Stimulating brand production via cooperation among education, designers and companies in Macedonia

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1 Ref. Ares(2014) /04/2014 Stimulating brand production via cooperation among education, designers and companies in Macedonia Euro-Mediterranean Conference on Design, Creativity, Innovation and IPR in Textile and Clothing Industry March 2014, Florence

2 Facts about Macedonian TCI Important industry for Macedonian economy 1/3 from total export 1/3 from nr. of employee in the industry Mostly export oriented: predominantly CMT type of production No fabric producers Moving up value chain Raising of awareness Cooperation with universities Cooperation with designer organizations Government support programmes EU IPA programmes

3 Cooperation with education institutions Technology and metallurgy university Institute for textile engineering European university - Faculty for design Textile high schools and art schools Conferences: Textile conference with international participation, Conference for design and product development Lecturers: from Germany and USA - design, marketing and sales. Seminars: Time study, productivity, quality Workshops: pattern making, software tools Computer added design (CAD) Companies visits: Introduction of the production possibilities in front of the students Practice: Students are obliged every year to have one month practice in the production facility

4 Cooperation with FWSK Organization of tribunes and fashion conferences Stimulating cooperating among designers and companies fabric donation and production of designed collections Events: JAZ and POP Fashion! Yang designers cooperate with apparel companies in collection production; Match making between designers and producers; Increased interest for cooperation form producer sides; Designers still more interested to work as freelancers!

5 Government programmes: Support creativity and innovations Ministry of economy Program for SMS s: Development of new product; Development of product logo, label and prom. materials; Development of own brand; Marketing strategy and market research; Program for Clusters: Net building among Clusters and Universities; Innovation and brand production; Development of export strategy; Organization of thematic fairs; Development of quality standards; Program for Universities: Organization of trainings and seminars for improvements in quality, productivity and product development.

6 Project IPA CBC programme GR/FYROM Development of a Fashion Business Center (FBC) for offering support and development mechanisms to the fashion sector Establishment of FBC - Product development and design Collection design and pattern manufacturing services Libraries with fashion trends and historical data for fashion industry Link with the international fashion forecasting database (WGSN) Support business development and cooperation Networking of businesses and enterprises in the cross-border area B2B events and on line database Training services: Business courses for professionals on business aspects (product costing, fashion branding, export marketing)

7 Textile Trade Association Textile Cluster - Macedonia Natasa Sivevska Executive director Tel Mob nsivevska@tta.org.mk ttatextilecluster@gmail.com Internet: