Miscellaneous - Perfume Lounge Travel Markets Insider January 2011

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1 Miscellaneous - Perfume Lounge Travel Markets Insider January 2011

2 Miscellaneous - Perfume Lounge DFNI February 2011

3 Miscellaneous - Jean-Paul Agon Travel Markets Insider February 2011

4 Miscellaneous - Olivier Dubos & Eva Yu May 2011

5 Miscellaneous - Olivier Dubos & Eva Yu May 2011

6 Miscellaneous - Olivier Dubos & Eva Yu May 2011

7 ASIA PACIFIC / AIRLINES / BEAUTY Scental and KAL create DF inflight showcase By Doug Newhouse, 14 July 2011 PRINT Korean Air, one of the leaders in inflight sales, has just launched the very first airborne inflight duty free showcase (June) on board its brand new A380. This visionary adventure began in 2005 with the L Oréal Luxury Products Divison (travel retail team) for Asia: Scental. The concept was unveiled at the TFWA Asia Pacific exhibition in Singapore in mid-may In the search for a partner with expertise in the luxury market and retail design, KAL invited the L Oreal Luxury Products Division in Hong Kong to come on board in this exciting challenge which would take almost six years to achieve. This unusual partnership, based on a pioneering spirit and a common interest in excellence and service, will create the very first inflight 'consumer experience'. The L Oréal Travel Retail Luxury Products Division in Hong Kong took charge of the interior design for this project, an incredible adventure from Seoul to Hong Kong via Toulouse (France). The Korean Air duty free showcase is the result of the determination of Heather Cho, Senior Vice President of Catering & Inflight Sales Business Division Korean Air, who dreamt up this revolutionary idea where, for the first time in history, passengers will be able to browse a products showcase while being flown to their destination. FROM DREAM TO REALITY From this initial vision, she has brought together a team of experts capable of turning this dream into a reality. Scental's Retail Design & Merchandising Director didn't think twice once approached: "Participating in the creation of the first inflight showcase was an opportunity we couldn't miss!" said Olivier Dubos, General Manager of Scental: L Oreal Luxe Travel Retail for Asia. He added: "It is clearly the first time an airline is investing so much creativity and time to propose such a new experience to its customer. We are really proud at L'Oreal to have been considered the best partners." Scental brought its expertise and knowledge of retail/world travel, as Olivier Dubos recalls "Scental's deep knowledge of the Travel Retail industry,including customer behaviour and category management was key to contribute to this innovative program." The challenge was great: create a design that was compact but still offered a genuine consumer experience.to meet the challenge, everyone involved had to push themselves to the limit. Sebastien Guesney, then Retail Design and Merchandising Director, remembers the six years of development as a "tremendous adventure and a great deal of challenges for all parties involved. Literally, we all had to reinvent ourselves, Korean Air team had to think as a boutique retailer, Airbus was to accommodate the first real boutique on board, AIM, the engineers and manufacturer, had to develop numerous technical innovations to allow this whole novelty to fit within the extremely rigorous technical and safety requirements of the industry. Finally, Scental was key to challenge all with design ideas never seen in an airplane environment." THE CHALLENGES This project has proved such a fascinating challenge for the Scental team because they have been involved from the very beginning and on various fronts: "Our first input was in the architecture itself; defining the SkyShop area and all its technical constraints with Airbus cabin definition and engineering team in Toulouse, France. Then, we studied the category management in detail, to ensure the best and most attractive product catalogue would be visible and palpable." There is absolutely no doubt that this exceptionally innovative project has proved incredibly challenging on every level, but the end result will be clear for passengers to see, because, as Olivier Moisan, Retail Design and Merchandising Director said, the importance lies in providing "the up most visual comfort, easy accessibility to products and informations." Press Coordination Christine BRASSEUR +33(0) cbrasseur@luxe.loreal.com Communications Director Valérie Sanchez +33(0) vsanchez@luxe.loreal.com You can find this article at: Copyright 2011 TREND All rights reserved

8 Miscellaneous - Olivier Dubos & Eva Yu May 2011

9 Miscellaneous - Olivier Dubos & Eva Yu May 2011

10 Miscellaneous - Olivier Dubos & Eva Yu May 2011

11 Miscellaneous - A380 Korean Airlines DFNI August 2011

12 Miscellaneous - Luxury Launches TFWA Daily Magazine September 2011

13 Miscellaneous - L Oréal Group Opens New Subsidiary in Kenya December 2011