A VISION BECOMES REALITY

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2 A VISION BECOMES REALITY Chrisper was established in Thessaloniki, Greece in Always having the vision to start our own brand Dimitra Christoforidou was the driving force behind the company. Working as a modelist she convinced her husband Periklis Iosifidis to start their own clothing brand. When starting they were mainly producing suits and coats but today the company produces a complete total look collection. The name Chrisper stands for the principal letters in their names, Christoforidou and Periklis. Today also their sons Giorgos and Konstantinos Iosifidis are working in the company and since their presence the brand is starting to expand to other markets. From the beginning the brand enjoyed great success. With over 30 years of experience they still creates high quality fashion products for real women living real lives.

3 WHO WE ARE Chrisper is a female fashion brand with contemporary easy to wear collections. We provide women with a style that doesn t go unnoticed. Our styles are feminine and vibrant, and we allow our customer to embrace her personality and femininity in an effortless way. We celebrate the sincere and timeless sense of femininity. We create fashion for the woman who wants to look great yet at the same time feel good while enjoying the authentic moments in life. All collections provide a credible quality expressed through attention to great design, comfortable fit, quality fabrics and excellent craftsmanship. The reputation for creating interesting collections is confirmed by a steady increase in growth each season. Chrisper is an emerging brand to watch!

4 FACTS & FIGURES Country of Origin: Greece Date established: 1985 Company-owned Stores: 3 Privately owned offices, production facility and warehouse facilities Showrooms in Thessaloniki and Athens Currently operating in: Cyprus, Bulgaria, Malta, Switzerland, Germany, Albania and Skopje. Expansion Plans: Worldwide

5 INFRASTRUCTURE The main facilities are located in Thessaloniki-Greece, in one building with a total surface of more than 1500 sq. m. The premises house the following departments: Design Creation of technical standards (patterns) and sewing of samples Supplies Cutting, tailoring and ironing Quality control Logistics and central distribution warehouse Commercial Direction (marketing, PR, sales) Finance and Accounts General Management Showroom In our showrooms we can take care of our clients and give them the appreciation they deserve while selecting and preparing their orders. Click here to see our video and get introduced to our company

6 QUALITY CONTROL We take a great consideration for our production. In 50 days we take an article from the design table to the shelf. All production is made in Greece and totally controlled by our company. Materials have European origin and all the production is made in compliance with European guidelines for labor environment and consumer protection. Chrisper design for the everyday woman and the way they dress should never hold them back but rather give them self confidence. For this reason each design pass to a fitting process to ensure a comfortable fit that allows movement and liberty. During the entire production process, an internal quality control system is applied to secure that the final product is really worth the customer s expectations.

7 NETWORK In 1990, Chrisper makes the first export efforts in Cyprus. The results were impressive and this also can be proved by the financial results as well as the acceptance that the clothes have until today. After the above success the company decided to expand the network also to other markets and today Chrisper clothes can be found in prime locations all over the continents. They export its clothing s to several countries as Cyprus, Switzerland, Bulgaria, Malta, Germany, Skopje and Albania. We desire to be close to the modern woman all over the world, through a large organized network of stores and branded sales points.

8 SHOP CONCEPT Our company entered in the retail space 2010, with the same name "Chrisper" stores. Currently the company has three own stores but plan on opening more. The main target behind the shop concept is for the stores to be practical and user friendly for the sales force and at the same time to be inviting and an overall pleasant experience for the customer.

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10 OUR PHILOSOPHY An essential part of our philosophy is to maintain a close dialogue with our customers. This gives us the most direct feedback possible on our collections. They are the most important link to the brand constantly inspiring us and in the same time clients feel appreciated and can identify with the brand. To dress the everyday women who want to feel comfortable in their clothes, making them feeling beautiful by creating collections they long to see and also in an affordable price range. Collections for the everyday woman affordable by everyone.

11 VISION EFFORTLESS STYLE We design for the woman who s life are full of family, career, ambitions. She loves Chrisper for giving her stylish choices without getting distracted as she runs with all the matters she has to take care about every day. Many women face meetings, home, children each day and this may be overwhelming. For this she trust Chrisper since the outfit is the one thing she never needs to worry about. Thus our vision is to give the woman the freedom to be who they are while looking and feeling like the best version of themselves.

12 THE COLLECTION Crispers first collection was launched in 1985 with a desire to create fashion staples using luxurious natural materials, affordable yet exclusive to serve women with a contemporary unique collection with a feminine touch. Initially, designer and creative director Dimitra focused on creating "Must Have" fashion stables but after a while met with customer demand the collection expanded to a full ready-to-wear collection that is available two times a year. Chrisper present collections with great attention to detail and a very recognizable design. Clothes that can be worn every day without being everyday. Offering countless combination possibilities because together is better. Each collection is a finely balanced composition of styles, colors, patterns, materials and silhouettes. From jacket to dress, and from blouse to pants: all items can be matched up with each other, throughout the seasons.

