Eric Christensen Northwest Sales Manager

Transcription

1 Eric Christensen Northwest Sales Manager

2 Why Sunbrella?

3 Why Sunbrella? Proven track record -- quality for over 50 years Recognized brand -- known to the consumer Styling and design that address the latest trends in color Rich texture that is easily cleaned Unsurpassed 10-year warranty Innovative Shade Collection

4 Why Sunbrella? Radish versus Carrot Analogy

5 Why Sunbrella? Traditionally dyed and printed textiles have color applied only to the yarn or fabric surface like a radish, which is red on the outside but white inside. Sunbrella is like a carrot meaning that the color goes to the core of every fiber and can t be peeled away Over time, traditionally dyed or printed fabrics can fade while Sunbrella does not.

6 Commitment to Design and Creativity

7 Design 8 Full-time designers Member of Color Marketing Group Member of Color Association of the U.S. Attend Singapore Furniture Fair Attend Milan Furniture Fair Attend Maison & Objet in Paris Collaborate with Dickson France Design Attend consumer shows and gain feedback

8 Sunbrella Marketing and Advertising Schedule 2015

9 January February March April May June July August September October November December 12/22 1/23 2/27 3/27 5/1 5/26 7/31 8/28 9/25 Coastal Living FP Spread FP FP FP FP Spread Full Page Spread Relaxing Taste of Sailing Article Moments Summer 12/19 Summer Fall Winter Domino FP 3/20 6/26 9/18 Full Page FP FP FP Afternoon Croquet 11/24 2/18 3/25 4/27 6/8 7/15 8/18 Dec/Jan Dwell FP FP FP Spread 9/30 Full Page Spread Afternoon Croquet 1/16 3/20 4/24 6/15 7/17 8/20 9/24 HGTV Magazine FP FP FP Full Page Taste of Summer House Beautiful 11/26 Full Page FP Spread Novel Ideas 1/16 2/20 3/20 4/24 5/22 6/29 7/24 8/21 9/18 Real Simple FP FP FP Full Page Sweet Taste of Treat Summer 1/5 2/2 3/2 4/1 5/1 6/1 7/1 8/3 9/1 10/1 Southern Living (Select) FP FP FP FP FP FP Full Page (6x) Novel Taste of Ideas Summer 3/13 Southern Living FP Home Plans SIP Full Page 12/1 Southern Living (Full Run) FP + Adv Full Page (1x) Chasing Butterfies

10 January February March April May June July August September October November December 12/30 2/2 3/2 4/1 5/1 6/1 7/1 8/3 9/1 10/1 Sunset FP Spread FP FP FP Full Page Spread Afternoon Taste of Croquet Summer Traditional Home Full Page Spread 11/25 FP Novel Ideas Events: Sunset June 6-7 Celebration Weekend Menlo Park, June 6-7, 2015 CA Menlo Park, CA

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12 Smart, stylish, right at home. Relax in the comfort of timeless fabrics that are simple to clean, never fade and turn any home into a resort. For inspiration visit: sunbrella.com/croquet

13 How to Take Advantage of Sunbrella Marketing

14 Why Sunbrella?

15 Website designed for customer to easily obtain the Sunbrella logo and Skin Cancer Foundation Seal of Recommendation as well as awning photos, pattern images and a video library

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17 Sunbrella Fabric Showroom

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22 Sunbrella Fabric Showroom New self-contained version Can be embedded into your website Customers never leave your website Customers do not have access to the awning dealer database Will not loose customer to a competitor

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24 Where To Buy Sunbrella website traffic channeled to a dealer database Consumer can find a dealer in their location by inputting their zip code Link to dealer s website consumer can also contact dealers via from Sunbrella website. Leads turn into sales! --$$$$$$

25 Where To Buy In 2014 there were 1,507 dealers listed in Where to Buy on the Sunbrella website. In 2014 there were 1,113 s sent to dealers from the website. In 2014 there were 88,161 click-thrus from Where to Buy to dealers web sites (up from 30,000 in 2012).

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30 Where To Buy Advertise Sunbrella website Coastal Living House Beautiful Sunset Southern Living Traditional Home Domino

31 Where To Buy Social media sites Facebook Twitter My Space Delicious LinkedIn StumbleUpon Pinterest

32 Where To Buy Sunbrella Where to Buy is free to join!!

33 Why Sunbrella? Care and Cleaning

34 Why Sunbrella? Bleach Myth

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37 New Shade Collection

38 New Collection Shade Fabrics Collection Why Call it a Shade Collection? Marketplace is evolving World of shade transcends awnings Attracts & inspires architects, designers, specifiers & dealers New Decorative Shade Category

39 What is Decorative Shade? Category where design, construction and components take center stage Style, fashion, depth of texture & sophisticated look are now part of the conversation Design can be unleashed thru jacquard weaving, PVC and recycled content. These products are engineered for shade specific applications All weather protection is not a requirement

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42 New Sunbrella Showroom Display

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44 Sunbrella Showroom Display High quality, consumer-friendly, revolving display Effectively displays the entire collection with room for growth Fabric samples are removable for use through out the showroom New fabrics are sent when line changes Great home show display! Price $700 FOB Anderson, SC

45 Consumer Research

46 Consumer Research In about 2013, we surveyed consumers that had actually purchased awnings Found purchase reason to be the same as in the past sun control/expand outdoor living space Same demographics as in past (50+ years old, $150,000+ household income, etc.) Consumers enjoyed a feeling of comfort and peace while underneath basking in the reflective colors of the fabric

47 Consumer Research Women are our target market!! They are more likely to come up with the idea of an awning extends their living space They are generally more style and design savvy. They are generally more brand savvy and more likely to have previously encountered the Sunbrella brand

48 Extend Your Outdoor Living Space

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53 Thank You!