Linebook HOLIDAY DISPLAY

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Sherilyn Norton
5 years ago
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1 NEW 2018 Linebook HOLIDAY NESS DISPLAY

2 SEASONAL OVERVIEW HOLIDAY 2018 GET READY TO CELEBRATE! WE RE UPDATING OUR BEST-SELLING PIECES (AND INTRODUCING SOME NEW ONES) WITH FUN COLORS AND FESTIVE MATERIALS BOUND TO SPREAD JOY THIS HOLIDAY SEASON. No matter who s on your shopping list, we ve got the perfect gifts. We re adding new colors like fig, poppy red and oxblood to our most-loved bags and wallets, creating gifts that just can t go wrong. Bold pops of iris, turquoise and chartreuse are sure to keep everyone s spirits bright. Watch platings and coatings are joining in on the fun with new colors and terrazzo- and confetti-inspired acetates. And it wouldn t be the holidays without a little glitz, so expect to see lots of sparkle, new tonal glitz and frosted metal textures in both watches and jewelry. Q smartwatches remain one of the best gifts you can give (or receive). New styles and updates are sure to put a smile on anyone s face while keeping them on-trend and connected throughout the season, and beyond.

3 FOSSIL BRAND OVERVIEW FOSSIL S ALWAYS BEEN INSPIRED BY AMERICAN CREATIVITY AND INGENUITY. SINCE 1984, WE VE STRIVED TO BRING NEW LIFE INTO THE WATCH INDUSTRY, BASED ON OUR BELIEF THAT WATCHES DON T HAVE TO BE EXPENSIVE TO BE QUALITY AND FASHIONABLE THEY CAN BE FUN. It was this ethos that made early Fossil tick, and it continues to drive everything we do from our tins, to our bag collections, to our smartwatches. Today, we re continuingto fuel creativity to create the next generation of classics.and updates are sure to put a smile on anyone s face while keeping them on-trend and connected throughout the season, and beyond.

4 MARKETING BIG IDEAS OUR KEY FOCUS IN MARKETING WILL BE AROUND THE BEST ITEMS TO GIFT THIS SEASON - FROM CORE ITEMS TO "SURE THING" NEWNESS. For traditional watches, it's the Neutra Chrono in men's and Mini Carlie in women's. In leathers we will push best selling styles Haskell Workbag and Ryder satchel, updated in the new fig and oxblood colorways. Giftsets in the jewelry category will be important as well. For the Q category, we will focus on exciting new styles and generations as our portfolio of smartwatches grow - there truly is a smartwatch for every shopper. Marketing support will span across traditional and Q categories, including PR outreach, digital advertising, influencer marketing, print, gift guide custom content, and owned channel support. Stay tuned for exciting developments in campaign cast...!

AA A B C D E ASSORTMENT FTW4012 1 FTW4016 2 FTW6011 3 FTW6015 4

5 AA A B C D E ASSORTMENT FTW FTW FTW FTW FTW FTW FTW FTW FTW = RANKING = QRS 5

6 FTW6011 rose gold rose gold FTW6015 rose gold leather blush/silicone FTW6016 rose gold silicone multi FTW6023 black black FTW6013 silver silver FTW4012 smoke smoke 44 mm SWIMPROOF* FTW4016 blue leather brown/silicone 44 mm SWIMPROOF* FTW4018 black silicone black 44 mm SWIMPROOF* FTW4011 silver silver 44 mm SWIMPROOF* *WATER RESISTANT UP TO 30M AND PASSES A 10K STROKE TEST = RANKING = QRS = NEWNESS STYLE = AD-STYLE 6

7 STRAPS S rose gold leather black S leather brown S rose gold silicone blue S silicone mint S silicone lavender S leather black S leather blue S silicone blue S silicone black S silicone grey = RANKING = QRS = NEWNESS STYLE = AD-STYLE 7

8 CHARGER DISPLAY GEN 4 FTW0004 = RANKING = QRS = NEWNESS STYLE = AD-STYLE 8

PUMA TIME FW 2014 OrdEr TOOl

PUMA TIME FW 2014 Order Tool 1 LIFESTYLE Ultrasize Ultrasize 1 2 Ultrasize 45 gold black PU103462013 with gold IP 99,90 Ultrasize 45 rosegold black PU103462014 with rosegold IP 99,90 4 891945 186807 4