MEDIA INFORMATION 2017

Transcription

1 MEDIA INFORMATION 2017

2 CONTENT Stylish, Smart & Sophisticated. Emirates Woman delivers luxury fashion, on-trend beauty, luxe lifestyle, travel reports, as well as in-depth features looking at both global and local issues. Committed to representing the many faces and nationalities of women in this region and celebrating the home-grown talents of its readers. With a mix of local and internationally savvy glamour and style, cuttingedge reports and luxe lifestyle features, Emirates Woman connects with a wide demographic readership, bridging numerous cultural divides. Sophisticated not stuffy, relevant and respected, modern yet classic, beautiful not boastful, trendsetter not follower IN EVERY ISSUE FASHION Our world-class fashion team delivers the latest from the runways, plus details of the hottest trends around, to inspire the style-conscious reader. BEAUTY Emirates Woman is dedicated to bringing the very latest products and trends from the beauty arena - and our team of experts enthusiastically share inside secrets and latest predictions. TARGET MARKET Emirates Woman is read by the mixture of nationalities that reside in the Gulf. A typical reader is 26-40, affluent and well-educated. She purchases the magazine frequently and is heavily involved in each issue, returning to it multiple times. There is also a high rate of readership reflected by the significant pass-on rate 58 percent of readers will pass the magazine on to at least three others. Source: Emirates Woman readership survey THE ADVERTISING FITS WITH THE CONTENT OF THE MAGAZINE No 3% Yes 97% THE ADVERTISING PROVIDES INFORMATION ON BRANDS No 4% ADVERTISING BENEFITS n Your message will be visible in the only quality women s title in the region n Being associated with a highly-respected brand that has been established for over 30 years n Enhanced message delivery, as a result of appearing alongside cutting-edge editorial and premium design Yes 96% THE ADVERTISING HELPS INFORM MY PURCHASING DECISIONS No 26% Yes 74% RELATIONSHIPS The Middle East s most respected and knowledgeable relationship experts share their thoughts and advice on how to recognise and overcome potential problems that regularly arise within today s modern relationships. GLOBAL REPORTS Every month, award-winning photographers and journalists delve deep into the big issues to highlight the plights of cultures and communities around the world. TRAVEL The Emirates Woman reader loves to travel and enjoys being inspired by new destinations and travel options. In every issue, we regularly visit the world s most exciting destinations, offering tips, recommendations and overviews. HEALTH The importance of good health is paramount and Emirates Woman consistently delivers great advice and guidance in this key area. Latest reports and trends are regularly showcased with real-life examples. Circulation Frequency Monthly Print-run 25,000 copies* BPA 13,718 (Jan-Jun 2016) Distribution n United Arab Emirates n Bahrain n Qatar n Oman n Kuwait Distribution Profile n Retail Outlets n Hotels n Commercial n Sponsored Copies n Subscriptions n Airlines *Publisher s own data

