THE WORLD OF IVANKA. the 10 years celebrating brand for beton design

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Meagan Ryan
5 years ago
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2 CONCRETE GENEZIS

3 IVANKA concrete house of fashion debuts at Paris Fashion Week with their very first ready-to-wear and accessories collection aptly named Concrete Genezis. The pieces are progressive in design yet totally wearable and designed for everyday use. ABOUT The Budapest headquartered IVANKA brand ( has been founded by Katalin Ivanka and Andras Ivanka in 2002 and currently is one of the world s leading concrete companies, its prestigious international clientele includes Liberty London, Levi Strauss, Andaz by Hyatt, Oakley, Bang&Olufsen and Vodafone. For the last 10 years IVANKA has been constantly exploring the boundaries of concrete as a raw material: their products ranging from furniture and objects to loudspeakers, facade panelling, jewellery - and have received a number of international awards and recognitions. The Ivankas are dreamers and doers living in the fabulous city of Budapest in the middle of Central Europe, where the 20-year old fragile democracy is now facing a most serious paradigm shift. Through their creations with concrete, their affinity for the material and a constant search for new technological solutions, their work speaks volumes about their country of origin, and also about their approach to design. Their latest and most innovative line is a pret-a-porter and accessories collection based on concrete. The profound knowledge and experience of a decade as well as the professional background (IVANKA Studio & Factory) ensure that the Ivanka concrete house of fashion is here to stay.

4 THE WORLD OF IVANKA the 10 years celebrating brand for beton design Since its inception, IVANKA has made a name for adding a design perspective to what is otherwise widely viewed as an industrial material. They have taken concrete, and handled that material creating products that defy normal concrete capacities and rock our conventional image of this material today. It is most renowned for its unique wall panels, FLASTER Tiles, for its special technology of monolith exposed staircases, for the Jankovits-Ivanka Concrete Sound audiophile loudspeaker design and high end engineering. Embracing a 21th century taboo subject, the studio made its successful Milan Design Week debut with SEEYOU contemporary gravestone design. In December 2011 IVANKA established its third company: IVANKA Factory Zrt. (cplc.) corporation. (At the beginning the two founders Andras and Katalin have started with IR-Comp BT. limited partnership, an already existing company taken over for the start of their brand new activity January IVANKA Concrete KFT.,-an LTD. had also been founded for the division of the main export products.) The IVANKA brand acts like a living organism that conceived and born, it enters relationships, has values, a unique identity and personality. It loves to take risks and to improve based on both intuition and strategies.

6 CONCRETE GENEZIS debute collection

The world s first cement ready-to-wear and accessories collection We developed a new textile-innovation based on the esthetic qualities of concrete: using this textile, we have created on a clothing

7 The world s first cement ready-to-wear and accessories collection We developed a new textile-innovation based on the esthetic qualities of concrete: using this textile, we have created on a clothing collection that draws a line from a raw masculine look to finer classic femininity. Visualizing today s modern urban woman and building on the dualism of her fragility and power that can be found in all women, our goal is to illustrate the delicate contrast and crossgender phenomena through different shapes and materials - playing with contrasts of hard concrete and soft fabric and introduces classic shapes in a brand new context. Our clothing line has been complemented with an accessories collection where real high performance concrete elements meet leather to create a sequence of clutch handbags: beginning with a simply geometric rectangular model - the archetype of a block of beton - made almost entirely out of monolith concrete, the evolution of the collection explores the effects produced by alternating the ratio between concrete and leather. These pieces are progressive in design yet totally wearable and designed for everyday use. / Katalin Ivanka /

15 GENEZIS DEBUTE COLLECTION ITEM NUMBER FS010101CE0101S FS010102CE0101S FS010104CE0101S FS010104RG0102S FS010104MG0203S FS010108NN0013S FS010109NN0013S FS010110NN0013S FS010111NN0005S FS010112NN0013S ITEM NAME Nr1_Rectangular clutch Nr2_Half box concrete clutch Nr4/1_Concrete-leather clutch Nr4/2_Concrete-leather clutch Nr7_Patent-cement clutch Nr8_Daybag Nr9_On-board bag Nr10_iPad sleeve Nr11_MacBook Air 11 case Nr12_Macbook 13 case FS010213NN0004S FS010214NN0006S FS010215NN0011S FS010216NN0012S FS010217NN0008S FS010218NN0008S FS010219NN0009S FS010220NN0004S FS010422NN0014S FS010423NN0004S FS010424NN0004S FS010425NN0004S Nr13_Cement-textile jacket Nr14_Cement-textile coatdress Nr15_Cement-textile jumpsuit Nr16_Cement-textile cocktail dress Nr17_Cement-textile shirt Nr18_Cement-textile blouse Nr19_Pants Nr20_Cement-textile shorts Nr22_Cement-textile men s shirt Nr23_Cement-textile men s suit jacket Nr24_Cement-textile men s jacket Nr25_Cement-textile men s shorts IVANKA DISTRIBUTION For all international sales & press inquiries please contact: Laszlo Perlaki laszlo.perlaki@ivanka.hu Phone:

16 SURFACES & textures

WERK It is not only architecture and design that establish the material but it is the material that the creative process, and the discipline of design demands a reciprocal relationship that can move

19 WERK It is not only architecture and design that establish the material but it is the material that the creative process, and the discipline of design demands a reciprocal relationship that can move from idea to materiality as well as in the opposite direction moving materiality to idea. We can experience the cumulative creative energy coming from the fusion of practices and an endless curiosity. We are developing each other s third eye seeing the world another way.

A SHOT OF FLUID in MOTION Concrete s robustness is accompanied with an active force within that expresses the material s contradictory states of fluidity and cast solidity.

21 A SHOT OF FLUID in MOTION Concrete s robustness is accompanied with an active force within that expresses the material s contradictory states of fluidity and cast solidity. Concrete construction projects are antistatic, can be defined as a shot of fluid in motion. Concrete s plastic characteristics from fluid to solid, allowing for the production of sophisticated forms combined with its mass and resilience make free transformations possible while efficiently resolving structural and physical demands.

22 FADE TO GREY

27 designers KATALIN IVANKA, ANETT GALVOLGYI, ANNA ZSOFIA KORMOS GRAphic design CSIllA HORVATH LOOKBOOK photography BALAZS MATE at FLASHBACK hair-styling MARK KAROLYI at HAIRClub make-up KATA SZELEPCSENYI models POLETT at VM MODEL, ADAM location FLASHBACK PHOTO STudIO FADE TO GREY photography BALAZS MATE hair BRIGI UHERCSIK at HAIRClub make-up ENIKO HORVATH model MONICA at VM MODEL photographic assistant MILICA MRVIC, DAVID ZSILINSZKY location FLASHBACK PHOTO STudIO IVANKA DISTRIBUTION For all international sales & press inquiries please contact: Laszlo Perlaki Phone: OFFICES Studio & Showroom Bulcsu utca 13, H-1134 Budapest, Hungary Phone: Office & Factory Ujszasz utca 47/C, H-1165 Budapest, Hungary Phone: IVANKA Factory Zrt. (cplc.) Bulcsu utca 13, H-1134 Budapest Hungary

A VISION BECOMES REALITY

A VISION BECOMES REALITY Chrisper was established in Thessaloniki, Greece in 1985. Always having the vision to start our own brand Dimitra Christoforidou was the driving force behind the company. Working