18-20 AUGUST, 2016 SAIGON EXHIBITION & CONVENTION CENTER (SECC) SHOW REPORT

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1 18-20 AUGUST, 2016 SAIGON EXHIBITION & CONVENTION CENTER (SECC) SHOW REPORT Organised by: Co-organised by: Official Supported by

2 List of Contents Exhibitor overview Trade visitor analysis Show highlights Conference programs On-stage performances Innovation zone Publicity & promotion campaigns

3 EXHIBITOR OVERVIEW vietbeauty 2016 showcased 150 leading brands representing 12 countries 7 International Pavilions Japan, Korea, Taiwan, Thailand, China, Singapore, India

4 Quotes from exhibitors We have made the right decision when participating at vietbeauty because we have met many prospects who are interested in our products showcased at the show, especially the nail printer machine. This definitely was a great chance for us to expand our business in the future. Ms. Pham Ngoc Trinh, Manager, E&G (Saigon) Co., Ltd This is the first time we ve exhibited in vietbeauty. Even though the exhibition didn t attract huge visitor quantity, we have met many big and potential customers who are willing to do business with us. This is why I would like to join vietbeauty again next year. In the next edition, we hope that the organiser could bring even more potential customers to our stand. Mr. Kim Jea Jung, CEO/President, ACTIUM VINA Co., Ltd The show is very useful because we meet many potential clients, not only in Vietnam, but also from Thailand, Korea and Japan. I think it is a very good opportunity to meet great and potential clients through the show. Ms. Fion Yo, Ching Seng Tong Cosmetic Co., Ltd We are a Taiwanese company and we ve been here and met a lot of customers. There were some potential customers who were interested in our product. With a population of 90 million people, Vietnam is an important and strategic country for us. So, we will come back to vietbeauty next year to see whether we can get more opportunities. Mr. Alex Chan, Asia-Pacific VP, Taiwan Masacy Co., Ltd

5 TRADE VISITOR ANALYSIS A total of 5,057 unique visitors from 29 countries Australia, Cambodia, China, France, Germany, Greece, Hong Kong, India, Indonesia, Iran, Israel, Italy, Japan, Kazakhstan, Korea, Lao People's Democratic Republic, Malaysia, Pakistan, Philippines, Russia, Singapore, Spain, Sri Lanka, Taiwan, Thailand, Turkey, United Kingdom, United States, Vietnam Visitor Percentage By Country Visitor Quantity by Country Vietnam International Vietnam International

6 Trade Visitor Analysis - Visitors by nature of business Manufacturers, 7.6 Government Agencies, Others 1.3, 3.1 OEM/ODM, 4.6 Beauty Salons, 20.2 Cosmetic shops, 5.4 Online Shops, 4.6 Aesthetic Clinics, 8.2 Wholesalers, 5.6 Nail Salons, 3.2 Hair Salons, 5.8 Distributors, 20.1 Importers, 10.3

7 Trade Visitor Analysis - The platform to connect with key decision-makers Beauty Instructor, 3.8 Aesthetic Doctor/ Surgeon, 5.2 Beauty Salon Owner, 11.4 Pharmacist, 1.7 Others, 5.7 Senior Management (CEO/Director/President /GM), 21.9 Hair Salon Owner, 4.8 Spa Owner, 7.9 Marketing Manager, 7.5 Sales/ Business Development Manager, 24.5 Procurement & Purchasing Manager, 5.6

8 Trade Visitor Analysis - Buyer s interest in main product categories Testing Laboratory and Product Services, 2.4 OEM/ODM, 4.2 Packaging, 5 Spa and Wellness Products, 7.2 Ingredients, 3.3 Others, 7.4 Cosmetics and Personal Hygiene, 18 Fragrances, 5.8 Hair Products, 7.3 Nails, 6.5 Skincare Products, 15.3 Beauty Salon and Aesthetic Equipment, 10.3 Dietary Supplements, 4.2 Salon Supplies and Furnishings, 3.1

9 Trade Visitor Analysis Meet & Match 158 business matching were arranged during the show

10 Hear from the visitors I came to vietbeauty and hoped that it somehow can be a reflection of what would be Vietnam in terms of what Vietnam s beauty and personal care can be in the future. So, I came here openly and I can say that, based on what I am seeing, your countries as well as your neighbours have great potential. After visiting the show, I think that your country, in general and your show in particular is very open for the new products and new information for their market. Mr. Frederick P. Santos, Regional Business Development Manager, SEPPIC This is the first time I visited vietbeauty. I was very surprised to see the participating international companies, who were actively looking for new distributors to expand their business. Therefore, I have more opportunities to choose the right partners. Moreover, the conference programme which was conducted by Vietnam Essential Oils, Aromatherapy and Cosmetics Association has provided many useful information to me. Ms. Nguyen Ngoc Trang, Regulatory Affair, ROHTO-MENTHOLATUM (Vietnam) Co., Ltd I have joined an attractive and professional exhibition at vietbeauty this year. Generally, the show was well-organised and very informative. I am especially interested in the conference, which contains a wide range of knowledge. Ms. Nguyen Anh Thu, P&G Vietnam This is the first time I joined a big trade exhibition in the beauty sector. There are many kinds of products from different countries, such as Japan, Korea and India, showcased here. In the future, I hope that I can get updated products from Europe and Australia at vietbeauty. Ms. Bui Thi Hai, Chief Representative in Vietnam, Miso Clinic I find that the products showcased at vietbeauty have different models and designs. As an organisation specialising in the beauty sector, I think this expo is so useful for our operation and management. Ms. Nguyen Huu Phuong Khanh, Juno Beauty Salon

11 SHOW HIGHLIGHTS Opening Ceremony Official Opening Ceremony was officiated by Mr. Vuong Duc Tuan, Deputy General Director, Ministry of Science & Technology Mr. M Gandhi, Managing Director, UBM Asia, ASEAN Business

12 Conference Programs 18 August, 2016: Focus conference with theme: On the Latest Steps in Aesthetic Plastic Surgery & Cosmetic Medicine Hosted By: The Ho Chi Minh City Society of Plastic & Aesthetic Surgery (HSPAS) 19 August, 2016: Focus conference with theme: "Essential Oils - Flavors - Cosmetics and Life" Hosted by: The Vietnam Essential Oils, Aromatherapy and Cosmetics Association (VOCA)

13 On-Stage Performances

14 Innovation zone

15 PUBLICITY & PROMOTION CAMPAIGNS

16 Publicity & Promotion Campaigns

17 Publicity & Promotion Campaigns Focus on main cross roads inside city and large streets surround the city and outskirt area: Dien Bien Phu street, Ba Thang Hai street, Cach Mang Thang Tam street, Cong Hoa street, Nguyen Thi Minh Khai Street, Truong Chinh Street, Xa Lo Ha Noi Street, National 1 Road, Nguyen Van Linh Street, Nguyen Tat Thanh Street, Nguyen Luong Bang Street, etc.

18 Publicity & Promotion Campaigns Show brochure Show update Show invitations Show preview Show directory

19 THANK YOU & SEE YOU At VIETBEAUTY AUGUST, 2017 SAIGON EXHIBITION & CONVENTION CENTER (SECC) Organised by: Co-organised by: Official Supported by

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