIAL FEATURE: ON THE HORIZON 20 Trends Leading Up to the Year 2020 Ad Close: 1/16 Ad Due: 1/23 This special feature will span: 3D, measuring, made-toorder, knowledge of customer s individual preferences/ needs. Examining Attitudes Toward Experience, Brands, Buying * SPECIAL FEATURE: THE NEWCOMERS AP R I L * SPECIAL REPORT: MADE IN USA REVISITED Ad Close: 4/18 Ad Due: 4/24 MegaTrend: PRACTICE TRANSITIONS Ad Close: 7/18 Ad Due: 7/24 Private Equity, The Latest in OD and MD Consolidation, Practice Paths and New Models KidzBiz Supplement S EPT EM B ER Ad Close: 8/21 Ad Due: 8/27 VISION EXPO WEST PREVIEW * ss.com/partner4e cp In-Store On National Sunglasses Day, June the industry will throw 27, some shade on UV rays 14 SMART MOVES Customer Demands Chang e the RT Rules of Eyewear s Supply STA Chain Game SEPTEMBER - SHOW DAILIES Vision Expo Dailies ISH FIN Ad Close: 5/15 Ad Due: 5/21 MegaTrend: TELEHEALTH What s Next? N O V EM B ER ODs and Opticians * Ad Close: 8/28 Ad Due: 9/4 Vision Expo West Silmo Boomer Vision = Booming Opportunity SPECIAL FEATURE: BEST IN CLASS* MegaTrend: HARNESSING DATA AROUND THE PATH TO PURCHASE Ad Close: 9/26 Ad Due: 10/2 The only official show publication, provides live coverage of show news, events, product launches, seminar highlights and more, every day of Expo. J UNE O C T O B ER From AI to Instruments to Enriching Patients Experience We are your partn er not your competitor. Ad Close: 2/28 Ad Due: 3/6 East VM s Exclusive Top 50 U.S. Optical Retailers Report and Analysis* IVE for more information and registration. SPECIAL REPORT: THE MODERN LAB* Defining it, leveraging it, using data to make decisions, helping customers to navigate choices The only official show publication, provides live coverage of show news, events, product launches, seminar Vision Expo highlights and more, every day of Expo. M AY Visit onday.com/l The Modern Lab Pa rt the impact of integrate 2 in the series examines d systems in the lab. 18 V IS IO N A R IE S Ad Close: 3/21 Ad Due: 3/27 MegaTrend: The Customer s PATH TO PURCHASE SPECIAL REPORT: VM GLOBAL LEADERSHIP SUMMIT 2019 HIGHLIGHTS ** ** Vision Expo Dailies Wednesday, September 26, :30 pm 6:00 pm Vision Expo West Venetian/Sands Expo & Convention Center J U N E 1 9, VOL. 31 / NO. 7 / $15 V I S I O N M O N D AY. C O M Ad Close: 2/13 Ad Due: 2/20 SPECIAL REPORT: MILLENNIAL MINDSET* MARCH - SHOW DAILIES VM s 17th Annual Most Influential Women in Optical A U G U ST SECO Mido * VISION EXPO EAST PREVIEW Ad Close: 6/18 Ad Due: 6/24 SPECIAL FEATURE: SOCIAL INFLUENCERS* For Brands, Among ECPs M A RCH J U LY Aging Eyes vision care, vision correction solutions abound Ad Close: 10/17 Ad Due: 10/23 AAO D EC EM B E R Ad Close: 11/19 Ad Due: 11/25 Social Purpose DECEMBER 1 8, 2017 VOL. 31 / NO. 14 / $15 V I S I O N M O N D AY. C O M JA N U A RY Editorial Calendar 2019 J U L Y VOL. 32 / NO. 7 / $15 V I S I O N M O N D AY. C O M 2019 Editorial Calendar EyeVote Our 11th Annual EyeVote Report readers choose their favorite products & services We are your partn er not your competitor. artner4ecp VM and 20/20 Magazine announce EyeVote Readers Choice Awards. 12 AOA Social Purpose Branding Encourages Buying for a Cause

