2 Products offered: Formal dresses Tuxedos Accessories Jewelry, clutches, hair accessories, Spanx Services offered: Affiliation with 3 different dry cleaners Personal assistance Tailor for Tuxedos
3 Weddings Charity Events Black Tie Parties Business Parties Formal Dances Parties New Years Eve Graduation Etc
4 Tuxedo rentals are the only formal wear rental available in the market now Women must buy dresses (spend a lot of money) for a dress they wear once, maybe twice in their lives. Offer many different styles of dresses to allow the women customers to have many dresses to choose from for their special event.
5 Male All ages Female Ages Prom, formal dances, weddings, sweet 16 s etc. Middle class More likely to rent then buy
6 No other European country has a store quite like Affitto di Moda. Expand to other European countries England, France, and Spain Eventually, would like to expand to the United States where prom, sweet 16 s, sorority/fraternity formals are very popular
7 Website offered As of now, only shows pictures of some styles available, price range, location, store hours, phone number Eventually, when the company expands, we will hopefully be able to ship formal wear to customers houses directly with a return sticker to send garment back free of charge
8 Simone Buyer & Part Owner Eryka Sales and Merchandise & Part Owner Kelsey Sales and Merchandise & Part Owner Kelly Advertising & Part Owner Interns Tailor
9 Location Via Del Corso Rent per month 5,000 Euros/month Utilities 250 Euros/month Lights, Gas, Water, Heat, Electricity Wages: Interns class credit Tailor 12 Euro/hour Owners 15 Euro/hour
10 There is a fairly broad fashion market There is a very large designer district with almost every expensive label you can think of and high end boutique stores Contrastingly, there are stores as cheap as 5 euro a shoe, usually owned by Chinese Laborers that can be expected to be generated from Chinese sweatshops. There is also a market for the middle class consisting of some boutiques and stores like H&M, Coin, and Zara. For men to buy a tuxedo is very expensive, they would be forced to go to expensive tailors or designer stores There is no tuxedo or dress rental in Italy
11 After learning from personal experience, if one wanted to find a cocktail or special occasion dress, there are few places that have a wide variety for the middle class. If I wanted to go out to get a special occasion dress, for a formal dance, wedding guest, Prom, wedding party, etc. I would have difficulty finding something in a decent price range for my budget ($50-$150) I would be forced to go to stores like Patrizia Pepe and designer boutiques which are out of most middle class women's budget A place for a man to rent a tuxedo for events is crucial due to the expensive prices of the suits. Most men cannot afford to spend 800+ euro on a tuxedo for rare use, so having the opportunity to rent them for a low price is essential.
12 Affito di Moda Target the middle class, male or female, ages 16-35, living in Florence and the surrounding areas. FOR WOMEN:Our store will have affiliations with particular brands and the buyer will select products from their brand to rent out of our store. Some of the top brands that we buy from are BCBG Generation Bebe Jessica McClintok Betsey Johnson Jessica Simpson Kensie, etc. Additionally to having our own stock of dresses, we will buy, sell, and trade dresses from the public. The buyer will analyze the product for quality, trend, season, occasion, and brand to come up with an estimated value. We will buy the dresses that fit our criteria for 20% of the value and sell them for 60%.
13 We will buy the dresses at a wholesale price from the brand company and rent them out for 40% of the value, with a 50% deposit to insure the return of the dresses in the quality they were prior. Example: Jessica Simpson $185 dress, we will buy for $111 (60%, wholesale price) and rent it out for 40% of the value, $74 with a 50% deposit $92.50 The deposit must be a high price to insure that the dresses will not be stolen or damaged Because we are renting out the dresses we will have an "endless" stock once all are returned, therefore, when the dresses that are no longer in style or desired we will sell them for 60% of their original value in a semi-annual end of season sale. ( $200 dress for $120) When buying and trading dresses from public: Example: a customer comes in with a Betsey Johnson dress that she claims she paid $250 for, I will analyze the product and if I feel $250 was a correct value, I will purchase the dress for $50 and sell it for $150. They can chose to take the cash or trade for a dress of same or lesser value from our sales section (other preowned dresses or last season dresses).
14 As far as we know, this is not an existing business in Florence, or anywhere in the nearby cities. Sometime men only wear a tuxedo once in their life, so it would be logical for them to want to rent. We will buy tuxedos from Men's Wearhouse at wholesale price in America for our stock. At our store, we will have samples of all the available sizes and there will be catalogues for viewing.