3 ABOUT OUR READERS... REGION OF BIRTH ADVERTISING RATES TECHNICAL DATA DIGITAL MEDIA FORMAT AGE GENDER REGULAR POSITIONS US$ Full Page 4,500 Double Page Spread 8,500 Half Page 3,150 Half Page Solus 3,350 PREMIUM POSITIONS US$ Outside Back Cover 9,900 Inside Front Cover Spread (2 pages) 16,200 Inside Back Cover 7,650 Front Cover Reverse Gatefold (2 pages) 17,000 Inside Front Cover Gatefold (3 pages) 21,850 ROP Gatefold (3 pages) 13,000 Full Page (opposite contents) 6,000 Editor s Letter 6,500 DOUBLE PAGE SPREAD POSITIONS US$ 1st Double Page Spread 12,750 2nd Double Page Spread 12,325 3rd Double Page Spread 11,475 4th Double Page Spread 11,050 5th Double Page Spread 10,625 6th Double Page Spread 9,775 7th Double Page Spread 9,350 8th Double Page Spread 8,925 9th Double Page Spread 8,500 (mm) H x W DPS Trim: 300 x 450 Type: 270 x 420 DPS ads need to be supplied as 2 separate pages after 7mm tiling is done on both sides of the spine Full Page Trim: 300 x 225 Type: 270 x 195 Half Page Horizontal Type: 130 x 195 Half Page Vertical Type: 270 x 90 PDF (Portable Document Format) The artwork should be a press ready PDF file (version 1.3) generated through Illustrator/ Quark Xpress or InDesign, saved on maximum resolution (300 dpi) in actual size with bleed and crop marks All files must be CMYK format and all black text as over print For bleed size add 3mm extra on all four sides after trim marks Image loss in the gutter 3mm either side Ensure that text is at least 10mm inside from the crop marks If text runs across a DPS please ensure that the text is 10mm away from the gutter on either side A colour printout of the saved artwork should be sent for reference along with the CD. Colour prints/digital proofs supplied will be used only as a guideline and the advertisements will be reproduced as per the data/specifics supplied on the CD READERSHIP CREATIVE SOLUTIONS US$ Bookmark 17,820 Belly Band 17,000 Bound Insert 17,820 Advertorial Full Page 5,650 Advertorial Double Page Spread 10,150 All invoice amounts are exclusive of VAT and shall be paid in full, free of any deductions, withholding taxes, and any other charges including but not limited to bank charges. SERIES DISCOUNT 3-5 insertions 5% 6-9 insertions 10% 10+ insertions 15% GENERAL INFORMATION 12 issues per year Standard agency commission rates apply Additional creative solutions available on request DEADLINES Booking: 15th of month prior to publication Material: 18th of month prior to publication CANCELLATION Prime Position: Minimum 3 months prior to publication (90 days) Standard Advertising: Minimum 2 months prior to publication (60 days) INTERNATIONAL MEDIA REPRESENTATIVES AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel , okeeffekev@bigpond.com.au, , Licia@okm.com.au BELGIUM AND LUXEMBOURG M.P.S. Benelux; Tel , francesco.sutton@mps-adv.com CHINA Publicitas Advertising; Tel GERMANY IMV Internationale Medien Vermarktung GmbH; Tel , w.jaeger@imv-media.com HONG KONG/THAILAND Sonney Media Networks; Tel , hemant@sonneymedia.com INDIA Media Star; Tel , ravi@ mediastar.co.in SWITZERLAND, FRANCE/ITALY & SPAIN IMM International; Tel , n.devos@imm-international.com JAPAN Tandem Inc.; Tel , all@ tandem-inc.com NETHERLANDS gio media; Tel +31 (0) , giovanni@gio-media.nl TURKEY Media Ltd.; Tel , mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel , nhopkins@spafax.com USA WorldMedia; Tel , conoverbrown@worldmediaonline.com

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6 WHO ARE WE? WHY GO ONLINE? AUDIENCE ADVERTISING PRINT EDITORIAL CALENDAR WE WILL ALWAYS Be witty, edgy, informative and have an opinion. EMIRATESWOMAN.COM OUR VALUES WE WILL NEVER Endorse products we don t believe in, sell out our core values or promote ugly shoes. WE LOOK LIKE An easy-on-the-eye, online journal.

7 WHO ARE WE? WHY GO ONLINE? AUDIENCE ADVERTISING PRINT EDITORIAL CALENDAR BIGGER AUDIENCE emirateswoman.com has a far greater reach then the magazine and wider, worldwide audience, which in turn means a larger audience for revenue. CONVENIENCE Readers no longer have to wait a month for an update on the latest trends, the celebrity gossip and the must-have beauty wonders. Updated daily, emirateswoman.com brings fresh and engaging content that can be assessed on the reader s PC, laptop, tablet or smartphone. BETTER INTERACTION With online we adapt to the reader you don t like what we are doing, tell us and we can change it. That said; we always set the trends.

