Lifestyle for the young luxury buyers

Transcription

1 Lifestyle for the young luxury buyers

2 Heads The Founders: Patrick Pierazzoli, Stefan Berger Brothers from a textile family from St. Gallen, Switzerland. They founded FACES in 2001 Creative Consultant: Alex Wiederin Founder BUERO NEW YORK. International Fashion campaigns for Versace, Givenchy, Missoni, Carolina Herrera, Viviane Westwood, Kenzo, Nina Ricci and many others. Co-founder and creative director of Another Magazine. Revamped Ten, ELLE Italia, Vogue Homme international etc. Creative Consultant: Florian Ribisch Former art director of Glamour Italia, now art director of ELLE Italia and FACES Magazine.

3 Readers survey The numbers on the following pages are based on MACH Basic , a survey of the organisation WEMF AG, published twice a year. WEMF AG achieves transparency in the Swiss media and advertising markets in its function as a neutral, non-profit branch research organization. It provides extensive statistics as well as market and media studies for communications, advertising and media planners, advertisers and publishing and media houses. * Bolero numbers are from 2015 as they left the MACH Basic survey this year. The young luxury buyers from today and for tomorrow

4 Reach Print Development Reach Print ANNABELLE STYLE FRIDAY FACES Reach FACES: + 31% in only one year!

5 Age Ø 33 Ø 50,2 Ø 44,8 FACES Annabelle SI Style FACES Community has an average age of 33 years

6 Household income FACES Annabelle SI-Style Bolero Young Luxury Buyers (YLB) (Millennials with top incomes) up to CHF per month from to CHF per month over CHF per month FACES readers have the highest houshold income

7 Interests & Affinity Fashion Beauty Interior FACES has the most readers with a strong interest in fashion

8 Positionning authentic cool modern sincere conscious unique inspiring The love brand of the young luxury buyers

9 Channels TV PRINT SOCIAL MEDIA EVENTS ONLINE The only Swiss media brand with a real multi-media approach

10 Print 2 seperate issues Switzerland & Germany Pull: CH I DE Frequency: monthly (10 times per year) Content: Fashion, Beauty, Travel, People, Digital: All issues and Specials in App stores for IOS and Android The image magazine of the young fashion generation

11 TV SHOW Name: FACES STUDIO Channel: ProSieben Switzerland Frequency: 24 weekly episodes per year Reach Show: per week Reach Trailers: per week Reach Online: per week Total Reach: 14,4 million contacts per year The most successfull fashion show on Swiss television

12 Online Domain: / Content: Fashion, Beauty, Travel, People, Culture, Visits per month: Visitors per month: PI per month: Formats: Banners, Rectangles, Advertorials, Native, Competitions The Lifestyle Portal

13 Digital Mailing Frequency: weekly Subscribers: (confirmed and requested) Content: Teaser to online articles, Events, Competitions Formats: Advertorials, Banners, Special Newsletters, Native Opening rates from 10% to 40%

14 Facebook Name: facebook.com/faces Followers: Content: Fashion, Beauty, Culture, Events, Inside FACES, Competitions Reach per month: > The most followed Swiss facebook page* * of all Swiss Lifestyle Magazines

15 Instagram Followers: Content: FACES on tour, Fashion Weeks, Street Style, Goods, Inside FACES, Events Hashtag-Challenge: Ask for our Crossmedia Micro Influencer Campaign. Use the power of Micro Influencer! * of all Swiss Lifestyle Magazines

16 Events SWISS INFLUENCER AWARD 2019 FACES is hosting the Swiss influencer Award - a three-month campaign with a live TV show as the crowning finale. We are hosting the Swiss Influencer Award

17 Partnership We give our partners important editoral support to help them reach their goals in Switzerland and Germany. Let s talk about your individual Advertising and Editorial planning. We give our partners important editoral support

18 Summary Young luxury buyers that are highly dedicated to fashion and style. FACES has an audience that no other lifestyle media brand can cover. FACES is the only media brand with a real 360 coverage on all media channels such as Print, TV, Online, Social Media and live Events. We take care of our partners and support them in every possible way in Switzerland and Germany. Let s work together!

19 Contact Stefan Berger Editor M: T: H: Julia Gelau Sales Director International M: T: +49 (0) M: +49 (0) Let s work together!