15 The client will chose their preferred style and pick out colors and be fitted About a week later their fitted tuxedo with removable hems will be sent back to the store to be picked up. The tuxedos will be rented out anywhere from $ depending on the amount of detailing at pieces the style is. Because tuxedos are classics, we will not have to worry about last season styles to get rid of.
16 Examples of dresses available
18 The first step to deciding how we will advertise to reach our target market is to decide how much money to allocate towards the funding of advertisement. We can do this by looking at our anticipated monthly sales and deciding on a percentage of that to use for advertising. Then, we can take our total anticipated sales and multiply it by the chosen percentage to reach the amount allocated for advertising. Example: Estimated monthly sales = 1200, 8% for advertisement, Total estimated sales = 14,400, 14,400 x 8% = 1,152
19 Newspapers We will publish color-ads in the Florentine Newspaper, The Florence Newspaper, La Nazione, and Nove da Firenze.
20 Ads on Florence radio stations: Radio R D F fm102.7, RTN Radio Toscana FM104.7, Radio 105 Network Reaches a wide range of listeners, of all different ages
21 Window displays are a very important part of advertising and expressing the store s image. They are valuable attentiongetters. Will include our current featured products, prices, or current sales or discounts happening in the store. Our merchandisers will work together with the advertising department to create a window that is pleasing to view, exciting, and efficient to drawing attention.
22 Publish ads in Italian magazines: Anna: One of Italy's many weekly magazines for women, with fashion, advice, beauty, some culture, targeted to a middle-income audience D Donna di La Repubblica: a weekly women's magazine that comes with the Saturday edition of the daily newspaper La Repubblica. Glamour: The Italian version of the U.S. monthly magazine comes in a much smaller format than normal but has a lot of editorial comment, Italian style.
23 We will have a billboard or two in either a major highway in Florence and/or on a major street.
24 Posters of our company will be found in Santa Maria Novella Train Station and other parts of the city that will be visible to many people. Posters will also be posted inside the trains and buses in Florence.
25 Interns will pass out flyers at popular events or shows happening in and around Florence. They will also be passed out at some bars and restaurants throughout the center of the city.
26 What business am I in? What quality of merchandise do I sell? What kind of image do I want to project? How do I compare with competition? What customers services do I offer? Who are my customers? What are their income levels? Why do they buy from me? It is important to ask these questions so you can correctly assess the market your company is in and the most effective way to advertise your product.
27 Our company will have seasonal promotional discounts that will last a week long. The discounts will be between 20% and 40% off. We will also have a buy one, get one half off for accessories. These sale periods will be promoted to the public and will hopefully draw in more customers during the specified times and thereafter.
28 Brooks Brothers targets a market with high-income customers who are very sophisticated representing impeccable quality. Due to their high standards of their target market our store will receive customers who will be able to afford apparel with good quality.
29 H&M Lower quality Doesn t offer many formal dresses Lower price Negatives: No personal assistance Trendy new designs (change each season)
30 Coin No personal assistance No tailoring Not as well made Negatives Lots of choices with lower prices then designer brands Everything needed is located in one store Dress Shoes Accessories
31 Italian Boutiques May be pricey Smaller Selection Negatives: Unique styles only offered in Italy One on one personal assistance Customers are more likely to have a dress not worn by another person at the same event
32 Having shopped myself in Florence I noticed it is very much boutique based, which means traditionally high prices for unique items, even when the apparel is considered out of style. Our store offers apparel and accessories, which emphasizes a classic and professional style. Affito di Moda competes with other retailers of formal and professional men s and women s wear as well as department stores. Compared to many of our stores competitors especially in men s apparel, our store maintains large in store inventories, ensuring that all sizes and styles are available for rental.
