Feb 5 8, 2017 Javits Center NYC Directory & Seminar Program

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1 Photo: Kaligarh Feb 5 8, 2017 Javits Center NYC Directory & Seminar Program

2 Artisan Resource is a first-of-its-kind market offering U.S. importers, retailers, distributors, wholesalers and designers the opportunity to meet with international artisanal producers from around the world. As part of the Handmade Collection at NY NOW, Artisan Resource is the production-sourcing section of the Market for overseas artisan producers to present their handmade export product collections & custom artisan production capabilities at export terms from their country of origin. Market Incubator Pavilion 2 Morocco Pavilion 3 Tunisia Pavilion 4 Exhibitors 4-5 Market Incubator Pavilion Booth 1087 Helen Joffe Hilo Sagrado Booth MI7 Chiban Leather Booth MI10 Leather fashion Ethiopia Eden Gelan Ikuru Booth MI11 DART Taiwan Booth MI14 Fashion, textiles and ceramics Taiwan Yuh-Yao Wan Kaligarh Booth MI2 Kaligarh Home décor and fashion Emilia Torres Fashion apparel and Mozambique Sarah Bove Nepal Jyoti Upadhyay Artisan & Handmade Seminar Series at NY NOW Feb 5 7 ByHand Consulting and HAND/EYE Fund, in partnership with NY NOW, offer a unique seminar program to share best practices in design, marketing and promotion of handmade products. For those new to working with artisan products to companies with established markets looking for new information, our seminars offer unique insight from market experts into how to increase sales of artisan products Seminars Handmade Futures Workshop: Create your own color palette for Crafting Your Brand: How to shape a successful artisan brand. Designing for Success: Translating market trends into profitable artisan products. Panel Discussion: The Future of Handmade. Handmade Marketing: Communicating your impact through story. Schedule & Seminar Info 6 Mitz Foundation Booth MI6 Recycled fashion and home Mexico Judith Achar Salaheddin Booth MI1 Handblown glass lighting and decorative Syria Jean-François Vaillant Muse Group Booth MI13 with semi-precious stones The Ivory Coast Jessica Antista WE Recycle Booth MI9 Recycled paper gifts and stationary India Renu Rao People of the Sun Booth MI5 Decorative made from wood, natural fibers and recycled glass Malawi and Nepal Maria Haralambidou ZikoAfrika Booth MI8 Kenya Sisi Musimbi King Gone Rural 2

3 Morocco Pavilion Maison de l Artisan Handicraft from Morocco Booth 1052 Mr. Aadnani Abdellah Sophia Moukasse Amal Links Booth 1155 Home decor and Najib Serghini Atlas Showroom Booth 1151 Furniture, ceramics and home decor Wafah Jehou Tunisia Pavilion Tunisian Handicraft Booth 1060 Anis Mnif Exhibitors Atlas Wonders Booth 1153 Ayou Booth 1145 Baladi Booth 1040 Alfie Designs Booth 1074 Ann Ong Booth 1070 Fashion Fatima Zahra Daoudi Rugs Amal Oudrhiri Lighting Khalid Belfki Fashion, apparel and jewelry Ghana Adjo Dede Asare Philippines Ann Ong Chabi Chic Booth 1141 MA Creation Booth 1149 Three Habitats Booth 1044 Ark of Crafts Booth 1075 Artexco R.L./Kult Booth 1167 Aztec Shiva Handicrafts & Arts Pvt. Ltd. Booth 1047 Home decor, tabletop and Nadia Noel Accessories Mohamed Ali El Ghazzali Leather Abdel Belfki Home décor, jewelry and Turkey Nilufer Sener Fashion Arlindo Velasquez gmail.com Fashion India Rohini Singh Atlas Showroom 4 Dana Esteline Booth 1077 Home décor, jewelry and Ethiopia/France Stephanie Souchon dana-esteline.com Fe Handbags Booth 1171 Fashion and jewelry Valentina Palacios Gone Rural Safari Curios Booth 1057 and home décor South Africa Oscar Ngcobo 3 4

