Volvo Car Lifestyle collection AUTUMN/WINTER COLLECTION

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1 Volvo Car Lifestyle collection AUTUMN/WINTER COLLECTION

2 AUTUMN/WINTER COLLECTION Content Introduction Autumn/Winter Collection Launch Specific Items Assets, Marketing & Display Webshop PDF Catalogue Please note that launch dates and prices are subject to change and information is accurate at the date of publish. This document is only to be shared internally among the Volvo NSC. Prices shown are Dealer Web Price in Euro.

3 INTRODUCTION Purpose The purpose of this document is to present the range of Lifestyle Collection products included in the Autumn/Winter Collection In addition to product descriptions, item numbers and prices, you will find some general background information on why and how certain products have been added to the collection. For example about the brands we collaborate with, and how their values align with ours. There are also brief presentations of centrally produced marketing assets materials that have been produced to promote Volvo Car Lifestyle Collection products in various communication channels. We hope you will find this information helpful in your work.

4 INTRODUCTION Philosophy The philosophy behind the Volvo Car Lifestyle Collection is to provide a carefully selected range of products that represent and promote the values of the Volvo brand. The Volvo Car Lifestyle Collection should inspire confidence in our customers and convince them that our products are superior to those of our competitors. Each product included in the Volvo Car Lifestyle Collection has been carefully selected, for a lifestyle of understated luxury that our customers recognise, aspire to and instinctively associate with the Volvo brand.

5 INTRODUCTION Portfolio The portfolio has been composed to represent the passion for Scandinavian Design and Lifestyle and to reinforce the Volvo brand perception. ICON Scandinavian Design unique products, often developed in collaboration with Scandinavia brands that represents a deep passion for Scandinavian Design and Lifestyle. CORE Brand building collection with a selected range of high quality products towards our customers. EVENT Profile products suitable for campaigns and as giveaways.

6 INTRODUCTION Collaborations highlighting Volvo Values While most Lifestyle Collection items are designed by the Volvo Cars Design team, we sometimes decide to collaborate with other Scandinavian brands. The Swedish leather goods brand Sandqvist and Swedish glassmaker Orrefors are two examples of collaborations. The outdoor clothing brand Houdini and maker of paracord bracelets Naimakka are other examples. The collaborations are based on a shared passion for Scandinavian design & lifestyle, quality and craftsmanship, as well as shared visions relating to innovation, safety or sustainability. All co-created products are unique for Volvo, developed to highlight Volvo values and reinforce the lifestyle associated with the brand.

7 AUTUMN/WINTER COLLECTION Collaboration with Sandqvist The collaboration between Sandqvist and Volvo Cars is based on our brands similar core values as well as two mutual sources of inspiration; Nordic landscapes and an urban city lifestyle. Both Volvo Cars and Sandqvist are premium brands, defined by functional luxury, high quality and modern yet timeless design. This is our first collection to feature products made from sustainable materials. Using 100% recycled cotton twill and vegetable tanned leather, with 100% organic cotton lining. We have crafted a luxurious range of premium products including laptop bag, weekend bag, briefcase and wallet in two styles black leather and Grey cotton twill/natural leather. BILD Available week 42

8 / TEXTILE AUTUMN/WINTER COLLECTION VOLVO COLLECTION 2.0 Sandqvist 16/02/18 VOLVO COLLECTION 2.0 VOLVO COLLECTION 2.0 TCH - LEATHER/ TEXTILE CLEAN SKETCH - LEATHER/ TEXTILE DRAY STEVE BELL KLAY JORDAN STEVE BELL KLAY Sandqvist Twill Tote Bag Dealer Price: 173,91 EUR Item no Part no Sandqvist Twill Briefcase Dealer Price: 186,36 EUR Item no Part no Sandqvist Twill Laptop Sleeve Dealer Price: 80,58 EUR Item no Part no KEVIN RUSH ANDREW KEY RING DRAY DRAY STEVE STEVE BELL BELL KLAY KLAY KEVIN RUSH ANDREW KEY RING JORDAN Sandqvist KLAY Twill Weekend JORDANKEVIN Bag Dealer Price: 248,58 EUR Item no Part no Sandqvist KEVIN Twill Wash Bag Dealer Price: 93,02 EUR Item no Part no Sandqvist Twill Wallet Dealer Price: 30,80 EUR Item no Part no RUSH ANDREW RUSH KEY ANDREW RING KEY RING

