Global Cities Retail guide. Cushman & Wakefield 2013/2014. Kyiv

Transcription

1 Cushman & Wakefield 2013/2014

2 Overview (or Kiev), as the capital of Ukraine, is a major administrative centre as well as the economic and cultural heart of the country. In contrast with the rest of Ukraine the majority of people in are employed in the service sector reflecting its status as a commercial and administrative focus. The main industry in Oblast includes: food, chemical and petrochemical industries, power production, mechanical engineering and metalworking. The city is the leading retail market in Ukraine. Consumer potential is relatively strong with both retail turnover and personal income gradually increasing. The strong potential of the retail sector in is underlined by developers activity. About 900,000 sq.m of quality retail space was planned for completion in the period , although it is likely that only just over half of this is likely to come to fruition in the medium term. The retail market is likely to continue to develop steadily.

3 Overview 2.8million people (2013) City population 763million USD (Jan- Dec 2012) Retail trade turnover 87% of consumer expenditure is spent on retail goods and services

4 Key Retail Areas & Streets KRESCHATIK Kreschatik is the main street and retail corridor in. It is also the premier and home to the most prestigious retail and office locations. Being located in the very center of the city the street becomes pedestrian for weekends and holidays with noticeably higher pedestrian flows. There is a mix of high street retail stores with middle-scale and luxury shopping centers (like Mandarin Plaza). The street is also one of the main tourist attractions in the city. Fashion and accessories brands, cosmetics stores mixed with entertainment, restaurants and coffee shops are among the main operators represented. PASSAZH Passazh is a unique retail area located on Kreschatik Street. It is formed by two parts of a building comprising an islolated square with entrances to the stores from the street. The first and the second levels are occupied by retail, while the upper levels are residential. Tenant mix is represented by franchise-operated luxury brands (Gucci, Burberry, Roberto Cavalli, Salvatore Ferragamo, Bottega Veneta, Louis Vuitton), banks, cafes and restaurants. Besides it, luxury brand s stores are located on Zankovetskogo and Gorodetskogo streets, which are located close to Passazh (together with Passazh they form a kind of luxury claster). DREAM TOWN The biggest retail-entertainment center in located between three metro stations. The project has a unique concept for the market with its extended entertainment offer including a cinema, rollerdrome, aquapark, skating-rink, etc. Retailers represented include Berskha, Marks & Spencer, BGN, Colin s, Finn Flare, Guess, Lee Cooper, Mango, Marc O Polo, Monton,, Promod, Pull & Bear, Sisley, Zara and United Colors of Benetton. GLOBUS Globus was one of the first shopping centers in the city and opened in The retail gallery has three underground levels and has a unique location on Independence Square, in the very heart of the city. It is still popular with residents and tourists due to its balanced tenant mix of international and domestic retail chains combined with more local stores. OCEAN PLAZA The shopping center will become the largest retail project in the city. By the time it is completed it will have a total retail area of 165,000 sq.m. The first phase opened in This is the first new large-scale project located close to the city center. It will include the biggest aquarium in Western Europe, a vast entertainment zone and a wide range of international brands including many new entrants to the market. Retailers include Gap, Crocs, Real, New Look, Top Shop, Clarks, Timberland, Gant and Marella.

5 Key Retail Areas & Streets market overview Data as of April 2013 KEY AREAS/ STREETS/SHOPPING CENTERS CONSUMER PROFILE MAJOR RETAILERS PRESENT TYPICAL RENT FOR UNIT OF 200 SQM (USD/ SQM/YEAR) RANGE OF UNIT SIZES (SQM) Dream Town Marks & Spencer, BGN, Colin s, Finn Flare, Guess, Lee Cooper, Mango, Marc O Polo, Monton, Promod, Pull & Bear, Sisley, Zara, United Colors of Benetton $ ,000 Karavan Tommy Hilfinger, Marks & Spencer, Calvin Klein Jeans, Lagerfeld, Adidas, Mothercare, Zara, L Occitane, Springfield, Mango, Esprit, Lacoste, BergHOFF, Levi s, Lee Cooper $ ,000 Globus Sportmaster, Adidas, Reebok, OGGI, Carlo Pazolini, Carnaby, Monton, Esprit, MEXX, L Occitane,, O stin, New Look, Timberland, Swatch, Accessorize, Mothercare $1, Bol shevik Oggi, Frank Walder, Karen Millen, Marc Aurel, Mexx, Lee Cooper, Levi s, LTB, Motor, Collin s, Tommy Hilfiger, Timberland, Mothercare, Frey Wille $ ,000 Kreschatik Street Mango, Zara, Terranova, Seppala, Adidas, Nike, Desigual, United Colors of Benetton, Diesel $1, Passazh High Gucci, Burberry, Roberto Cavalli, Salvatore Ferragamo, Louis Vuitton, Bottega Veneta $2, Bolshaya Vasilkovskaya Street High and upper middle Max Mara, TruTrussardi, Frey Wille, West Mont, Moschino, Wolford, LB Dessous, Minelli, Naf Naf $1,

6 Food & Beverage continues to hold the leading position in Ukraine in terms of the level of its food and beverage market development level. Recovery post the economic downturn has returned the level of footfall back to pre-crisis level. Operators targeting the middle market and in the fast food sector have the highest development potential. Among international fast food chains currently only McDonald s and Domino s Pizza are represented in the market. KFC has opened in Ocean Plaza. Subway, Starbucks, Dunkin Donuts, Burger King are also considering the market for expansion either through franchising or directly. Generally it is local operators that are most prevalent in. Traditional cousine is popular and holds a considerable market share. Puzata Khata, Domashnya Kukhnya and Dva Gusya are well-known in this segment. Sagaydachnogo Street and Shota Rustaveli Street are among the main locations for restaurants and bars. While there is also some catering offer located on other street retail corridors, for instance Kreschatik Street and Bol shaya Vasil kovskaya Street. market overview KEY AREAS CONSUMER PROFILE FOOD & BEVERAGE OPERATORS INCLUDING Kreschatik Street Sagaydachnogo Street Shota Rustaveli Street middle middle middle McDonald s, Coffee House, Planeta Sushi,, Mafia, Sushiya, Dva Gusya, Murakami, Chelentano, Shokoladnitsa Domino s Pizza, Coffee House, Puzata Khata, Murakami,, Solo Pizza, McFoxy, Oliva, Mallina Coffee House, Touch Café, Nobu, Ciro s Pomodoro Data as of April 2013 RENT FOR 350 SQM UNIT (USD/ SQM/YEAR) $1.700 $1,100 $1,100

7 JOHN STRACHAN Global - EMEA Ph: Portman Square London, England W1A 3BG john.strachan@eur.cushwake.com MATT WINN Americas Ph: Ivan Allen Jr. Boulevard, Suite 700 Atlanta, GA matt.winn@cushwake.com JAMES HAWkEy Asia Pacific Ph: Unit 1407 yanlord Landmark Office Tower No. 1 2nd Section kenmin South Road Chengdu, Sichuan, China james.hawkey@ap.cushwake.com No warranty or representation, express or implied, is made to the accuracy or completeness of the information contained herein, and same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special listing conditions imposed by our principals Cushman & Wakefield, Inc. All rights reserved.