14102 Subject Synopsis/ Indicative Syllabus. Subject Synopsis/ Indicative Syllabus
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1 14102 Subject Synopsis/ Indicative Syllabus Core subjects x 4 Subject Code/Title ITC514 Sourcing & Logistics Subject Synopsis/ Indicative Syllabus 1. Sourcing Decision An analysis of the global sourcing trend and production location pattern of clothing products. An evaluation of the determinants in location decisions and the relevant supply management system. 2. Distribution Decision Analysis of the integrated approach to total physical distribution management and the formulation and implementation of distribution strategies in textile and clothing industries. Evaluation and management of distribution information systems. 3. Strategic Issues in Logistics Management Strategic planning in in-bound and out-bound logistics for sourcing, production and distribution of the clothing products. Building of in-house logistics models for clothing firms. Critically evaluate various planning models (such as Just-in-time, Material Requirement Planning, and Distribution Requirement Planning) in an integrated logistics system. ITC525 International Fashion & Textile Design 1. Introduction to Fashion Trends The macro perspective, its meaning and background. An exploration of the issues and fundamental concepts of trend development. 2. From Design Concept An exploration of the design concept development in the creative industry. The outcome that links to environmental and cultural influences; as well as the boundaries that imposes on the designers by such issues. 3. Mass Market and High Fashion The trickle-up and trickle-down theory. How does the mass market select high fashion trends that consumers can identify with, where have designers taken their inspiration from and is high fashion important every facet of the garment industry? 4. Lifestyle Branding Diversification into new markets over recent years has given fashion and textile designers and stylists more scope. An analysis of factors impacting upon such diversification into areas such as the home
2 furnishings markets, interior decoration, cosmetic and car industries. 5. Technology Unleashed An exploration of the product development process and changes that are necessary to accommodate business and technology in today s fashion world. ITC583 Current Technology in the Fashion Industry ITC584 Fashion Global Marketing and Brand Management 1. Materials The applications of nano and smart technologies in the fashion industry for modification of fabric properties. Functions of electronic, photonic and interactive materials. 2. Smart and functional textiles Structures and functions of electronic textiles; light-emitting and chromic fabrics; nano-fibers and functional finishing. 3. Apparel design for functions Wearable technology; apparel for monitoring activities and health; apparel for active heating and cooling; apparel for communications. 4. Processing Non-traditional garment assembly 1. Overview of Fashion and Brand Seminal studies of fashion and brand. Epistemological challenges of fashion and brand in a postmodern context. The role of fashion and brand in a consumption culture. 2. Fashion and Brand in a Global Context The concept of global recognition; the factors for product success; business structures of the successful companies and the proliferation of their brand image; the marketing and advertising campaigns that contribute to their success. 3. Emotion and Brand Community Emotion and fashion choice. Socio-cultural perspective on emotion. Emotion and preference formation. Emotion-driven choice. Brand Community. Implications for Brand Strategy. 4. Symbolic Meanings of Fashion and Brand and Qualitative Research The postmodern consumer and symbolic meaning. Symbolic meaning of advertising and brands. Identity and social-symbolic consumption. Qualitative Research. Ethnography. 5. Fashion Brand Positioning and the Building of Fashion Brand Equity Identify and establishing fashion brand positioning. The
3 characteristics of a strong fashion brand. Brand personality. The elements of fashion brand equity. 6. Global Fashion Brand Strategy Standardization versus customisation. Global customer-based brand equity. Global brand positioning. Major consideration in a global brand program.
