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1 MEDIAKIT 2018

2 THESE NUMBERS ARE FRAUD-FREE The numbers and engagement you ll find in this document are the result of 10 years of content creation, creativity and hard work. No pods, bots, follower shopping or compulsive giveaways have been used to reach them.

3 machedavvero.it is one of Italy s most read personal blogs SINCE Its main topics are: - Everyday life - Lifestyle - Travel - Family life - Entertainment - Food - London It won a number of Awards both as best family blog and best travel blog. BEST TRAVEL POST - ADUTEI 2016 BEST TRAVEL BLOGGER - Skyscanner Bloscars 2013 BEST ITALIAN FAMILY BLOG - Macchianera Italian Blog Awards 2013 BEST TRAVEL BLOG - Hostelworlds Travel Blogger Awards 2013 Featured in: TG5 - Corriere della Sera - Il Messaggero - La Repubblica - Vanity Fair - Il Sole 24Ore - Grazia - Gioia - Donna Moderna - Sette - A - Oggi and more.

4 THE BLOGGER BIO Machedavvero.it is Chiara Cecilia Santamaria s blog. Chiara was born in Rome but lives in London since She has a 9 year old kid named Viola. WORK BOOKS TV As a journalist, she has been a contributor for Vanity Fair, Corriere.it, Cosmopolitan, Gioia, Donna Moderna, Il Sole 24 Ore, Yahoo.it and Jamie Mag Italia. The blog inspired her first book, the memoir Quello che le mamme non dicono - What moms don t tell (Rizzoli, 2010), today a Bestseller after 10 reprints. Her second book, the novel Da qualche parte nel mondo /Somewhere in the world (Rizzoli), published in Sept 2015, has inspired the art exhibition BOOK ART PROJECT that took place in Rome and London. Chiara has worked as tv talent for a number of branded tv shows, such as Wild Purity Project on National Geographic Channel Italia for Nestlé, Guarda tu stesso on RealTimeTV Italia for Barilla and an upcoming food and wine production airing on Italian tv in late 2018.

5 PARTNERSHIPS Machedavvero.it has collaborated with a number of International brands, such as: More info in the About page of machedavvero.it

6 INSTAGRAM REACH 35K avg impressions 70.6K followers 5% avg engagement AUDIENCE 25K avg reach FRAUD-FREE 100% no bots, pods, giveaways or other non organic numbers/engagement-boosting frauds STORIES 12K avg impressions

7 YOUTUBE 46K subscribers Machedavvero s YouTube channel YouTube.com/machedavveroit keeps growing. The channel s theme are: everyday life, family, travel, female empowerment FEMALE main audience 20K average video views 5 min average view time 275K top video views

8 NUMBERS MONTHLY BLOG STATISTICS 100K 90K 45K pageviews sessions users 01:46 avg reading time 23% bounce rate AUDIENCE age men 14% ITALY 85% 86% women

9 FACEBOOK 80K views last 28 days FACEBOOK.com/machedavvero 32.4K likes 26K engagement last 28 days AUDIENCE age men 7% ITALY 95% 92% women

10 TWITTER MOVIE/TV, NEWS, MUSIC top followers interests men 17.6K followers AUDIENCE 30% ITALY 90% 50.5K views last 28 days 70% women

11 SOCIAL PINTEREST MEDIA PINTEREST.com/machedavvero 180K avg monthly viewers age AUDIENCE HOME DECOR TRAVEL FASHION RECIPES DIY & CRAFTS US 35% UK 30% IT 10% OTHER 25% top interests

12 RECENT HIGHLIGHTS AUDIBLE AIRBNB NETFLIX DISCOVERY BARILLA GOPRO TRAVERSE Chiara is one of the 2 bloggers involved in the launch of the Harry Potter saga on Audible Italia, in collaboration with Pottermore. Video. Chiara is one of the 3 Italian bloggers involved in the AirBnb summer campaign, visiting Minorca and producing social media, blog and video content. Chiara is part of the Italian #StreamTeam, taking part in event and promotional project for new Netflix shows. Chiara has just shot a tv show for one of Discovery Group channels as main host. Chiara is one of the 6 bloggers of the Guarda tu stesso (Look for yourself) project for Barilla Pesto sauce, aired on RealTime Italia. Chiara is part of the GoPro Family, taking part in projects, event and activities with the GoPro team. Chiara is one of the 2 Italian Influencers guest of Traverse International Travel Bloggers Conference in Antigua and Barbuda.

13 HIGHLIGHTS MOMKETING BIT MILANO EVENTS & LECTURES TALENT DONNA Blogging and social media: how to take a step-up. How brands should work with online influencers. - SPEAKER VOLTERRA-DETROIT FOUNDATION Online storytelling and personal branding - LECTURER Travel e family blogging: raccontare il piacere di viaggiare in famiglia - SPEAKER SOCIAL MEDIA WEEK Moms, kids and Internet - SPEAKER FESTA DELLA RETE Traveling together: apps and safety - SPEAKER When mummy bloggers grow up - SPEAKER MAMMACHEBLOG Beyond mummy blogging - WORKSHOP TEACHER Young mummy bloggers - MODERATOR Workshop: Blogging, the next level - LECTURER SALONE DEL LIBRO TORINO Speaker

14 HIGHLIGHTS CLASSES & WORKSHOPS #MCDWORKSHOPS The first workshops by machedavvero.it took place in May-June 2017 in Milan and Rome. They are dedicated to bloggers who want to take their work to the next level and learn more about personal branding, content strategy, social media, photo and video and how to approach brands and agencies. Current partners of #mcdworkshops are OneFineStay.com and Italian-Eye.com

15 CONTACTS Chiara Cecilia Santamaria Skype: machedavvero Luca Magnani

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