Oh my Maurice chéri, from the first time I saw you, I knew you were the one Oh my Jean-Paul. If you only knew how much I love you

Transcription

1 Oh my Maurice chéri, from the first time I saw you, I knew you were the one Oh my Jean-Paul. If you only knew how much I love you Jean-Paul Goude

2 February 19, 2016: the new advertising campaign of the Jérôme Dreyfuss house is launched! The dancing master is none other than Jean-Paul Goude and his muse is prima ballerina Aurélie Dupont. Two international stars perform their pas de deux for the Frenchy brand and three of its models: Maurice, Bobi and the newborn, Jean-Paul. Architect of generous shapes with ingenious details, artisan of casual chic, forger of matter, demanding designer Jérôme Dreyfuss has made Billy, Carlos, Albert, Anatole, Bobi, Edouard, Eliot, Florent, Gary, Johan, Mario, Martin, Maurice, Momo, Nestor, Nicolas, Paco, Raoul, Raymond, Roger, Twee, Victor, and Virgil into objects of desire. Superbly cut and debonair, these silhouettes always look their best as arm candy that women caress, embrace and grab by the hand to take on the town. (Men proudly stride out with Abel, Arnaud, Diego, Dimitri, Franky, Jason, Marc, Roland and Thomas.) Jérôme Dreyfuss chose Jean-Paul Goude to mastermind his new advertising campaign: the explosive combination of two creative maestros and the grace and beauty of Aurélie Dupont! For these two designers, life and art are one and the same. Jérôme creates bags, inspired by the women around him; Jean-Paul, a modern-day Pygmalion, creates, galvanized by a few extraordinary female figures. Both take the same approach to their work: playful and light-hearted. Son of a dancer and trained dancer, himself, Jean-Paul Goude, image-maker with an unwavering fascination for the human body, features ballerina Aurélie Dupont opposite the manly Maurice, the pioneer Bobi and the carefree Jean-Paul, in a series of three images with skin against skin. The high-spirited, sensual, fetishist image is a light-hearted allegory of love, troubled both by its carnal elegance and by the fusion of the dancer and her bag. She wants it; we want it. Jean-Paul Goude has stamped this campaign with his mark, brandishing arabesques and scissors with the same distinctive brio. Encl : Biographies of Jérôme Dreyfuss, Jean-Paul Goude, Aurélie Dupont 3 campaign visuals Press contact: 2e BUREAU Sylvie Grumbach Caroline Comte 18, rue Portefoin Paris +33 (1)

3 INFORMATION SHEET Key dates 2003: company founded : brand development in multi-brand retail outlets internationally 2008: opening of the first exclusive Jérôme Dreyfuss boutique in Saint Germain des Prés, Paris opening of 3 corners in Taipei 2009: opening of a second boutique in Paris 2010: opening of the New York boutique (Soho) 2011: opening of the Palais Royal Gardens boutique Paris 2012: opening of a new large format boutique in Saint Germain des Prés, Paris opening of a men s store in Saint Germain des Prés, Paris 2014: opening of the first boutique in Japan, in Tokyo opening of the first boutique in Korea, in Seoul 2015: opening of a fourth boutique in Paris, 3rd arrondissement, rue de Saintonge, the October 2nd opening of the first boutique in London in November points of sale worldwide The Jérôme Dreyfuss fashion house is backed by the French public investment bank, BPI France, for its international expansion and was selected by the Club BPI Excellence as a French company with strong international growth potential.

