InterCHARM Moscow Global Beauty Event One of the world s leading professional beauty event

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1 InterCHARM Moscow Global Beauty Event One of the world s leading professional beauty event Post-show report October 2016 Crocus Expo, Moscow, Russia

2 InterCHARM is #1 InterCHARM is the unique platform for presentation of new products, services and methods, finding partners and expanding the distribution geography in Russia and other countries of region. A must-attend beauty trade show which combines the exhibition everything from ingredients and packaging for cosmetics to finished products with professional and business programs for thousands beauty salons, clinics, nail & hair studios top-management, beauty professionals, retail representatives and distributors, manufacturers, experts and opinion leaders from Russia, CIS countries and regions. The only show in this prospective market that represents the entire industry value-chain at one place at one time a perfect opportunity to do business. The high-standard mix of onsite business opportunities and full year running online tools for match-making activities before, during and after the show time to use the entire market perspectives as effective as possible. InterCHARM is one of the world's leading beauty events by number of visitors ( in 2016).

3 Facts & figures exhibition halls of Crocus Expo, Moscow One of the largest and best equipped venue in Russia Net area: sqm (+9% compared to 2015) visitors (+11,3% compared to 2015) 998 exhibitors (+10% compared to 2015) from 36 countries (record-breaking!) Debuting countries: Jordan, Peru and Serbia 404 companies are new to the show Over 3500 perfumery and cosmetic brands 12 country pavilions China, Egypt (new!), France, Germany, Italy, Morocco, Poland, Russia, S. Korea, Turkey, Taiwan, Thailand 20 unique events of professional and business show program for the beauty industry professionals Business premiere! Retail Connect Summit Unique conference, online and offline matchmaking programs 422 F2F meetings onsite; 34 suppliers & 25 retail chains Numerous professional workshops and presentations on stands Over 85 media partners and strong advertising and PR mix covering the industry

4 InterCHARM s beauty universe The comprehensive showcase of diverse beauty industry: Perfumery and cosmetics Hairdressing Nail Service Beauty Salon and Institute, spa With special sections: Green Valley: Natural and organic beauty products Farma+Beauty: beauty and health products La Niche: Artistic perfumery InterCHARMvisage: Makeup InterCHARMhome: Home care InterCHARMaroma: Convenience products Beauty franchising ZOOM: Innovative and niche products Coutry pavillions FormulAction: Raw materials InterCHARMpack: Packaging, labelling and contract manufacturing Novelties gallery

5 Exhibitor profile 2016

6 Visitor profile visitors

7 Visitor geography visitors

8 Efficiency only 72% exhibitors are completely satisfied with the show results 81% exhibitors intend to participate in InterCHARM % visitors intend to visit InterCHARM % suppliers who ve been participated in Retail Connect matchmaking program intend to participate next edition

9 Russia: overview Russia is the 6th largest economy in the world. The 2nd European. Russia's middle class became 3 times larger in the last 5 years GDP purchasing power parity, $ trillion The Russian economy is expected to grow to almost $4 trillion in 2020 Russia is the 7th largest domestic market

10 Russia: perfect business destination No matter what! Uncertainty in different information channels about Russia cannot change the constants of the Russian market. It remains to be: 4th largest beauty market in Europe 6th most attractive region for investments #1 shopping center market in Europe 70% of investors consider Russia domestic market as the most attractive with its 143,5 mln active consumers friendly for international business Russian perfumery and cosmetics market grows by 6-12% annually depending on the sector: twice as dynamic than global market has grown by 73,6% over the past 5 years.

11 Cosmetics import Import value (estimated): USD 2 559,6 mln No any sanctions and restrictions in this business segment for importers

12 Organiser: Reed Exhibitions Reed Exhibitions is the world s leading events organiser, with over 500 events in 30 countries. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. Reed's portfolio of over events serves many different industry sectors, including: Aerospace and defence, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics, travel. Working closely with professional bodies, trade associations and government departments Reed Exhibitions ensures that each and every event is targeted and relevant to industry needs. As a result, many our events are market leaders in their field. We know how to find, identify and invite to our events the right target visitor; our unique visitor communication mix, extensive experience and broadly available resources allow us to reach your clients practically everywhere, on a public transport, at home, via both traditional and and most certainly by calling them personally. We possess and maintain the top class and sophisticated data management software designed to execute carefully planned and targeted communication and , analyze effectiveness of various communications and their efficiency. Learn more about us at or our Russian office at

13 THANK YOU INTERCHARM +7 (495) Global Beauty Event Discover the entire business potential of the Russian market! Alexander Kalyagin, International Sales Manager Reed Exhibitions Russia E: T: +7 (495)

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