ROY IKOROHA GRAPHIC DESIGNER // PDF PORTFOLIO

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1 ROY IKOROHA GRAPHIC DESIGNER // PDF PORTFOLIO Online Portfolio: LinkedIn:

2 Anahid Basmajian, formerly of the Media Trust and who I worked under whilst I was there gave me this testimonial which I am very grateful for - and of course flattered by too. RECOMMENDATION // LETTER // TESTIMONIAL

3 ORGANIZATIONS // ASSOCIATION // KEY CLIENTS & ORGANIZATIONS INVOLVED WITH

4 Key Logos from left to right: Roy Ikoroha: my personal logo with a more corporate feel Marketing Logic: 2016 logo as part of a rebranding job Labels Are Limitations: flagship logo for London fashion brand Labels Are Limitations: alternative flagship logo for fashion brand BRAND IDENTITY // BRANDING // LOGOS

5 SliderCuts is the barber who regularly cuts hair for the likes of Anthony Joshua and Tinie Tempah. He requested a twenty-page booklet which would serve as a supplementary handout at his first ever barber-shop business masterclass, which took place on 25th September He provided me with the key assets of copy, photography and desired colour scheme - which was predominantly black and white. BARBER MASTERCLASS BOOKLET // SLIDERCUTS // PRINT

6 *Key pages BARBER MASTERCLASS BOOKLET // SLIDERCUTS // PRINT

7 SliderCuts requested that I create new t-shirt designs for them to compliment their existing collection of tees. Using a black and white palette, he wanted me to create t-shirts based around the concept of timing. The copy in the graphics is the copy he requested that I use. T-SHIRT DESIGNS // SLIDERCUTS // PRINT

8 The process of designing this tee involved several initial ideas focused on the concept of time, which were continuously refined until the client settled on a digital alarm clock theme. We decided to replace the SliderCuts logo with the word SliderCuts using the same font as the text, and above the core design. INITIAL T-SHIRT DESIGNS (PROCESS) // SLIDERCUTS // PRINT

9 City Protection Cream The City Protection Cream is a replenishing and deeply hydrating moisturiser which has a powerful, protective effect on your skin. Phenotype: from Greek phainein, to show, and typos, type. It refers to the physical appearance of each individual resulting from the interaction between the genetic system (genotype) and the environment. We believe in ageing gracefully and going forward with confidence. Our products are formulated with one intention: to give back what the environment has taken out of you. Ingredients. Our Story. The Phenotype Beauty project was born in London in 2015 thanks to the cooperation of an all-italian team sharing the same goal: to combine the benefits of plant extracts with the scientific approach of genomics to create a personalised line of natural skincare products. Hence the idea of creating Phenotype Beauty, a cosmetic brand inspired by the experience of NNG Italy s team in cosmeceuticals, genomics and natural medicine. The aim is to integrate these three different fields of healthcare in a holistic approach towards human well-being. We carefully decided to avoid any chemical substances such as petrolatums, parabens, alcohol and synthetic perfumes, which are among the main causes of allergic reactions. The City Protection Replenishing Cream uses only the best plant extracts that nature has to offer, in order to obtain an effective skin hydration while respecting your skin s natural balance. Olive Oil deeply hydrates your skin, leaving it more supple and smooth and helping to prevent the appearance of wrinkles Mission The Phenotype Beauty project strongly supports the idea that you should you feel comfortable in your own skin, trying to look your best, but also accepting your little flaws, the ones that make you unique. Phenotype Beauty products are formulated to restore health, energy and brightness to your skin. We minimise the use of chemicals and only use scientifically tested plant extracts to provide your skin with essential active ingredients for a soft, velvety texture and natural glow. Vision Phenotype Beauty is an innovative project of personalised skincare and we will soon be ready to offer a full line of natural products that perfectly fit your genotype and phenotype. The study of DNA shows that there are no two identical organisms and since each one of us is the unique, the result of the interaction between our own genome and the environment results in an exclusive phenotype. Our personalised skincare will tailor the treatment to the specific needs of your skin, choosing the right natural ingredients and the correct amount to restore structure and plasticity. Aloe Vera contains Vitamin E and protects the cell membranes accelerating skin cell regeneration and preventing premature skin aging. Aloe Vera is also a powerful anti-inflammatory. Chamomile gives the cream an intense and pleasant scent and thanks to the soothing and anti-inflammatory properties of flavonoids, it also reduces redness even in the most delicate and sensitive of skins. Wheatgerm for its cicatrizing and regenerating properties. Press. As featured in the October, November & December issues of UK Vogue. 3 In a city environment, smog and fine dust prevents skin s oxygenation which can lead to dry skin, premature wrinkles, skin aging and discolouration. Our replenishing cream is the perfect product to provide your skin with the vital nutrients it needs to restore a beautiful, healthy radiance. The cream restores the hydrolipidic film of the skin, which is the natural barrier that prevents the skin from absorbing fine particles in the air. The cream also protects from environmental stress factors enabling skin to feel deeply nourished with a pleasant, long-lasting natural glow. Pollen which is immuno-stimulating, detoxifying and a local analgesic. Luminescine extracted from the Mullein flower which can absorb energy and transform it into a source of light. It makes your skin brighter, for a uniform and natural glowing complexion. 2 1 I was contacted by Phenotype Beauty ( to update their press kit and their A4/A5 display stands. On this page you find some of the original pages from their old press kit. It was my job to refresh this and to provide a more finished look. You will find this on the following pages. PRESS KIT REDESIGN // PHENOTYPE BEAUTY // PRINT