Formal Wear Rental and Purchase Consumer Decision Making Contest Study Guide Formal Wear Rental and Purchase Oh my gosh! It=s time for the biggest dance of the year at school. What will I wear?!?!? Almost
First Day The Creative Process Second Day The Business of Fashion Third Day Marketing Fashion & You Apparel Production & Manufacturing Process & Job-order Costing The Apparel Distribution System Technology
FASHION MERCHANDISING: STANDARD 5 Fashion Retail and Promotion OBJECTIVES Students will analyze forms of fashion retail and promotion. Objective 1: Describe types of fashion retail Objective 2: Demonstrate
Get paid to design clothing! FabJob Guide to Become a Fashion Designer Peter J. Gallanis and Jennifer James Visit www.fabjob.com Contents About the Author...10 About the Contributing Authors...11 Acknowledgments...13
Sephora Body Care Centers Marketing Plan 2011 Table of Contents Part One : STRATEGIC PLANNING 1. Analysis of the Current Situation 2. Achievable Marketing Objectives Part Two : ACTION PLAN 3. Yearly Action
I am proud to be a customer, as well as a consignor for this upscale resale shop. I love expensive and name brand clothing, but did not see the need to shop at malls or boutiques. I went into 2nd Debut
Fashion Pricing and Technology Back to Table of Contents Chapter 11 Fashion Pricing and Technology Fashion Pricing and Technology Pricing and Credit Using Technology 2 Chapter Objectives Describe the five
http://www.bls.gov/oco/ocos291.htm Fashion Designers * Nature of the Work * Training, Other Qualifications, and Advancement * Employment * Job Outlook * Projections Data * Earnings * OES Data * Related
St. Pauly Clothing Drop Off Shed St. Pauly currently has 268 sheds with community groups in Upsate NY. No one has ever asked to remove one. Hello, My name is Zach, and I have worked to expand St. Pauly
Fondazione Giorgio Cini onlus Institute of Art History Scholarship for the study of 20th-century glass-making art in Venice Application deadline: 28 February 2017 www.cini.it/centro-branca ANNOUNCEMENT
FASHION MERCHANDISING AND DESIGN CAREER OPPORTUNITIES ABOUND IN FASHION! The industry is large and growing because Americans spend a respectable amount of their budget on clothing. Fashion is everywhere,
Case Study Example: Footloose Footloose: Introduction Duraflex is a German footwear company with annual men s footwear sales of approximately 1.0 billion Euro( ). They have always relied on the boot market
BE YOURSELF, WEAR ALPE! BUSINESS DOSSIER MARKETING CAMPAIGN 2016 2017 BE YOURSELF... Our philosophy is to portray natural style, and we convey this is our shoes. The ALPE woman is strong, active cheerful
All rights reserved 2017 CMG New York City Fashion Week! ECONOMIC DEVELOPMENT Cupani Marketing Group (CMG) New York City Fashion Week will be held on Saturday February 11 and September 2, 2017 in New York
Alexis Taylor Brown Stanton College Preparatory School Duval County Grade: 11 1,193 words I love fashion! Fashion has always been an immediate and simplistic way for me to express myself without having
ALASKA GROSS STATE PRODUCT 1961-1998 by Scott Goldsmith Professor of Economics prepared for Alaska Department of Commerce and Economic Development June 1999 Institute of Social and Economic Research University
About the Report "Booming Women Apparel Market in India" is the new report by that give a rational analysis on the Indian women apparel industry. This report has been made to help the client in analyzing
CHAPTER 1 1.Introduction History of Bill International Bespoke Tailors Bill International Bespoke Tailor in 1979 by Mr. Bill, then a young powerful Sikh businessman in Bangkok. Now Mr. Bill s son (Mr.Bob)
BRAND PROFILE Brand Story Niza is a women fashion brand designed in Spain with more than 20 years experience. The brand reflects a unique personality given the exclusivity of the embroideries applied to
Sampling Process in garment industry Sampling is one of the main processes in garment manufacturing and it plays vital role in attracting buyers and confirming the order, as the buyers generally places
You can buy in our company: Do you like parties? Have you got a fantastic dress? Don t! No panic, we produce you 2014 dresses trends. Whatever you have an idea about what you wear? Here are new trends.
Fondazione Giorgio Cini onlus, Venice Vittore Branca International Center for the Study of Italian Culture 3-month Fondazione di Venezia scholarships Application deadline: 10 March 2019 www.cini.it THE
19 Texas 4-H Fashion Show Buying and Construction General Rules and Guidelines OVERVIEW The 4-H Fashion Show is designed to recognize 4-H members who have completed a Fashion and Interior Design project.
Arts for ACT Gallery, Studio and Boutique 2265 First Street Downtown River District Fort Myers, FL 33901 239-337-5050 Curator: Claudia Goode Dear Artists: BECOME A MEMBER OF THE ARTS FOR ACT GALLERY CO-OP!