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19 Winter collection

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25 CREATING ESSENTIALS We make an effort to create basic wardrobe clothing s that each woman need and will appreciate. The item you need for putting your outfit together, pieces that don t go out of style and have no season, the essential units you need for every day. The idea of Coordinates, in other words the ability to variously combine pieces of clothing, serves as a guideline. A meeting of apparently different components, opposites are finding each other and thus result in a picture. This forms a new definition of the term look.

26 THE BRAND Chrisper is a brand that thrives upon inspiring women to find their selfconfidence and freely express their own sense of style. Offering women an opportunity to develop their own sense of style through integrating our unique collections into their wardrobe. Our extensive selection for the collection offers the ability to dress for any occasion with a sophisticated confidence. Ranging from a casual coffee date to a business meeting or a nice evening out, with the Chrisper collection you can be sure that you ll make a unique style statement. Solid colors that give a perfect balance in the collection. A strong personal style and are always innovating. In each collection, we create new prints and designs together with the colors of the season.

27 SOCIAL RESPONSABILITY The ethical foundation of Chrisper is based on corporate social responsibility. As a responsible business we have adopted our role in the communities in which we operate. We are working towards sustainable responsibility, operate and encourage corporate recycling programs, research on using more sustainable raw materials and try to be a fair partner to everyone connected with our network. We also help those who are less fortunate in the community by cooperating with the church, local schools and by contributing to charity programs and bazaars aimed at supporting charitable organizations.

28 PRODUCT MIX Winter Collection Summer Collection Skirt: 22 12% Trouser: 18 10% Blouse: 36 19% Bolero: 5 3% Cape: 6 3% Shirt: 5 3% Skirt: 26 14% Bermuda: 3 Trouser: 2% 14 8% Blouse: 37 20% Bolero: 5 3% Shirt: 13 7% Jacket: 15 8% Dress: 62 33% Coat: 8 4% Jumpsuit: 4 2% Jacket: 7 4% Dress: 76 42% Cape: 3 2% Fur: 2 1% Blouse: 36 Bolero: 5 Cape: 6 Coat: 8 Dress: 62 Fur: 2 Jacket: 15 Shirt: 13 Skirt: 22 Trouser: 18 Bermuda: 3 Blouse: 37 Bolero: 5 Cape: 3 Dress: 76 Jacket: 7 Jumpsuit: 4 Shirt: 5 Skirt: 26 Trouser: 14

29 AVERAGE PRICES Summer Collection Bermuda Blouse Bolero Cape Dress Jacket 42,50-60 Jumpsuit Shirt Skirt 18,50-32 Trouser 22,50-30 Winter Collection Our products are characterized by their style and the perfect relationship between perceived quality and price. Our daily concern is focused on total customer satisfaction, both through our products and our customer services. Our Collections include apparel for every occasion in a woman s life. Blouse Bolero around 20 Cape Coat Dress Fur around 36 Jacket Shirt Skirt Trouser 23-27

30 OUR CUSTOMER She lives in the moment, is self confident, open-minded and curious. She loves being a woman and expresses herself by what she is wearingnaturally and as a matter of course years Old years old years old years old

31 U N I Q U E C L O T H E S One of the strongest points in our collections is the wide range of sizes we offer. Our clothes are suitable for all women and good patterns make the styles wearable also in bigger size. RUSSIA UK US FRANCE ITALY GERMANY F O R A L L W O M A N AUSTRALIA JAPAN

32 MARKETING TOOLS Chrispers advertising campaigns are creative and innovative. The most beautiful women in showbiz have starred in them. Each season, we publish catalogues, a printed guide for the season s trends. The goal is each printed image of this guide to reflect the picture of the woman for whom we design and also to give her solutions on how she can be elegant in a simple way.

33 Tv shows. Click on the link in order to see a TV appearance Social Media & On Line Marketing. Promotion on e-media, Facebook, Pinterest, You Tube, on line magazines and press releases. A continuous evolution of the presentation of shop-windows and the interior of stores, as it has specialized personnel (Stylist, Visual Merchandiser).

34 catwalks Catwalks and fashion events. Fashion bloggers. Ads and press realease in magazines as Hello, Vouge, Mirror. printed ads fashion bloggers

35 S U P P O R T I N G T H E I R P A R T N E R CHRISPER Syngrou Thessaloniki, Greece

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