10 Press Kit Press Kit Phenotype : from Greek phainein, to show, and typos, type. It refers to the physical appearance of each individual resulting from the interaction between the genetic system (genotype) and the environment. We believe in ageing gracefully and going forward with confidence. Our products are formulated with one intention: to give back what the environment has taken out of you. Ingredients We carefully decided to avoid any chemical substances such as petrolatums, parabens, alcohol and synthetic perfumes, which are among the main causes of allergic reactions. The City Protection Replenishing Cream uses only the best plant extracts that nature has to offer, in order to obtain an effective skin hydration while respecting your skin s natural balance. Press Kit Our Story The Phenotype Beauty project was born in London in 2015 thanks to the cooperation of an all-italian team sharing the same goal: to combine the benefits of plant extracts with the scientific approach of genomics to create a personalised line of natural skincare products. Hence the idea of creating Phenotype Beauty, a cosmetic brand inspired by the experience of NNG Italy s team in cosmeceuticals, genomics and natural medicine. The aim is to integrate these three different fields of healthcare in a holistic approach towards human well-being. Mission The Phenotype Beauty project strongly supports the idea that you should you feel comfortable in your own skin, trying to look your best, but also accepting your little flaws, the ones that make you unique. Phenotype Beauty products are formulated to restore health, energy and brightness to your skin. We minimise the use of chemicals and only use scientifically tested plant extracts to provide your skin with essential active ingredients for a soft, velvety texture and natural glow. Olive Oil deeply hydrates your skin, leaving it more supple and smooth and helping to prevent the appearance of wrinkles Aloe Vera contains Vitamin E and protects the cell membranes accelerating skin cell regeneration and preventing premature skin aging. Aloe Vera is also a powerful anti-inflammatory. Vision Phenotype Beauty is an innovative project of personalised skincare and we will soon be ready to offer a full line of natural products that perfectly fit your genotype and phenotype. The study of DNA shows that there are no two identical organisms Chamomile gives the cream an intense and pleasant scent and thanks to the soothing and anti-inflammatory properties of flavonoids, it also reduces redness even in the most delicate and sensitive of skins. PLANT EXTRACTS: Olive Oil, Aloe Vera, Wheat, Mullein, Chamomile Wheatgerm for its cicatrizing and regenerating properties. and since each one of us is the unique, the result of the interaction between our own genome and the environment results in an exclusive phenotype. Our personalised skincare will tailor the treatment to the specific needs of your skin, choosing the right natural ingredients and the correct amount to restore structure and plasticity. DERMATOLOGIST TESTED 3 City Protection Cream Luminescine extracted from the Mullein flower which can absorb energy and transform it into a source of light. It makes your skin brighter, for a uniform and natural glowing complexion. Pollen which is immuno-stimulating, detoxifying and a local analgesic. The City Protection Cream is a replenishing and deeply hydrating moisturiser which has a powerful, protective effect on your skin. 2 Updated press kit pages. A cleaner and more dynamic look has been achieved, with the front page looking more like a front page and the ingredients for the products more clearly and visually explained on the Ingredients page. PRESS KIT REDESIGN // PHENOTYPE BEAUTY // PRINT

