African Arts and Fashion Week DC. an African Arts and Fashion Initiative

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1 African Arts and Fashion Week DC an African Arts and Fashion Initiative

2 The African Arts and Fashion Initiative is a Non Governmental Organization which was launched on Sunday 4th August, 2013 at the Dorchester Hotel, UK. The Aim of the Initiative is to promote Africa on the rise, showcasing its rich cultural heritage and talent globally. Thereby, Creating opportunities for the empowerment of the African youth. The Emphasis is on driving an African Arts and Style Renaissance to mobilize, sensitize and most importantly, empower the array of talented designers and artists in Africa. AAFI promotes and organizes exhibitions and forums to showcase African Art and Antiques, African Fashion, African Music and all things Made in Africa. Quarterly journals and other materials are published to promote African Arts and Style. Princess Fifi Ejindu, is the founder and president of African Arts and Fashion Initiative. Her excellency, Princess Fifi Ejindu is also a celebrated entrepreneur, architect, philanthropist and a descendent of royalty. Princess Fifi Ejindu is an instrumental force behind the African Arts and Fashion Week DC. This event is a vision of her passion to empower and bring change to the youth of Africa.

3 African Arts and Fashion Week DC The African Arts and Fashion Week DC is driven by the African Arts Fashion Initiative which is a new platform to showcase African talent and an enormous opportunity for Africa to display their impressive proficiency in Fashion and Style. The intent of this event is two-fold. It will first bring support and recognition to the African emerging and established fashion designers as well as empowering the youth of Africa. AAFWDC objective is to introduce and share it s rich culture and heritage globally Awards

4 Event Overview The African Arts and Fashion Week DC: This exclusive weekend event will recognize the talents of African designers and artist while empowering and promoting these designers around the globe. The affair will showcase 40 designers creative work on the runway of the prestigious Great Room at the Historic Savage Mill in Maryland. The event will commence with an opening ceremony celebrating the culture of African. In attendance will be our life patron her excellency Princess Fifi Ejindu, along with a host of dignitaries, first ladies, celebrities, designers and the business community from both Africa and USA Event Overview: African Arts and Fashion Week DC an African Arts and Fashion Initiative Fashion Meets Power The Great Room Historic Savage Mill 8600 Foundry Street Savage, Maryland Saturday March 29, pm-10pm Sunday March 30, pm-12pm 500 Guests

5 AAFWDC will provide... Recognition at all media levels Name listed in the event program Logo on the welcome banner Logo on the promotional items Present with a plaque of appreciation at the event ceremony Mentioned in press releases A location to provide participants with promotional items and information Local Radio acknowledgment of sponsorships 4 weeks out from event date. A minimum of 5,000 posters and flyers will be distributed to high traffic areas throughout the DMV corridor and over 10,000 nationally to include your sponsorship. The official event website is located at and will be utilized to promote all material related to the event which will be provided by each sponsor. The event will be publicized on a number of local radio stations via promotional spots We will be partnering with several newspapers in the area to help promote and advertise the event and sponsors.

6 Sponsor agrees to provide the following: Provide promotional giveaways for the event participants to the event on Saturday, & Sunday, March 29th & 30th Provide access to a logo to symbolize sponsorship. Provide an endorsement to be used in our marketing strategies. Sponsor Benefits A unique opportunity to support, empower and motivate African fashion designers and connect with them and the community as a organization that cares. Shows your company s commitment to supporting this positive initiative as we make the necessary changes to support the revitalization and efforts to reform African communities. The event offers a great way for you to show your commitment to the residents of the Maryland, Virginia and D.C. corridor. Help promote community outreach. The event provides a unique opportunity for the community in Maryland and beyond to come together. The community has a long tradition of supporting its benefactors. Amplify the fact than your sponsorship denotes that you are more than a successful conglomerate but an accessible partner to causes in the communities.

