Delray Beach Fashion Week

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Elisabeth Harrington
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The Delray Beach Downtown Development Authority designed and developed an international, award-winning program that has generated excitement among the business

Delray Beach Fashion Week is a unique event that showcases local, national, and international designs found in the small business boutiques in Downtown and features

2 The Delray Beach Downtown Development Authority designed and developed an international, award-winning program that has generated excitement among the business community, reached an affluent, fashion-conscious audience, and increased awareness of Downtown Delray s fashion shops and sophisticated style. Delray Beach Fashion Week is a unique event that showcases local, national, and international designs found in the small business boutiques in Downtown and features high energy fashion shows, beauty experiences, finale shopping event. This 5 th Anniversary event will once again strut the runway down the middle of Atlantic Avenue in front of thousands of consumers.

3 WHY SPONSOR Quality of Brand Exposure Delray Beach Fashion Week continues to build a diverse audience of fashionable, forward-thinking consumers, across multiple demographics. By showcasing fashions found throughout the Downtown, the week draws local, regional and international audiences and high media attention. Cultivate the Fashion and Design Scene Since the launch of Fashion Week, an increase in fashion retailers, emerging local and international designers, hair and makeup specialists and a large fashion forward audience are making Downtown Delray their community to shop and invest. Be a part of a highly publicized community event.

DB Fashion Week At a Glance: Wed., Jan. 24 Sun., Jan. 28, 2018 4 Fashion Shows: Wed., Jan. 24: Opening Fashion Show on E. Atlantic Ave; Jan. 25: Shades of Blue Delray Designer and Hair Show; Jan.

4 DB Fashion Week At a Glance: Wed., Jan. 24 Sun., Jan. 28, Fashion Shows: Wed., Jan. 24: Opening Fashion Show on E. Atlantic Ave; Jan. 25: Shades of Blue Delray Designer and Hair Show; Jan. 26: Tropical Paradise Luncheon and Show; Jan. 27: Swim and Surf Fashion Closing Show Fashions and Designs: 35 Fashion Boutiques, 12 Delray designers, 20 Beauty Salons & stylists, showcasing designs for Spring and Summer Models: 70 male and female models Events: Variety of beauty and fashion events throughout the week including Model/Designer Meet and Greet Audience: High-end fashion minded attendees; residents and visitors Give Back: Proceeds benefit the local Achievement Center for Children and Families Hospitality Opportunities: Host clients, employees, VIPs at the many different events and engage with community leaders, local designers and media Fashion Week Boutique: Sunday, Jan. 28, of the Fashion Week participants will set up shop at the Old School Square Field House Event space for a Funday Shopping Event

5 SPONSORSHIP LEVELS We can customize for you!

6 PLATINU $10 Onsite activation at all 4 Fashion Shows: Opening Show, Designer Showcase, Tropical Paradise & Swim & Surf Logo on Fashion Week Homepage Banner on DowntownDelrayBeach.com (40-50,000 web visits/month) Logo on Fashion Week Cube Banner on DowntownDelrayBeach.com Dedicated cube banner on DowntownDelrayBeach.com for six months Three dedicated posts on Facebook.com/DelrayDDA (Facebook 62,000+ Likes) Opportunity to address the attendees from the stage at the Opening Show in front of The Colony Hotel 6 Tickets to all Fashion Week pre, during, post events Primary logo placement in 30-second Fashion Week Television commercials and event video Primary logo placement on Fashion Week Airport Digital Signage at PBIA & FLL Airports Primary logo placement on runway backdrop screens at each evening fashion show Primary placement of logo on all print & digital event materials and advertisements Primary placement of sponsor name in all media releases as Platinum Sponsor Primary placement of sponsor logo on step-and-repeat banner displayed at each event Sponsor recognition on all social media channels (Facebook, Instagram, Twitter, LinkedIn, including Facebook.com/DelrayFashion) Sponsor recognition & web hyperlink on DelrayFashionWeek.com Sponsor product/information included in SWAG Bags Verbal recognition of sponsor throughout the 5 day event as the Platinum Sponsor

Onsite activation at 2 of the Fashion Shows - Opening Show and Swimwear Show Dedicated cube banner on DowntownDelrayBeach.com for three months Two dedicated posts on Facebook.

