The Beauty Expert 2018 CONTENT CALENDAR. January Beauty Guide: Eyes. February The New Naked. March The Culture of Hair. April Beauty Guide: Skin

Transcription

1 The Beauty Expert Allure is the beauty expert an insider s guide to a woman s total image. Allure investigates and celebrates beauty and fashion placing appearance in a larger cultural context. January Beauty Guide: Eyes The New Naked The Culture of Hair Beauty Guide: Skin Disruptors June Beauty Guide: Hair July Freedom Issue August The Good Issue September Beauty Guide: Lips Best of Beauty November Anti-Anti-Aging Dec/Jan 19 The Out of Office Issue Allure Rate Base 1,175,000 Subscriber Base 97.4% Median Age % % % % Median Household Income $79,363 Female / Male Readers 94% / 6% Readers Per Copy 4.8 Allure.com - 9.9M+ multi-platform users Median Age 44.5 Median Household Income $76,300 Female / Male Visitors 74% / 26% Social Media Fans/Followers 4,098,381

2 The International Design Authority Architectural Digest is the international authority on design and architecture. It provides exclusive access to the world s most beautiful homes and the fascinating people who live in them. Every day Architectural Digest inspires millions of affluent readers to redesign and refresh their lives. January June July/Aug September November December The 2018 AD100 Design Making a Difference Star Power Designers Own Homes The International Issue Country Houses + Great Escapes Summer Living The Style Issue The Future of Design The Renovation Issue Living with Art Architectural Digest Rate Base 800,000 Subscriber Base 95.8% Median Age % % % % Median Household Income $109,645 Female / Male Readers 59% / 41% Readers Per Copy 5.9 architecturaldigest.com - 4M multi-platform users Median Age 55.3 Median Household Income $93,600 Female / Male Visitors 83% / 17% Social Media Fans/Followers 9,054,593

3 Eat Well. Savor Life. Pass It On. Bon Appétit focuses on what s current and stylish, while giving readers valuable cooking tools and tips. The only food lifestyle publication on the market, Bon Appétit offers life through the lens of food cooking in, dining out, culture, travel, entertainment, shopping and design. January June/July Aug Holiday Healthy-ish Modern Comforts 32 Things to Cook Right Now: A BA Cookbook Travel Issue: How to Cook Like an Italian Grilling The Simple Issue September Best New Restaurants November Entertaining Thanksgiving Dec/Jan 19 Holiday Bon Appétit Rate Base 1,500,000 Subscriber Base 98.2% Median Age % % % % Median Household Income $92,840 Female / Male Readers 74% / 26% Readers Per Copy 4.9 bonappetit.com - 19M monthly unique visitors Median Age 43.2 Median Household Income $75,900 Female / Male Visitors 60% / 40% Social Media Fans/Followers 9,476,878

4 The Go-to-Source for all Things Wedding A chic, sophisticated publication for the prospective bride, delivering fresh ideas, expert advice and visually inspiring fashion, beauty and lifestyle features to help her tackle the next stage of her life. Dec/Jan Feb/ / June/July The Engagement Issue Inspiration Overload The Other Parties Issue The Over-The-Top Issue August/Sept The Strictly-Big-Day Fashion & Accessories Issue Oct/Nov Dec/Jan 19 The Beauty Issue The Great Getaway Issue Brides Rate Base 300,000 Subscriber Base 86.1% Median Age % % % % Median Household Income $63,336 Female / Male Readers 92% / 8% Readers Per Copy 19.7 brides.com - 6.4M multi-platform users Median Age 41.5 Median Household Income $79,000 Female / Male Visitors 78% / 22% Social Media Fans/Followers 3,906,684

