22-24 August 2019 CO-LOCATED WITH SUPPORTED BY

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1 22-24 August 2019 CO-LOCATED WITH SUPPORTED BY

2 2019 SHOW OVERVIEW In 2019, Mekong Beauty Show will be collocated with Vietbeauty and become the biggest ever beauty trade show in Vietnam. All Under One Roof, this mega beauty show will provide endless opportunities to source new beauty products, services and solutions from over 450 exhibitors with participation of top beauty brands from 25 countries and regions. Over 450 exhibitors to interact with. Over 8,800 sqm of business space. More than 12,000 international Participation of top beauty brands from 25 countries and regions attendees to network with. C ONNECTING BRANDS, VIETNAM DISTRIBUTION & RETAIL MARKET Mekong Beauty Show has built up a strong connection with Vietnam distributors that helps brands access to the retail market easily. In 2018, 246 exhibitors joined in the show with 36% increase on exhibitors number. The international influence of the show has expanded by the increase number of countries and regions such as Korea, Japan, Vietnam, Thailand, Malaysia, Italy, Russia, Taiwan and China. The 3rd edition will return on August in TIME 09:00-17:00 TOTAL AREA EXHIBITION 4,400 sqm EXHIBITOR PARTICIPANTS 246 Companies (36.6% increase) NUMBER OF VISITS 8780 (20.1% increase) HOSTED VIP BUYERS 205 NO. OF SCHEDULED MEETINGS Mekong Beauty Show has created a link to bring expertise, knowledge and new products into Vietnam. We always wish to help the market to grow and help local companies to find more partners Ms. Claudia Bonfiglioli, General Manager, Informa beauty

3 BRINGING SUPPLY CHAIN SOLUTIONS TO VIETNAM MANUFACTURERS How can we help exhibitors? Provide first-hand market analysis from expert like Nielsen, Kantar Connect with one of the largest retail network in Vietnam, MEDiCARE and Pharmacity Introduce your products and services to over 200 buyers from Mekong region Offer the chance to communicate with consumers and understand their insights Organize various conferences and workshops to help brands win in Vietnam beauty market WHO SHOULD EXHIBIT? Beauty & Cosmetics Skin care Facial Mask Make-up and Color Cosmetics Perfumery and Fragrances Make-up Accessories Personal Care Children, Baby, Maternity Care Men Care Household Detergent Beauty Salon & SPA Health Beauty Products Beauty Salon and SPA Products Beauty Salon & SPA Equipments, Furnishings Medical Beauty Products Hair & Nails Hair Salon Products Hair Equipments and Furnishings Nail, Eyelash and Tattoo Manicure & Pedicure Products OEM & Packaging Raw Materials, Ingredients & Formulations Packaging Machinery Packaing Material Manufacturer (OEM/ODM) Pumps/Valves/Sprayers/Caps & Accessories Other Services

4 2018 EXHIBITION DATA 8.0% Skin Care 6.9% Color Cosmetics & Makeup Accessories 4.8% Personal Care 42.0% 4.3% Hair Products Nail Products 3.7% 6.9% Medical Beauty Products 16.5% Beauty Equipment Packaging Material EXHIBITORS REVIEW 9 Exhibiting Countries 246 Exhibiting Companies 4,400 sqm of floor space TESTIMONIALS I have very good feedback at the event and many companies are interested in our products especially our design and ingredients. I hope we can proceed further with distributors we met. Export manager, Arnest International, Russia It s the 2nd time we join Mekong Beauty Show. We are very impressed about the visitors and buyers this year. Customers are also excited about our new concept so we are quite happy to be back. BD manager, Miss Saigon, Vietnam

5 BUYERS & VISITORS REVIEW % Distributors & Importers Vietnam Hair Salons Thailand Nail Salons Laos Beauty shops & Salons OEM & Manufacture 75% Myanmar Cambodia Spa Europe Others China Others BUYER PROFILE VISITORS NATIONALITY OVERALL, 67.5% OF VISITORS AND BUYERS THINK IT S HELPFUL TO VISIT MEKONG BEAUTY SHOW AND WOULD PROBABLY COME AGAIN.