8 WHO ARE WE? WHY GO ONLINE? AUDIENCE ADVERTISING PRINT EDITORIAL CALENDAR THE READER GET SOCIAL WITH US With a topical combination of style, substance, fashion, beauty, culture, entertainment and current affairs, emirateswoman.com is essential reading for the modern woman in the Middle East. FEMALE %75 PROFESSIONALLY AMBITIOUS YEARS OLD WELL-EDUCATED SOPHISTICATED AND STYLISH

9 WHO ARE WE? WHY GO ONLINE? AUDIENCE ADVERTISING PRINT EDITORIAL CALENDAR THE READER GET SOCIA L WITH US

10 WHO ARE WE? WHY GO ONLINE? AUDIENCE ADVERTISING PRINT EDITORIAL CALENDAR MPU WIDTH: 300PX HEIGHT: 250PX US$89/CPM (Click For Example) BASIC SPECIAL OPS MAGAZINE LEADERBOARD WIDTH: 728PX HEIGHT: 90PX US$75/CPM (Click For Example) BANNER/STATIC BUTTON WIDTH: 728PX HEIGHT: 90PX US$2,000/month (Click For Example) HALF PAGE WIDTH: 300PX HEIGHT: 600PX US$102/CPM (Click For Example) NATIVE ADVERTISING Written in an editorial format. Sponsored Content wording will feature on the piece. Starting from US4,000$/week

11 WHO ARE WE? WHY GO ONLINE? AUDIENCE ADVERTISING PRINT EDITORIAL CALENDAR BESPOKE NEWSLETTER A newsletter, written in the usual Emirates Woman house-style but made to meet brand objectives sent across the Emirates Woman From US$150/CPM (Click For Example) BASIC SPECIAL OPS MAGAZINE STANDARD EDM Client to provide simple artwork that is sent across the Emirates Woman US$220/CPM SPONSORED SHOOTS Fashion, beauty or lifestyle shoot run as images or gallery online. Prices On Request SPONSORED VIDEO CONTENT/VLOGS Videos shot and edited by Emirates Woman team. US$6,500/VIDEO

12 EDITORIAL CAL ENDAR 2 O 17 JANUARY NEW BEGININGS ISSUE Must-have health check up at every age Food to save your life Your new workout wardrobe Update your style with colour FEBUARY STYLE IN THE CITY The new 9-5 wardrobe Closet-close-up special Designer bag heroes Valentines day gifts MARCH FASHION MEETS ART ISSUE Women to watch in the art and design world Focus of female authors Emirates Literature Festival Catwalk guide Beauty launch breakdown APRIL THE HIGH STREET ISSUE High street guide what to buy when Charity through shopping Fashion Forward stars and their muses Social media stars on style MAY THE SUMMER SPIRIT ISSUE Boho forever the trend that never dies Luxury travel dressing and how to pack like the fashion elite Travel: Hidden gems of the world (that Instagram doesn t know about) Beach body guide JUNE THE HEALTH AND HAPPINESS ISSUE How to be truly happy in life Charity in the UAE Ramadan capsule collections uncovered Eid exclusives OCTOBER JULY CELEBRATING WOMEN ISSUE Emirates Woman, Woman of the Year award nominees announced Women designers on the rise The femininity style guide When fashion and feminism meet AUGUST THE AGE(LESS) ISSUE Trends that translate How to wear any trend Fashion for real women Beauty special: potions, lotions and beyond SEPTEMBER THE FASHION ISSUE Catwalk report UAE designer s collection special Digital stars from shopping to online stores Beauty trend report THE ACCESSORIES ISSUE Accessory heroes of the season Fine jewellery focus Watch guide The shoes and bags to shop NOVEMBER THE LIVE LUXE ISSUE From fashion to travel, the definitive luxe list The world s most sought after beauty products Jewellery and bag regional exclusives Tastemakers guide to the UAE DECEMBER THE SUPER STAR ISSUE Beauty secrets of screen stars Festive gift guide After-dark dressing The style stars of 2017 *PLEASE NOTE THESE THEMES ARE SUBJECT TO CHANGE

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