7 Onsite activation at 2 of the Fashion Shows - Opening Show and Swimwear Show Dedicated cube banner on DowntownDelrayBeach.com for three months Two dedicated posts on Facebook.com/DelrayDDA (62,000+ likes) 4 Tickets to all Fashion Week pre, during, post events Sponsor logo in Fashion Week Television commercials and event video Logo placement on Fashion Week Airport Digital Signage at PBIA & FLL Airports Logo presence on runway backdrop screens at each evening fashion show Logo placement on all print & digital event materials and advertisements Sponsor name listed in all media releases as Gold Sponsor Inclusion of sponsor logo on step-and-repeat banner displayed at each event Sponsor recognition & web hyperlink on DelrayFashionWeek.com Sponsor recognition on all social media channels, including Facebook.com/DelrayFashion Opportunity to distribute product in SWAG Bags Verbal recognition of sponsor throughout the 5 day event as a Gold Sponsor GOLD $5,000

8 Onsite activation at the Opening Evening Wear Show One dedicated post on Facebook.com/DelrayDDA (62,000+ Likes) 2 Tickets to the opening and closing fashion shows Logo inclusion in Television commercials and recognition in event video Logo placement on Fashion Week Airport Digital Signage at PBIA & FLL Airports Logo placement on all print & digital promotional event materials and advertisements Sponsor name listed in all media releases as Silver Sponsor Logo on step-and-repeat sign displayed at all five events Logo presence on runway backdrop screens at each evening fashion show Sponsor recognition & hyperlink on DelrayFashionWeek.com Sponsor recognition on all social media channels, including Facebook.com/DelrayFashion Opportunity to distribute products in SWAG Bags Verbal recognition of sponsor throughout the 5 day event as a Silver Sponsor SILVER $3,000

9 Onsite activation at Finale Show Swim & Surf Show Logo placement on all print & digital event materials (Brochure, Poster & Event Programs) & advertisements (print ads & marketing to 10,000+ subscribers) Sponsor name listed in all media releases as Bronze Sponsor Logo on step-and-repeat sign displayed at all five events Sponsor recognition & hyperlink on DelrayFashionWeek.com Sponsor recognition on all social media channels, including Facebook.com/DelrayFashion Opportunity to distribute products in SWAG Bag Sponsor logo in Fashion Week post event video Verbal recognition of sponsor throughout the 5 day event as a Bronze Sponsor BRONZE $1,000

R E C O R D - B R E A K I N G P A R T I C I P A T I O N I N 2 0 1 7 38 Downtown Fashion Boutiques 12 Downtown SALONS 22

10 R E C O R D - B R E A K I N G P A R T I C I P A T I O N I N Downtown Fashion Boutiques 12 Downtown SALONS 22 Hair Stylists 70 VOLUNTEER MODELS DelrayFashionWeek.com DONATED 100s OF HOURS OF THEIR TIME Exposure to 5,000+ attendees

VOLUNTEERS Johnson & Wales + Toussaint L Ouverture 6 FASHION EVENTS & 3 RUNWAY SHOWS 68

11 R E C O R D - B R E A K I N G P A R T I C I P A T I O N C O N T I N U E D 8 Downtown Art Galleries 4 Downtown Host Venues 6 Downtown Vendors $50K raised for: 50+ STUDENT VOLUNTEERS Johnson & Wales + Toussaint L Ouverture 6 FASHION EVENTS & 3 RUNWAY SHOWS 68 TOTAL Downtown Delray Beach Businesses Participated DelrayFashionWeek.com #DelrayFashionWeek

12 D E L R A Y B E A C H F A S H I O N W E E K R E C A P P R I N T A D V E R T I S I N G DelrayFashionWeek.com #DelrayFashionWeek

13 S A V E T H E D A T E C A R D DelrayFashionWeek.com #DelrayFashionWeek

14 E V E N T P R O G R A M S, B R O C H U R E & I N - S T O R E P O S T E R DelrayFashionWeek.com #DelrayFashionWeek

15 P A L M B E A C H I N T E R N A T I O N A L A I R P O R T & F O R T L A U D E R D A L E A I P O R T D I G I T A L S I G N A G E 1 0 S E C O N D V I D E O S P O T S O N 8 S C R E E N S I N B A G G A G E C L A I M DelrayFashionWeek.com #DelrayFashionWeek

PUBLIC RELATIONS Press Releases: Delray Beach Fashion

25-29 Delray Beach Fashion Week Kicks Off Jan 25 and

Delray Beach Fashion Week Swim & Surf Show Media

Events: Carl Dawson, VMA Studios: Photographer Andrew

photographers/videographers: Photographer: Mohammed F.

