THE MEETING PLACE FOR FASHION

Transcription

1 WHO S NEXT

2 THE MEETING PLACE FOR FASHION

3 2 EVENTS PER YEAR 18th 21st January th 9th September 2019 Mes Demoiselles PORTE DE VERSAILLES PARIS _1,500 brands expected _700 ready-to-wear brands _800 accessories brands _Lifestyle & Beauty _50,000 visitors expected _More than 100 nationalities Modem

4 _With its range of ready-to-wear, accessories, lifestyle and beauty, Who s Next meets all the needs and trends of the market. _Winter Chill _Sportswear _Urban _Unisex _Beachwear _Trendy _Lifestyle _Beauty _New talents _Footwear _Leather goods _Jewellery _Fashion accessories _International showrooms _From (manufacturers) Antica Cognaq Le Cartel Ambiance Sneakers n chill 81% of exhibitors maintain that they earned nearly 6 months of additional revenue thanks to the trade show.* *Source: SS18 exhibitor satisfaction survey Nkh Painting Madluv

5 "Thanks to the Who s Next trade show, we reconnected with former buyers we had lost touch with!" Traffic People, ready-to-wear 70 % BUYERS _Independent retailers _Concept stores _Department stores _Buying offices _E-Commerce _Importers _Wholesalers Valérie Tribes // Journalist TRENDSETTERS _Journalists _Bloggers _Trend offices May Berthelot // Instagram influencer OTHER _Communication agencies _Stylists _Commercial agents _Manufacturers 91% of visitors maintain they placed orders during the trade show.* *Source: SS18 exhibitor satisfaction survey Pauline Vincent // Galeries Lafayette - Buyer

6 BUYERS Cris Lo // KAPOK - Buyer FRANCE 69% INTERNATIONAL 31% _TOP 5 Pascaline Smets // SMETS Blogger buyer ITALY SPAIN BELGIUM JAPAN SWITZERLAND»We recorded a turnover increase of 20% for this Spring-Summer 2019 edition." Leo & Ugo, ready-to-wear Sara Carlesi // Luisa Via Roma - Buyer

7 They trust us FRANCE GALERIES LAFAYETTE PRINTEMPS LE BON MARCHE ABOU D ABI BAZAR BRANDALLEY SARENZA LA REDOUTE CENTRE COMMERCIAL MERCI L EXCEPTION LE 66 LE DRUGSTORE PUBLICIS TOM GREYHOUND JOGGING EUROPE HARVEY NICHOLS KADAWE FENWICK EL CORTE INGLES DOVER TREET MARKET LIBERTY YOOX ZALANDO FARFETCH URBAN OUTFITTERS ASOS LUISA VIA ROMA 10 CORSO COMO ANTHROPOLOGY... MIDDLE EAST ABC DEPARTMENT STORE AL OSTOURA AL TAYER INSIGNA DEPECHE MODE DESIGNERS LOUNGE ROBINSON MIDDLE EAST BYMEN VAKKO ASIA ALTER LABELHOOD DONGLIANG SKP THE BALANCING 10 CORSO COMO UNITED ARROWS MELIUM ARTIFACTS BAYCREWS BEAMS HUYNDAI DPT STORE JOYCE ISETAN MITSUKOSHI TOMORROWLAND THE MALL GROUP VIPSHOP NORTH AMERICA ASSEMBLY MODA OPERANDI SAKS FIFTH AVENUE EL PALACIO DE HIERRO LA MAISON SIMONS BLOOMINGDALES NODSTORM HOLT RENFREW

8 DEVELOP YOUR BUSINESS 89% of exhibitors take orders and make new connections during the events* EXPAND YOUR NETWORK A true meeting place, the event brings together industry professionals. _VIP brand book / Brand itineraries _Exhibitions _Restaurants & catering experiences _Events _Parties _Mobile app FIND SOLUTIONS AND LEARN ABOUT THE MARKET _Fashion Solutions _20 Conferences _30 Workshops With conferences, workshops, meetings with our experts, it is the place to find solutions for your current business challenges. *SS18 exhibitor satisfaction survey

9 IMPROVE YOUR BRAND IMAGE AND VISIBILITY Who s Next highlights brands via their communication tools: s, newsletters, social media, press releases, blog, photoshoots, editorials. 365 DAYS A YEAR With the WSN. COMMUNITY app by Swapcard, the event is available 365 days a year, and allows you to: COLLABORATIONS _Get in touch with visitors (buyers, journalists, stylists, agents etc.) _Scan the badges and business cards of people you meet, and organise this information. _Stay connected and organise meetings. _Be contacted by buyers, journalists, agents and other professionals from the event. _Identify your potential clients. EXHIBITIONS PHOTOSHOOT AT THE TRADE SHOW. COMMUNITY CONFERENCES RELAXATION AREAS PARTIES

10 A STRONG THEME EVERY SEASON

11 For every edition, a theme punctuates the 4 days of Who s Next. It truly sets the mood for the event: _Guests of honour _Scenography _Communication campaigns _Exhibitions and animations _Parties 25 light-years from Earth, Apollo Club reveals the trends of a galactic winter, where planets of ready-to-wear, constellations of accessories, beauty comets and lifestyle galaxies are in orbit. BRILLIANT // LIVELY // AMAZING juliaetvincent International Fashion Trade Show - Paris, Porte de Versailles Ready-to-wear Accessories Beauty Lifestyle whosnext.com APOLLO CLUB campaign // jan. 19

12 _BIG CHILL #COSM0 S FOCUS _ LIFESTYLE #INSIDE FOCUS Creative Recreation _ WHAT S UP AREA Bringing together urban_street_sportswear_unisex accessories and ready-to-wear brands Very satisfactory results, 90% were new customers (South East Asia, Caribbean, Italy, Germany, Switzerland), as well as orders from regular customers Louise Dagorne, jewellery Gouache // Superbe collective Lago 54

13 The event offers tools and services for showcasing brands to buyers, in a dedicated area in Hall 3 (January 2019): _An unmissable meeting point for premium market buyers with the Who s Next VIP team, for recommendations and the chance to renew their brand offer. Dedicated services: GIFTS// PRIVACY // SERVICES _Receive an e-badge ahead of the trade show _Creation of a brand book: highlighting new products according to market sector _Conciergerie _Driver service _Animations / invitations to exclusive parties "We have gained new French and international customers every year since the September 2017 trade show" Avril Gau, footwear

14 FOOD // MUSIC // CONCEPT STORE

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17 176,000 + FOLLOWERS ON OUR SOCIAL MEDIA* 6,000+ INSTAGRAM PHOTOS LINKED TO OUR EVENT 2,000+ TWEETS ABOUT OUR EVENTS 500,000+ PEOPLE REACHED 25 BLOGGERS BRINGING TOGETHER MORE THAN 2,000,000 FOLLOWERS *Source: November 2018

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