6 VIETNAM MARKET FEATURES Mekong Beauty Show is a market insider working with local experts to provide easier entry for international brands and track the fastest growing sectors in Vietnam 1. MODERN TRADE WITNESSED A HIGHER GROWTH RATE ACROSS CATEGORIES PERSONAL CARE RANKS AMONG TOP TEN +15% MODERN TRADE: 8.6% Baby Care +11% +14% +17% +1% 5% 2% TRADITIONAL TRADE: 0.7% +24% Beer +7% 4% 3% 3% 1% -8% Milk Base Beverage 0% Cigarette Personal Household Care Care Food % 25.6% Dairy 30.5% Package Foods 22.4% 18.6% Beverages 22% 13.8% Personal Care 15.9% 9.4% Home Care 9.3% REGIME SOPHISTICATION PREMIUMIZATION NOISIER MARKET CONVENIENCE NATURAL & HEALTHY OFFLINE & ONLINE 3. HOUSEHOLD FMCG SHARE OF WALLET (in % of value spend) Value spent on personal care categories increase at a faster rate than the market average in Vietnam - buyers inflow and uptrading are key drivers 2. SIX KEY TRENDS THAT ARE SHAPING VIETNAM BEAUTY MARKET TODAY 4. BEAUTY IN PHARMACIES GROWTH RATE AVERAGED %, MAKING IT ONE OF THE FASTEST MARKETS IN THE REGION. MARKET SIZE REACHED USD 5 BILLION IN Data source: Nielsen Vietnam, Kantar Worldpanel, Pharmacity

7 VIETNAM BEAUTY DISTRIBUTOR & RETAILER CLUB The club was founded in 2017 and has continued to expand.till now we have recruited 102 members from Vietnam beauty industry nationwide. CLUB MISSION Federate all Vietnam beauty industry players and help Vietnamese brands to stand out Help, Develop and Maintain a sustainable and trusted cosmetic industry in Vietnam Proactively Partner with other local associations to create an environment that protects consumers and provides favorable conditions for the industry to grow Create a place where talented people are inspired and motivated to innovate Meet the challenges that the market remains with over 80% of retail in traditional channels, poor and expensive distribution CLUB MEMBER ACTIVITIES PRESS CLUB, HANOI SECC, HCMC GEM CENTER, HCMC STRATEGIC PARTNERS " It is really meaningful to join the club and it provide a lot of information from many veiws of market researcher, producers, packaging, distributors etc." Chairman, THA VON JSC, Vietnam

8 FOR MORE INFORMATION OR TO BOOK A BOOTH CONTACT THE TEAM TODAY OPTION 1 - STANDARD BOOTH: USD385/SQM OPTION 2 - RAW SPACE: USD355/SQM (MINIMUM BOOKING FROM 18SQM) International Sales Selena Li Project Director +86 (21) Local Sales (Vietnam) Phuong Pham (Emily) Sales Manager (Ext: 149) Informa UBM Beauty Portfolio The brand new Informa UBM Beauty vertical is now gathering 16 beauty shows in Asia April 18-20, 2019 Ho Chi Minh City, Vietnam June 4-6, 2019 Manila, Philippines May 2-4, 2019 Bangkok, Thailand x July 15-18, 2019 Kuala Lumpur, Malaysia August 22-24, 2019 Ho Chi Minh City, Vietnam September 19-21, 2019 Bangkok, Thailand October 4-7, 2019 Kuala Lumpur, Malaysia October 17-19, 2019 Jakarta, Indonesia November 12-15, 2019 Hong Kong, China May 20-22, 2019 Shanghai, China September 9-11, 2019 Tokyo, Japan Organized by: June 12-14, 2019 Mumbai, India April 19-21, 2019 (Spring) Chengdu, China

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