NAKKNA. The debut AfricanDeathMetalCircus, S/S2004 established a unique neominimalist

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2 NAKKNA Nakkna is a Swedish fashion label, founded by three designers, Claes Berkes, Ella Soccorsi and Camilla Sundin. They met and were all top students at the renowned Beckman s School of Design from which they graduated in Two years later the company was established in Stockholm where the studio and the flagship store are located. The Nakkna style is best described as avant-garde yet very wearable. The signature Nakkna silhouette is easily recognized by it s voluminous yet refined shapes. The debut AfricanDeathMetalCircus, S/S2004 established a unique neominimalist approach where complex constructions and drapings were manifested in clean cuts. The Nakkna look has been described as a dialogue between soft, draped effects and hard, angular forms. Since launching, the design trio have recieved numerous awards, including the Elle Magazine Best Newcomer Award. From then on Nakkna has been a regular in Swedish fashion media. Since the beginning the Nakkna designers have had a close cooperation with creative agency Sandberg&Timonen, stylist Ellen Af Geijerstam and music composer and producer Yourhighness particularly for the catwalk presentations that are essential to the Nakkna concept. The creative process is a solemn one, among the designers the agreement of what the label should represent stretches beyond words. This mutual understanding is the key to keeping the label vital and progressive. Nakkna is a trio but speaks with one voice. The Nakkna label is sold through a total of some 30 stores in Scandinavia and selected stores in New York, Los Angeles, Milan, Hong Kong and Seoul. PRESS CONTACT: (international) Johan Lindberg johan@nakkna.com +46 (0) > PRESS CONTACT: (Scandinavia) Jung Relations Louise Sondlo louise@jungrelations.com > 2 NAKKNA INTRODUCTION

3 NAKKNA DATES: >MAY 2001: Claes Berkes, Ella Soccorsi and Camilla Sundin graduate from Beckman School of Design in Stockholm. * November 2002: The company name is decided: Nakkna. >MAY 2003: The Nakkna label a geometric bird in fine lines is drawn by Swedish Art Director Rodriguez Benavente. >AUGUST 2003: The store on Tjärhovsgatan 3 on Södermalm in Stockholm opens with the show of the first Nakkna collection African Death Metal Circus. >FEBRUARY 2004: Nakkna recieves the newcomer of the year award at the annual Elle Magazine fashion awards. >FEBRUARY 2004: Nakkna starts a longterm collaboration with stylist Ellen Af Geijerstam music producer Yourhighness theyourhighness and creative agency Sandberg&Timonen all involved in further strengthening the Nakkna concept. >MAY 2004: Nakkna s first appearance in international media: a one-page story in UK s leading fashion magazine i-d. >SPRING 2004: Nakkna, still a small sca-le company, produces the second collec-tion Cracked Actor in Sweden, for the own store only. >AUTUMN 2004: Nakkna slowly begins to outsource the production, since the interest is increasing rapidly. >DECEMBER 2004: Sweden s leading daily newspaper Dagens Nyheter names Nakkna local heroes of Stockholm. >DECEMBER 2004: Nakkna is appointed winner in the fashion category at monthly magazine Nöjesguiden s annual Stockholm Awards. * January 2005: Nominated for the designer of the year award by Elle Magazine. >SPRING 2005: With the collection Etiuda Plastyczna Nakkna reaches outside of Sweden. First out Tokyo, later followed by New York, Milan, Hong Kong, London etc. design a limited editon glass series for the global spirits brand ABSOLUT VODKA. Sold at selected stores throughout Sca ndinavia. >OCTOBER 2006: Nakkna takes part in the Paris fashion fair Tranoï with the collection Mono. From autumn 2007 Nakkna joins the trade Rendez-Vous two times a year. >AUTUMN 2006: Nakkna designs costumes for two separate modern dance projects at Kulturhuset and Tila at Enskilda Galleriet. >JANUARY 2007: Leading Swedish Men s fashion magazine King names the Nakkna store top 50 in Sweden. >AUGUST 2007: Nakkna takes part in the Copenhagen fashion fair Gallery with the collection Behaviour Of Light. >SEPTEMBER 2007: The national postal service in Sweden Posten makes Nakkna into a stamp. >JANUARY 2008: The Nakkna crew grows with two new staff members: one business angel, one ecomony consultant. >FEBRUARY 2008: Velvet, a fashion series on Swedish public service television (SVT), presents a 30 minute portrait of Nakkna. A month later Swedish niche channel ZTV follows with a Nakkna portrait in Streetsmart. >MAY 2008: Nakkna is invited to speak at the Creativity Now Conference, arranged by NYC based trend magazine Tokion. >AUGUST 2008: The 10th Nakkna collection Clay Pieces is to be found in some 25 stores throughout Sweden. >AUGUST 2008: Nakkna is invited to contribute to the limited edition project by the leading Swedish department store NK. Their contribution: an umbrella in a joint venture with UK based Swaine Adeney Brigg. >SEPTEMBER 2008: The 11th Nakkna collection In The Flesh is introduced with a film, directed by acclaimed film photographer Gösta Reiland Premiered at > >AUGUST 2005: The Nakkna collection Alphabetic People is shown as a film at Milliken gallery in central Stockholm. The viewing is attended by some 2000 guests. Filmed by Kacper Kasprzyk. >SEPTEMBER 2005: Nakkna designs a limitied edition case in leather for the portable Sony Playstation. >OCTOBER 2005: Nakkna is requested to 3 NAKKNA DATES