4 B I O G R A P H I E S Jérôme Dreyfuss Jérôme Dreyfuss is born in Nancy in He moves to Paris to study fashion at the age of 17, and joins John Galliano s team a few months later. For two years, our future designer learns the ropes and hones his skills in the prestigious fashion house before joining the Elite Model Management team in Paris. At just 23, Jérôme launches his first women s ready-to-wear collection which he dubs Couture à Porter, in Bold, elegant and just a tad cheeky, this collection propels Jérôme into the Parisian fashion elite. The press hails him as the Bad boy of the fashion world. That same year, Jérôme Dreyfuss goes on to win the prestigious Andam fashion award and creates costumes for Michael Jackson and his Invincible album. In 2002, Jérôme changes tack: One evening, I was eating with some women friends and I noticed that none of them had a handbag. When I asked why, they told me they could never find their dream bag! Then and there, Jérôme turns his focus and all his energies to the world of bags. Later that same year, he launches the Roots of Luxury accessory collection, instantly hailed by the press. Supple and ultra light, subtle and elegant, his bags are immediately adopted by trendy young Parisiennes. The Jérôme Dreyfuss brand is born. In just ten year s time, Jérôme Dreyfuss has built up a sterling reputation, becoming a reference for women who want refined accessories with ingenious details. An everyday bag that features exceptional craftsmanship, generous shapes and innovative details: multiple straps to carry in your hand or on your shoulder, detachable pockets, keychain hooks and mini flashlight. Velvety soft calfskin, lambskin, goatskin or snakeskin, Jérôme chooses nothing but the very best materials to satisfy women of all ages around the world. Each bag is christened with a man s name that reflects its personality and the designer s playful spirit. I like working with a touch of humour, and naming my bags is a fun way to bring each one to life. In fact, who can resist Billy s charms, send Robert packing or not lose their head over Momo? Even if Jérôme Dreyfuss bags are right at home on the arms of today s most elegant women such as Julianne Moore, Kiera Knightley, Kate Bosworth, Sarah Jessica Parker, Diane Kruger, Audrey Tautou and Jessica Biel, what the designer likes best is to pass his creations on the streets. So, what makes a Jérôme Dreyfuss stand out in a crowd? I am doing what I love and I work mainly on instinct. I don t follow trends and get most of my inspiration from the women I see on the streets, or my friends. Today, Jérôme Dreyfuss bags are sold in over 300 outlets worldwide such as Liberty, Harrods and Matches in London, Barneys and Fred Segal in New York and L.A, Maria Luisa in Shanghai, Isetan in Tokyo, and Printemps and Bon Marché in Paris Plus, the designer owns three of his own boutiques in Paris (two for women, one for men), a flagship store in New York, 11 corner shops and a flagship in South Korea, a country where its reputation is growing daily. In 2013, Jérôme Dreyfuss pursues seamlessly his signature elegant yet casual style with a line of men s bags and a new line of women s shoes. I am thrilled about this new line of shoes. I ve entered uncharted territory where I feel more creative than ever!

5 Jean-Paul Goude by Patrick Mauriès For over forty years, Jean-Paul Goude has expressed himself through drawings, posters, photos, cinema, video and events, never ceasing to impress, in every sense of the word, our imaginations. From 60s it-girls to the following decade s legendary Esquire, from Warhol s New York and cultural melting-pots to Grace Jones - the protégé to his Pygmalion - from the stunning French Bicentennial parade to the "Style Beur" celebration, from Kodak and Chanel advertisements to variations on Laetitia Casta, each time he has captured the essence, the spirit of the times, giving them a definitive expression. His amazingly rich and intelligent career has been showcased in a series of books and exhibitions starting in 2005: publication of Tout Goude, biographical work and artistic manifesto, in France, Italy, England and the United States, followed by Chronique d une Image in 2009 (retracing more than a decade s work for the Galeries Lafayette department store), by Jean-Paul Goude, Jungle Fever, biopic illustrated by Thomas Cadenne and Alexandre Franc, and Goudemalion in 2011 (published in French and English). This last book was a companion to an immensely successful retrospective exhibition at the Museum of Decorative Arts in Paris, and was followed by another show at the Théâtre de la Photo et de l Image in Nice (2014) before participating in the Image Makers exhibition at the Museum Design Site in Tokyo, sharing the space with David Lynch, Bob Wilson and Noritaka Tatehana. Others might have stopped there, rested on their laurels, basking in the afterglow of these well-deserved tributes; but not Jean Paul Goude. For him, living is creating, a continual work-in-progress, reaching within to bring express the images for others: be it through advertising work for Chanel, Kenzo, Guerlain, Vionnet or Sisheido, or by collaborating regularly with magazines like Harper s Bazaar, Vanity Fair, L Officiel, V or Paper Magazine. The spectacular metamorphoses of the Beautiful People from fashion (Nicolas Ghesquières, Ricardo Tisci, Jean-Paul Gaultier, Karl Lagerfeld, Azzedine Alaia, Christian Lacroix, ) and show business (Mariah Carey, Katie Perry, Oprah Winfrey, Pharrell Williams, Scarlett Johansson, Pedro Almodovar and Kim Kardashian, whose image went viral on the web) are branded into the collective memory. Curiously enough, at a time when image and digital technologies enable myriad transformations and deformations with a simple click, and while he obviously uses these techniques to move his work forward, Goude will never give up the pen and pencil he still uses to draw the sharp, precise lines that presage each of his projects. This obstinately graphic dimension of his work is what sold his talents to M, the magazine of Le Monde newspaper, which gave him carte blanche for three months in 2014, or to Vogue for its Christmas issue of the same year. And one of the last highlights to date, in January 2015, was his golden touch on a hypnotic staging of the Schiapparelli Haute Couture fashion show in the Evreux City Hall courtyard. One last detail is essential if we want to understand the meaning behind this feverish activity and the aftershocks that wash over his public: his work, executed upon request by a third party, is to Goude just the flip side of a profoundly individual adventure, of a career (marked especially by encounters, exaltation, a few very special women) transmutes into a sort of personal mythology. For Goude, life and his works are inextricably intertwined, colouring his singular creations, and raising them above the rank of simple imagery.

