Enhancing the export competitiveness of the T&C sector
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1 Enhancing the export competitiveness of the T&C sector The Global Textiles and Clothing Programme (GTEX) and the Middle East and Northern Africa Programme (MENATEX) in Egypt, Jordan, Morocco and Tunisia
2 Overview 2 4 year programme from: MENATEX GTEX
3 Results Framework 3
4 Added Economic Value GTEX Theory of Change Capturing the value in apparel GVCs 4 Capturing more value by providing additional services to buyers and retailers R&D Post-sales & Retail Services Design Marketing & Branding Sourcing & Logistics: Compliance Logistics & Distribution Production Reduce costs increase productivity Services Production incl. social & environmental sustainability Services
5 Prices in Euro Per KG EU import price development for clothing products 5 Import Prices in EU for Clothing from (Euro/Kg) , a 2005b Years Source: Textile Outlook International Prices of Clothing Linear (Prices of Clothing) L'érosion monétaire calculée à partir des indices d'inflation:
6 Prices in Euro Per Piece 6 EU import price development for men s trousers Import Prices in EU for Men's Trousers from (Euros/piece) a 2005b Years Source: Textile Outlook International Prices of Men's Trousers L'érosion monétaire calculée à partir des indices d'inflation:
7 Prices in Euro Per Piece EU import price development for women blouses 7 Import Prices in EU for Women's Blouses from (Euros/piece) a 2005b Years 3.9 Source: Textile Outlook International Prices of Women's Blouses (Category 7) L'érosion monétaire calculée à partir des indices d'inflation
8 8 EU import price development for denim trousers 9.5 Prices of men's denim trousers (Euros/piece) Source: Textile Outlook International L'érosion monétaire calculée à partir des indices d'inflation:
9 US$/sme US Import Price Developments US Imports of T&C Source: Textile Outlook International; OTEXA 1.05
10 US$/SME 10 US Clothing Import Price Developments US Import Prices for Clothing Source: Textile Outlook International; OTEXA 2.51
11 Price - US $ Per Piece 11 US Unit Price Development MB Cotton Trousers Unit Price Development - Selected US Categories Source: Textile Outlook International; OTEXA 347 M/B Cotton Trousers
12 Prices in US$ per piece 12 US Unit Price Development WG MMF Trousers Source: Textile Outlook International; OTEXA 648 WG MMF Trousers
13 Added Economic Value GTEX Theory of Change Capturing the value in apparel GVCs 13 Capturing more value by providing additional services to buyers and retailers R&D Post-sales & Retail Services Design Marketing & Branding Sourcing & Logistics: Compliance Logistics & Distribution Production Reduce costs increase productivity Services Production incl. social & environmental sustainability Services
14 US Apparel Buyers Sourcing Practices USFIA Member Service 14 Source:
15 Environmental sustainability and the Circular Economy - Where Brands are and Critical Areas for SMEs 1 How important is improving environmental sustainability or circularity in your business decision-making? (please select) Very Quite A little Not at all Input (often energy) efficiency to reduce CO2 emissions 2. Waste reduction, re-use, recycling 3. Water 4. Chemical input reduction (including dyes) is of significant concern 5. Traceability 0ZDHC Zéro rejet de produits chimiques dangereux
16 Brand Name Sourcing Countries Environmental Priority Standards H&M Tunisia, Morocco By 2020 use 100% sustainably sourced cotton for its products. By 2030 use 100% recycled or other sustainably sourced materials in products. Hugo Boss Egypt Zero Discharge of Hazardous Chemicals (ZDHC) by 1 January Until 2020: 50% of sustainable cotton used in products Until 2025: 80% of sustainable cotton used in products Levi s Egypt, Tunisia Use 100 percent sustainable cotton Zero Discharge of Hazardous Chemicals (ZDHC) by 1 January GAP Inc. (Banana Republic,Old Navy, Intermix, Weddington Way, and Athleta) PVH ( Calvin Klein, Tommy Hilfiger, Heritage Brands) Egypt, Tunisia, Jordan Tunisia, Egypt, Morocco, Jordan Zero Discharge of Hazardous Chemicals (ZDHC) in supply chain by 1 January 2020 Eliminate use of fibers derived from wood from ancient and endangered forests By 2021 use 100 % of cotton sourced from sustainable sources Zero Discharge of Hazardous Chemicals (ZDHC) by 1 January 2020 By 2020 use 100 percent more sustainably sourced cotton through the Better Cotton Initiative VF Corporation (Wrangler, Lee, Jordan, Egypt, Tunisia By 2025 All cotton purchased by VF that is not from the U.S. or Australia is grown under a cotton growing sustainability scheme By 2025 use 100% PfC-Free outdoor apparel By % of nylon and polyester will come from recycled materials
17 Added Economic Value GTEX Theory of Change Capturing the value in apparel GVCs 17 Capturing more value by providing additional services to buyers and retailers R&D Post-sales & Retail Services Design Marketing & Branding Sourcing & Logistics: Compliance Logistics & Distribution Production Reduce costs increase productivity Services Production incl. social & environmental sustainability Services
18 Long-term strategic sector-wide approach and supportive Institutional Ecosystem Sector development strategy, resourced and supported by the public and private sector Institutional support that responds to industry s requirements and is able to change with changing requirements Institutional Eco-system that provides a holistic support structure for enterprises Regional linkages could be the door to new markets 18
19 Regional component jointly filling the China gap Major apparel suppliers to the European Union in 2017 by market share If China looses 10% of its markets share, who will fill the gap? Myanmar Indonésie 1% 2% Sri Lanka 2% Pakistan 3% Vietnam 4% Cambodge 5% Inde 6% Autres 9% Turkey [PERCENTAGE] Maroc 3% Tunisie 3% Bangladesh 19% Chine 31% Other 9% Myanmar Indonésie 1% 2% Sri Lanka 2% Pakistan 3% Vietnam 4% Cambodge 5% Inde 6% [CATEGORY NAME] 3% Maroc 3% Turkey 12% Market share to gain 3% Bangladesh 19% [CATEGORY NAME] 28%
20 Evolutions des imports de la UE de T&H pendant Jan June
21 US Apparel Buyers Sourcing Practices USFIA Member Service 21 Source:
22 SUMMARY Before Design Product dev. Sourcing Sampling Manufacturing Shipping Warehousing Distribution Retailing Supplier s Responsibilities Client s Responsibilities Increasing value Design Product dev. Sourcing Sampling Manufacturing Shipping Warehousing Distribution Retailing Circular Design Social and environnemental sustainability CO2 Reductions Now & Future 22
23 THANK YOU 23 Matthias Knappe Administrateur principal de programme Fibres, textiles et vêtements International Trade Centre (ITC)
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