4 Specialised subjects under Fashion Merchandising x 3 ITC502 Quality Assurance in Textiles & Clothing 1. Quality Management Systems in Textile and Clothing Organisations Installation, implementation and monitoring quality systems. 2. Overview of Total Quality Management Concept and Contemporary Management Tools Evolution of Quality Models, Six Sigma, Balanced Score Card, Cost of Quality Concept, Project Identification, Project Charter Writing. 3. Identification of Improvement Area and Measurement in Textile and Clothing Business Voice of Customer 4. Techniques for Analyzing the Current Situation textile and clothing organisations SIPOC Diagram, Process Mapping, Value-added Analysis, Root Cause Identification and Verification, Sigma Calculation, Process Capability Study, Statistical process control. 5. Techniques for Improvement Seven Management Tools, Quality Function Deployment, Failure Modes and Effects Analysis, Process Control Plan/ 6. Mechanism of Continuous Improvement Introduction of DMAIC methodology, Deployment strategies in textile and clothing organization. ITC523 Apparel Performance Evaluation 1. Introduction to the Concepts of Apparel Performance Evaluation End use requirements, comfort, handle, workmanship, appearance and appearance retention, durability, aftercare and other special functional requirements. 2. Evaluation of Physical Comfort Moisture absorption/desorption of clothing assemblies. Air permeability of fabrics. Heat and moisture transfer through clothing. 3. Evaluation of Physiological and Psychological Comfort Sensorial/tactile comfort, thermophysiological comfort, freedom to body movement, the effect of aesthetic factors to personal preference. 4. Evaluation of Making-up Quality and Analysis of Making-up Problems Subjective and objective methods for evaluating the making-up quality of garments (including quality in terms of fusing, sewing, and
5 finishing etc). Relationship between sewing quality on one hand and fabric, thread and sewing machine parameters on the other. Solutions to sewing problems. The introduction of KESF and FAST systems for assessing fabric making-up performance. 5. Evaluation of Wear Performance of Clothing Dimensional stability, appearance retention, durability and aftercare 6. Evaluation of Functional Performance Introduction to special functional requirements such as fire protection, insect protection and body shaping as well as evaluation methods. 7. Latest Developments in Objective Apparel Evaluation Technologies Introduction to some latest R&D on Objective Apparel Evaluation. ITC529 Fashion Merchandising Planning & Control 1. Organizing for Fashion Merchandising Evolution of merchandising in the Hong Kong clothing industry. Structure of the merchandising function. Roles and responsibilities of merchandisers in the trading and manufacturing sector. Understanding continuous organizational development for improving the company performance. 2. Merchandising Planning Linking corporate strategic planning to merchandise planning. Analyzing the merchandising environment in terms of market trends, economic factors, technological advancements, competition and regulations in the international trading of textiles and clothing. Developing short-term and long-term merchandising strategies. Developing workflow systems to facilitate information interchange and change management. 3. Merchandising Control Setting of self-monitoring and feed-back systems; coordination methods; human and systems aspects and issues. Decisions in uncertain, complex environment. Innovative practices in controlling today s globalizing activities.
6 Specialised subjects under Global Fashion Management x 3 ITC5869 Overseas Seminars (New York) 1. Fashion and American Culture The elements of Popular Culture that drive the American fashion industry, including music, film, and art; the phenomenon of celebrity as a marketing tool, an exploration of fame and its impact on branding, advertising and the sales of goods; the American obsession with sports and its impact on design and marketing. 2. The Great Emporia: From Bergdorf s to Wal-Mart The history of retailing in America, and the most successful specialty and department stores; the mass merchandisers that dominate the American retail scene, such as Wal-Mart, Sears and Target. Site visit to Bergdorf Goodman and a discussion with Ed Goodman, and meetings with representatives of companies. 3. Ralph Lauren: A Marketing Juggernaut The history and present day status of Ralph Lauren, the single most successful American brand in the world. A visit to the mansion on 72 nd Street and Madison Avenue and a meeting with an executive from the firm. 4. Shop 'till You Drop: The American Consumer An exploration of the consumer behavior of the American buying public; how shopping has become an avocation for Americans. Students will present an opinion paper, drawing upon both personal and professional experiences. 5. Emerging Markets: The Other Americas The market potential of South America; goods and services most likely to grow in the coming decade; sourcing for manufacturing; the "Other Americas" from Canada to Central America, the untapped potential of these countries, market penetration and increased sourcing. 6. Manufacturing in America The "myth" and the reality of manufacturing in America, and the reasons. ITC5879 Overseas Seminars (Paris) 1. Paris Fashion : Culture and Style The origins of haute couture beginning with Charles Frederick Worth and extending through the end of World War I, the collections of the Musee de la Mode to explore the quality demands of couture; the art of haute couture : from Chanel to La Croix, construction techniques and marketing techniques. Site visits to the salons of such as Dior,
7 Yves St. Laurant, and the like. 2. French Retail : Past, Present and Future The origins of the French retail systems from Les Passages to Les Grands Magasins, and how the notion of the department store developed in Paris and influenced the world; Pret-a-porter and the rise of the Department Store. Seminars include executives from the three leading stores, Le Printemps, Galleries Lafayette and Samaritaine on the future of French retailing. 3. Consumer Motivation, European Style Demographics and psychographics of the Continental European consumer, and comparisons with the American, European and Asian populace. 4. Luxury Branding as a Marketing Force Strategies that company has taken to remain the premier luxury goods disseminator in the world. Visit to the LVMH headquarter; seminars on Hermes by Bernard Arnault and on Faconnable by Serge Philip, director of merchandising and Walter Breuer, owner of Faconnable. 5. Production Specialties : Made in France Successful French niche-goods marketing, from perfume to pate, the French talent for elevating a national identity through product and its marketing. Site visits to Quest International and Fauchon. A trip to Reims sponsored by LVMH, the ultimate French niche market : champagne, all aspects of production, marketing and exportation. ITC5889 Overseas Seminars (Pearl River and Yangzhijiang River Delta Regions) 1. China: The Emerging Market A demographic breakdown of the largest population in the world, the buying potential and capabilities of this newly emerging consumer base; the psychographics of this population, and what motivates them as consumers and the future consumer demands. 2. Hong Kong and China's New Retailers: East Meets West The systems of retailing in Hong Kong and China, their methods to satisfy customer needs. A comparison for students with their previous retail experiences in New York and Paris. 3. Apparel Production in Hong Kong The production methods in a better-priced knitwear factory, and the production methods of a cut-and- sewn woven factory; how such a facility is tooled up and what makes it operate efficiently; the challenges and opportunities of the fashion businesses in Hong Kong.
