TWO THOUSAND NINETEEN

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Kristopher Tyler
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1 TWO THOUSAND NINETEEN

2 We have this saying around our company: Greater Together. It s a testament to how much better we are when we work together. Together, we make great things happen. We create watches, wearables and accessories like no one else. We design experiences that make people feel something. A little happier. A little more connected. We care about the things that matter: our people, our customers, our communities and our planet. And, in everything we do, we re out to make the biggest impact that we can, in the way only we can. Won t you join us?

4 GET TO KNOW US Where We Are GLOBAL REGIONS OFFICES AROUND THE GLOBE COUNTRIES OF BUSINESS AND OPERATION COMPANY OWNED STORES GLOBALLY

5 Who We Are SKILL ENTHUSIASM passionate employees around the world What We Make (average, produced annually) ACCESSORIES 1.1M JEWELRY 6M LEATHERS 6.6M WATCHES 29.9M AWKWARD JOKES COUNT ON IT

6 THE WEARABLE FUTURE When timeless design meets the power of innovation, everything is possible. Combining world-class engineering with some of the world s best brands, together we re pushing boundaries in design and technology to reinvent the definition of a smartwatch.

8 THE BRANDS Our diverse portfolio is made up of brands we own and partnerships with incredible teams all over the world that give us a unique position in the global marketplace. Our partners inspire us. Expand our reach. And all share our passion for design, innovation and doing good. Our strategically varied channels of distribution, coupled with a strong balance sheet, have contributed to our global success for over 30 years and provide significant opportunities for future growth.

11 THE FOSSIL BRAND Fossil has always been inspired by American creativity and ingenuity. Since 1984, we ve strived to bring new life into the industry by making quality, fashionable watches and accessories that were both fun and accessible. Today, we continue to focus on what makes us, us: optimism, authenticity and, of course, our creative spirit. Everything we make complements every style and fits every lifestyle for all the moments that make you, you.

12 MISFIT We are misfits. It s who we are, who we aspire to be and the company we keep. This is not just a job or a brand, it s a way of seeing the world. Our teams are always pressing towards the horizon, designing the future of accessories for the lives of Misfits everywhere. Our goal? To create Always On technology that s worth using continuously because it s attractive and beneficial to all.

15 SKAGEN SKAGEN celebrates the Danish way of life: free, spontaneous, and in the moment. Our watches and jewelry are fueled by a love of modern design playing with color and current fashion influences.

16 MICHELE MICHELE creates watches influenced by individuality, self-expression and elevated style to connect women with pieces that reflect their beauty and celebrate milestone moments. Featuring hand-set diamonds, mother-of-pearl dials and signature touches, the MICHELE collection creates chic, timeless watches. With adaptable straps made of exotic and luxurious materials, MICHELE encourages every woman to embrace her own style and express her personality.

19 ARMANI EXCHANGE Armani Exchange, born in 1991, targets a generation of fastfashion consumers through an accessible collection offering urban, individual style. A X Armani Exchange continues to define a new dress code with a collection that takes its cue from urban lifestyle and young culture.

20 BMW Known for its luxury and racing heritage, BMW draws inspiration from its commitment to performance and distinctive detailing to introduce watches that are versatile companions for every day. While classic BMW symbols such as the propeller logo subtly accent the dial, the cases play with aerodynamic forms and expressive designs, modeled after the brand s most recognizable vehicles and shaped to perfection. Altogether, these statement-making watches are a fusion of joy, performance and passion. BMW is our newest license for 2019.

23 CHAPS Launched in 1978, Chaps embodies iconic American style with a carefree, timeless spirit. From casual wear to tailored speciality pieces, Chaps offers fashionable products for every lifestyle. Fossil Group was proud to be a partner in launching the brand s inaugural watch collection in 2016.

24 DIESEL Bold, ironic and never shy, Diesel is a brand that doesn t follow trends, it makes them. With a distinctive look and unique voice, Diesel is constantly moving style forward. Diesel watches reflect the confident, assertive nature of the brand. Large, loud and never afraid of color, they don t follow the rules of casual watch design, preferring to blaze new ground whenever possible.