5 At Home in the World What does it mean to be a Condé Nast traveler? It means you re in the know but never a know-it-all. It means you love a five-star diner in Bangkok and a taco stand in Mexico City. It means you go someplace because you want to not because you think you should. Condé Nast Traveler inspires trips both big and small, helping you decide where to go and what to do so that wherever you are you feel perfectly at home in the world. Jan/Feb /June July/Aug Sept/Oct November Gold List Secret Italy New Experience Makers Hot List Cruise/Multi-Gen Design, Style, Wellness Influencers Readers Choice Awards Condé Nast Traveler Rate Base 800,000 Subscriber Base 99.0% Median Age % % % % Median Household Income $105,772 Female / Male Readers 61% / 39% Readers Per Copy 4.4 December Holiday/Gift Guide cntraveler.com M multi-platform users Median Age 48.2 Median Household Income $87,600 Female / Male Visitors 63% / 37% Social Media Fans/Followers 8,561,314

6 Live The Life, Fill It With Glamour Glamour is for the woman who sets the direction of her own life and lives it to its fullest and chicest. Her point-of-view is unmistakably American, unwavering in its optimism and wide open to the possibilities ahead. Its inspiration, ideas and guidance help her conquer her world with confidence and style. January Party Ready Ready. The Love Issue The New Kids of Fashion Beauty Inside/Outside Get Your Green June/July Summer of Solidarity August Now That s Funny September Fashion & Feminism Your Shows, Your Stories November The Future Issue December Women of the Year Glamour Rate Base 2,250,000 Subscriber Base 96.7% Median Age % % % % Median Household Income $69,840 Female / Male Readers 94.1% / 5.9% Readers Per Copy 4.6 glamour.com - 10M monthly unique Visitors Median Age 38 Median Household Income $76,400 Female / Male Visitors 64.5% / 35.5% Social Media Fans/Followers 13,432,131

7 The #1 Golf Publication Golf Digest is the #1 most widely read golf publication in the world and the authority on how to play, what to play and where to play. Golf Digest s mantra is THINK YOUNG/PLAY HARD, a philosophy that defines both its reader and editorial alike, and is what differentiates Golf Digest from the competition. It s not just about swing speed it s a way of life. June July August 100 Greatest International Courses Hot List Masters Editors Choice U.S. Open British Open PGA Championship September Ryder Cup 50 Best Golf Fitness Trainers November Best Teachers Dec/Jan 19 Golfers Who Give Back + Holiday Gift Guide Golf Digest Rate Base 1,650,000 Subscriber Base 97.0% Median Age % % % % Median Household Income $98,719 Female / Male Readers 18% / 82% Readers Per Copy 3.0 golfdigest.com - 7.5M multi-platform users Median Age 51.9 Median Household Income $85,200 Female / Male Visitors 27% / 73% Social Media Fans/Followers 2,037,133

8 Look Sharp, Live Smart For more than 50 years, GQ has been the premier men s magazine, providing definitive coverage of style and culture. With its unique and powerful design, work from the finest photographers and a stable of award-winning writers, GQ reaches millions of leading men each month. January New Year, New GQ You Grammys Issue The Big Spring Fashion Issue The Style Bible The Eats Issue June Comedy Issue July The Summer Issue August Fall Fashion Preview September The Best of Fall Fashion How-To November Sports December Men of the Year GQ Rate Base 925,000 Subscriber Base 94.8% Median Age % % % % Median Household Income $79,572 Female / Male Readers 27% / 73% Readers Per Copy 7.2 gq.com M multi-platform users Median Age 39.6 Median Household Income $78,800 Female / Male Visitors 39% / 61% Social Media Fans/Followers 10,879,000

9 Committed to Excellence The New Yorker is a national weekly magazine that offers a signature mix of reporting and commentary on politics, foreign affairs, business, technology, popular culture and the arts, along with humor, fiction, poetry and cartoons. Founded in 1925, The New Yorker is at once a classic and at the leading edge. January Dec. 18 & 25: World Changers Double Issue Feb. 12 & 19: Anniversary Double Issue Mar. 19: Spring Style & Design Apr. 2: The Mind. 23: Epicurean Adventures June 14: Innovators July June 4: Fiction September Sept. 10: Style & Design + Festival Guide Sept. 24: Entertainment November Oct. 24: Money December Nov. 26: Technology The New Yorker Rate Base 1,200,000 Subscriber Base 98.4% Median Age % % % % Median Household Income $111,792 Female / Male Readers 55% / 45% Readers Per Copy 4.5 newyorker.com M multi-platform users Median Age 50.9 Median Household Income $82,500 Female / Male Visitors 53.7% / 46.3% Social Media Fans/Followers 15,249,781