11 Designed press kit in useat a showing. PRESS KIT IN USE // PHENOTYPE BEAUTY // PRINT

12 City Protection AS SEEN IN VOGUE City Protection GIVE YOUR SKIN THE BEST TREATMENT NICKEL TESTED < % PHENOTYPEBEAUTY.COM GIVE YOUR SKIN THE BEST TREATMENT Find us online at NICKEL TESTED < % Phenotype Beauty also asked me to create A4 and A5 display stands which would be used to accompany their skin cream. These are now used in stand-alone displays within their presentations, exhibitions, and in stores. The physical Phenotype product would goes in front of the purple segment when on display. DISPLAY STANDS // PHENOTYPE BEAUTY // PRINT - POINT OF SALE

13 A a A a Owing to previous usage of Alegreya Sans and Lora font in older Phenotype material, I stuck with this for their newer material. Left-to-right: common themes included in each of the print media created. Phenotype genome structure, Phenotype logo graphic. colour scheme, chosen fonts. PRESS KIT & DISPLAY STANDS // PHENOTYPE BEAUTY // PRINT

14 Central London-based marketing tech business required rebranding. This included a new logo, a new website layout, updated diagrams, a new colour scheme, and new copy. On this page is the original Marketing Logic look. I go on to create a more contemporary featuring red, black, and grey mainly. The website is: They have updated again very recently, but this work had been very well received when created. REBRANDING // MARKETING LOGIC // PRINT & WEB

15 New Marketing Logic logo (far left) Marketing Logic s new website (far right) Main colours from new colour scheme (top centre) REBRANDING // MARKETING LOGIC // PRINT & WEB

16 Marketing Logic diagram: Left: One of a few diagrams representing the various services Marketing Logic offers to both New Market Entrants already in the UK; and established overseas Markets looking to break into the UK Market. DIAGRAMS // MARKETING LOGIC // PRINT & WEB

17 Marketing Validation Marketing Inside Sales Business Development Technical Implementation Help Desk Account Management Project Consultancy Marketing Logic Icons Above: The 8 different services Marketing Logic offer to their clients. It was my task to generate these icons based on the copy I was given whilst sticking to the web theme of red and black. WEBSITE ICONS // MARKETING LOGIC // WEB

18 Business cards I created for Marketing Logic. I created cards for each of the Marketing Logic team, although names have been omitted here. BUSINESS CARDS // MARKETING LOGIC // PRINT

19 Microsoft Word Document Template Variations Above: Microsoft Word templates created for Marketing Logic. I created several versions to answer their needs including letter-formats and generic formats. Files were saved in template format for the client; and I have included dummy text which can be replaced. TEMPLATES // MARKETING LOGIC // PRINT

20 Media Trust Triathlon signage The Media Trust held their first triathlon fundraiser in July 2015 and it was my task to put together the designs for the event s signage - including their barrier board prints, flags and signposts. MEDIA TRUST TRIATHLON // MEDIA TRUST // SIGNAGE & PRINT

21 Media Trust Triathlon in photos Visual documentation of the signage I created for the Media Trust. It has been used for their opening Triathlon event (July 2015) and their follow-up this year (July 2016). It is now their main annual fundraiser event. MEDIA TRUST TRIATHLON // MEDIA TRUST // SIGNAGE & PRINT