27 DKNY Simply stated, DKNY is the energy and spirit of New York: International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

28 EMPORIO ARMANI Emporio Armani is the pioneering line launched by Giorgio Armani in 1981, aimed at the young. From the start, Emporio Armani was a fashion phenomenon, and the logo, with its characteristic eagle, has become a symbol of belonging for its many young fans around the world. Over the years, the collection has evolved and grown - today Emporio Armani is very much its own line, evoking a dynamic and uninhibited spirit. There are recurrent features such as casual style and aesthetic elegance, which are reworked season after season using a lively, metropolitan language. Emporio Armani expresses vitality and a carefree attitude, and possesses a particular allure and a special graciousness. This is a collection rich in ideas, always suggesting new ways of dressing to reflect the lifestyle of today s youth.

31 KATE SPADE NEW YORK kate spade new york is a celebration of women across time zones, generations and style creeds who are living their individual lives to the fullest and believe that, together, everything is possible. we invigorate, motivate, and embolden our customers through our creativity and originality, embodied in the confidence and style of our products and our distinctive customer experiences. we are cheerleaders and champions for women to dream, create and live life to the fullest in their unique and individual ways. we celebrate their making it, whatever their it might be.

32 MICHAEL KORS Michael Kors is a world-renowned designer of luxury accessories and ready-to-wear, offering a lifestyle for the consummate jet setter that is as sophisticated as it is indulgent and as glamorous as it is modern. Taking classic silhouettes and infusing them with glam modern touches, Michael Kors watches for women are always in tune with the season and inspired by up-to-the-minute styles. For men, Michael Kors timepieces provide maximum functionality in designs that combine performance, luxury and style. Technology meets jet set style with the Michael Kors Access collection of touchscreen smartwatches offering connected style for the 24/7 life. The Michael Kors jewelry collection is crafted from sterling silver, semi-precious stones and sparkling accents, creating uniquely personal jewelry designed to go beyond fashion.

35 PUMA Launched in 1948 in Germany, Puma is a leading sports brand with a mission of being Forever Faster. Creating 70 years-worth of fast products for fast athletes, this mantra is more than just being quick It s about performance on all levels and setting goals to push forward. With this in mind, Puma aims high to achieve one thing: to be the fastest sports brand in the world. It offers performance and sport-inspired lifestyle products in categories such as football, running and training, golf, motorsports and basketball.

36 RELIC Relic is an American watch and lifestyle brand creatively delivering accessible, updated casual designs. With each of our signature watches and accessories, we pair function with reality to fit your true everyday lifestyle. Learn more about our women s and men s watches, bags, belts, and small leather goods at

39 TORY BURCH The eclectic and colorful style of Tory Burch shines through in the brand s smartwatch and watch collections. Inspired by her family, her travels, vintage jewelry and much more, each watch platform is designed to reflect the aesthetic of Tory Burch perfectly with features like the brand s signature fretwork and the famous Double T logo. Furthering the unique detail of these watches is an octagonal crown for a subtle geometric touch eight is a lucky number, a nod to Tory s superstitious side.

40 WATCH STATION INTERNATIONAL Watch Station partners with the world s most iconic brands to curate a unique collection of the newest designer luxury watches and smartwatches for women and men. We offer a robust online and in-store experience in the United States, Europe and Asia that connects you to the stories, trends and latest innovations in the world of watches and wearable tech. Through a commitment to customer service, WSI brings sophistication, fashionable style advice and knowledge to enthusiasts around the globe.

43 MAKE TIME FOR GOOD We care about our people, our customers, our shareholders, our communities and our planet. Our sustainability platform, Make Time for Good, is setting the tone for our innovative efforts to make a positive social and environmental impact. We re committed to challenging the norms of the watch and accessory industry by designing our products with the future in mind; reducing our footprint; empowering women; respecting human rights; enhancing our communities and strengthening diversity.

44 POINTS OF CONTACT Fossil Group Americas 901 S. Central Expy Richardson, Texas Fossil Group Europe Riehenring Basel Switzerland Fossil Group Asia Pacific Unit 2210, 22F Mira Place Tower A 132 Nathan Road Tsim Sha Tsui, Kowloon Hong Kong S.A.R The marks used herein are trademarks or registered trademarks of Fossil Group, Inc. or their respective brand owners. 1/19

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two thousand seventeen www.fossilgroup.com We have this saying around our company: Greater Together. It s a testament to how much better we are when we work together. Together, we make great things happen.