4 EXHIBITORS CONT. Korbata Booth 1076 Men s fashion Jennifer Mennegazzo Mele Marie Booth 1066 Philippines Marie Oamil Pais Textil Booth 1068 Home textiles, pillows and fashion Peru Marta Castaneda Sidai Designs Booth 1069 Tanzania Eszter Rabin Manik Booth 1171 Woven decorative Erika Londono Toledo Miabelle S.A. Booth 1059 Wooden Handicrafts Ruddy Santos Aztec Shiva Handicrafts & Arts Manos Del Peru Booth 1067 and apparel Peru Pilar Vargas Kukurelo Noble Fibre Booth 1051 Himalayas Monica Garry Artisan & Handmade Seminar Series at NY NOW Sunday, Feb 5 8:30-10:00AM ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import practices. 12:30-2:30PM Handmade Futures Workshop: Create your own color palette for Following a Spring-Summer 2018 presentation from trend and color forecaster and HAND/EYE Magazine founder Keith Recker, create your own innovative color palette to drive visual innovation into your business. Fabric swatches and materials will be provided. Workshop is limited to 40 participants. Monday, Feb 6 8:30-10:00AM ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import practices. 12:00-1:00PM Crafting Your Brand: How to shape a successful artisan brand. Clarity about your brand as a whole helps shape every marketing effort you undertake. Hear from Lifestyle Specialist, Marcella Echavarria, about how to create a strong, simple and compelling brand to convey the value and authenticity of artisan products and how to use it! 1:30-2:30PM Designing for Success: Translating market trends into profitable artisan products. Product designer Andrea Miranda Salas shares her insight into product development with overseas artisan groups. Andrea s experience with West Elm and Ralph Lauren helps demonstrate how to merge contemporary designs with the artisan and handmade sector, focusing on the design process and the exploration and manipulation of materials. Tuesday, Feb 7 Pais Textil 12:00-1:00PM Panel Discussion: The Future of Handmade ByHand Consulting & HAND/EYE Magazine will moderate a panel of retailers and designers to explore the future of consumerism and opportunities for handmade products. What will drive consumers in the years ahead? How will they spend their money? What will they look for in products? How can retailers translate this into sales? Panelists will include Jennifer Gootman from west elm, Genna Gershkow from GlobeIn, Christina Bryant from St. Frank and Lori Fox from foxlor. 1:30-2:30PM Handmade Marketing: Communicating your impact through story Kirsten Bunch of Storied Global shows how video stories are a powerful way to endear consumers to your brand. Learn how to leverage your unique handmade story using authentic, personal videos to make an emotional connection with your customers. Whether you are trying to start a movement or show your beautiful craft, you need to tell your story if you want people to follow you. Seminars are held on Level 1 in Room 1A03 of the Javits Center. Attendees can register online at 5 6

5 Photo: Ziko Afrika Founded by Colvin English and Karen Gibbs, ByHand Consulting connects buyers to new artisan suppliers and helps artisan enterprises build long-term relationships. ByHand Consulting provides market-driven solutions for the global artisan sector. We build relationships, strengthen entrepreneurial skills, expand markets, promote craft traditions, and encourage the sale of beautiful handmade products. ByHand Consulting s programs at NY NOW include: Artisan & Handmade Seminar Series: 8 sessions to explore best practices in design, marketing and promotion of artisan products from market experts and sector leaders. Market Incubator at Artisan Resource: a market entry & mentoring program for first-time international artisan businesses new to NY NOW. Innovation Showcase at Handmade Global Design: a market entry & mentoring program for first-time US wholesale companies new to NY NOW offering global handmade products. Design Council: bringing seasoned design professionals together with emerging artisan businesses to build successful collaboration through new and innovative design. ByHand Consulting offers these programs with the generous support and collaboration of HAND/EYE Fund and NY NOW. Visit

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