ANITALIAN LOVE AFFAIR

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1 ANITALIAN LOVE AFFAIR Pardon? monari stands for passion. A passion that we all share. It lies in our genes our warmth, togetherness and sharing of ideas. All of us let ourselves be spontaneously inspired and seduced by beauty. We love to take up an idea and, with our heart and soul, turn it into reality. In love with life. In love with Italy. An Italian love affair. MONARI BRANDBOOK THE BRAND 01

2 Our passion runs like a thread through all our inspirations and ideas. Sensual, fresh and confident. We are forever living out this passion with our fascination for a love of detail. Be it exclusive materials, inspiring prints or small fancy details. Pure dolce vita! MONARI BRANDBOOK THE BRAND 03

3 CTHE COLLECTION monari is more than just fashion. We first fulfilled our passion for the Italian esprit in 1986 with our high-quality knitwear collection Made in Italy. Today monari s design-orientated collection stands for elegant fashion with feminine silhouettes. Our values are a keen fashion consciousness, a perfect fit and a love of detail. monari s style collection is unique. MONARI BRANDBOOK COLLECTION 5

4 MONARI BRANDBOOK TARGET GROUP 7 Who is the woman? She lives to love and loves to live. She is decisive, confident, spontaneous and always dependable. monari designs for the woman who knows what suits her and what she likes, who emphasises her feminine style and is open to new trends. She simply loves being a woman.

5 MONARI BRANDBOOK TARGET GROUP 9

6 THE DETAILS Fresh ideas: whether sensual or impulsive. A noticeable feeling of joie de vivre in every fibre. Refreshingly effortless. Above all though, monari has retained its charmingly traditional, authentic image. Our clients and partners can rely on our quality and our competence in matters of style. Our designs embody the passion and beauty of life. Simple yet inspiring. MONARI BRANDBOOK THE BRAND 11

7 An enchanting summer in Tuscany. The delicious aroma of espresso, people laughing, the hustle and bustle and typical Italian zest for life. In 1986 Renate and Bernhard Bosch experienced just such an afternoon in a cafe on a piazza. Fascinated by the Italian esprit. Inspired by the colourful stylishness of the Italians. Their vision to recreate this spirit with a fashion label and a unique knitwear collection, and to let their love of detail shine through. They found their name on a sugar packet next to their espresso: monari. Today monari has more than 200 employees and is represented in 30 countries. MONARI BRANDBOOK HISTORY 13 ITALy,

8 AF A M I L Y A F F A I R We are a company with more than 200 employees. Family, trust and teamwork are of the utmost importance to us. Passion and perseverance are necessary in equal measures to transform a design from a rough sketch into a finished product on an international scale. Everyone in the team is involved, living our values every day. In 1994 the business was transferred to the second generation when Anne Böing, the daughter of the founder Bernhard Bosch, readily took over responsibility. Today she manages the business with her husband, Dr Benedikt Böing, and Mrs Angela Betrams-Cosse. MONARI BRANDBOOK PEOPLE BEHIND MONARI 15

9 CREATED IN ITALY monari: passionate about knitwear. The attractiveness and quality of Italian knitwear has always had a magical pull on us. As for the competence, creativity, experience and the materials we found all this back then on our very doorstep in Italy. Perfect conditions for creating the monari look. The first collection has been a success on the market with its knitted cardigans, dresses, sweaters and scarves. Classically produced with a modern twist. Right up until the present day, we have always been true to our passion for knitwear. Brought to life with every fibre. MONARI BRANDBOOK PRODUCTION 17

10 N 30 countries Länder 20 stores in Germany and Austria Stores in Deutschland und Österreich monari is worn and loved the world over. Every location offers the customer an emotional shopping experi-ence with the typical monari feeling. And we are still growing. With two-figure sales increases annually, monari is becoming an established international lifestyle label in the modernwoman line. 330 in-store branches inland and abroad Shop-in-Shops im In- und Ausland partners worldwide Partner weltweit MONARI BRANDBOOK DISTRIBUTION 19