8 4. Apparel Production in the China Mainland The production methods of a budget-priced knitwear factory, and the production methods of a budget-priced woven apparel factory; comparison of the tooling up and operational differences between these and those in Hong Kong. 5. Manufacturing Visits to various accessory manufacturing plants such as shoes, small leather goods, handbags, and the like will enable students to have a comprehensive understanding of the production capabilities in China.
9 Elective subjects ITC515 Fashion Retailing 1. Organizational Structures of the Fashion Retailing Industry Types of retail institutions, retail organizations and structure and multi channel formats. 2. Sustainable Competitive Advantages and Strategies To identify new markets, consumer behavior and needs, trends and technologies to create sustainable competitive advantages; to further evolve business modes of operations to enhance company effectiveness and success. 3. Merchandise Management Merchandising strategies, formats and processes, planning and implementation. 4. Retail Location Analysis Trading area analysis, site selection, location planning practices and e-stores. 5. Store Layout Store layout planning, space allocation, store atmospherics and visual merchandising. 6. Communications Communications strategies, elements of the communication mix, new approaches and technology. 7. Omni-channel Retailing Effectiveness of omni-channel retailing, elements of creating seamless operations among different channels. ITC516 Research Methodology 1. The concept of research The concept and practice of research; roles of research; the nature of enquiry; fundamental, applied, experimental and action research. 2. Research theory The nature of enquiry; philosophical frameworks: inductive, deductive; exploratory research, descriptive research, experimental and evaluation research. 3. Research design Defining the research problem; establishing and assessing methodological validity and reliability.
10 4. Research methods Survey methods, questionnaires and interview methods; sample designs and sampling methods. 5. Data analysis Quantitative and qualitative approaches; measurement and scaling techniques; editing and coding; relationships between data; methods of data presentation; use of statistics in analysing data; use of computer softwares in data management and assisting analysis. 6. Evaluation Drawing conclusions; critical evaluation of sources, data and assumptions. 7. Presentation of research results Report writing, writing up; types and styles of presentation. 8. Ethical issues in research ITC519 Information Technology for Textiles & Clothing Industries 1. Overview of Information Technology Development in Textiles and Clothing Industries Review of the state-of-art information technology, the necessity and its future trend in the industry. Hardware and software developments in textiles and clothing industries. 2. Telecommunications and Networking The concept of telecommunication and its current development. Networking technology, different types of network, internet, intranet and extranet. Applications in textiles and clothing industries such as smart mirror and fitting room using RFID, real-time data capture, realtime inventory control. 3. Managing Data Resources in Textiles and Clothing Industries Data management in today s fashion business. Data modelling, its related structure and database systems in textiles and clothing industries. Overview of data warehouse and advanced data analysis techniques including OLAP and data mining. 4. E-commerce Application of B2B and B2C E-commerce in fashion industry. E- commerce implementation strategies and pitfalls to avoid 5. Information System (IS) and Decision Supports Role of IS in an organization for problem solving, type of IS and its features. Introduction to various enterprise information systems including enterprise resources planning (ERP), product lifecycle
11 management (PLM), supply chain management (SCM) and customer relationship management (CRM) systems and the related issues. 6. Knowledge Management in Contemporary Business Operations Application of information technology to support decision making in textiles and clothing industry. The contemporary issue of knowledge discovery and knowledge management in enterprises, and its applications in textiles and clothing industries. 7. Developing and Managing Information Systems The reasons to have system development. Different approaches and methodologies of information system development, and its pros and cons. 8. Security and Policy Review the needs of security policy in information processing. Different strategies to handle social networking. 9. Big Data and Deep Learning Introduce the idea of big data and deep learning, and review the existing application of AI in the fashion industry D Printing Introduce the idea of 3D printing and their existing application in shoes and apparel. The information flow model related to 3D printing and 3D CAD design and Internet business. ITC528 Clothing & Textile Materials & Processes 11. Introduction of Emerging Technology Introduce the pros and cons of the emerging technology, such as Clouding Computing, Unified Communication, Knowledge Engineering, Textiles 1. Structure, properties and applications of conventional and advanced textile fibers, yarns and fabrics for apparel. 2. Conventional and modern textile processing technologies including advances of textile machines and computer applications (CAD/CAM/CIM/MIS). 3. Quality evaluation and/or Process control of textiles (fiber, yarn and fabric).
