TOTE BAG INITIATIVE Storing Valuables Sustainably

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1 TOTE BAG INITIATIVE Storing Valuables Sustainably A tote bag initiative that rejuvenates the cultural atmosphere by creating awareness about the changes in Vancouver Chinatown. Through using an illustration of the Millennium Gate, the bag represents the values of the community, while also bringing new perspectives to local consumer culture. The initiative supports the future while appreciating the past of Chinatown. TOTE BAG INITIATIVE Support the local Chinatown grocer y stores and merchants. By making a minimum purchase of $10 at any local grocer y store, receive a stamp on the back, and collect 8 for a free tote bag!

2 Honouring History & Redefining Identity Embroidery Pattern Representing the new aesthetics of Vancouver Chinatown that result from blending old and new cultural elements. Illustration Major landmark representing the historical significance and collected intangible values of the social fabric and relationships in Chinatown. Quote Recognizing that traditions and culture will be honoured and maintained but through different future pathways. Value to Community: Belonging and Cultural Identity A statement describing Vancouver Chinatown as a place of many historical and contemporary elements. Value to Client: Signifying Culture and Change Creating awareness for Hua Foundation makes community-focused initiatives and events more accessible and known by the public.

3 TOTE BAG INITIATIVE Support the local Chinatown grocery stores and merchants. By making a minimum purchase of $10 at any local grocery store, receive a stamp on the back, and collect 8 for a free tote bag! Value to Local Economy: 8 Stamps Towards Prosperity Stamp collection provides a sense of gratification for customers showing support for local businesses; the traditional Chinese seal aesthetic reinforces the idea of historical significance and cultural heritage.

4 Feasibility Red Cinnabar Ink Paste Using a commonly used and accessible ink to add a level of importance as it reflects the traditional finish in approving, signing and sealing important documents. Value to Consumers: Validation and Inclusion Providing a sense of higher purpose, importance, delight and gratification for both merchants and customers in the impact of their roles in the process of making meaningful transactions at local groceries.

5 SERVICE MODEL T h e Va l u e o f I n t e g r a t i n g t h e To t e B a g I n i t i a t i v e I n t o t h e Va n c o u v e r C h i n a t o w n C o m m u n i t y CUSTOMER PRE SERVICE DURING AFTER TOUCH POINTS DWINDLING COMMUNITY TOTE BAG INTEGRATION CONNECTING AND REJUVENATING GROCERY SHOPPING Realize current issues in the community through illustration DISCOVERING PARTICIPATING AND GRATIFICATION Reducing language barriers; discussion about bag and its meaning on changes in Vancouver Chinatown through word of mouth Naturally fitting into the familiar customer process of finding and purchasing fresh vegetables in the local community Transaction made at a local merchant becomes more delightful while supporting the local Chinatown economy; stamp cards build clientele Purchase bags on the hua foundation website and learn more about the organization s missions and programs like Choi guides & dumpling workshops Both old and new demographics returning to Chinatown for shopping or a sense of culture and belonging FINDING CULTURE Shared values and vision of Chinatown that resonate with the community through use of bag, supporting new vision for Chinatown while remembering the history AND BELONGING IMPACTING community consumers merchants hua foundation

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