Notes (For reference, keep a copy in your car.) LJ) 5(. J A1 v:i. c. 3'1vr137 VP/ '5/Jev OUTLET STORE SHOPPING Outlet store shopping is an exciting adventure into the world of savings. It also is an excellent
How to Develop a Successful Strategy Intermediate Level: Listening: Zara - Company Strategy Grammar: Review of the Past Simple Tense irregular verbs Reading Text: Zara s Ability to Grow Pronunciation point:
Case study example Footloose Footloose Introduction Duraflex is a German footwear company with annual men s footwear sales of approximately 1.0 billion Euro( ). They have always relied on the boot market
New Consultant Packet Starter Kit Mirror/Tray with your label on the back Disposable Tray, Facial Cloth, Profile Card, Pen & Beauty Book Skin Care Products Foundation, Foundation Primer, Foundation Brush
Background Proenza Schouler: New York based womenswear and accessories brand. Founded in 2002 by Jack McCoullough + Lazaro Hernandez. The two designers met while studying at Parsons. Their senior thesis
Understanding the fashion retail market UV20372 M/600/0637 Learner name: VRQ Learner number: VTCT is the specialist awarding body for the Hairdressing, Beauty Therapy, Complementary Therapy and Sport and
GENERAL INFORMATION PLACE AND DATE OF THE SYMPOSIUM The Symposium takes place in Florence (Italy) in the Palazzo dei Congressi (Piazza Adua, 1 Ð Florence - Phone: +39-055-49721) on April 4-7, 2001. CONGRESS
XXIInd INTERNATIONAL BIENNIAL OF ARTISTIC CERAMICS CONTEMPORARY CREATION AND CERAMIC Vallauris July November 2012 Place Jacques Cavasse 06220 Vallauris phone: + 33 4 93 64 24 24 e-mail: firstname.lastname@example.org
BE YOURSELF, WEAR ALPE! BUSINESS DOSSIER MARKETING CAMPAIGN 2016 2017 BE YOURSELF, WEAR ALPE! BE YOURSELF... Naturalness is very important in our philosophy and we want to convey in our shoes. The Alpe
D8 4-H FASHION SHOW, NATURAL FIBER, STORYBOARD, TRASHION SHOW General Rules & Guidelines OVERVIEW The 4-H Fashion Show is designed to recognize 4-H members who have completed a Clothing and Textiles project.
Fondazione Giorgio Cini onlus, Venice Vittore Branca International Center for the Study of Italian Culture 3 and 6 month residential scholarships in Venice Application deadline: 31 January 2015 www.cini.it/en/vittore-branca-center
Bachelor of Science Apparel, Textiles & Merchandising Business of Fashion Major or Minor in Apparel, Textiles & Merchandising :: Apparel Design Minor We nurture tomorrow s fashion leaders and develop broad-based
For- Credit Courses and Certificate Programs in for Industry Professionals C A L P O L Y P O M O N A Fall 2013 1. Certificate in Apparel Manufacturing* (16 quarter units over 9 months) Perhaps surprisingly,
4-H Clothing and Textiles Advisory Board OVERVIEW The offers 4-H members, volunteer leaders, and county Extension agents an opportunity to help determine and expand the 4-H clothing program by recommending
I N T E G R A T E D MEDIA KIT 2017 INNOVATIVE. INTEGRATED. Boston is more than a magazine; it is an integrated media company producing powerful content shared through print, digital, and event experiences.
Crafts and Design 1O.11-20.12. 2017 K-Design FIRST DAY IN ESTONIA I was supposed to arrive in Tallinn exactly at 14.00pm, so I wasn t really worried about catching the 14.07 bus that would take me to the
An interview with Tim Reynolds One hundred percent of the expenses, construction costs and the endowment for the Ani Art Academies is financed by Ani Villas and the Tim Reynolds Foundation. Moreover, the
runways to see and be seen, translucency of light, static and dynamic in a world of beauty and voyeurism; detail stands apart a r c h i t e c t u r e plays backdrop for the theatre of fashion 8 The shows...a
24-26 March 2019 ExCeL London Sales Brochure londonbridalweek.com 3 London Bridal Fashion Week; a world-leading bridal fashion event. As one of the leading capital cities in the world, London is an international
little treasures 2019 International Art Exhibition of the mini format (cm 20x20) Galleria De Marchi, Bologna 30 March 11 April, 2019 Regulations Deadline for receipt of this signed regulations is 17 December,
B USINESS E STATE E S C A P E REAL ART The luxury trendsetter of Excellence World DOLCE VITA & DESIGN EVENTS The search for excellence is what guides us when we create every edition of our magazine. In
Brand presentation by exclusively for Turin & Milan, Italy BRAND s COMPETITIVE PROPOSITION OVERVIEW: ADVANTAGE The Competitive Advantage Iconic Brand, Market Leader in Italy, with own network of stores
The Pitch Portrait is an entirely handmade in Italy, design-savvy eyewear brand that characterizes itself for its extreme attention to details and a product family-feel design that strongly differentiates
Transitions Makeup and Photo 13835 Saticoy Street Van Nuys, Ca. 91402 (818) 738-8711 Gina@TsTransitions.com Owner/Author: Gina Ortiz Executive Summary: Transitions Makeup and Photo (formerly Transformations
UNIQLO UNIQLO, FUELING CLOTHING INNOVATION 36 Seamless down has no stitches for the wind to get through so it is super warm. The durable water-repellent fabric and stylish silhouette are key to this product
This report examines insights for the fashion retailing industry in Australia. By compiling top searches from 2015-2016, we are able to better understand the consumer behavior during discovery and inspiration.
