SPECIALIZED EYEWEAR PAR EXCELLENCE

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Charlotte Morgan
5 years ago
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1 SPECIALIZED EYEWEAR PAR EXCELLENCE

2 ITALIAN FACT

3 I T A L I A N E Y E W E A R C O M P A N Y > THE HISTORY: A PASSION THAT HAS PASSED ON DOWN THROUGH THE DECADES ORY > THE LINEAGE: WONDERFUL ITALIAN INGENUITY WITH ALL MATERIALS AND PRODUCTION STILL 100% MADE IN ITALY > THE DIVISIONS: MOTOR, SPORT, EYECARE AND SUNCARE

> THE HISTORY A STORY OF ITALIAN ACCOMPLISHMENT 1962 1972 1976 1980 OUR STORY IS ONE OF ITALIAN ACCOMPLISHMENT, DEVOTION AND DEDICATION.

4 > THE HISTORY A STORY OF ITALIAN ACCOMPLISHMENT OUR STORY IS ONE OF ITALIAN ACCOMPLISHMENT, DEVOTION AND DEDICATION. IT PROMPTED THE AUTOMOTIVE AND MOTORCYCLE AFICIONADO GIORGIO NANNINI TO CREATE IN HIS LABORATORY SPECIALIZED AND INNOVATIVE EYEWEAR FOR DRIVING BOTH ANTIQUE AND MODERN CARS. THE IDEA CAME ABOUT FROM PASSION AND A NEED THAT HE SHREWDLY PERCEIVED AND RESULTED IN THE FIRST NANNINI EYEWEAR, WICH WAS EXPERTLY MADE BY HAND TO CREATE SOMETHING NEW AND EXTRAORDINARY. The idea of specialized indestructible eyewear ideal for different sports came out of a chance encounter with a Bugatti racing car driver in In 1962, another happy coincidence led Nannini onto his most ambitious project: the thinnest eyewear in the world, eyewear that was practical and easy to carry around. This is how Compact, the Italian and international prize-winning eyewear line, was born. 72 > > 76 > 80 >

In 1972, production started on a large scale (meticulously Made in Italy, as it still is today) with the purchase of specially designed machinery to make glasses with lenses.

5 In 1972, production started on a large scale (meticulously Made in Italy, as it still is today) with the purchase of specially designed machinery to make glasses with lenses. However, it was not until 1976, after an innovative and successful sales campaign which included talking in-store displays (a first in the industry), that the name became what it is today: well-known and appreciated world-wide, with immediate brand recognition. International market growth led to much recognition and resulted in the honour of a special exhibition for the eyewear being hosted at the MOMA in New York: "Ingenious and Unique Eyewear in the World. We still hold to the same values that prompted Giorgio Nannini to start out on his fantastic adventure: passion, craftsmanship and quality that is diligently Made in Italy.

ANYWHERE BECAUSE THEY ARE REVOLUTIONARY, FUTURISTIC AND INNOVATIVE. WHERE DESIGN AND RESEARCH COME TOGETHER TO CREATE A UNIQUE PRODUCT.

Our glasses are created using the highest quality materials that have been carefully chosen, and then attentively worked on by craftsmen, all of

We have not forgotten our roots and the great traditions of master craftsmen: carefully selected materials that are fabricated by historical,

6 THE LINEAGE 100% MADE IN ITALY. GREAT TECHNICAL INGENUITY COMBINED WITH THE CRAFTSMAN'S TOUCH METHOD CRAFTSMEN'S TECHNIQUES MATERIALS FINISHES OUR EYEGLASSES ARE RECOGNIZABLE ANYWHERE BECAUSE THEY ARE REVOLUTIONARY, FUTURISTIC AND INNOVATIVE. WHERE DESIGN AND RESEARCH COME TOGETHER TO CREATE A UNIQUE PRODUCT. NANNINI STANDS FOR STYLE, TECHNICAL PRECISION AND ITALIAN APPEAL. Our glasses are created using the highest quality materials that have been carefully chosen, and then attentively worked on by craftsmen, all of which has been inspired by dedication and devotion to the final product. We have not forgotten our roots and the great traditions of master craftsmen: carefully selected materials that are fabricated by historical, semimanual machines. This means that you can wear a product of technology with craftsmanshiplike quality and 100% Italian design. AWARDS > 1995 Japanese Good Design Award, Compact model; 1995 Netherlands Trade Mart Utrecht, Compact and Solemio models; 1997 Italian International Award - Belluno - Italy; 1998 Italian "Compasso d'oro", multisport Modular model (designer Claudio Ferrario); 2000 Tokyo International Optical Show, Eyewear of the Year, Ready model.