10 The Biography of Our Age Vanity Fair is a cultural filter, sparking the global conversation about the people and ideas that matter most. With a dedication to journalistic excellence, luminous photography and powerful storytelling, Vanity Fair is the first choice for the world s most influential and important audience. From print to social media, the big screen to the smartphone, Vanity Fair is the arbiter of our era.. Vanity Fair January June/July August Holiday Hollywood; Special Issue: Style Summer August September September Style November December International Best-Dressed List New Establishment December Rate Base 1,200,000 Subscriber Base 90.4% Median Age % % % % Median Household Income $87,674 Female / Male Readers 78% / 22% Readers Per Copy 7.2 vanityfair.com M multi-platform users Median Age 43.8 Median Household Income $80,300 Female / Male Visitors 54% / 46% Social Media Fans/Followers 14,873,481

11 The World s Fashion Authority The foundation of Vogue s leadership and authority is the brand s unique role as a cultural barometer for a global audience. Vogue places fashion in the context of culture how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. Vogue immerses itself in fashion, always leading readers to what will happen next. Vogue defines the culture of fashion. January June July August Wellness Love Transformation Heroines The Met Gala Summer & The Outdoors Sustainability The First of Fall September The Fall Fashion Issue Forces of Fashion November The CFDA/Vogue Fashion Fund December Chic for the Holidays Vogue Rate Base 1,200,000 Subscriber Base 91.6% Median Age % % % % Median Household Income $69,508 Female / Male Readers 86% / 14% Readers Per Copy 10.7 vogue.com M multi-platform users Median Age 40.7 Median Household Income $73,300 Female / Male Visitors 63% / 37% Social Media Fans/Followers 45,732,647

12 The World of Style W represents the very best in fashion, film, and art, with a consistent eye toward the game changers of tomorrow. The oversize pages of W offer some of the most lush, innovative, and often surprising images in the industry, creating an unparalleled reader experience. From headline-making celebrity journalism to the inside of the most exclusive galleries and ateliers, W inspires the cultural dialogue. January Holiday Vol I: Fashion / Best Performances Portfolio Vol II: Spring Fashion Collaboration / Special Guest Editor Vol III: Dual Discovery September Vol IV: September Fashion Vol V: Fall Fashion Collaboration / Special Guest Editor November Vol VI: Dual Legends December Vol VII: Art W Rate Base 450,000 Subscriber Base 98.5% Median Age % % % % Median Household Income $71,454 Female / Male Readers 89% / 11% Readers Per Copy 2.2 wmagazine.com - 4.1M multi-platform users Median Age 35.4 Median Household Income $74,500 Female / Male Visitors 56.0% / 44.0% Social Media Fans/Followers 6,554,738

13 Get Connected Wired makes sense of a world in constant transformation, telling an ongoing adventure story the invention of the future. The Wired conversation illuminates how technology is changing every aspect of our lives from culture to business, science to design. The breakthroughs and innovations that we cover lead to new ways of thinking, new connections, and new industries. January New Year / New Future Free Speech Consumption Life Dads & Grads / Vice June Business July Summer Gift Guide August Back to School 25th Anniversary December Holiday Gift Guide Wired Rate Base 850,000 Subscriber Base 98.0% Median Age % % % % Median Household Income $92,038 Female / Male Readers 30% / 70% Readers Per Copy 4.1 wired.com M multi-platform users Median Age 43.6 Median Household Income $80,100 Female / Male Visitors 42% / 58% Social Media Fans/Followers 18,276,500