7 HOW DO I SPONSOR THE EVENT? Review the different levels and decide on which one you are interested in. Contact: or call: Then we will send you a contract and the promotion for your company can begin!

8 TITLE SPONSOR... ($25,000) As a title sponsor, you will assure responsibility of sponsoring the show by providing a substantial portion of funding for the event and in return your brand name will be associated with the event. In the run up to the event, we also plan to include high level marketing emphasis by offering oversized marketing which includes the use of buses, underground and TV adverts. This type of advertisement medium will offer a constant marketing presence for your brand 24 hours a day, 7 days a week, for a period of 4 weeks before the event. Benefits Title sponsorship and naming rights of the entire event will be named as sponsor presents Africa Fashion Week DC 2014 Increased level of visibility of your logo in the footer of the AFFWDC website and on the sponsorship page. Welcome speech by your company representative at the AFFWDC event. 10 tickets for the VIP hub 10 tickets for each runway show with priority front row seating 10 reserved backstage passes. Full page advert in SLANTRESS Magazine a partner to AAFWDC. Branded executive exhibition stand in the expo area to advertise the goods and services of your company Branding a section of the runway area to create prominent visibility for your company. Branding of the networking and welcome reception area at the Great Room. Branding of 2 tables at the AAFWDC Event Sponsor of the AAFI 2014 Designer start up fund. Your investment will sponsor a designer and will contribute to the empowerment of a young talented yet relatively unknown designer. Your company can use both of our platforms, the AAFWDC and AAFI to amplify your company s support as a committed partner in the many outlaying communities. Your company will automatically be listed as a sponsor at the AAFI fashion event in Dubai in February

9 PLATINUM SPONSOR... ($15,000) Increased level of visibility of your logo in the footer of the AAFWDC website and on the sponsorship page. Welcome speech by your company representative at the AAFWDC grand opening. 8 tickets for the VIP hub 8 tickets for each runway show with priority front row seating Full page advert in SLANTRESS Magazine a partner to AAFWDC.. Branded executive exhibition stand in the expo area to advertise the goods and services of your company Branding a section of the runway area to create prominent visibility for your company Branding of the networking and welcome reception area at the Great Room Branding of 2 tables at the AAFWDC Your company will be recognized for sponsoring designer and contributing to the AAFWDC star-up fund which will support the empowerment of a young talented yet relatively unknown designer. GOLD SPONSOR... ($10,000) 6 reserved tickets to the VIP hub 6 reserved tickets for each runway event with front row seating Full page advert in SLANTRESS Magazine a partner to AAFWDC.. Prominent logo placement on all promotional materials. Full page advert in SLANTRESS Magazine a partner to AAFWDC. Prominent logo displayed in premium location during the show Company logo placement with your company link on AAFWDC website Company representative to hand out emerging designer of the year award Acknowledgement of your company in all our press and media releases and social network Inclusion of brand/product in complimentary bag AFWL Appreciation Plaque Branded exhibition and table at the AAFWDC

10 SILVER SPONSOR... ($5,000) 4 tickets to the VIP hub 4 reserved access for each runway event with front row seating Full page advert in SLANTRESS Magazine a partner to AAFWDC.. Prominent logo placement on all promotional materials Prominent logo displayed in premium location during the show Company logo placement with your company link of AAFWDC website Acknowledgement of your company in all our press and media releases and social network Exhibition space with usher to distribute company material Inclusion of brand/product in complimentary bag AAFWDC Appreciation Plaque. SILVER SPONSOR... ($2,500) 2 tickets to the VIP hub 2 reserved access for each runway event with front row seating Full page advert in SLANTRESS Magazine a partner to AAFWDC.. (printed and on-line) Prominent logo placement on all promotional materials Prominent logo displayed in premium location during the show Company logo placement with your company link of AAFWDC website Acknowledgement of your company in all our press and media releases and social network We thank you and look forward to your kind response. African Fashion Week DC an African Arts Fashion Initiative

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