6 Aurélie Dupont Absolutely perfect arms, sublime footwork, balance as incisive as a moonbeam, indefatigable dedication to her art, make her today s "prima ballerina assoluta" of the Opéra. Pierre Combescot Born in 1973, Aurélie Dupont enters the Paris Opera ballet school in She stays throughout her schooling, participates in performances and official tours. Hired into the Paris Opera s corps de ballet in 1989, she is promoted to the rank of Coryphée in 1991 and Sujet in That same year she wins the Gold Medal at the Varna International Ballet Competition (junior category). She receives the A.R.O.P (Association pour le Rayonnement de l Opéra de Paris) award in 1993 and that of the Cercle Carpeaux in After joining the Company, Aurélie Dupont dances in every major production of the classic and contemporary repertory. She is also given soloist roles in Giselle (the peasant pas de deux), Pierre Lacotte s La Sylphide (Scottish pas de deux), George Balanchine s The Four Temperaments ( Sanguinic with Nicolas Le Riche and Jean-Yves Lormeau), Roland Petit s Rhythmes de Valses (creation ), La Bayadère by Rudolf Nureyev ( Shadows pas de trois), Roland Petit s Le Loup ( La Jeune Fille with Kader Belarbi), Angelin Preljocaj s Annonciation, Rudolf Nureyev s Nutcracker( Clara with Nicolas Le Riche and Laurent Hilaire as partners), Pina Bausch s The Rite of Spring ( The Chosen One ). Promoted to Lead Dancer in 1996, she is cast in the principal roles of Soir de Fête (Léo Staats), Raymonda, Don Quixote and dances Gamzatti in La Bayadère three productions by Rudolf Nureyev, The Story of Manon (Kenneth MacMillan) as well as Casanova, the last creation of Angelin Preljocaj for the Paris Opera (1998). At the end of the performance of Don Quixote (Rudolf Nureyev) - December 31, 1998 she is named Etoile. Since then, she has added to her repertory Sylvia, Midsummer s Night Dream and performed in additions to the repertory including The Lady of the Camellias (John Neumeier), In the Night (Jérôme Robbins), Capriccio, Concerto Barocco (George Balanchine), Grand Pas Classique (Victor Gsovsky), Suite en Blanc (Serge Lifar), Sleeping Beauty, Cinderella, La Bayadère, Swan Lake, Romeo and Juliette (Rudolf Nureyev), Carmen (Roland Petit), Le Parc by Angelin Preljocaj, the title role in Giselle by Mats Ek as well as the classic version, in La Sylphide and Paquita (Pierre Lacotte). She is also chosen for Opera creations such as Concours (Maurice Béjart), Perpetuum (Ohad Naharin), Liebeslieder Walzer (George Balanchine), Stepping Stones, Bella Figura and worldwide creations of Il faut qu une porte (Jiri Kylian 2004), O zlo ony / O composite (Trisha Brown 2004), Amoveo (Benjamin Millepied 2006), Romeo and Juliette (Sasha Waltz 2007) and Siddharta (Angelin Preljocaj 2010). Aurélie Dupont, is named best female performer at the prestigious Benois de la Danse Competition 2001 for her performance as Nikiya in La Bayadère (choreographed by Rudolf Nureyev) and for her role as Titania in A Midsummer s Night Dream (choreographed by John Neumeier). On May 18, 2015, she takes her curtain call as prima ballerina. On February 4, 2016, she is named Artistic Director of the Opéra de Paris. She is a Chevalier dans l Ordre des Arts et Lettres (a Knight in the Order of Arts and Letters).