BRANDBOOK - ESTABLISHED IN AMSTERDAM

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Diana Eaton
5 years ago
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1 - ESTABLISHED IN AMSTERDAM

2 The Origin Not just a trend label, but a forever brand. Simple is an Amsterdam-based women s fashion brand, bringing modern designs into long-lasting clothes with a highlight on simplicity. The brand is part of the Blosh Fashion Group and was founded in 2016 by Rob Groenteman, as he felt the need for an authentic, timeless brand that focuses on high-quality fabrics and subtle details.

An ode to everything that enriches your life to not

We embrace life and everything it has to offer.

3 Our Philosophy Not just a trend brand label, but a forever brand. Our brand is an ode to everything that makes your life more casual and comfortable. An ode to everything that enriches your life to not only make you look good but also to make you feel good. We embrace life and everything it has to offer. It is our continuous search to purpose, enrichment and meaning, where comfort, quality and simplicity are the key notes to all true elegance.

Our Work Ethic The majority of our products are manufactured in Europe. We exclusively work with suppliers who share the same passion, values and ethical standards in terms of business.

4 Our Work Ethic The majority of our products are manufactured in Europe. We exclusively work with suppliers who share the same passion, values and ethical standards in terms of business. All our high quality knit fabrics come from Italy and all our jersey materials come from Portugal. We build sustainable relationships based on mutual respect and trust. With every new collection we try to improve our efforts to become a more sustainable brand.

5 Our Quality All of our pieces are designed with passion, creativity and an unconditional focus on combining the finest fabrics of the highest quality, to last a lifetime. Most of the materials remain affordable.

Our vision is to support you to build a wardrobe of longlasting, comfortable pieces without compromising on the aesthetic

6 Our Vision Modern, stylish and feminine. We have created a high-quality brand based on an effortless and timeless approach on modern day fashion. Our vision is to support you to build a wardrobe of longlasting, comfortable pieces without compromising on the aesthetic appearance of style. At Simple we mix everyday fashion with an easy-to-wear and comfortable style. Nonchalant, stylish, feminine and yet still affordable. We strive to make multiple set combinations within every collection.

7 Our Mission Authentic, timeless and everlasting. Our mission is to build an authentic, timeless, everlasting brand that focuses on simplicity and high quality in every detail. A modern brand, where look and feel are united into a perfect synergy.

8 The Essence Buy conscious, value more. Every product should have a purpose.

Our Personality Take a pause. A mature woman who is searching for pieces that match her clean, confident and comfortable style. Because that is exactly who she is.

9 Our Personality Take a pause. A mature woman who is searching for pieces that match her clean, confident and comfortable style. Because that is exactly who she is. A woman who is striving for easiness but never wants to lose her classic look. A woman that knows how to dress herself well. This woman values and appreciates high quality materials to feel good. She looks for a hint of minimalism and sophistication, while she pays great attention to details. Strong color combinations excite her. Pure and authentic, she can entirely express her inner self, by wearing our pieces to take a pause. To embrace life and everything it has to offer. With attention to every detail we create opportunities to live a confident lifestyle.

10 The Brand Story Be conscious of who you are and value more. Style is a subtle way of saying complicated things. As confidence is silent, let clothes become your noise. Simple doesn t want you to do fashion, just be yourself. Exactly as you are, authentic. Because your kind of beautiful is what inspires us the most. Simple encourages you to embrace your inner calm to take a pause. To boost your self-confidence, to take a moment to stand still and to pursue simplicity.

Our Core Values Be Authentic At Simple, we believe it is important to be authentic. Besides our impeccable basics we offer just the right amount of statement pieces to complement your wardrobe.

11 Our Core Values Be Authentic At Simple, we believe it is important to be authentic. Besides our impeccable basics we offer just the right amount of statement pieces to complement your wardrobe. Stay true to yourself and to your personal style. Both in all their facets. Our brand makes that completely possible by crea ting pieces that reflect personality at the core. Be Colourful Colors play an important role as they can evoke emotions and create a certain mood. Simple s color palette is a mix of monochromatic and earthy tones, sometimes complemented with bright shades. The natural, earthy tones are of big importance, because they never go out of style, and they are always easy to combine with other garments. A bright fashion shade is needed as a contrasting expressive color, to make the collection vibrant and complete. Be Conscious We believe that our skin is the most valuable asset. It needs to be treated with great care. How garments feel on our skin is equally as important as to how it looks on our body. Choosing natural fibers over synthetic fibers is a big part of the feel and it s also a vital step towards reducing our ecological footprint and a brighter future of our planet. Be Accessible We are consumer focused and therefore we continuously improve the quality, look, feel and image of our products to match and exceed our consumers expectations. We believe that every product should have a purpose. Inspired by the lean wardrobe concept and our dedication to use as many natural fibers as possible, we change the consumer s perception of basics. We work hard to create iconic pieces, that never go out of style, to last a lifetime. With perfect basics you have endless options to combine, even over time.

13 Women Who Inspire Us Wendy van Dijk; Hanna Verboom; Romy Boomsma; Renate Verbaan; Chantal Janzen; Jennifer Hofman; Jet van Nieuwkerk; Sophie Hilbrand; Loes Haverkort; Anna Drijver.

14 The Words We Live By Nonchalant elegance; Uncomplicated femininity; Subtle details; High-quality fabrics; Reinvented classics; Predefined sets; Strong color combinations.

Contacts Blosh BV Toetsenbordweg 22 1033 MZ Amsterdam The

15 Contacts Blosh BV Toetsenbordweg MZ Amsterdam The Netherlands

A VISION BECOMES REALITY

A VISION BECOMES REALITY Chrisper was established in Thessaloniki, Greece in 1985. Always having the vision to start our own brand Dimitra Christoforidou was the driving force behind the company. Working