COMPANY PROFILE 2014

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1 COMPANY PROFILE 2014

2 CONTENTS INDEX 2 1. THE BLUFIN GROUP p THE BRANDS p THE FASHION DESIGNER, ANNA MOLINARI p BLUMARINE p. 8 TARGET AUDIENCE p. 10 LICENSES p BLUGIRL p. 14 TARGET AUDIENCE p. 16 LICENSES p THE RETAIL NETWORK p. 19 BLUMARINE p. 21 BLUGIRL p IMAGE & COMMUNICATION p. 31 CELEBRITIES p. 42 COVERS p. 45

3 1. THE BLUFIN GROUP 3 A leading name on the world fashion scene, Blufin is the joint-stock company which owns the Blumarine and Blugirl brands. Anna Molinari and her husband Gianpaolo Tarabini Castellani embarked on the challenge in 1977 when they decided to establish the Blumarine company in Carpi, Italy. By the early 1980s, they were presenting the collections during Milan Fashion Week. Deeply rooted in the Italian tradition of fine craftsmanship and high quality fashion, the company achieved prominence in the luxury market and thanks to the excellence and recherché allure of the designs the brand won the favor of major buyers and journalists, key celebrities and scores of customers. This resounding success led to the creation in 1988 of the Blufin Group, of which Gianguido Tarabini Castellani is currently sole director. Gianguido Tarabini Castellani, Blufin sole director

4 1. THE BLUFIN GROUP 4 The group s present goal is to further market penetration of the Blumarine and Blugirl brands at the international level, specifically through the development of an exclusive network of mono brand stores and global distribution partnerships. Blufin plans to fulfill this primary objective also by pursuing highimpact communication campaigns and by signing license agreements in other product categories with top-notch manufacturers. The company s headquarter is in Carpi (Modena), while the showroom is in Milan, via Manzoni 43rd. MILAN SHOWROOM, Via Manzoni 43

5 1. THE BLUFIN GROUP 5 Along with the expertise of a young and dynamic management team, the vast experience of longtime staff members (many with the company since the early days) enables Blufin to ensure all business partners the strategies and products necessary for meeting contemporary market demands with the same precision and effectiveness as in the past. Through the years, the group has kept up an impressive growth rate. This is a clear sign of the success of the Blumarine and Blugirl collections, the products made under license, as well as the distribution strategies implemented in the global marketplace. Another factor behind Blufin s remarkable performance lies in the high visibility of the Blumarine and Blugirl creations from the very early on. Various famous top models and illustrious photographers and artists have taken part in the communication campaigns, just as a number of celebrities have made stunning appearances in the clothes. Today, Blufin is present in 30 different countries. The products are sold in about 900 select retail locations, including 65 mono brand boutiques and shop-in-shops worldwide. Camilla Akrans, Thairine Garcia, F/W 2014/15

6 2. THE BRANDS 6 The brands belonging to the Blufin Group are: Created in 1977, Blumarine is the company s original brand and identification mark. It represents the highest dimension of brand identity and positioning. In particular, Blumarine is the name of the group s main line, which, designed by Anna Molinari, constitutes its core business. Introduced in 1995 as a ready-to-wear line for young women, Blugirl has a romantic inspiration with a playful ironic twist. Designed by Anna Molinari, it expresses a feminine ideal at once true to the Blumarine spirit and open to fanciful reinterpretation.

7 3. THE FASHION DESIGNER ANNA MOLINARI 7 The portrait of the lady is in her epithet: Queen of the Roses, as her fondness for these enchantingly sensual flowers capture the Blumarine brand image and symbolically epitomize her ideal of femininity. Over the course of three decades, the sweet and gentle fashion designer, a small blond bundle of energy, has made a definite mark in the universe of style. She likes to travel and to surround herself with ancient and modern objects. She has a deep appreciation for painting and music. Fashion is her biggest passion of all. For her it s a mix of feelings, emotions and cultural influences, revisiting the past and sensing the future always with a sexy, feminine, joyful woman like herself in mind. The world of Anna Molinari is rich in charm and allure, vibrant vitality and sparkling wit. Anna Molinari

8 8 BLUMARINE

9 4. BLUMARINE 9 The Blufin Group s original brand, Blumarine is a leading name in Italian fashion. Thanks to the distinctive style and unique brand identity, it has always won recognition and acclaim on an international scale. Together with growing market success, the brand has kept evolving. This maturation process has become all the clearer in the recent high-profile collections where the designs are more luxurious than ever. The development and launch of a complete line of fashion accessories integrating perfectly with the ready-to-wear collection show that the brand has achieved full maturity and growth, as well as a rich and varied offer. BRAND IDENTITY Through the years the ever coherent Blumarine style has become a byword for a unique concept of romantic femininity all about timeless elegance and sensual refinement. This distinct, recognizable style comes through in the cuts and colors of the clothes, in the glam image of the advertising campaigns, in the evocative interior design of the mono brand stores. POSITIONING Along with other storied Italian luxury labels, today Blumarine is positioned at the high end of the global market. Consumers, retailers and members of the fashion elite all recognize the brand s fame and prestige. Both managers and shareholders aim consistently to maintain and ensure the highest standards of product quality and originality, as well as an outstanding brand and store image. Meticulous attention and care go into the working processes and into the selection and production of superlative materials. To the same end, the company has always made a point of entrusting the creation of the Blumarine advertising image to major fashion photographers and communication experts. In the very next future, the brand will focus on gaining and consolidating an even higher positioning in the fashion/luxury goods segment, reinforcing its presence on the domestic front and expanding it in the global high-end market.

10 4. BLUMARINE TARGET AUDIENCE 10 The Blumarine woman fits an ideal profile, heterogeneous and transversal. More than a mere style as such, she reflects a lifestyle, a realm of shared passions and attitudes with a strong connection to the defining qualities of all the brand s collections: Feminine, Fun, International. FEMININE She loves to express her own romantic femininity, always with taste, sensibility and refinement, making the most of her own natural attributes. FUN Fashion is a creative game to have lots of pure fun with. Seduction is a game to play following her own rules. INTERNATIONAL She feels at home wherever she is, travels in both time and space. She keeps inventing her own style, referencing different influences, inspirations and cultural traditions.

11 4. BLUMARINE LICENSES 11 An understanding of Blumarine s potential as a reference point for a wide range of fashion products led to the launch in 1987 of Miss Blumarine, a line of clothing for little girls. This became the first in a long list of license agreements. Thanks to the success and customer appreciation for the Blufin brands, the company kept moving forward in this direction. Now it offers the Blumarine style in the form of many different types of items: clothing, accessories, home décor, fragrances. In 2013 the Blumarine licenses generated a total of 45 million euros in sales.

12 4. BLUMARINE LICENSES» Miss Blumarine Clothing and accessories for little girls, ages 4 to 14» Blumarine Baby Clothing and accessories for baby girls/toddlers, ages 0 to 36 months» Blumarine Underwear Lingerie» Blumarine Beachwear Beachwear and swimwear 12» Blumarine Parfums Fragrances and beauty products» Blumarine Sunglasses Sunglasses» Blumarine Eyewear Optical frames» Blumarine Guanti Gloves, scarves and foulards» Blumarine Sposa Wedding dresses

13 4. BLUMARINE LICENZE» Blumarine Home Collection 1. Indoor/outdoor furniture and home décor items 13» Blumarine Home Collection 4. Wallpapers and wall panel decorations» Blumarine Home Collection 2. Household linens and other home textiles» Blumarine Sport Beachwear and swimwear for men» Blumarine Home Collection 3. Tableware and home decorative items

14 BLUGIRL

15 5. BLUGIRL 15 The brand Blugirl was set up alongside the brand Blumarine in 1995, as a delightfully fresh and witty line, which takes on the same values that underpin the main line. Through the years the new brand won wide recognition and acclaim on the part of both buyers and consumers, so allowing Blugirl to become a viable force on the contemporary fashion market. Now, as a result of a progressive maturation on design and image fronts, Blugirl has its own distinctive style and identity. While originally for mostly a teen audience, today the line targets young sophisticates who want to dress with a touch of playful irony and genuine glam. adding a unique and special twist to the clothes and accessories. POSITIONING Based on the group strategies, Blugirl has a brand positioning and pricing at a market level just below Blumarine s. This is to meet alternative/complementary consumer needs and expectations. Quality, research, attention to working processes and to materials reflect the same very high standards common to all Blufin Group brands. In the same way, the creation of Blugirl advertising image is always put in the hands of top-notch professionals and artists. Another important factor in brand development is the inclusion of accessories. Thus, a collection of bags, belts and shoes currently constitutes a basic element of a line that attracts an impressive array of fans in Italy and around the world. BRAND IDENTITY Blugirl captures a young, colorful, ironic-romantic spirit. This is the brand s distinguishing feature. As in the charmingly witty and quirky way of expressing a personal sense of style; the romanticism linking the brand explicitly to the Blumarine line; the importance of color in making a sparkling upbeat fashion statement; the youthful flair

16 5. BLUGIRL TARGET AUDIENCE 16 Together with the brand, through the years the Blugirl customer has grown up and become more mature, too. What remains the same is the young Blugirl woman s personality, the image she identifies with: Witty, Bon-ton, Feminine and Glam. WITTY Fashion is a game never to take too seriously, to play with a free and easy spirit. By definition, the Blugirl style must have a deliciously off-beat slant. BON-TON Quiet elegance with a precise fashion flair, totally fresh and fun, is a signature element of the Blugirl line and of the Blugirl woman. FEMININE She s a romantic who loves expressing her femininity with true refinement, making the most of her qualities ever mindful of good taste and sensibility. GLAM The Blugirl look is modern and edgy, yet always with a unique and original twist.

17 5. BLUGIRL LICENSES 17 Over the course of the years, the success of the Blugirl brand led the Blufin Group to progressively pinpoint and introduce license agreements for purposes of expanding the core product line. In 2013 sales deriving from the Blugirl licenses amounted to 26 million euros.

18 5. BLUGIRL LICENSES» Blugirl Handbags Women s handbags and small leather items 18» Blugirl Parfums Fragrances and beauty products» Blugirl Beachwear Beachwear and swimwear» Blugirl Underwear Lingerie» Blugirl Homeware Household linens and other home textiles» Blugirl Sunglasses Sunglasses» Blugirl Eyewear Optical frames» Blugirl Folies Teenager s sportswear (mostly denims and sweats)

19 6. THE RETAIL NETWORK 19 Continuing sales growth and ever-improving brand awareness of the group s product lines have progressively led to the opening of stores in all corners of the globe. Today, the Blufin brands are sold in about 900 retail locations worldwide. International sales account is more than 70% of the company s annual gross revenues, so stressing the global nature of the business. In particular, the group s worldwide network is composed of 65 mono brand boutiques and shop-in-shops and about 30 corners. The company has an executive showroom in Via Manzoni in Milan which coordinates and handles sales on the domestic market as well as for the international clientele. In addition, it enjoys selective partnerships with exclusive agents in:» the Benelux countries,» Germany, Switzerland and Austria,» North America (U.S.A. and Canada) and distributors in» Russia and Eastern Europe,» Spain and Portugal,» South Korea,» Japan, Taiwan and Hong Kong.

20 6. THE RETAIL NETWORK 20 Here's a closeup of the worldwide sales network: USA + CANADA UE EAST EUROPE + RUSSIA CHINA JAPAN MARKET BREAKDOWN OF BLUFIN ANNUAL GROSS REVENUES MIDDLE EAST SOUTH KOREA UE 48% EST EUROPE + RUSSIA 22% BRAZIL + CENTRAL / SOUTH AMERICA FAR EAST MIDDLE EAST 4% USA + CANADA 3% BRAZIL + CENTRAL / SOUTH AMERICA 1% In order to consolidate the retail presence of the group s brands on a global level, in 2014 the company opened new Blumarine mono brand boutiques in Portofino, Moscow and Nanjing, while Blugirl mono brand boutiques opened in Weihai, Zhuhai and Foshan. FAR EAST 22% TOTAL 100%

21 6. THE RETAIL NETWORK BLUMARINE 21 Blumarine is present in 425 select multi brand stores and 49 mono brand boutiques / shop-in-shops worldwide. BLUMARINE MONO BRAND / SIS LOCATIONS CORNER LOCATIONS MULTI BRAND EMEA ITALY 5 REST OF EUROPE 5 Milan, Bari, Rome, Palermo, Portofino 127 Paris (2), St. Tropez, Toulouse, Montecarlo 2 Bucharest, St. Moritz 69 RUSSIA EAST EUROPE 7 Moscow (3), St. Petersburg (2) Kiev, Baku 83 MIDDLE EAST AND AFRICA 2 Doha, Riyadh 2 Dubai, Riyadh 11

22 6. THE RETAIL NETWORK BLUMARINE 22 MONO BRAND / SIS LOCATIONS CORNER LOCATIONS MULTI BRAND FAR EAST CHINA 9 JAPAN 12 Hong Kong, Shenzhen, Chengdu, Xi'An, Shen Yang, Zhuhai, Wuhan, Chongqing, Nanjing Tokyo (5), Osaka (2), Nagoya, Kyoto, Sendai, Kobe, Kyushu 9 60 SOUTH KOREA 2 Seoul (2) TAIWAN 5 Taipei (3), Taichung, Kaohsiung 4 FAR EAST AND OCEANIA 1 Macau 5 AMERICAS 1 62 U.S. AND CANADA 56 BRAZIL, MEXICO, CENTRAL AND SOUTH AMERICA 1 Mexico City 6 TOT

23 6. THE RETAIL NETWORK BLUMARINE 23 The Blumarine store design concept is the work of a pool of architects who made every effort to convey in the retail environment the values underpinning the brand, the feminine essence defining it. Whether full-scale boutique or in-store shop/corner, the retail space always reflects the same coherence of style and attention to detail. The dominant décor theme pivots on the use of light. Through elegant crystal accent elements, the lighting heightens the impact of the interior s colors, so creating a rich and sensual mood that captures the brand s profound sense of romantic femininity. MILAN Via Della Spiga, 30

24 6. THE RETAIL NETWORK BLUMARINE 24 ROME Via Borgognona, 31 PARIS 56, Avenue Montaigne

25 6. THE RETAIL NETWORK BLUMARINE 25 PARIS 56, Rue du Faubourg Saint-Honoré SAINT-TROPEZ 6, Rue François Sibilli PORTOFINO Calata Marconi, 41 MOSCOW Crocus City Mall

26 6. THE RETAIL NETWORK BLUMARINE 26 KIEV Mandarin Plaza, Basseynaya 4 HONG KONG The Landmark, Harvey Nichols SHENZHEN Mix C Mall SHEN YANG One Mall

27 6. THE RETAIL NETWORK BLUGIRL 27 Blugirl is present in 366 select multi brand stores, 16 mono brand boutiques / shop-in-shops and 24 corners worldwide. BLUGIRL MONO BRAND / SIS LOCATIONS CORNER LOCATIONS MULTI BRAND EMEA ITALY 2 Rome, Milan 1 Macerata 115 REST OF EUROPE 1 Paris 3 Vienna Madrid, Marbella 75 RUSSIA EAST EUROPE 82 MIDDLE EAST AND AFRICA 4 Kuwait City, Doha, Riyadh, Jeddah 1 Riyadh 6

28 6. THE RETAIL NETWORK BLUGIRL 28 MONO BRAND / SIS LOCATIONS CORNER LOCATIONS MULTI BRAND FAR EAST CHINA 6 Shenzhen, Chengdu, Zhuhai, Weihai, Foshan, Baotou 5 JAPAN 3 Kyoto, Osaka (2) 12 Tokyo (5), Osaka (2), Nagoya, Kyoto, Sendai, Kobe, Kyushu 50 SOUTH KOREA 2 Seoul (2) Taipei (3), Taichung, TAIWAN 5 Kaoshiung 7 FAR EAST AND OCEANIA 6 AMERICAS 20 U.S. AND CANADA 18 BRAZIL, MEXICO, CENTRAL AND SOUTH AMERICA TOT

29 6. THE RETAIL NETWORK BLUGIRL 29 As in the case of Blumarine, the Blugirl store design concept is the work of a major Italian architectural firm. True to form, it expresses the brand s style and identity to perfection. Every aspect of the interior décor serves to make the retail environment comfortable and enjoyable, while also infusing the boutique with the wonderful realm of emotion that gives the brand an irresistible plus. MILAN Via della Spiga, 48

30 6. THE RETAIL NETWORK BLUGIRL 30 ROMA Via Bocca di Leone, 65A KUWAIT Arraya Centre PARIS 58, Rue du Faubourg Saint-Honoré

31 7. IMAGE & COMMUNICATION 31 The Blufin Group has always stood out also for the keen attention it devotes to brand image and communication. Over the course of the years, the company has entrusted the creation of the Blumarine and Blugirl advertising images to leading fashion photographers and communication professionals: from initial collaborations with photographers Gianpaolo Barbieri and Albert Watson, to the glamorous headline-making campaigns by Helmut Newton, to the equally intense ones by Ellen Von Unwerth, Tim Walker, Inez van Lamsweerde and Vinoodh Matadin, all the way to the recent ones by Craig Mc Dean (under the artistic direction of the prominent Paris-based MM agency) and by Patrick Demarchelier, while the latest campaigns have been shot by Camilla Akrans. Similarly, some of the world s most famous supermodels Naomi Campbell, Cindy Crawford, Eva Herzigova, Helena Christensen, Carla Bruni, Carré Otis, Monica Bellucci have appeared in the Blumarine advertisements, so contributing significantly to the international allure of this extraordinary Italian fashion brand. Albert Watson, Naomi Campbell, FW 1992

32 7. IMAGE & COMMUNICATION 32 Albert Watson, Carrè Otis, SS 1991 Albert Watson, Helena Christensen, FW 1991/92 Albert Watson, Cindy Crawford, FW 1989/90

33 7. IMAGE & COMMUNICATION 33 Helmut Newton, FW 1993/1994 Helmut Newton, Monica Bellucci, SS 1993 Helmut Newton, Carla Bruni, SS 1993

34 7. IMAGE & COMMUNICATION 34 Ellen Von Unwerth, Adriana Lima, FW 1997/98 Craig McDean, Suvi Koponen, SS 2008 Tim Walker, Lydia M, FW 2000/2001

35 7. IMAGE & COMMUNICATION 35 Patrick Demarchelier, Maryna Linchuk, FW 2010/11 Patrick Demarchelier, Edita Vilkeviciute, FW 2009/10 Patrick Demarchelier, Doutzen Kroes, SS 2010

36 7. IMAGE & COMMUNICATION 36 Terry Richardson, Edita Vilkeviciute and Magdalena Frackowiak, SS 2011 Sebastian Faena, Vika Falileeva, SS 2012 Michelangelo Di Battista, Adriana Lima, FW 2011/12

37 7. IMAGE & COMMUNICATION 37 Inez van Lamsweerde & Vinoodh Matadin, Cara Delevingne, FW 2012/13 Inez van Lamsweerde & Vinoodh Matadin, Cara Delevingne, FW 2012/13 Inez van Lamsweerde & Vinoodh Matadin, Cara Delevingne, FW 2012/13

38 7. IMAGE & COMMUNICATION 38 Camilla Akrans, Anna Seleznëva, S/S 2013 Camilla Akrans, Anna Seleznëva, S/S 2013 Camilla Akrans, Anna Seleznëva, S/S 2013

39 7. IMAGE & COMMUNICATION 39 Camilla Akrans, Candice Swanepoel, F/W 2013/2014 Camilla Akrans, Candice Swanepoel, F/W 2013/2014 Camilla Akrans, Candice Swanepoel, F/W 2013/2014

40 7. IMAGE & COMMUNICATION 40 Camilla Akrans, Toni Garrn, S/S 2014 Camilla Akrans, Toni Garrn, S/S 2014 Camilla Akrans, Toni Garrn, S/S 2014

41 7. IMAGE & COMMUNICATION 41 Camilla Akrans, Thairine Garcia, F/W 2014/15 Camilla Akrans, Thairine Garcia, F/W 2014/15 Camilla Akrans, Thairine Garcia, F/W 2014/15

42 7. IMAGE & COMMUNICATION CELEBRITIES 42 Beyond the legendary advertising campaigns, another important factor in the high profile of the Blufin brands lies in a regular presence at Milan Fashion Week. Invariably in the audience at the Blumarine and Blugirl shows is a first-rate roster of journalists and editors in chief, as well as buyers from around the world. The highlight moments in the history of the two brands have always come complete with star-studded events featuring the participation of celebrities and other special guests from the Italian and/or world fashion, music and entertainment scenes. As a further confirmation of the success and renown of the group s brands, through the years many international stars have chosen to dress Blumarine or Blugirl on prominent occasions. Anastacia in Blumarine

43 7. IMAGE & COMMUNICATION CELEBRITIES 43 Fan Bingbing in Blumarine Lea Michele in Blumarine Eva Longoria in Blumarine Hofit Golan in Blumarine Dita Von Teese in Blumarine Bella Thorne in Blumarine Karolina Kurkova in Blumarine Elizabeth Hurley in Blumarine Adriana Lima in Blumarine

44 7. IMAGE & COMMUNICATION CELEBRITIES 44 Eva Herzigova in Blumarine Kylie Minogue in Blugirl Jennifer Lopez in Blumarine Gwen Stefani in Blumarine Katy Perry in Blumarine Selena Gomez in Blumarine Rose McGowan in Blumarine Sharon Stone in Blumarine Jessica Alba in Blumarine

45 7. IMAGE & COMMUNICATION COVERS 45 Blumarine Elle Usa Katy Perry 02/2011 Blumarine Vanity Fair Italy Lindsay Lohan 07/2011 Blumarine Harper's Bazaar Russia 01/2012 Blumarine Elle Italy 02/2012 Blumarine Vogue Portugal 02/2012 Blumarine Elle Spain 08/2012 Blumarine Vogue Italy 02/2013 Blumarine Elle China 06/2013 Blumarine Glamour Italy 03/2014 Blumarine Harper's Bazaar Spain 04/2014 Blumarine Vogue Italy 04/2014 Blumarine Grazia Italy Isabella Ferrari 06/2014

46 HEADQUARTER BLUFIN S.p.A. Via G. Ferraris, /A Carpi (MO) - Italy Ph Fax SHOWROOM Via Manzoni, Milan - Italy Ph Fax PRESS OFFICES MILAN - KARLA OTTO Tel PARIS - KARLA OTTO Tel NEW YORK - KARLA OTTO Tel BEIJING - KARLA OTTO Tel

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