The Professional Photo, Film, TV & Personal Stylist s Course Course Guide 1 Join the global professional styling success story with the Australian College of Professional Styling. Contents 4 5 6 8 9 10
FashionBar Styling Services www.fashionbarchicago.com FashionBar Styling Services FashionBar is providing styling services to help you look and feel your best for any special event or occasion! Our styling
Unit 133: Fashion Styling Unit code: QCF Level 3: Credit value: 10 Guided learning hours: 60 Aim and purpose R/502/5522 BTEC National The aim of this unit is to develop learners skills and knowledge in
Careers and Income Opportunities http://www.fashion-schools.org/fashion-designer.htm Fashion Designer Fashion designers conceptualize and create new clothing and accessory designs. They analyze fashion
Bob Jones High School Department of Family & Consumer Sciences Fashion Merchandising (Level Three) FACS Instructor: Lab Fee: $30.00 Mrs. Kristy Wheeler email@example.com (256) 772-2547 ext.
A Course of Study for FASHION DESIGN AND MERCHANDISING FASHION DESIGN Fashion design students develop skills in design communication, including preliminary sketching, technical flat sketching, illustration,
Buying and Construction General Rules and Guidelines The members of Texas A&M AgriLife will provide equal opportunities in programs and activities, education, and employment to all persons regardless of
Marie Claire, more than a fashion magazine Global fashion magazine, published in 32 countries in the world Marie Claire, founded in 1937, is a high quality woman s magazine that expresses the unique sentiment
MISS FASHION WEEK FINALE 2017 x INTERNATIONAL FASHION SHOW December 10th, 2016 Miss Fashion Week Finale x International Fashion Show SPONSORSHIP PACKAGE Presented by Miss Fashion Week and VIP Exclusive
MADE-TO-ORDER LEGAL TERMS & CONDITIONS CHAMBEILI BRIDAL 2 OF 8 3 OF 8 GENERAL TERMS AND CONDITIONS The following General Terms and Conditions of Sale govern the offer and sale of made-to-order products
ENGLISH TEST. 3º ESO C May 2015. Name: Number: Reading 1. Read the text. Then put each fashion item in the correct column. (0 5) I When you ask people to describe the fashions of the 1910s, they usually
Rep the Red Seed ~ 3Strands 3Strands (powered by Corporate Visions), is a for-profit brand with products made by survivors of human trafficking and those at risk. 3Strands works with artisan partners around
2018 HAIR AWARDS ENTRIES Regional Salon Regional Salon Regional Salon Regional Salon 5 REASONS WHY YOU ARE A TRULY BRILLIANT STYLIST (up to 100 words on each) relevant imagery can be used to support your
In 1957, Unilever, a multinational consumer goods corporation started a new business venture in the luxury personal care marketplace. The company began to distribute the Dove Beauty Bar, a revolutionary
Welsh Open Hairdressing Championships 20TH MAY 2018 Doors open 9.30 am Spectator tickets on door 10 STUDENTS UNION, Y PLAS Park Place Cardiff CF10 3QN Phone: Mark Coray on 07970 913113 Web: www.nhf.info/events
Retail Product Merchandising: Retail Buying-Selling Cycle SECTION 2: Establishing the Retail Merchandise Mix Part 1: The Basics of the Retail Merchandise Mix Part 1: 1-6 Trend Modifiers Trend modifiers
How to. Dress For Success Today we will cover Image and Appearance How I see myself? How others see me? Presence in Business Branding Dress Code Essentials Wardrob e Basics First Impressions and Stereotypes
A VISION BECOMES REALITY Chrisper was established in Thessaloniki, Greece in 1985. Always having the vision to start our own brand Dimitra Christoforidou was the driving force behind the company. Working
MAURIZIO BALDASSARI - The Pure Italian Expression What is the brand all about? MB is a brand with style, technique and quality backed by a great sense of creativity from an experienced connoisseur in men