9 LACK LEATHER AUTUMN/WINTER COLLECTION VOLVO COLLECTION 2.0 Sandqvist 16/02/18 COL.WAY BLACK LEATHER VOLVO COLLECTION 2.0 VOLVO COLLECTION 2.0 DRAY STEVE BELL KLAY JORDAN STEVE BELL KLAY Sandqvist Leather Totebag Dealer Price: 217,47 EUR Item no Part no Sandqvist Leather Briefcase Dealer Price: 236,13 EUR Item no Part no Sandqvist Leather Laptop Sleeve Dealer Price: 93,02 EUR Item no Part no KEVIN RUSH ANDREW KEY RING DRAY DRAY STEVE STEVE BELL BELL KLAY KLAY KEVIN RUSH ANDREW KEY RING JORDAN Sandqvist KLAY Leather Weekend JORDANKEVIN Bag Dealer Price: 310,80 EUR Item no Part no Sandqvist KEVIN Leather Wash Bag Dealer Price: 111,69 EUR Item no Part no Sandqvist Leather Wallet Dealer Price: 37,02 EUR Item no Part no RUSH ANDREW RUSH KEY ANDREW RING KEY RING

10 AUTUMN/WINTER COLLECTION Collaboration with Houdini Swedish outdoor clothing brand Houdini has built a reputation for its forward-thinking business model and innovative apparel. When designing products, sustainability and functionality always go hand in hand neither is of any value without the other. Based on a combination of expertise in recycling, design and sustainability, Volvo Cars wants to start the journey of creating a unique sustainability collection within the Lifestyle Collection together with Houdini. To mark the start of this collaborative product development process, we are happy to present a selection of Houdini products as part of the Lifestyle collection. Available week 42

11 AUTUMN/WINTER COLLECTION Womens power houdini From Swedish sportswear maker Houdini, the Power Houdi is one of the brand s most durable designs. A versatile mid-layer made from a fabric with a smooth outer (so it s easy to layer clothes over the top), the Power Houdi is light, tough and keeps you warm. A high, tightfitting hood acts as a neck warmer when pulled down and thumb loops help stop the sleeves from riding up. Zipped side pockets. Inner stash pockets. Draw cords in hem and hood. Weight 424 g. DEALER PRICE 136,89 EUR Womens Power Houdini XS Item no: Part no: Womens Power Houdini S Item no: Part no: Womens Power Houdini L Item no: Part no: Womens Power Houdini XL Item no: Part no: Womens Power Houdini M Item no: Part no:

12 AUTUMN/WINTER COLLECTION Zissou Top Hat From Swedish sportswear maker Houdini, the Zissou is a fine lambswool beanie inspired by the hat worn by Steve Zissou, Bill Murray s character in Wes Anderson s film The Life Aquatic. DEALER PRICE 28,00EUR Zissou Top Hat, Small Item no: Part no: Zissou Top Hat, Medium Item no: Part no: Zissou Top Hat, Large Item no: Part no:

13 AUTUMN/WINTER COLLECTION Kids Power Houdini Child s version of Swedish sportswear brand Houdini s Power Houdi, one of the brand s most durable designs. A light, tough mid-layer fleece in Rust Red, it features a detachable hood, thumb loops to stop the sleeves from riding up and a high, zip-up collar. Available in sizes 130, 140, 150 and 160. DEALER PRICE 97,14 EUR Kids Power Houdini 130 Item no: Part no: Kids Power Houdini 140 Item no: Part no: Kids Power Houdini 150 Item no: Part no: Kids Power Houdini 160 Item no: Part no:

14 AUTUMN/WINTER COLLECTION Kids Power Houdini Child s version of Swedish sportswear brand Houdini s Power Houdi, one of the brand s most durable designs. A light, tough mid-layer fleece in Black, it features a detachable hood, thumb loops to stop the sleeves from riding up and a high, zip-up collar. Available in sizes 130, 140, 150 and 160. DEALER PRICE 97,14 EUR Kids Power Houdini 130 Item no: Part no: Kids Power Houdini 140 Item no: Part no: Kids Power Houdini 150 Item no: Part no: Kids Power Houdini 160 Item no: Part no:

15 AUTUMN/WINTER COLLECTION Kids wooler Hat From Swedish sportswear maker Houdini, the Wooler Top Hat provides the ideal balance between warming insulation and moisturewicking comfort. Thin, soft, lightweight and comfortable, the longer cut of the 100% biodegradable and recyclable Merino Wool hat covers the ears well, while the slightly stretchy feel provides excellent next-to-skin comfort. Perfect for hiking, biking, skiing, or just as an everyday cold weather hat. Wooler Gridmerino 100% Merino Wool, ZQ traceable, Mulesing-free, 17 microns. DEALER PRICE 24,83 EUR Kids Wooler Hat Item no: Part no:

16 AUTUMN/WINTER COLLECTION Autumn/Winter Collection Available week 39

17 AUTUMN/WINTER COLLECTION Watch Grey 36 & 40 Created by Volvo Cars design department, this watch is a combination of classic Scandinavian design and modern materials. The strap is made from vegetabledyed Swedish leather with a contrasting face in white. The crown features a diamond pattern that reflects the patterns used on the switchgear in Volvo cars. Available with a 36mm or 40mm face. Water resistant to 5 ATM. DEALER PRICE 136,58 EUR Watch Grey 36 Item no: Part no: Watch Grey 40 Item no: Part no:

18 AUTUMN/WINTER COLLECTION Winter Parkas Winter Parkas in black, featuring a small tone-in-tone Volvo Cars logo on the left chest, functional pockets and a reflective stripeon the hood. Made from 100% polyester, with a soft matte finish and polyurethane taped seams. Waterproof rating of 5000mm, and an MVP breathability rating of 3000mm. DEALER PRICE 77,70 EUR Winter Parkas XS Item no: Part no: Winter Parkas S Item no: Part no: Winter Parkas M Item no: Part no: Winter Parkas L Item no: Part no: Winter Parkas XL Item no: Part no: Winter Parkas XXL Item no: Part no:

19 AUTUMN/WINTER COLLECTION Mens 444 tee T-shirt made from 70% bamboo and 30% organic cotton, printed with the Volvo logo and model badge from the classic PV444 of DEALER PRICE 18,28 EUR Mens 444 Tee XS Item no: Part no: Mens 444 Tee S Item no: Part no: Mens 444 Tee L Item no: Part no: Mens 444 Tee XL Item no: Part no: Mens 444 Tee M Item no: Part no:

20 AUTUMN/WINTER COLLECTION Mens amazon tee T-shirt made from 70% bamboo and 30% organic cotton, printed with the model badge from the classic Volvo Amazon of DEALER PRICE 18,28 EUR Mens Amazon Tee XS Item no: Part no: Mens Amazon Tee S Item no: Part no: Mens Amazon Tee L Item no: Part no: Mens Amazon Tee XL Item no: Part no: Mens Amazon Tee M Item no: Part no:

21 AUTUMN/WINTER COLLECTION Mens Retro tee T-shirt made from 100% organic cotton in grey, printed with the Volvo logo from DEALER PRICE 18,28 EUR Mens Retro Tee XS Item no: Part no: Mens Retro Tee S Item no: Part no: Mens Retro Tee L Item no: Part no: Mens Retro Tee XL Item no: Part no: Mens Retro Tee M Item no: Part no:

22 AUTUMN/WINTER COLLECTION Kids Flatbrim Cap Child s flat-brim cap in grey, with a contrasting darker grey peak and an orange Volvo Cars logo printed on the front. Made from a 20% wool/80% acrylic mix. DEALER PRICE 11,01 EUR Kids Flatbrim Cap Item no: Part no:

23 AUTUMN/WINTER COLLECTION Xc90 Toy Car 1.38 WHITE & GREY Kids young and old will love this beautifully detailed diecast 1:38 model of the all-new Volvo XC90 even better, it comes with a pullback function that allows it to speed across hard surfaces on its own, with no batteries required. This model is suitable for children three years and older. DEALER PRICE 8,79 EUR XC90 Toy Car 1.38 White Item no: Part no: XC90 Toy Car 1.38 Grey Item no: Part no:

24 AUTUMN/WINTER COLLECTION Xc90 Toy Car 1.60 WHITE & GREY Kids young and old will love this beautifully detailed diecast 1:60 model of the all-new Volvo XC90 even better, it comes with a pullback function that allows it to speed across hard surfaces on its own, with no batteries required. This model is suitable for children three years and older. DEALER PRICE 5,44 EUR XC90 Toy Car 1.60 White Item no: Part no: XC90 Toy Car 1.60 Grey Item no: Part no:

25 AUTUMN/WINTER COLLECTION Water bottle, Grey Grey 600ml water bottle made from BPA-free plastic, with an aluminium lid and a black outline Volvo Cars Sweden print. DEALER PRICE 7,70 EUR Water Bottle, Grey Item no: Part no:

26 AUTUMN/WINTER COLLECTION Leather IPhone 6/7/8 Case, Black Leather case to fit iphone 6 to 8, with a built-in card holder and a debossed Volvo logo in grey. Available in black. DEALER PRICE 14,39 EUR Leather iphone 6/7/8 Case, Black Item no: Part no:

27 AUTUMN/WINTER COLLECTION Leather Luggage Tag Leather luggage tag with information card in orange secured by a leather strap. Features a debossed Volvo logo. Measures 9.5 x 6.5cm. DEALER PRICE 12,37 EUR Leather Luggage Tag Item no: Part no:

28 AUTUMN/WINTER COLLECTION Notebook 2 pcs A set of two A5 notebooks, one plain and one lined. Made from FSC-certified paper. DEALER PRICE 5,44 EUR Notebook 2 pcs Item no: Part no:

29 AUTUMN/WINTER COLLECTION Two-toned notebook 2 pcs A set of two A5 notebooks, one plain and one lined, with cover colours that match the exterior of the new XC40. Made from FSC-certified paper. DEALER PRICE 5,44 EUR Two-Toned Notebook 2PCS Item no: Part no:

30 AUTUMN/WINTER COLLECTION 21 Event Umbrella Light, compact 21-inch umbrella in black with a reflective Volvo logo printed on two panels. DEALER PRICE 11,00 EUR 21 Event Umbrella Item no: Part no:

31 AUTUMN/WINTER COLLECTION Event Cap Classic peaked cap in black, white & grey made from cotton with an adjustable metal clasp and an embossed rubber Volvo Cars logo. DEALER PRICE 7,70 EUR Event Cap Black Item no: Part no: Event Cap White Item no: Part no: Event Cap Grey Item no: Part no:

32 AUTUMN/WINTER COLLECTION Ice Scraper (10 pcs) Pack of 10 ice scrapers made from frosted plastic, with the Volvo logo in grey. DEALER PRICE 9,44 EUR Ice Scraper (10 PCS) Item no: Part no:

33 LAUNCH SPECIFIC ITEMS selected items In conjunction with new car introductions, suitable Lifestyle Collection items are selected to complement and support the launch. The following pages present products selected to support the launch of Volvo S60. There are also some new products specially developed for the Volvo V60.

34 LAUNCH SPECIFIC ITEMS S60 selected items Leather Strap Key Ring Item no Part no Classic Key Sleeve, Amber Item no Part no Cufflinks, Silver Item no Part no Watch 36 & 40 White Watch 36 & 40 Black Item no Part no & Item no Part no Item no Part no & Item no Part no Naimakka Bracelets, Grey & Blue Item no Part no Item no Part no Silk tie Item no Part no

35 LAUNCH SPECIFIC ITEMS V60 selected items Harman Kardon In-ear Headphones Item no Part no Watch 36 & 40 White Watch 36 & 40 Black Item no Part no & Item no Part no Item no Part no & Item no Part no Leather Charger Cable Apple, Blond & Android, Blond Item no Part no Item no Part no Harman Kardon Soho Wireless Item no Part no

36 LAUNCH SPECIFIC ITEMS V60 selected items Nordic Beanie Light Grey Item no Part no Leather Strap Key Ring, Blond Item no Part no Nordic Scarf Light Grey Item no Part no Lifestyle Key Ring, Blond Item no Part no Classic Key Sleeve, Blond Item no Part no

37 LAUNCH SPECIFIC ITEMS V60 selected items Stelton To Go Click 340 ml White & Silver Item no Part no Item no Part no Water Bottle Eva Solo - Grey Item no Part no Cordura Backpack Item no Part no Cordura Wash Bag Item no Part no Cordura Weekend Bag Item no Part no

38 2018/2019 THE NEW STEAM AGE Meet the architects re-energising Finland s sauna culture ELECTRIC DREAMS Volvo Cars and the road to electrification A MOVING IMAGE Swedish cinema through the years NEW KID ON THE BLOCK We visit the new Volvo Cars plant in Charleston, USA COMMUNICATION Across all channels By providing marketing assets that can be used in all our own channels, we can ensure a synchronized presence of Lifestyle Collection communication. MY VOLVO MAGAZINE Retail display Advertising enews Social channels My Volvo Magazine collection.volvocars.com volvocars.com/intl/discover-volvo