11 NATIONAL INTERNATIONAL Baden-Württemberg Hans Maier Euro Fashion Center Sindelfingen 3. OG, Raum 393 Mahdentalstraße 100, Sindelfingen Fon Fax Mobil Mail Bayern Jürgen Montag MTC München, Haus 3, Raum 159 Taunusstraße 45, München Fon Fax Mobil Mail Bremen, Hamburg, Niedersachsen, Schleswig-Holstein, Teilgebiet Mecklenburg-Vorpommern Jürgen Schröder Modecentrum Hamburg Haus B, 4. OG, Raum 430 Modering 1, Hamburg Fon Fax Mobil Mail Nordrhein-Westfalen Doris Breuer Halle 30 Eingang C, 3. OG, 3.06 Derendorfer Allee 12, Düsseldorf Fon Fax Mobil Mail Hessen, Rheinland-Pfalz, Saarland Frank Henkel Häuser der Mode Eschborn Turm, 7. OG, Raum 727 Kölner Str. 1, Eschborn Fon Fax Mobil Mail Berlin, Brandenburg, Teilgebiet Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt, Thüringen Gesine Rössiger MMC Schkeuditz Haus B, 3. OG, Raum 333 Münchener Ring 2, Schkeuditz Fon Fax Mobil Mail Austria, Italy Modeagentur Josef Krimbacher Brandboxx Salzburg, 2. OG, Top B10 Moosfeldstr. 1, 5101 Bergheim MGC Wien Haus B3, 2. OG, Raum 309 Modecenterstr. 3, 1030 Wien Fon Fax Mobil Mail Belgium, Luxembourg Rose Casaert monari Belgium Baalhook 46, 1853 Strombeek-Bever Fon Fax Mail Canada Jocelyne Carlin Studio Mode Imports INC. 416, Boul. De Maisonneuve Quest Suite 400 Montreal, Quebec H3A 1L2 Fon Fax Mail France André Such Veti s 50 Rue de la Gare, Chevrières Fon Fax Mobil Mail Great Britain, Ireland Monika Bartscht Partners in Fashion 16a Newman Street, London W1T 1PB Fon Fax Mobil GUS, Baltic States André Baum C.E.D.E.R. GmbH Am Hasensprung 1, Mühlenbeck Fon Fax Mobil Mail Middle East Fehmi Chama Fehmi Chama GmbH & Co. KG Otto-Hahn-Str. 3, Dornach Fon Fax Mail Netherlands Dolimah de Best Cees de Best B.V. Fashion House, Basement Koningin Wilhelminaplein HK Amsterdam Fon Fax Mobil Mail Scandinavia Michael Brandt & Claudia Hallen Agentur BRANDT & HALLEN ApS Bella Center Fashionmart Stand B5-202 Center Boulevard 5, 2300 Copenhagen S Norsk Moteforum Sjolyst Plass 3, Room 611, 0278 Oslo Fon Fax Mail Slovenia, Croatia, Serbia Boris Vogrincic Stefana Kuzmica Murska Sobota Fon & Fax Mobil Mail Switzerland Markus Jost Beutler Fashion AG Worblentalstr. 30, 3063 Ittigen Trendhouse (TH), Showroom 105b Thurgauerstr. 111, 8152 Glattbrugg Fon Fax Mail Spain Gabriel López GIC Barcelona Edifici BMC Ronda Maiols, Sant Quirze Del Vallès Barcelona Fon Fax Mobil Mail Hungary Rózsa Záhorszky Import 2005 Kereskedelmi es Szolgaltato BT Hajos ulca 16/18 4/1, 1065 Budapest Fon & Fax Mobil Mail MONARI ShowrOoms

12 ANITALIAN LOVE AFFAIR Pardon? monari stands for passion. A passion that we all share. It lies in our genes our warmth, togetherness and sharing of ideas. All of us let ourselves be spontaneously inspired and seduced by beauty. We love to take up an idea and, with our heart and soul, turn it into reality. In love with life. In love with Italy. An Italian love affair. MONARI BRANDBOOK THE BRAND 01

13 Our passion runs like a thread through all our inspirations and ideas. Sensual, fresh and confident. We are forever living out this passion with our fascination for a love of detail. Be it exclusive materials, inspiring prints or small fancy details. Pure dolce vita! MONARI BRANDBOOK THE BRAND 03

14 CTHE COLLECTION monari is more than just fashion. We first fulfilled our passion for the Italian esprit in 1986 with our high-quality knitwear collection Made in Italy. Today monari s designorientated collection stands for elegant fashion with feminine silhouettes. Our values are a keen fashion consciousness, a perfect fit and a love of detail. monari s style collection is unique. MONARI BRANDBOOK COLLECTION 5

15 MONARI BRANDBOOK TARGET GROUP 7 Who is the woman? She lives to love and loves to live. She is decisive, confident, spontaneous and always dependable. monari designs for the woman who knows what suits her and what she likes, who emphasises her feminine style and is open to new trends. She simply loves being a woman.

16 MONARI BRANDBOOK TARGET GROUP 9

17 THE DETAILS Fresh ideas: whether sensual or impulsive. A notice-able feeling of joie de vivre in every fibre. Refreshingly effortless. Above all though, monari has retained its charmingly traditional, authentic image. Our clients and partners can rely on our quality and our competence in matters of style. Our designs embody the passion and beauty of life. Simple yet inspiring. MONARI BRANDBOOK THE BRAND 11

18 An enchanting summer in Tuscany. The delicious aroma of espresso, people laughing, the hustle and bustle and typical Italian zest for life. In 1986 Renate and Bernhard Bosch experienced just such an afternoon in a cafe on a piazza. Fascinated by the Italian esprit. Inspired by the colourful stylishness of the Italians. Their vision to recreate this spirit with a fashion label and a unique knitwear collection, and to let their love of detail shine through. They found their name on a sugar packet next to their espresso: monari. Today monari has more than 200 employees and is represented in 30 countries. MONARI BRANDBOOK HISTORY 13 ITALy,

19 AF A M I L Y A F F A I R We are a company with more than 200 employees. Family, trust and teamwork are of the utmost importance to us. Passion and perseverance are necessary in equal measures to transform a design from a rough sketch into a finished product on an inter-national scale. Everyone in the team is involved, living our values every day. In 1994 the business was transferred to the second generation when Anne Böing, the daughter of the founder Bernhard Bosch, readily took over responsibility. Today she manages the business with her husband, Dr Benedikt Böing, and Mrs Angela Betrams-Cosse. MONARI BRANDBOOK PEOPLE BEHIND MONARI 15

20 CREATED IN ITALY monari: passionate about knitwear. The attractiveness and quality of Italian knitwear has always had a magical pull on us. As for the competence, creativity, experience and the materials we found all this back then on our very doorstep in Italy. Perfect conditions for creating the monari look. The first collection has been a success on the market with its knitted cardigans, dresses, sweaters and scarves. Classically produced with a modern twist. Right up until the present day, we have always been true to our passion for knitwear. Brought to life with every fibre. MONARI BRANDBOOK PRODUCTION 17

21 N 30 countries Länder 20 stores in Germany and Austria Stores in Deutschland und Österreich monari is worn and loved the world over. Every location offers the customer an emotional shopping experi-ence with the typical monari feeling. And we are still growing. With two-figure sales increases annually, monari is becoming an established international lifestyle label in the modern-woman line. in-store branches inland and abroad 330 Shop-in-Shops im In- und Ausland partners worldwide Partner weltweit MONARI BRANDBOOK DISTRIBUTION 19

22 NATIONAL INTERNATIONAL Baden-Württemberg Hans Maier Euro Fashion Center Sindelfingen 3. OG, Raum 393 Mahdentalstraße 100, Sindelfingen Fon Fax Mobil Mail Bayern Jürgen Montag MTC München, Haus 3, Raum 159 Taunusstraße 45, München Fon Fax Mobil Mail Bremen, Hamburg, Niedersachsen, Schleswig-Holstein, Teilgebiet Mecklenburg-Vorpommern Jürgen Schröder Modecentrum Hamburg Haus B, 4. OG, Raum 430 Modering 1, Hamburg Fon Fax Mobil Mail Nordrhein-Westfalen Doris Breuer Halle 30 Eingang C, 3. OG, 3.06 Derendorfer Allee 12, Düsseldorf Fon Fax Mobil Mail Hessen, Rheinland-Pfalz, Saarland Frank Henkel Häuser der Mode Eschborn Turm, 7. OG, Raum 727 Kölner Str. 1, Eschborn Fon Fax Mobil Mail Berlin, Brandenburg, Teilgebiet Mecklenburg-Vorpommern, Sachsen, Sachsen-Anhalt, Thüringen Gesine Rössiger MMC Schkeuditz Haus B, 3. OG, Raum 333 Münchener Ring 2, Schkeuditz Fon Fax Mobil Mail Austria, Italy Modeagentur Josef Krimbacher Brandboxx Salzburg, 2. OG, Top B10 Moosfeldstr. 1, 5101 Bergheim MGC Wien Haus B3, 2. OG, Raum 309 Modecenterstr. 3, 1030 Wien Fon Fax Mobil Mail Belgium, Luxembourg Rose Casaert monari Belgium Baalhook 46, 1853 Strombeek-Bever Fon Fax Mail Canada Jocelyne Carlin Studio Mode Imports INC. 416, Boul. De Maisonneuve Quest Suite 400 Montreal, Quebec H3A 1L2 Fon Fax Mail France André Such Veti s 50 Rue de la Gare, Chevrières Fon Fax Mobil Mail Great Britain, Ireland Monika Bartscht Partners in Fashion 16a Newman Street, London W1T 1PB Fon Fax Mobil GUS, Baltic States André Baum C.E.D.E.R. GmbH Am Hasensprung 1, Mühlenbeck Fon Fax Mobil Mail Middle East Fehmi Chama Fehmi Chama GmbH & Co. KG Otto-Hahn-Str. 3, Dornach Fon Fax Mail Netherlands Dolimah de Best Cees de Best B.V. Fashion House, Basement Koningin Wilhelminaplein HK Amsterdam Fon Fax Mobil Mail Scandinavia Michael Brandt & Claudia Hallen Agentur BRANDT & HALLEN ApS Bella Center Fashionmart Stand B5-202 Center Boulevard 5, 2300 Copenhagen S Norsk Moteforum Sjolyst Plass 3, Room 611, 0278 Oslo Fon Fax Mail Slovenia, Croatia, Serbia Boris Vogrincic Stefana Kuzmica Murska Sobota Fon & Fax Mobil Mail Switzerland Markus Jost Beutler Fashion AG Worblentalstr. 30, 3063 Ittigen Trendhouse (TH), Showroom 105b Thurgauerstr. 111, 8152 Glattbrugg Fon Fax Mail Spain Gabriel López GIC Barcelona Edifici BMC Ronda Maiols, Sant Quirze Del Vallès Barcelona Fon Fax Mobil Mail Hungary Rózsa Záhorszky Import 2005 Kereskedelmi es Szolgaltato BT Hajos ulca 16/18 4/1, 1065 Budapest Fon & Fax Mobil Mail MONARI ShowrOoms

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