1. BRAND OVERVIEW 2. BRAND POSITIONING 3.STORES 4. PRODUCT STRATEGY 5.COMMUNICATION
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3 CONTENT 1. BRAND OVERVIEW HEADQUARTERS TIMELINE PERSPECTIVE IN NUMBERS 2. BRAND POSITIONING POSITION IN FASHION INDUSTRY PERSPECTIVE WOMAN 3.STORES STORE CONCEPT STORES IN TURKEY STORES WORLDWIDE 4. PRODUCT STRATEGY BASIC ITEMS DESIGN ITEMS KEY ITEMS 5.COMMUNICATION COMMUNICATION STRATEGY COMMUNICATON CHANNELS
4 BRAND OVERVIEW HEADQUARTERS TIMELINE PERPECTIVE IN NUMBERS
5 Headquarters is located in Bomonti, Istanbul with its m² closed area constisting of12 Floors and 2 Showrooms. HEADQUARTERS The departments are as follows: Design Studio Product Development Sales & Marketing E - Commerce CRM Graphic Design Accounting & Finance
6 TIMELINE Kelebek Tekstil was established Kelebek Tekstil concentrated on its operations in Europe, Russia, Middle East and South Africa The first store was opened in Istanbul, Turkey and Perspective got into retail business Perspective is currently operating in 35 different countries with its more than 452 sale points 1979 Kelebek Tekstil evolved into a Stock Corporation 2000 Was founded 2013 Kelebek Incorporate Company was founded
7 45 YEARS IN SECTOR IN NUMBERS M 2 SHOP WINDOW IN TURKEY 20 STORES 110 SALE POINTS IN TURKEY M² SALE AREA IN TURKEY 187 EMPLOYEES IN TURKEY 452 SALE POINTS GLOBALLY
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9 BRAND POSITIONING POSITION IN FASHION INDUSTRY PERSPECTIVE WOMAN
10 PERSPECTIVE WOMAN In A/B+ Segment Ages 25+ Cares for Affordable Luxury Has Ability to Make Combination Follows Trends In Fashion Social / Dynamic
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12 STORES STORE CONCEPT STORES IN TURKEY STORES WORLWIDE
13 STORE CONCEPT While Perspective offers a convenient and customer friendly shopping experience, it cares for the following subjects; Product focus Reflecting the story of the collection Offering the feeling of uniqueness Reflecting the brand identity and culture Emphasizing the Privilege of Feeling Good
14 STORES IN TURKEY ISTANBUL Zorlu Center, Nişantaşı, Mall of Istanbul, Carousel, Olivium Outlet ANKARA Anka Mall MERSİN - Mersin Forum Mall ADANA- Ziya Paşa Street ANTALYA Mall of Antalya KONYA- Kent Plaza Mall EDİRNE- Margi Outlet GAZİANTEP- Gazi Muhtar Paşa Street, SankoPark Mall İSKENDERUN- Atatürk Boulevard DENİZLİ- Pamukkale SAKARYA-Serdivan AVM
15 SALES POINTS WORLDWIDE ALGERIA ARMENIA AUSTRIA AZERBAIJAN BELARUS BOSNA HERZEGOVINA CROATIA BELGIUM ESTONIA DENMARK FRANCE GERMANY GREECE GEORGIA IRAN IRAQ ISRAEL ITALY KAZAKHSTAN KENIA KUWAIT LEBANON LATVIA LIBYA MAKEDONIA MOLDOVIA NORTHERN CYPRUS PANAMA POLAND ROMANIA SWITZERLAND NETHERLANDS SPAIN RUSSIA SOUTH AFRICA UZBEKISTAN
16 CORNERS WORLDWIDE COIN ITALY 3 CORNERS MILANO-ROMA-BRESCIA
17 AGENTS & DISTRIBUTORS AND SHOWROOMS BENELUX REPRESENTATIVE AGENT SHOWROOM WOODWILLE FASHION AGENCY IRELAND DISTRIBUTOR 192WEST MOSCOW SHOWROOM- TECHNOPARK BUSINESS CENTRE AUSTRIA REPRESENTATIVE AGENT WOMAN WORLD-SALZBURG
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19 PRODUCT STRATEGY BASIC ITEMS DESIGN ITEMS KEY ITEMS
20 BASIC ITEMS
21 DESIGN ITEMS
22 KEY ITEMS Urban Style Jean Collection Eveningwear Casualwear Travel Style Bags & Accessoires Bags & Wallets Leather Goods (Gloves,Belt..) Scarves Jewellery Jewellery Footwear
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24 COMMUNICATION COMMUNICATION STRATEGY COMMUNICATION CHANNELS
25 COMMUNICATION STRATEGY Perspective follows a product oriented communication strategy and targets to create a strong link between the product and the consumer. Perspective highlights the importance of creating combines related to the lifestyle and vision. Perspective s communication is always syncronized with current fashion trends and reflects the brand culture profoundly. Perspective always gives clues of the positive feelings of a woman.
26 COMMUNICATION CHANNELS Offline Advertising (Magazine, Outdoor, Newspaper ) Online Advertising (banner, adwords, retargeting) Fashion Shootings Press Releases Product Placement on TV Social Media E- Commerce Web Site CRM
27 OFFLINE ADVERTISING
28 ONLINE ADVERTISING Banner, adwords, retargeting
29 FASHION SHOOTING
30 PRESS RELEASES
31 PRODUCT PLACEMENT Esra Erol - ATV Nihan Günay-ATV Öğle Haberleri Derya Baykal - Kanaltürk
32 SOCIAL MEDIA
33 CELEBRITY POSTS ON INSTAGRAM Ayşe Kucuroğlu Burcu Esmersoy Didem Soydan Ebru Şallı
34 CELEBRITY POSTS ON INSTAGRAM Işıl Reçber Özge Ulusoy Duygu Şenyürek Nilgün Bodur
35 INFLUENCER POSTS ON INSTAGRAM Moda Tutkusu Rüya Büyüktetik Cemre Kemer Ümit Karalar
36 INFLUENCER POSTS ON INSTAGRAM Bianca Somer Cocobolinho Simla Canpolat Büşra Dede
37 E-COMMERCE WEB SITE
38 CRM Mailing - Sms SEZONUN BÜYÜK İNDİRİMİ! Perspective'de Tüm Ürünlerde NET %50 İNDİRİM Fırsatını Kaçırmayın! perspective.com.tr
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