22 UP FOR A TRIATHLON? Official Recruitment & Talent Partner Media Trust Triathlon flyer Flyers I designed for the Media Trust. Used to promote the event. MEDIA TRUST TRIATHLON // MEDIA TRUST // PRINT

23 Facebook Adverts The Media Trust needed artwork generated into a format best applicable for a Facebook advert campaign, promoting their Triathlon. All artwork was made to the 1200 x 628 spec required by Facebook. MEDIA TRUST TRIATHLON // MEDIA TRUST // SOCIAL MEDIA

24 THE MEDIA TRUST TRIATHLON SOCIAL Pamela Relph for having me at the Triathlon yesterday and well done to all those taking part! Such a great event. Dentsu Aegis Our CEO Jerry Buhlmann CEO at #MTTriathlon - What a great day! #teammediatrust Matt We only went and - #MediaTrust Olympic Tri Eton Dorney Olympic Rowing Venue instagram.com/p/49o7x6oi9g/ Louise First triathlon done!!! Omg that was insane!!!! Glad I survived! Well done everyone... instagram.com/p/49di9nxjx3/ Gabrielle Living the Triathlon dream, smashed it with raising money Thanks to... instagram.com/p/49fmykph6r/ Jack Havard Thank for a fantastic Friday out of the office for Triathlon Team! Great event. Emma Best work day #teammediatrust Chris Top marks for running a great event at Eton Dorney lake Top teams #mttriathlon Charity @PamRelphMBE If there are any pictures or press releases following the event do not hesitate to send details over. Best wishes. Cristina They said it was hot hard work. Looked pretty easy from my air conditioned office. Well done winners #mediatrust Resh Big brand media ITN, Yahoo, Google, Sky + more all joined in Triathlon - so much fun! Gabrielle nashg27 Living the Triathlon dream, smashed it with raising money Thanks for keeping me fit! #triathlon #cycling #Fitness #teamwork Ronan for an awesome Triathlon Great will be back with reinforcements next year! PowerPoint Slide Following the success of the Triathlon, I was asked to put together a Microsoft PowerPoint slide featuring praise of the event. Many key names featured including Olympian participants Pamela Relph CBE and Louise Hazel. Also featured were Dentsu Aegis and Chris Ship from ITV News. MEDIA TRUST TRIATHLON // MEDIA TRUST // POWERPOINT & WEB

25 Do Something Brilliant Brilliant Street Brilliant Street was a competition set up by Do Something Brilliant which is part of the Media Trust. The competition got locals to vote for Northern Ireland s best street, with the winner standing to win 500 towards street improvements or a street party. I had to be really sensible with colours used in the artwork due to political sensitivity. Artwork was used on Facebook, Twitter and in s. BRILLIANT STREET // DO SOMETHING BRILLIANT // WEB & SOCIAL MEDIA

26 I created the concept and visual identity for high-end London fashion brand Labels Are Limitations. Left to right: Original brand logo; alternative brand logo; and the brand s logo on a white tee. Find the rest of the designs at BRAND IDENTITY // LABELS ARE LIMITATIONS // PRINT & WEB

27 Clothing Prints Top row: Photographic design print I created for a Spring/Summer 2016 release. I took the photo myself at Powis Terrace, Notting Hill for #NottingHillStory. Bottom row: 4 Concepts print featuring an ace of spades, block, eagle, and handwritten words forming initials of the brand. T-SHIRT DESIGNS // LABELS ARE LIMITATIONS // PRINT

28 Clothing Prints Top row: Roses. I took a photograph of a rose and duplicated it into a t-shirt print which has been very popular. Bottom row: Handwritten LAL print. This print features my handwriting which I then scanned and turned into a t-shirt print, with Adobe Illustrator being my friend here. T-SHIRT DESIGNS // LABELS ARE LIMITATIONS // PRINT

29 Business Cards: front and back views. BUSINESS CARDS // LABELS ARE LIMITATIONS // PRINT

30 Labels Are Limitations Spring/Summer 2015 Booklet COLLECTION BOOKLET // LABELS ARE LIMITATIONS // PRINT

31 I created promotional content for several of Labels Are Limitations releases including Spring/Summer 2015; Autumn/Winter 2015; and Spring/Summer This content was designed mainly for the Twitter stream. CLOTHING RELEASES PR // LABELS ARE LIMITATIONS // WEB

