ABOUT FRANCESCA STERLACCI

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2 ABOUT FRANCESCA STERLACCI I want to preserve the art and craft of fashion design by bringing together the best fashion industry professionals to create lessons that inspire and educate. - Founder/CEO University of Fashion The University of Fashion was founded in It was inspired by Francesca Sterlacci s desire to utilize online Internet technology as a supplement to traditional teaching techniques and to inspire and educate tomorrow s fashion designer, merchandiser and entrepreneur. Francesca is well known in the fashion industry. In 1980, she founded Francesca Sterlacci, Ltd. where her collections sold to prestigious stores such as, Bergdorf Goodman, Saks Fifth Avenue, Henri Bendel, Barneys, Nordstrom and Neiman Marcus. Her designs were featured in magazines such as Vogue, Elle, and Glamour, have been worn by A-list celebrities and appeared on the covers of WWD, Harper's Bazaar, as well as in The New York Times. The next step in Francesca s career was to share the knowledge learned while running her own business by teaching students the art & craft of design and the business of fashion. Francesca started teaching at her alma mater, the Fashion Institute of Technology (FIT), from and became Chair from She created three certificate programs: Leather Design, Outerwear & Performance Apparel and Haute Couture as well as initiating a total revision of FIT s AAS and BFA fashion design curricula. In 2004, Francesca relocated to San Francisco and was invited to teach graduate-level fashion design at the Academy of Art University, both onsite and online for six years. She is the author of Leather Apparel Design, Leather Fashion Design, the coauthor of the Historical Dictionary of the Fashion Industry and the co-author of A-Z of the Fashion Industry. She is a contributing author to The Encyclopedia of Clothing and Textiles and the Merit Badge Handbook for Grown-up Girls. University of Fashion is a registered trademark owned by University of Fashion, Inc.

3 ABOUT UNIVERSITY OF FASHION Leading the way in Fashion E-Learning, the University of Fashion (U of F) is a New York-based online video library that delivers fashion education via high-definition, professionallyproduced, video tutorials taught by fashion school professors and industry professionals. The U of F library offers: A Fashion business lecture series that cover topics ranging from fashion marketing, licensing and branding, to trend forecasting, costume history, color theory and interviews with famous designers. A Fashion How-To video lessons that encompass the five, key design disciplines: 1. Draping 2. Pattern making 3. Fashion drawing 4. Product development 5. Sewing An On-location series that takes students on virtual tours of fashion showrooms, museums, fashion shows, and key fashion industry events. As a supplement to its video how-to lessons, the U of F provides a free written transcript with each lesson and, for all of its draping lessons, provides a free step-by-step pictorial lesson guide to further enhance the student s learning experience.

4 Benefits to Fashion Designers, Manufacturers & Retail Stores Benefits On-demand online access to the vast U of F library of informative how-to fashion design videos, taught by fashion college professors and industry professionals Lessons and lectures designed to reinforce existing fashion design and fashion business skills An effective way for fashion professionals to upgrade and learn new fashion design-related skills Insider s view to the fashion industry: lectures, interviews, tours, trends Opportunities for peer to peer interaction between students, staff and employees in schools and professional design companies that have signed up for University of Fashion s Group subscription programs Informative, interesting fashion resources fashion terminology, museums, books, magazines, blogs and trade papers A perfect training tool for anyone new to the fashion industry Lesson transcripts and step-by-step lesson guide that reinforce learning outcomes The latest on fashion trends, technology and both top and upcoming fashion designers and fashion companies

5 TESTIMONIALS The University of Fashion is an exciting new video library for anyone interested in fashion and the fashion industry. The how-to videos feature short, concise lessons that are focused on individual techniques. This valuable resource will be a useful tool for fashion students, professionals, and home-sewers. - Claire Schaeffer Vogue Patterns Designer, Author Everyone in the fashion industry, whether a student, a hobby aficionado or a professional, should have a great resource for reference and support. University of Fashion provides the "how to" at every level for the first timers or just a refresher for the experts. A must have asset. -Saul Kapilivsky Miami International University of Art & Design, Professor The University of Fashion is an awesome new online resource for learning the basics of sewing and design. - Kara McGrath Seventeen Magazine, Editor It doesn t have a football team or even a physical campus, but the University of Fashion can teach users how to design from the comfort of their own homes. - Sharon Edelson Women s Wear Daily, Editor As an international organization dedicated to the education of sewing and deign professionals, the University of Fashion provides members of the Association of Sewing and Design Professionals (ASDP) an incredible resource that they can access anytime from the comfort of their own sewing studios. Topics such as draping, pattern making, illustration techniques, and the like, allow our members to learn new skills, brush up on old ones, or gain new perspectives from other industry professionals. We are delighted to have this educational opportunity for our members and look forward to continued video releases! - Teresa Nieswaag Association of Sewing & Design Professionals (ASDP), President I am writing to you to THANK YOU for all of the lessons you made available on your site. I always wanted to learn - I own a couple of textbooks, however it is very hard to learn without an instructor. Your professional lessons were all that I was missing. You are awesome! - Lenka Murray U of F, Student I was lagging behind in class and didn t remember all the lessons my professor taught, so I went to the demos on University of Fashion for help. Thanks to the great demos I received a really good grade on the project! - Chanica Pitaksakorn Fashion Institute of Technology, Student Thank you!! Your site really does have magnificent tutorials for novice and advance illustrators! I m glad I became a member. I have already recommended it to friends. - Rafael de Peña High School of Art & Design and FIDM, Graduate

6 Account Set-up & Group Pricing Account Set-up Connect through our IP Authentication system. Pricing Group pricing is based on the actual number of users within your company and is offered at a substantial discount from the annual subscription rate listed on the U of F website. Contact our Group Sales Consultant with the number of users in your company for specific information on pricing. How to Get Started Contact our Group Sales Consultant: Myrna Dorfman: mdorfman@universityoffashion.com Schedule a web demonstration Get your free trial access login

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