Successful advertising. Crossgenial.

Transcription

1 Successful advertising. Crossgenial.

2 Gross National Product Country GNP Volume index Luxemburg 271 Norwegen 163 Schweiz 162 Irland 145 Niederlande 129 Österreich 127 Deutschland 125 Dänemark 124 Island 124 Schweden 123 Belgien 117 Vereinigtes Königreich 110 Finnland 108 Euroraum (19 Länder) 106 Frankreich 106 EU (28 Länder) 100 Italien 95 Country GNP Volume index Spanien 92 Malta 89 Tschechische Republik 85 Slowenien 83 Zypern 81 Portugal 77 Slowakei 77 Estland 74 Litauen 74 Griechenland 71 Polen 69 Ungarn 68 Lettland 64 Kroatien 58 Rumänien 57 Bulgarien 46 Source: Statistik Austria, Eurostat, OECD; statistical yearbook 2015; Index: EU average = 100 2

3 Population of Austrian capital cities 201,000 Linz Upper Austria 53,000 St. Pölten Lower Austria 1,840,000 Vienna 29,000 Bregenz Vorarlberg 131,000 Innsbruck Tyrol 151,000 Salzburg Salzburg 280,000 Graz Styria 14,000 Eisenstadt Burgenland 99,000 Klagenfurt Carinthia Source: Statistik Austria, recording 2016, 1st quarter 3

4 The Austrian newspaper market Quality Press Regional Press Tabloid/Yellow Press DER STANDARD Die Presse Kurier Wiener Zeitung Salzburger Nachrichten Kleine Zeitung Oberösterreichische Nachrichten Tiroler Tageszeitung Vorarlberger Nachrichten Neue Vorarlberger Tageszeitung Neues Volksblatt Heute Kronen Zeitung Österreich 4

5 RONDO RONDO the poster size magazine This lifestyle magazine has just the right size and scenery to stage your ad: The worlds of fashion, beauty, jewellery, design, music, food, drink and travel are gathered in a young, cheeky, high quality weekly that is a supplement to DER STANDARD every Friday. Several times a year RONDO focuses on a main topic in special (Fashion 4x, Design 8x, Food & Drinks 2x, Travel 2x and Men 2x) and monothematic (sports, skiing, art) issues. Publication dates 2018 every Friday as a supplement in DER STANDARD Deadline 2 weeks prior to publication date for bookings and printing material (Subject to change) This magazine is enclosed in DER STANDARD, except for DER STANDARD-Kompakt. 5

6 RONDO EXKLUSIV The magazine for exclusive brands and high fashion RONDO EXKLUSIV is complementing the weekly lifestyle magazine RONDO with three luxury editions every year. It is edited by fashion expert Stephan Hilpold and his team and is aimed at fashion and jewelry lovers, trendsetters and globetrotters. Each issue is dedicated to one or more main topics (fashion/beauty/ high end watches) and contains editorial features like visual essays/ photography spreads, celebrity portraits, insider tips or style guides from the trendiest cities in the world. But not only its contents make this magazine an exclusive high end production: Its large format, high quality, glossy paper and perfect binding clearly sets it apart from other publications. It is thus the ideal stage to present your exquisite products and brands. RONDO Exklusiv is distributed as supplement in DER STANDARD* and can be purchased (single copy) at selected retailers. Publication dates 2018 Saturday, 7 th April Saturday, 29 th September Saturday, 17 th November Special subject Fashion & Cosmetics, Watches Fashion & Cosmetics Watches (Subject to change) *This magazine is enclosed in DER STANDARD, except for retail and DER STANDARD-Kompakt. 6

7 RONDO Open Haus The magazine for Living and Architecture RONDO Open Haus is all about personal tastes and answering the question of What makes a house a home?. In very personal interviews, various celebrities let us peak into their homes unvarnished and authentic. Complimenting these reports the reader will find articles about extraordinary architecture and home accessories. Interesting reads about international construction projects, urbane and country living styles or the ABC of interior design offer something for everybody. Publication dates 2018 Wednesday, 25 th April Wednesday, 5 th December (Subject to change) This magazine is enclosed in DER STANDARD, except for DER STANDARD-Kompakt. 7

8 RUNDUM Wohnen There is no place like home This promotion magazine is designed for a target group that values high standards of living and covers topics concerning home and garden. No matter if the reader is interested in home improvement, remodeling or buying, this magazine sets out to be an inspiration and source of information for planning, designing and financing. The March issue will additionally be distributed on Austria s biggest design fair, Wohnen & Interieur, form March 10 th trough March 18 th Publication Date 2018 Friday, 9 th March Friday, 12 th October (Subject to change) This magazine is enclosed in DER STANDARD, except for DER STANDARD-Kompakt. 8

9 RONDOmobil Celebrating the automotive lifestyle Automobiles and motorcycles are not only a means of transportation, but are also a display of design and style, as well as an expression of lifestyles. RONDOmobil sets out to fulfil the passions of automotive lovers with high-quality editorial style and impressive, emotionalizing visual editing. The automobile experience embraces stories about cars and car culture: new vehicle models, design trends, innovative and ecological technologies or interesting automotive personalities are staged in this magazine. Publication dates 2018 Thursday, 11 th January Saturday, 14 th April Saturday, 20 th October Saturday, 1 st December Special subject Vienna Auto Show Geneva International Motor Show Alternative Drive Vehicles, Paris Auto Show SUVs and four-wheel drives (Subject to change) This magazine is enclosed in DER STANDARD, except for DER STANDARD-Kompakt and self-service newsstands. 9

10 Thank you for your interest! We are looking forward to hearing from you.