Photographer: Humberto Vidal Photographer: Pedro

Rothstein - UPI Videographer: Alexis Paige -

16 PUBLIC RELATIONS Press Releases: Delray Beach Fashion Week Hits Downtown Jan Delray Beach Fashion Week Kicks Off Jan 25 and Runs Through Jan 29 Media Advisory and Photo Opp Delray Beach Fashion Week Swim & Surf Show Media Advisory and Photo Opp Photo/Video Attendance at Events: Carl Dawson, VMA Studios: Photographer Andrew Fogell, VUP Media: Videographer Guest photographers/videographers: Photographer: Mohammed F. Emran - twoseventymag.com Photographer: Van Johnson Sr. Photographer: Charles McCurdy LOCAL magazine Photographer: Humberto Vidal Photographer: Pedro Heshike Photographer: Garrin Evan Photographer: Gary Rothstein - UPI Videographer: Alexis Paige - twoseventymag.com Videographer: Rod Estrada Videographer: Runway Solutions Videographer: Cam Brooks Coverage in 26 Publications 105+ Media Placements DelrayFashionWeek.com #DelrayFashionWeek

17 PR Placements Media Attendance Delray Newspaper Modernbocamom.com Boca Life Magazine Boca Raton Magazine Observer Newspaper Fabulously 50+ Mag Resort & Travel Mag Pbcharity.com Discover the Palm Beaches PuckerupBeauty.com Livingfla.com Pellerini.com LocalMomScoop.com LLScene.com AprilGolightly.com SouthFloridaFinds.com MascaraMavenandMore.com TwoSeventyMag.com FashionablyFrenchFried.com TakeABiteOutOfBoca.com DelrayFashionWeek.com #DelrayFashionWeek

18 S T E P & R E P E A T DelrayFashionWeek.com #DelrayFashionWeek

FRFM, HGTV, HLN, LIF, LMN, MNBC, MTV, NICK, OXYG, TBSC, TLC, TNT, TOON, TV1, USA, VH1 Video also posted on: YouTube,

19 T V C O M M E R C I A L / P R O M O T I O N A L V I D E O 781 thirty-second TV commercials run through the Comcast network, from West Palm Beach Boca Raton, from December 11, 2016 January 29, 2017 Networks: BET, CNN, ENT, FOOD, FRFM, HGTV, HLN, LIF, LMN, MNBC, MTV, NICK, OXYG, TBSC, TLC, TNT, TOON, TV1, USA, VH1 Video also posted on: YouTube, Facebook Sponsored Posts, DelrayFashionWeek.com, DowntownDelrayBeach.com/Videos & more DelrayFashionWeek.com #DelrayFashionWeek

20 E M A I L M A R K E T I N G S A V E T H E D A T E G E N E R A L F E M A L E F A S H I O N B O C A M A G A Z I N E DelrayFashionWeek.com #DelrayFashionWeek

21 DelrayFashionWeek.com SPONSOR ONSITE ACTIVATION - EXAMPLES

Lsimon@downtowndelraybeach.com DDA@downtowndelraybeach.

22 FASHION WEEK SPONSORSHIP OPPORTUNITIES Laura Simon, Executive Director, DDA Full image. Give photo credit or location and event name in small text here

All rights reserved CMG New York City Fashion Week!

All rights reserved CMG New York City Fashion Week! All rights reserved 2017 CMG New York City Fashion Week! ECONOMIC DEVELOPMENT Cupani Marketing Group (CMG) New York City Fashion Week will be held on Saturday February 11 and September 2, 2017 in New York