At Ace & Everett, we are proud to design, knit and produce our socks in the US, using American Made Supima cotton. We make socks for the urban

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2 At Ace & Everett, we are proud to design, knit and produce our socks in the US, using American Made Supima cotton. We make socks for the urban adventurer, patterned by the city we call home.

3 generation entrepreneurs that draw inspiration from those who never had his socks. In order to look forward, you need to look back. We are fourth CODY: Our grandfather judged a man by his shoes, we judge a man by express ourselves, from head to sock to toe. blue, black, and grey socks and realized we have an opportunity to SAGE: We are proud to be unique. We knew guys deserved more than to distinguish between professional polish and signature style.

4 HERITAGE Our grandfather, Raymond Ace Everett Disch, showed us what it means to build your own American dream. He was a man of effortless confidence and lived to be a man of great style. Presentation was considered a priority. Ace wore a crisply folded pocket square and tie pins when inspecting his machines at the crack of dawn. There was a commitment to quality that he never wavered from and his attention to detail was impeccable. Industry American Inspired by We draw inspiration from him in everything we do. We honor his commitment to quality and attention to detail in everything we make. 9

5 Ace & Everett socks are knit from Supima cotton, a longstaple fiber grown in Arizona, California, New Mexico, and Texas that accounts for only three percent of cotton socks receives individual care from the factory s 275 employees, and are based in the USA, is a great source of pride. Each pair of Ace & Everett the same way we do. Our partnership with a family-run hosiery mill, It s important for us to partner with craftsmen who care about details SUPIMA COTTON production in the United States. Supima cotton s delicate, thin fibers mean more strands knitting process begins. Supima makes our socks brighter, finer, softer, and more durable, naturally. improve construction, consistency, and quality. We work side by side with the fifth-generation owners to continuously carefully handled in a mill that has been open since are spun and dyed to make a single thread count before the

6 Our socks are designed to stay up and stand out. Reinforced heels and ribbed calf bands won t slip. Rare double cylinder construction patterns the socks inside and out.

7 URBAN ABSTR ACTION We take classic patterns like herringbone and chevron mashed with parquet flooring or a skyscraper s spires and serve them up in bold colors. The juxtaposition results in a highly energetic and profound product.

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9 19 High COLLABORATION New York Above Our product is inspired by the New York skyline and the buildings that make the city an icon. For our first collaboration, there was no question that we had to work with Humza Deas. Humza is a renowned street photographer and part of a new generation of explorers who scale buildings and more to share their daring views of the city with the world. We partnered with Humza to create the new modern classic, the Humzilla sock. The pattern abstracts an angled view of the city from the photographer s favorite perspective: Above it all.

10 HOW TO WEAR SOCKS WITH FLAIR HOW TO WEAR SOCKS WITH FLAIR A bold pair of socks is the quickest and easiest way to show some sartorial personality and stand out from the crowd without going overboard. Socks are the most versatile accessory for men because you can expose them when you want to, and hide them when you don t, says Cody. CASUAL CONVERSATION STARTER For Casual Friday or going out at the weekend, go bold. Turn up your jeans and chinos and flash an extra inch or two of colorful cotton. You could even take things further, like Sage does. I wear two different socks at all times and roll up my pants to show them off, he says. People comment on it all the time. GOING SOCKLESS MAKES NO SENSE PULL YOUR SOCKS UP There has been a trend in the last few years for wearing shoes without socks especially in the summer but this doesn t make practical sense, says Sage. Socks protect your feet from blisters and abrasions and also wick away perspiration which means less foot odour. YOUR ANKLES CAN ANCHOR YOUR LOOK If you have to wear a suit to work or to a special occasion, echo the color of your tie or your pocket square with your socks. Or work with shades of the same color for example, bright purple socks with a more muted lilac shirt. This kind of considered coordination makes you look more put together and will liven up your outfit. CHOOSE THE RIGHT PAIR FOR THE OCCASION It ought to go without saying that if you spot a hole in the toe or if the heel is threadbare, throw the pair out. It s embarrassing if, for example, you go to the gym or to someone s house where you will have to remove your shoes. Ace & Everett socks are made from supima cotton which is more durable and means they will last for longer than your average socks. KNOW WHEN TO FOLD EM If you ball your socks, you will weaken the elasticity of the calf band. Fold pairs together in your sock drawer and stand them up so that they look like the spines of books in a book shelf. This way you can see the full array of your selection at any one time. A man ought to have at least pairs in rotation, says Cody. Dan Rookwood, Men s Style Editor In more formal environments business meetings, funerals, black tie events bright socks might not be the way to go. In which case stick to pairs which are predominantly a safer color such as black, grey, or navy. Doesn t mean you can t flash some interesting pattern though

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