Spring Summer Lookbook

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Cecily Hancock
5 years ago
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1 Spring Summer 2016 Lookbook

3 Spring Summer 2016 Lookbook Men s Apparel Men s Boardshorts Women s Apparel Women s Swimwear Boys Apparel Girls Apparel Men s Active Surf Tailoring Women s Active Iconn Skate Shoe Animal x SAS AW15 Photo Preview

4 SS16 // Men s Apparel Concrete Jungle: The use of warmer and richer tones of colour ease the transition from winter into summer. Taking inspiration from urban environments, new streetwear silhouettes, geometric prints, heavy washes and a focus on fabric interest bring the beach to the street. Pewter Grey Moss Green Dark Cobalt Blue Rustic Brown Puffin Orange Aqua Blue 4.

5 SS16 // Men s Apparel Tropical Storm: Bold, bright colours dominate, giving a real feel of summer travel and surf lifestyle. Tropical themed photographic prints, illustrations and dark base florals, colour and fabric blocking are key to provide a fresh new tropical summer look. Ultra Violet Blue Kingfisher Blue Bright Red Bright Green Bright Yellow 5.

6 SS16 // Men s Apparel Venice Vibes: Washed back primary colours and floral prints, lighter weight fabrics, heavy washes and tie-dye, reverse printed stripes and sprays give a nod to the roots of skate and surf. Perfect for high summer. Teal Green Apple Green Pale Yellow Cool Blue Watermelon Red Coral Orange 6.

7 7. SS16 // Men s Boardshorts

SS16 // Women s Apparel Bohemian Dream: Living free with a love for all things bohemian and gypset; lace, fringing and vibrant summer festival inspired prints in bold monochromes with neon

8 SS16 // Women s Apparel Bohemian Dream: Living free with a love for all things bohemian and gypset; lace, fringing and vibrant summer festival inspired prints in bold monochromes with neon flashes and vintage touches. A collection made for being individual. Bohemian is a mindset for soaking in the summer. White Pastel Orange Sugary Pink Horizon Blue Sunshine Green Asphalt Grey 8.

SS16 // Women s Apparel Sounds of Summer: From chilling at the beach to the street, this trend is all about laid back tomboy styling with a tropical twist.

9 SS16 // Women s Apparel Sounds of Summer: From chilling at the beach to the street, this trend is all about laid back tomboy styling with a tropical twist. Vintage washed tropical florals, retro skate inspired logo graphics and stylized skulls are key, mixed with muted tie-dye and bleached checks. Oversized boyfriend fit, cropped and bandeau t-shirts along with skater dresses are must have pieces for this laid back trend. White Pastel Orange Horizon Blue Dusky Purple Lavender Blue Apple Green Marina Green Marina Blue 9.

10 SS16 // Women s Apparel Sunday Festival: Easy like a Sunday afternoon. Mellow tunes in the meadow with family and friends, ending the day with a lazy stroll across the beach bare faced and barefoot basking in the glow of the low light. Simple silhouettes in soft, washed natural fabrics, fine stripes and soft florals create effortless staples for your new season wardrobe, designed for relaxed days glamping in the spring sun. Antique Cream Sugary Pink Dusky Purple Lavender Blue Horizon Blue Wedgewood Blue Marina Blue Apple Green 10.

11 11. SS16 // Women s Swimwear

12 SS16 // Youth Boys Apparel Urban Dusk: A fresh palette of summer pastels are used in new colour blocked styles, marls and true tie-dye jersey. Skull illustrations feature heavily, made out of broken skateboards, desert islands and chillin by the sea. Aqua Blue Caste Grey Pale Yellow Asphalt Grey Ginger Brown Charcoal Grey Marl Watermelon Marl 12.

13 SS16 // Boys Apparel Fluro Surf: A fresh new vibe for summer featuring statement fluro lime and yellow, with cyan blue and monochrome highlights. Graphics are humorous with seaside inspired all over prints, fruit on wheels and skateboard monkeys. Kingfisher Blue Fluro Lime White Indigo Blue Light Grey Marl 13.

14 SS16 // Boys Apparel Tropical Adventure: Classic brights of orange, ultra violet blue and vivid green look strong in simple graphic sweats and boardshorts. Highlights include graffiti style prints, surfing skeletons and printed tie-dye effect. Ultra Violet Blue Bright Orange Vivid Green Bright Yellow 14.

15 SS16 // Boys Apparel Sunset Vibes: A playful summer collection of tropical prints, doodle skulls and Mexican waves. Warm tones of watermelon red and corals compliment indigo, finished off with a splash of fluorescent orange. Indigo Blue Watermelon Red Light Coral Orange Fluro Orange Charcoal Grey Marl Light Grey Marl 15.