32 Labels Are Limitations had a pop-up in The Prince s Trust store on Eldon Street - near Liverpool Street station. I created online content for both Twitter (left), and Instagram (right) counting down the days until the pop-up had begun. INSTAGRAM AND TWITTER PR // LABELS ARE LIMITATIONS // WEB

33 Labels Are Limitations on the web Left: On iphone Centre: On Mac/Windows Right: On ipad For the Spring/Summer 2017 campaign IDENTITY ONLINE // LABELS ARE LIMITATIONS // WEB

34 UNITED KINGDOM & IRELAND 12 SCHOOLS IN VARIED CITIES AND COUNTRYSIDE LOCATIONS 2016 UNIVERSITY PLACEMENT SERVICE WITH KAPLAN INTERNATIONAL IN THE US KAPLANINTERNATIONAL.COM/IT I spent a little under 2 months at Kaplan International s HQ on contract in West Kensington working on a range of print and web collateral. Here features some of the key print material I created. KAPLANINTERNATIONAL.COM Left: Front cover for University Placement services that Kaplan offer. Above: Cover for large-format poster print promoting UK schools. KAPLAN ASSETS // KAPLAN INTERNATIONAL ENGLISH // PRINT

35 KAPLAN TEENS CHALLENGE YOUR STUDENTS 5 WAYS TO CHALLENGE YOUR STUDENTS TO LEARN ENGLISH Academic Excellence Students aged 12+ will learn with our exciting K +teens curriculum. Challenge your students to learn and live in English. 24/7 English environment Your students will make international friends while they explore a new culture. From visits to city landmarks and weekend trips, students can enjoy a totally immersive environment. Comfortable accommodation Whether it s a famous boarding school, a modern residence, or a cozy family home, we ve got the perfect accommodation for teen students. Bring your whole group Do your students want to study with a group? We can tailor our courses, from tuition to the social program, to meet the specific needs of any group. Offer 1 of 12 amazing locations From seeing kangaroos in Australia to marveling at Stonehenge in the UK, there s a world of experiences for your students to choose from. KAPLAN TEEN DESTINATIONS UK Brighton London Central Bath Bournemouth Salisbury Torquay USA San Diego Los Angeles Berkeley CAN Vancouver Toronto ARE YOUR STUDENTS READY FOR THE CHALLENGE? GET A QUOTE TODAY AUS Cairns Left: Large-format ad print-work promoting what Kaplan offers to teenagers looking to enrol on English courses with the organisation. All colours used on all print-work aligns with the central Kaplan colours. KAPLAN ASSETS // KAPLAN INTERNATIONAL ENGLISH // PRINT

36 I was requested to create an infographic introducing readers to how politics works in both the USA and the U.K. A Spanish translation of this graphic was later created too by me. The graphic is quite long, and can be seen in full online here: POLITICS IN ENGLISH INFOGRAPHIC // KAPLAN INTERNATIONAL // SOCIAL

37 Clockwise from top left: Turkish Twitter graphic in preparation for New Year s Eve/Day; Turkish Instagram graphic in preparation for New Year s Eve/Day; and Turkish hero graphic to be inserted into s. I generated the Arabic version of these graphics too. NEW YEAR 2017 GRAPHICS (TURKISH) // KAPLAN INTERNATIONAL ENGLISH // SOCIAL

38 Instagram and graphics promoting Kaplan International s Arabic accounts (for Arabic users). Arabic text provided by in-house Arabic-speaking copywriter. KAPLAN ARABIC INSTAGRAM ACCOUNT // KAPLAN INTERNATIONAL ENGLISH // SOCIAL

39 One of my first tasks at Kaplan was to create an Arabic Instagram graphic which would appeal to students who are very into their gaming. INTERNATIONAL SOCIAL MEDIA ASSETS // KAPLAN INTERNATIONAL ENGLISH // SOCIAL

