Established in 1939, Boggi opened its first direct store in Milan in Boggi Milano is a leading menswear retailer inspired by Italian lifestyle.

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1 BRAND PROFILE

2 Established in 1939, Boggi opened its first direct store in Milan in Boggi Milano is a leading menswear retailer inspired by Italian lifestyle. It plans and designs contemporary men s fashion, taking care of every single aspect, from production to distribution, in order to offer and spread its unique style and quality. From 1939 onward, Boggi Milano has always been evolving, without ever losing touch with its customer: a contemporary, modern and cosmopolitan businessman, offering him an excellent price-quality ratio and providing expert, professional style advice.

3 The timeless elegance of the formal collection is supported by the casual look of the line 39, making Boggi s customer feel comfortable in all situations. Boggi Milano is a constantly growing International Group, counting more than 150 monobrand stores over 30 countries worldwide. Style, quality and shopping experience are the milestones that continue overtime. Boggi Milano dresses modern men for all occasions.

4 VALUES STYLE Italian style and heritage Dressing men for all occasions, from formal to casual looks Customer focused Contemporary style Focus on research and quality Sober taste, always expressing one s personality; never exceeding Excellent service at affordable prices Embracing several generations of customers BOGGI MILANO IS A STYLE THAT EXPRESSES A TASTE THAT LASTS

5 TIMELINE Foundation of the Brand Boggi Milano. Creation of the first seasonal collection Boggi Milano. Opening of the first monobrand store in Milan, Piazza San Babila. First advertising campaign. First opening outside Milan, Turin. First opening outside Italy, in Geneva. Opening of the first airport store, Milan Malpensa. Change of ownership and subsequent strong brand repositioning. First opening in the Middle East Region. 20 stores outside Italy, opening of London Flagship Store. Store #100 is opened in Rome, via Cola di Rienzo. First store in Asia, Hong Kong. Store #130, Paris Opera. Expansion continues towards Europe, Middle East and Asia.

6 CONTINUOUS GROWTH MORE THAN 150 MONOBRAND STORES OVER 30 COUNTRIES

7 NEW CHALLENGES BOGGI MILANO S RETAIL PRESENCE PRESENT AND FUTURE

8 RETAIL DEVELOPMENT Boggi Milano follows clear strategic guidelines to develop its brand awareness worldwide by: Strengthening Italian heritage through flagship locations in the home country Expanding into key European cities Boggi Milano operates in the following formats: High Street Shopping Malls Developing its presence in new emerging markets Boggi Milano has developed internationally through direct monobrand openings and in cooperation with leading local retail partners. Department Stores Travel Retail Online Store

9 FROM PROJECT TO FINAL EXECUTION

10 FROM PROJECT TO FINAL EXECUTION

11 FORMAT HIGH STREET MILAN LARGO AUGUSTO PARIS OPERA

12 FORMAT SHOPPING MALLS DUBAI DUBAI MALL SINGAPORE MARINA BAY SANDS

13 FORMAT TRAVEL RETAIL MILAN MALPENSA LUXURY EXTRA SCHENGEN FRANKFURT INTERNATIONAL AIRPORT

14 FORMAT DEPARTMENT STORES FORMAT ONLINE STORE ATHENS ATTICA CITY LINK BOGGI.COM

15 SHOP INTERIORS Boggi Milano s shop interiors evolve at a contemporary pace together with times and fashions in order to best suit the consumers. A Team of expert architects studies the latest trends, always keeping in mind the brand values and image, the correct mix of colors, materials, design and layout. This testifies the Italian style all over the world.

16 KEY STRENGHTS Boggi Milano s leading presence in the menswear Retail Industry is completed by dedicated Retail Teams, constant Visual Merchandising presence, unparalleled Logistics Support.

17 PRODUCT 4 REASONS WHY Boggi Milano s collection is composed by: Quality product Formal Italian Design Easy formal Exquisitely hand finished Casual 39 Made with the finest Italian materials Boggi Milano dresses men for all occasions, all year round.

18 BOGGI SU MISURA With this service, Boggi Milano completes its man s suit offer. In this way, the brand will be able to eventually satisfy also the most exigent clientele that prefers to wear exclusive suits, personalized in terms of both wearability and details. Clients will then be able to choose among 150 different fabrics and create their own suit. The Boggi Su Misura service, will allow clients, to realize a suit with their own measurements that will perfectly fit them and their wishes in terms of style. By working with the same precision of a master tailor, it will be possible to obtain a finished suit by mixing the exquisite artisan experience with the innovative technics coming from the modern industrial processes. The choice and the possibility to personalize all the suit s details will in the end complete the perfect suit. The result will be a suit with all the characteristics and qualities of a sartorial peace of work achieved with the fast timing of the prêt-à-porter process but most of all at a very competitive price.

19 FORMAL EASY FORMAL Fabrics created exclusively for Boggi Milano s suits, with a dedicated label, 100% produced in Italy. A relaxed elegance, mismatched clothes to create and fully express one s style.

20 CASUAL DAYS / YEAR Always carefully planned, for easy occasions... the casual side of Boggi Milano. Boggi Milano offers 365 days/year full wardrobe for the man who wants to feel at ease in all circumstances, at job and during his leisure time.

21 CUSTOMER AIMS & PROPOSALS A very broad age group - 20 to 60 Core target From young professionals to business executives and lawyers Open minded, Metropolitan, Cosmopolitan, Modern and contemporary businessmen In search of innovation in the direction of quality and comfort Taste driven, price and quality conscious Overall, Boggi Milano continues to grow internationally whilst taking care of local markets peculiarities. Our philosophy and retail service are the reasons why ever expanding client chooses to wear Boggi Milano daily.

22 FOLLOW US OMNICHANNEL EXPERIENCE boggi.com CLICK& COLLECT E-RESERVE IN STORE ORDER IN STORE

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