4 COLLECTIONS: 2003: AFRICAN DEATHMETAL CIRCUS 2004: CRACKED ACTOR 2004: ETUDIA PLASTCZYNA 2005: DELTA POSITIVE 2005: ALPHABETIC PEOPLE 2006: NEBUKADNESSAR 2006: MONO 2007: DARK MATTER 2007: BEHAVIOUR OF LIGHT 2008: CLAY PIECES 2008: IN THE FLESH 4 NAKKNA COLLECTIONS

5 5 NAKKNA MOVIE : SS/09 : IN THE FLESH : RENCKAKERLUND FILMS PRODUCTION

6 6 NAKKNA COLLABORATION : NK / SWAINE ADENEY BRIGG : AW/08 :

7 7 NAKKNA AW/08 : CLAY PIECES : PHOTO : OLA RINDAL

8 8 NAKKNA AW/08 : CLAY PIECES : PHOTO : OLA RINDAL

9 9 NAKKNA FASHION SHOW : AW/08 : CLAY PIECES

10 10 NAKKNA FASHION SHOW : AW/08 : CLAY PIECES

11 11 NAKKNA SS/08 : BEHAVIOUR OF LIGHT : PHOTO : OLA BERGENGREN

12 12 NAKKNA SS/08 : BEHAVIOUR OF LIGHT : PHOTO : OLA BERGENGREN

13 13 NAKKNA SWEDISH POSTAL STAMPS COLLECTION : AW/07

14 14 NAKKNA FASHION SHOW : AW/07 : DARK MATTER : PHOTO : THERESE ALDGÅRD

15 15 NAKKNA COLLABORATION : ABSOLUT VODKA/-ABSOLUT DETAILS : AW/06 :

16 16 NAKKNA AW/06 : NEBUKADNESSAR : PHOTO : OLA BERGENGREN

17 17 NAKKNA AW/06 : NEBUKADNESSAR : PHOTO : OLA BERGENGREN

18 18 NAKKNA AW/05 : DELTA POSITIV : PHOTO : FREDRIK SKOGKVIST

19 19 NAKKNA AW/04 : CRACKED ACTOR : PHOTO : KACPER KASPRZYK

20 20 NAKKNA SS/04 : AFRICANDEATHMETALCIRCUS : PHOTO : KACPER KASPRZYK

21 21 NAKKNA SS/04 : AFRICANDEATHMETALCIRCUS : PHOTO : KACPER KASPRZYK