6 Digital Opportunities 20/20 and Vision Monday online are the ECP s on-the-go, mobile-optimized sources for industry news, trends and information. 2020mag.com s new website features bold photography, articles formatted for easy reading, quick navigation and convenient search to discover top trends, Pro to Pro stories and ABO/NCLEapproved CE courses. VisionMonday.com is an award-winning website featuring the top news and events you need to know to stay informed in the ever-changing world of optical. VMail is the essential e-newsletter for the optical industry professional. It delivers the latest industry news and emerging trends from key sectors of the optical business directly to the inboxes of over 60,000 subscribers six days a week, including VMail Weekend on Saturdays. 20/20 & Vision Monday Digital Reach 3.1M pageviews a year 850K unique visitors a year 1.3M visits a year 50K subscribers 2020mag.com 160K pageviews 33K unique visitors 50K visits VisionMonday.com 98K pageviews 35K unique visitors Vision Monday Print & Digital Packages Vision Monday s CLICK reports the exciting developments in Digital and Systems Intelligence for savvy eyecare practices. CLICK covers social media, optical e-commerce and omnichannel retailing. The new multimedia style.pages package is a premium advertising space that can help maximize exposure of eyewear brands to readers. 4 60K visits

7 Social Media 20/20 and Vision Monday social platforms allow us to connect with our readers unlike ever before. Our growing presence on sites such as Facebook, Twitter and Instagram complement our online presence, providing a new way to drive traffic to our digital products while reinforcing your advertising message. By following our social media activities, readers are the first to see what s trending in the optical industry. They get a behind-the-scenes look at the latest in eyewear and technology, watch videos, see what others are saying, share their own opinions and more. #PartnerPost Available for 20/20 and Vision Monday, this social media sponsored content program allows sponsors the ability to craft a tailored message to effectively reach a wide audience of eyecare professionals and/or consumers in a unique and engaging 17,548 followers 14,805 likes 24,891 17,670 followers 7,123 likes 1,924 followers 2,103 followers Data as of September

8 Readership In July 2018, Jobson Optical Research conducted a readership survey to understand what content readers want to see and which format they prefer. Respondents were contacted via and 411 responses were recorded. 64% were female respondents, and Opticians/dispensers accounted for 60%. The age range was varied, with 36% being under the age of 45; 22% between the age of 45-54; 31% between the ages of 55-64; and 8% 65+. The preferred format for reading information about the optical industry is print. Over half said they make business decisions based on stories/information they read in Vision Monday, VisionMonday.com and VMAIL. 57.2% 23% 25% 3.6% 0.2% YES 53.4% 57.2% said they prefer print, 23% web and 25% 53.4% answered yes, while 46.6% answered no Over half said they make business decisions about product purchasing based on stories/information they have read from 20/20 magazines. ¾ said they relay information from 20/20 magazine to their customers and patients. YES 58.8% YES 75.4% 58.8% answered yes, while 41.2% answered no 75.4% answered yes, while 24.6% answered no 6

9 Education and Training 20/20 Pro to Pro is the go-to source for ECPs on new technology, products, and industry/ optical information. This unique peer-to-peer forum allows information to be exchanged in a variety of ways: as print or online articles, video, narrated, interactive, self-paced SCORM modules, in-person events and more. Partnering with 20/20 to provide expert education and training helps ECPs deliver better patient care. They gain in-depth knowledge about your new products and technology and how it benefits their customer. The Pro to Pro brand is an invaluable tool for industry professionals who need this essential information and CE accreditation. More than 75,000 exams are processed annually by 20/20 s Pro to Pro. It is the leading test processor of CE credits in the industry. Bi-weekly e-newsletters are sent out to the highly engaged Pro to Pro audience, keeping readers updated on what is current on the education channel. More than half of 20/20 s website traffic is driven by Pro to Pro. Grants and Sponsorship LMS Education Portals Customized Live Education and Training In every issue of 20/20, a Pro to Pro section is available for sponsorship, emphasizing practical skills opticians, para-optometrics and contact lens fitters need to know and employ daily. On average, grants or sponsored CE courses produce about 5,000 test-takers annually, depending on the subject and content. The Learning Management System includes, branded education portals that provide content to teach and train your staff. Learners can track and manage all their work to build expertise. Pro to Pro can also create expertly curated content for your existing LMS. Jobson can assist in crafting live events for your company. These events are customizable in areas such as: staff/sales training, and/or educational lectures on new products and technology. These unique sponsorship opportunities allow you to reach a specific segment of the market to enhance your advertising and marketing message by identifying and addressing key industry topics. 7

10 Live Events Create memorable experiences that strengthen customer relationships, build credibility and increase brand exposure with a live event produced by Jobson. Our event services team can help with anything from invitations for a small group meeting to every detail of a large corporate function planned to perfection. Customized content, engaging speakers, and expert planning guarantee a successful event. Let the team behind the Vision Monday Global Leadership Summit plan your next live experience. Jobson provides a full scope of services for all live event needs in the optical industry. Services include: Conceptualization Custom Content Development Premier Speakers Sourcing of Strategic Partners Invitation & Website Design Registration Services On-Site Management Lead Generation Attendee Surveys 8