12 Clothing 4. New clothing industry. 5. Development in Manufacturing Processes. ITC545 Fashion Technology ITC557 International Business in Fashion Industry 6. Flow control. 1. Recent Developments of Garment Processing Technologies Overviews of recent garment processing technologies such as cutting, fusing, sewing, non-thread seaming, etc; Quality aspects and control of the processes; Applications of various garment processing technologies in relation to the design of textile and apparel products. 2. Technical Analysis of Fashion Products Subjective and objective evaluation of textile and apparel products (in both aesthetic and performance aspects), e.g. fabric handle, comfort, appearance, etc. 3. Product Development Trends Consumer trends, attitudes and preferences in world textiles and apparel product markets; Traditional strategy and current product innovation trends and methodology 4. Techniques and skills in Product Development Integration of product innovation and engineering skills to meet different market segmentation and demands. 1. General Environment and Trade Pattern The global environmental forces affecting the international textile and clothing trading; trade pattern and intra-industry trade; the economic significance of global textile and clothing trade; trade theories and definitions; statutory trading bodies and policy organization; the World Trade Organization (WTO). 2. Trade Protectionism Protectionism sentiments in world textile and clothing trade; voluntary export restraint and control systems; tariff and non-tariff barriers; certificate of origin; anti-dumping issues. 3. Globalisation of Fashion Business Internationalization of clothing business; licensing, franchising and sub-contraction; outward processing arrangement (OPA); multinational corporations and foreign direct investment of textile and clothing joint ventures and wholly-owned setups; strategic alliances; evaluation of investing host countries; potential markets for fashion business.
13 4. Operation of International Enterprise Control mechanisms and problems of foreign subsidiaries; host government investment regulations; humanitarian policies and worker rights compliance issues; financial management and exchange rate issues. 5. Global Market Competition Quick response requirements; changing buyers behaviour and regional purchase practices; eco-regulations of importing countries; transshipment problems; the competitive edge of Hong Kong and China as emerging powers in the global fashion market. ITC589 Advanced Textile Processing Technology Preparation 1. Various stages in textile wet processing 2. Objectives and principles of preparatory processes of textile materials 3. Selection of sequence of processes, batchwise versus continuous mode 4. Water quality requirements, utility and energy sources Coloration Dyeing: 1. Classification of dyes according to application 2. Basic principles and mechanisms of dyeing 3. Dyeing textiles at various stages 4. Colour fastness in relation to end uses 5. Machine requirements and selections based on quality and quantity of physical forms of textile materials Printing: 1. Printing methods and style 2. Preparation and machine selection 3. Formulation of printing past including dyestuff, pigment and chemical requirement Finishing method 1. Mechanical finishing 2. Chemical finishing
14 Finishing technology and application 1. Preparatory and physical quality control (heat-setting/tentering etc. for dimensional control, shrinkage resistance, unit weight control, width control, etc.). 2. Finishing technology for appearance and aesthetics (singeing, mercerizing, enzyme treatment, anti-pilling, etc.). 3. Functional finishing technology (abrasion resistant, anti-static, flame retardant, antimicrobial, minimum care (wrinkle free), ultraviolet protection, repellent finishing for water, oil and soil, etc.). 4. Improvement of comfort properties (napping, softness, moisture management, etc,). 5. Nanotechnology application and novel finishing technology ITC596 Omni-Channel Retailing and Marketing Introduction 1. From multi-channel to omni-channel retailing 2. The rise of social commerce and marketing and their integration with brick-and-mortar shops 3. Big data and its applications in omni-channel retailing Retail and Marketing Management Focus 4. The best practices of mobile and social commerce retailing 5. Omni-channel merchandising and planning 6. Logistics management in omni-channel retailing 7. Creative approaches to explore new customer value and experience Technology Management Focus 8. Design and development of mobile and social media applications for omni-channel retailing 9. System integration and implementation planning 10. Platform and payment gateway security management 11. Big data analysis of consumer behaviour in mobile and social media channels
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