39 ARTICLES & STORIES volvocars.com A number of stories and articles are regularly produced within Volvo Cars integrated programme for brand and ownership editorial content. Here are some examples of current stories relating to the Lifestyle Collection published on volvocars.com. For more information, see the Storytelling Social Toolkits at Volvo Car Content Store. REINCARNATE Material gains : volvocars.com/intl/discover-volvo/reincarnate VOLVO DESIGN WATCH The face of the future : volvocars.com/intl/discover-volvo/face-of-the-future NAIMAKKA Beauty and utility (also promoted in enewsletter Sept. 2017): volvocars.com/intl/discover-volvo/naimakka ORREFORS Crystal clear thinking : volvocars.com/intl/discover-volvo/crystal-clear-thinking

40 1 1. MENS P1800 BAMBOO TEE BOWERS & WILKINS PX LEATHER STRAP KEY RING, Blond & Black NORDIC SCARF LIGHT GREY STELTON TO GO CLICK, 340 ml ARTICLES & STORIES my volvo magazine This is an example of a current My Volvo Magazine Vinter, featuring the Volvo Car Lifestyle Collection. MY VOLVO MAGAZINE 2018/2019 MODERN CLASSICS VOLVO CAR LIFESTYLE COLLECTION We apply the same focus on design, quality and materials to the Volvo Car Lifestyle Collection as we do to our cars. The result is a collection filled with items you ll really want to own from luxurious winter warmers to state-of-the-art audio accessories. We ve also harnessed the power of collaboration to bring you items such as noise-cancelling headphones from Bowers & Wilkins, exquisite crystal from Orrefors and beautifully crafted leather bags and accessories from Sandqvist. THE NEW STEAM AGE Meet the architects re-energising Finland s sauna culture ELECTRIC DREAMS Volvo Cars and the road to electrification A MOVING IMAGE Swedish cinema through the years collection.volvocars.com NEW KID ON THE BLOCK We visit the new Volvo Cars plant in Charleston, USA 28 MY VOLVO MAGAZINE VINTER

41 SOCIAL MEDIA Examples of posts Selected content from the storytelling toolkit is also used in Volvo Cars official social media channels, e.g. Facebook, Instagram and Twitter. This is administrated by Volvo Cars global social media team. Social activation plan and assets are distributed via the global social media team. A Sandqvist campaign will go live in Volvo Cars global social media W43. A tool kit will be available and send out for your market to use.

42 IMAGES Product ShotS Example of product images to be used to highlight a special product or series, when we want to show it in the right surrounding in a premium manner.

43 IMAGES Product ShotS Product images are available as main and detail image. All images can be found at Volvo Cars Content Store.

44 IMAGES The one-pager There is a one-pager image available that can be used in an ad or table display for Lifestyle Collection products. Can be downloaded at Volvo Cars Content Store. contentstore.volvocars.com

45 IMAGES Products in lifestyle images Lifestyle Collection items are sometimes represented also in lifestyle images or in car launch images. These images can, for example, be used in social media posts or in the retail environment. Can be downloaded at Volvo Cars Content Store. contentstore.volvocars.com TIM VO_03942_VOLVOXCCOUPE_VOLVORIDER 3 STE_151 4 STE_110

46 RETAIL DISPLAY GENERAL DISPLAY PRINCIPLES Our cars are designed to offer a luxury experience and the beautiful simplicity of Scandinavian design is a focus area in our brand strategy. This must also be reflected in the way we display our lifestyle products. There are some simple principles that should always be kept in mind. Consider for instance how displays look in an exclusive luxury store, where products are presented in a way that really highlights them and helps to increase their perceived value. Less is more not too many products on display, and ample space around them. Create focus displaying few products with space around them is a way to get the customer s attention, and to highlight the products so they can be seen as the small design masterpieces they really are. Simple and clean the displays should convey an orderly expression, with items placed in a balanced and symmetrical way to create a harmonious presentation.

47 RETAIL DISPLAY DISPLAY EXAMPLES & GUIDELINES Display proposal for a recommended product selection for Volvo dealers. An updated version of the Retail Display Guidelines for the Lifestyle Collection will be produced. The 2014 version (available at Volvo Cars Content Store and at ddp.volvocars.biz) can still be useful, although some of the imagery is outdated. BILD SKICKAS

48 WEBSHOP All products in one place Welcome to our re-designed webshop. An easy way to navigate and find all our products from the Lifestyle Collection. collection.volvocars.com

49 PDF CATALOQUE PDF catalogue One of the main advantages of this feature is that you will receive up to the minute information on the stock balance of the items, while customizing the catalogue to include only the items you want to see. To access all features of the PDF Catalogue you will need to be logged in as a business customer, you will then be able to create the Catalogue which will include Dealer Web prices and to see Event items. If you are not logged in prices will not be displayed and it will not be possible to include the Event items in the Catalogue. collection.volvocars.com/pdf

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