THE DIVISIONS A COMPLETE RANGE AND UNIQUE SERVICE NANNINI HAS REORGANIZED AND IS BACK ON THE GLOBAL MARKET INSPIRED BY THE SAME ATTRIBUTES THAT MADE IT A FAMOUS NAME IN THE WORLD OF SPECIALIZED

WHILE THE COMPANY HAS MOVED FORWARD, IT STILL MAINTAINS THE VALUES OF RESEARCH, INNOVATION AND THE PHILOSOPHY THAT WENT INTO THE ORIGINAL PRODUCTS WHEN THE COMPANY WAS FOUNDED BY GIORGIO NANNINI IN

8 THE DIVISIONS A COMPLETE RANGE AND UNIQUE SERVICE NANNINI HAS REORGANIZED AND IS BACK ON THE GLOBAL MARKET INSPIRED BY THE SAME ATTRIBUTES THAT MADE IT A FAMOUS NAME IN THE WORLD OF SPECIALIZED EYEWEAR PRODUCERS. WHILE THE COMPANY HAS MOVED FORWARD, IT STILL MAINTAINS THE VALUES OF RESEARCH, INNOVATION AND THE PHILOSOPHY THAT WENT INTO THE ORIGINAL PRODUCTS WHEN THE COMPANY WAS FOUNDED BY GIORGIO NANNINI IN PERFORMANCE HI-TECH COMFORT Nannini eyewear has been created to meet the needs of the most demanding clients and to respond to ever-changing marketplace and requirements of end-users. Each division features specialized technology, marketing, its own target market, its own image, methods of communication, prices and distribution networks. The one thing that unites them all is the Nannini philosophy and the excellence of the exclusive Made in Italy label. MOTORCYCLE SPORT EYECARE SUN EYEWEAR >

I saw these racing car drivers and I thought there must be a way to create eyewear specifically for them, eyewear that was light and comfortable Giorgio Nannini

The line of uniquely-styled glasses most coveted by motorcyclists: Historically-inspired eyewear with leather frames, chrome rims, and the ability to add

10 I saw these racing car drivers and I thought there must be a way to create eyewear specifically for them, eyewear that was light and comfortable Giorgio Nannini THE OPEN AIR, GETTING AWAY FROM IT ALL, FREEDOM. WE WILL ACCOMPANY YOU MOTOROR DIVISION ON YOUR TRAVELS. The line of uniquely-styled glasses most coveted by motorcyclists: Historically-inspired eyewear with leather frames, chrome rims, and the ability to add prescription lenses. Models include the traditional Classic Line through to the Special Line, which has been made even more unique and distinctive by the use of camouflage fabrics, prints of national flags, and metal detailing.

It was in '58, in Cortina, where I was staying in a hotel that I got to know a group of Bugatti drivers I heard them say: "if only there were glasses we could wear specifically for sports Giorgio

12 It was in '58, in Cortina, where I was staying in a hotel that I got to know a group of Bugatti drivers I heard them say: "if only there were glasses we could wear specifically for sports Giorgio Nannini SPORT IMPLIES FORCE, AMBITION AND ABOVE ALL PASSION. SPORT DIVISION Nannini is with you on your journey to success. Glasses designed specifically for sport and leisure-time activities, with lenses and frames that have been specially adapted to every need, including car racing, skiing, snowboarding, golf, tennis and water sports, cycling and extreme sports. All of these different glasses share common factors: advanced technology and ultra-light materials.

14 10 mm I had this idea of eyeglasses that were ultra-thin, pocketsized and ready-to-use Giorgio Nannini NANNINI MEANS YOU CAN ALWAYS SEE AND READ, FROM A CASE JUST 10 MM THIN. EYECARE DIVISION EYEWEAR THAT IS COMPLETELY SAFE AND PROVIDES PRISTINE AND CLEAR VISION, WITH THE APPEAL OF GLAMOUR. Light-weight reading glasses which are comfortable and ultra-thin and that have been created without forgetting about aesthetics and design. All of this in an ultra-thin 10 mm case thanks to the patented PVT (Pivoting Folding Temples) mechanism that provides the temples with dual movement (rotation and flexibility).

16 FOR MORE INFORMATION: SAPIRA LLP Carlton Hayes, Meadow Green, Whitbourne, Worcestershire WR6 5RN ITALIAN EYEWEAR FACTORY

Italian Eyewear JANUARY 2017 SHOP AT NAU.IT. Full or partial reproduction of this material is prohibited unless authorized by NAU S.p.A..

Italian Eyewear JANUARY 2017 SHOP AT NAU.IT. Full or partial reproduction of this material is prohibited unless authorized by NAU S.p.A.. Italian Eyewear SHOP AT NAU.IT Full or partial reproduction of this material is prohibited unless authorized by NAU S.p.A.. JANUARY 2017 2 Index 1. NAU! in pills 2. Products 3. Stores 4. International