GET FESTIVE READY WITH ORGANIC FASHION

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1 GET FESTIVE READY WITH ORGANIC FASHION Do you believe in the phrase what you wear is who you are? Do you believe that a change in your clothing choices can create an impact? Read on as Ahmedabad based organic brand Bhusattva talks about their journey and mission As we near to last few months of a yet another glamorous year we are certainly ensured of a calendar full of invites and pulling out different is not an easy task. Everyone around us is scouring the runaways, magazines and every nook and corner of social media for a trend breakdown. This is when Bhusattva an Ahmedabad based brand which is into ethical designer clothing comes to the rescue. Organic clothing has always been perceived to be monotonous. One look at their latest festive collection is enough to break these misconceptions. Shades of classical Indian emer- alds, raani pinks and blues dominate the palette. Bhusattva s collections are of astounding range and versatility. It s not an exaggeration that they push the boundaries further than many other designer labels. Striking contemporary motifs, geometrical patterns, floral artworks and embellishments which are handcrafted have been spotted frequently in their collection. Thus proving that sustainability and eco friendliness need not come at the expense of style. Contemporariness and sophistication defines them. They derive fabrics from fibres like silk, soy, milk protein, banana, bamboo and pineapple. "The key things one must assure this winter season is to be distinctively modern, with Indian aesthetics and Consciousness. A humble initiative that began in the late 2000 s with menswear has expanded its horizon to women s wear covering western, indowestern, festive indian ethnic wear followed by wedding trousseau and later onto one of a kind accessory range. Whilst we have new brands emerging everyday emphasizing on being sustainable, we have brands like Bhusattva reaching out to the hinterlands of our country and creating awareness amongst the masses" says Ecopreneur& Owner Jainam Kumarpalbhai of Bhusattva. "Each year brings with its new beginnings, aspirations and changes, what we fail to understand is that festivities are not only about creating fashion symphony and flaunting innovations and traditions" adds Kumarpal. He exudes confidence and satisfaction as he talks about Bhusattva s journey. "We all have a part to play in this world, and I m just doing my bit. It is like eradicating the darker times we live in. These are the darker times when fast fashion is consuming us and our surroundings and we need to take a stand by bringing sustainability in our lifestyle choices. The fact that it has survived amidst this rat race and flourishing is the greatest signs of all times that goodness is going to overthrow the darker times". Bhusattva is not just any other brand, it is not just what you wear, it is who you are thus spiritually aligning the coexistence of mankind and nature. The response Bhusattva received in various fashion weeks was massive and served as a practical proof for their belief that ethical fashion is here to stay. The brand now has a strong international presence and supplies to various multi designer stores pan India and worldwide. Bhusattva is a melange of intricate craftsmanship and ideology; perhaps more importantly cohesion of what only matters. : Illustriously \'li \ 1/5

2 Handembroidered lehenga from Bhusattva celebrating 4 % the essence of feminity and elegance : Jainam Kumarpalbhai r An indulgent flared kurta with contemporary flora & 1 fauna motif for the quintessential woman striking a unique balance between experimentation 4/4,IIll\ and wearability. ;. # '. ' ' : Models wearing ; Bhusattva s Signature Hand Embroidered Organic Kurtas with intricate and elaborate artwork 2/5

3 3/5

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5 Model wearing Bhusattva's Chic and minimalistic kurta inspired from modern art 5/5

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