SS16 // Youth Girls Apparel Urban Gypsy: A fresh new direction for the teen girl with graffiti inspired prints, daisies, candy skulls and jersey fringing creating a bohemian style with an urban edge.

16 SS16 // Youth Girls Apparel Urban Gypsy: A fresh new direction for the teen girl with graffiti inspired prints, daisies, candy skulls and jersey fringing creating a bohemian style with an urban edge. A colour palette of peach orange, ultra violet blue, asphalt grey and sunshine green sets the tone for a more grown up look. Soft interest fabrics, cropped hoody and on-trend jumpsuit give a feminine touch to this street inspired collection. Colour-blocked swimwear with neon pops are a summer essential. Ultra Violet Blue Pacific Green Sunshine Green Peach Orange Asphalt Grey 16.

17 SS16 // Girls Apparel Lost in Paradise: Lose yourself in a tropical paradise with this playful summer collection. Exotic birds, palm prints and an energetic colour palette featuring on trend neon brights. Arm yourself for a beach adventure with soft jerseys, flowery swimwear and cactus print board shorts. Ultra Violet Blue Pacific Green Sunshine Green Neon Pink Peppermint Green 17.

18 SS16 // Girls Apparel Island Adventures: With your treasure map in hand, get ready to explore a haven of magical islands and far away shores. Ice cream pastels, soft aztec patterns and sparkling mermaids make up this dreamy collection with dip-dyed jerseys, beachside dresses and breezy harem trousers being a few of the seasonal essentials. Sugary Pink Peach Orange White Peppermint Green Lilac Purple 18.

19 Spring Summer 2016 Marketing stories

20 Without limits

21 SS16 // Men s Active Active Tee CL6SJ025 Active Track Top CL6SJ026 Active Track Short CL6SJ027 Range Features: Active Track Pant CL6SJ

22 22. SS16 // Surf Tailoring

23 SS16 // Surf Tailoring The Neoprene Jacket Tailored to enhance those summer sessions, allowing you to shed some rubber whilst keeping the essentials warm and cosy. 23.

25 SS16 // Women s Active Introducing: Animal Active We belong outdoors. It s in us to embrace our surroundings and move within them. The Animal Active collection represents this mind-set; our shared belief in unbounded opportunity across land and ocean. Live life freely. Range features: 25.

26 SS16 // Women s Active Rosy May Neoprene bikini top CL6SJ351 Holly Mahalo Neoprene bikini bottoms CL6SJ352 Corinne Reef Neoprene full zip top CL6SJ349 Alexa Gem Neoprene half zip onesie CL6SJ350 Isabel Ice Neoprene leggings CL6SJ353 Lea Felix Sports bra top CL6SJ356 Samtosa Flame Racer back vest CL6SJ358 Prana Leigh Maccrame back tee CL6SJ

27 SS16 // Women s Active Kayleigh Double layer top CL6SJ357 Allyson Rush Fitness zip through hoody CL6SJ360 Sanya Sprint Running jacket CL6SJ361 Cathy Cross Running short CL6SJ362 Zhanna 3/4 running legging CL6SJ363 Niyama Yoga legging CL6SJ364 Eyelyn Ocean Running legging CL6SJ365 Askeya Track pant CL6SJ

28 SS16 // Iconn Skate Shoe The Iconn Skate Shoe // FM6SJ025 New for Spring Summer 2016 // Features include // // Low profile // Waxed laces // Toughened suede toe and sides // Ankle padded support // Nubuck heel counter and back tab 28.

29 SS16 // Animal x SAS Leaving a cleaner footprint Available styles: Jekyl Slim Recycled FM6SJ012 Aggro Slider FM6SJ017 Made from recycled EVA chips, each of these flip flops are unique, and for every pair sold we will be giving Surfers Against Sewage 10% of the RRP. This little donation will go a long way towards helping keep the UK s beaches and seas a cleaner, safer place. Which is good for everyone. Surfers against Sewage - registered charity number

30 SS16 // AW15 Photo Preview Autumn Winter 15 Preview 30.

31 31. SS16 // AW15 Photo Preview

32 Spring Summer 2016 Lookbook

idiom synonyms origin 1. a summery world of why not?! chucking inhibitions out the window and living life in technicolor

idiom synonyms origin 1. a summery world of why not?! chucking inhibitions out the window and living life in technicolor idiom 1. a summery world of why not?! chucking inhibitions out the window and living life in technicolor 2. cannonball in your clothes. wear a bikini to dinner. mix and match (and clash!) your patterns