40 I was commissioned late 2016 to create a logo for forthcoming menswear fashion line We Are Stow, which following a meeting was defined as a brand which links the owners Walthamstow backgrounds with that of a stow away feeling (hence the brand name). It would be aimed at male corporate buyers in the city within the age group. The launch of this brand is forthcoming. LOGO DESIGN // WE ARE STOW // WEB & PRINT

41 Inspiration for the We Are Stow design. The client wanted a design which brought in at least one of the elements associated with the stow away feel, plus wanted a minimal design similar to that of the showcased established fashion houses above. *Disclaimer: logos purely used for inspiration and not for any other purpose. LOGO DESIGN // WE ARE STOW // INSPIRATION

42 We Are Stow logo trial and error. The process. Logo selected from these variations after talks with clients. I t offer a variety of designs before progressing with one. In this case, the logo blue-shadowed was selected. Alternate colours were proposed too. LOGO DESIGN - PROCESS // WE ARE STOW // WEB & PRINT

43 Starting characters from Kids Run Tings A client requested me to create children s characters for her children s accessories business. All characters were created off ideas she had for each individual. Over several months, a total of seven characters were created. Here are the client s two daughters, the first two designs created. CREATING CHILDREN S CHARACTERS // KIDS RUN TINGS // ILLUSTRATION

44 Remaining characters from Kids Run Tings Above: the other characters I designed for Kids Run Tings including twins, a skateboarder, and a girl in a wheelchair. The latter character was added to signify Kids Run Ting s acceptance of disability and how the disabled are seen no differently to anyone else - they are treated equally. Gender and race are also taken into consideration too. CREATING CHILDREN S CHARACTERS // KIDS RUN TINGS // ILLUSTRATION

45 The characters I created for Kids Run Tings are used in several ways including for boards and for clothing. CREATING BRAND IDENTITY // KIDS RUN TINGS // ILLUSTRATION & PRINT

46 Kids Run Tings on the web Left: On iphone Centre: On Mac/Windows Right: On ipad IDENTITY ONLINE // LABELS ARE LIMITATIONS // WEB

47 Architectural Elevation Drawing / Montage The third year of my Architecture (BA) Degree saw me having to create an elevation drawing of a pavilion I had designed featuring sitting space, laying space, and standing space. I had to merge this with an elevation of a physical model I built representing a piece of text researched from Italo Calvino s Imagining Cities. FILM & PAVILION PROJECT // ARCHITECTURE DEGREE // PRINT & WEB

48 The initial elements which contributed to montage: Top left: Early stages of pavilion design - elevation/perspective view Top right: Aerial view of computer generated pavilion Bottom left: Model depicting elements described in Italo Calvino s Invisible Cities Bottom right: one-point perspective drawing of pavilion ft cinematic space FILM & PAVILION PROJECT // ARCHITECTURE DEGREE // MODELING & ILLUSTRATION

49 Imagine, Record & Remember In January 2011, I was tasked with creating a graphic based on a piece of text from an architectural book [from a given selection]. I chose Italo Calvino s Invisible Cities, which describes fantasy cities. The text I selected spoke of connections, love, complexities and water. Above is the graphic I created. This was a side-module during my 3rd year studies. IMAGINE, RECORD & REMEMBER // ARCHITECTURE DEGREE // PRINT

50 Swirl - Made In London No, Swirl is not some kind of nickname I have A couple of years ago in my space time, I created this photo and graphical composition; consisting of a fashion headshot of mine, combined with a ribbon swirl. Within this ribbon are photographs I have taken within central London - showing that my DNA is here, the city I am born and bred in. Despite rising costs, I love London! SWIRL - MADE IN LONDON // PERSONAL // WEB & PRINT

51 Man Vs Phone We live in society where we are constantly on our phones; almost allowing our phones to do all the thinking and talking for us... MAN VS PHONE // PERSONAL // WEB & PRINT

52 ROY IKOROHA GRAPHIC DESIGNER // PDF PORTFOLIO Online Portfolio: LinkedIn: - CLOSE -