COMPANY PROFILE NOVEMBER 2016.
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1 COMPANY PROFILE NOVEMBER 2016.
2 Company Overview. Brand Collective is a leading importer, marketer, wholesaler and retailer of footwear and apparel in Australia. The business is based in Melbourne, Victoria, with the head office in Port Melbourne and distribution centre located in Altona North and sales and retail offices in all major capital cities The business owns a portfolio of iconic Australian brands including Volley, Grosby, Julius Marlow and Elwood, and has exclusive licences for leading international brands including Superdry, Clarks, Hush Puppies and Mossimo The business sells through a combination of leading department stores and discount department store chains, as well as branded retail stores and company owned websites The business retail operations currently comprise c.116 stores and concessions across its footwear and apparel brands, including 10 online stores Group revenue is over $210m in 2016 with consistent profit growth achieved for the past 3 years The group has employees We bring brands to life.
3 A BRIEF HISTORY OF BRAND COLLECTIVE Volley shoe invented Branded Footwear business established with the acquisition of Grosby Acquisition of Clarks and Hush Puppies licences. Pacific Brands listed on the Australian Stock Exchange Acquisition of the streetwear division of Globe Int. Acquisition of Superdry licence Acquisition of Shoe Warehouse retail network; enters into ANZ joint venture with Iconix Brand Group Acquisition of Brand Collective by Anchorage Capital Partners Acquisition of Elwood, Elka Collective and the Shoes & Sox business
4 The Brands. HERITAGE BRANDS CONTEMPORARY LIFESTYLE Premium kids
5 Distribution Channels. OWNED RETAIL MAJOR CUSTOMERS ONLINE Superdry (concept) 14 Superdry (outlet) 3 Hush Puppies 8 Shoe Warehouse 17 Clarks 3 Shoes & Sox (concept) 25 Shoes & Sox (concession) 38 Mossimo 1 Elwood 3 Final Days 4 Myer David Jones Big W Target Kmart Harris Scarfe Hannahs Fusion Retail Brands Number One Shoes Hush Puppies Clarks Elwood Julius Marlow Hammersmith Mossimo Elka Collective Volley Shoes & Sox Shoe Warehouse
6 BRINGING Brands TO LIFE.
7 SUPERDRY Born from an inspirational trip to Tokyo in 2003, Superdry is a unique urban outerwear and denim label that fuses Japanese graphics, vintage Americana and the finest British tailoring to produce clothing of impeccable quality and iconic modern aesthetic. Superdry has grown from its core British market to become an internationally recognised global brand, sold across 91 countries. Superdry is one of the fastest growing youth fashion brands, gaining international recognition, a place in the FTSE 250 and a cult celebrity following including David Beckham, Leonardo DiCaprio, ZacEfron, Pippa Middleton, Kate Winslet and Kristen Stewart. Category: Mens & Womens Apparel, Accessories & Footwear Channels: Online, Retail, Wholesale Superdry is licenced by Brand Collective.
8 CLARKS For many Australians, Clarks is synonymous with school shoes. Comfortable, durable, affordable leather shoes that saw you, or your kids, through years of wear and tear. But it s not just our school shoes that have stood the test of time we ve been making quality leather shoes for almost 190 years. Our shoemaking pedigree dates back to 1825, when brothers James and Cyrus Clark started producing sheepskin slippers for the men of Somerset, England. The craftsmanship and design that epitomised the Clark brothers shoemaking remains the focus for our shoes today. While we re proud to uphold traditions that began in the 1800s, we re pleased to say our style has kept pace with modern fashion. Category: Mens, Womens, Kids & Baby Footwear Channels: Online, Retail, Wholesale Clarks is licenced by Brand Collective.
9 HUSH PUPPIES In 1958, the world became a little more relaxed as Hush Puppies designed the first casual shoe. This new alternative soft, breathable and comfortable footwear invited the world to break the rules, kick back a little, and enjoy. From the start, we didn t just design our shoes to look good. We designed them to feel good. At the time, tired feet were known as barking dogs and these soft, lightweight comfortable shoes were the perfect solution to weary feet to hush the puppies. We develop new and innovative technologies to create shoes that are lightweight and more comfortable than most. Category: Mens & Womens Footwear Channels: Online, Retail, Wholesale Hush Puppies is licenced by Brand Collective.
10 Julius Marlow Established in 1933, Julius Marlow designs and produces a wide range of Men s footwear. Our products are made using high quality materials. Each collection is carefully created from inception to delivery with the team overseeing the entire process; we invest in our product, and in our people. We know that men not only want to look good, but feel good too. Our shoes feature leading performance technologies, designed to aid the wearer in achieving the utmost comfort. Julius Marlow, Shoes for The Modern Man. Category: Mens Footwear Channels: Online, Wholesale Julius Marlow is owned by Brand Collective.
11 VOLLEY Everyone gets their roots from somewhere, and we got ours in the grass. Get your mind out of the gutter. We re talking about a grass court. You see, back in 1939, we sewed our first wild oat when our old rubber factory slapped a unique herringbone grip on a shoe purpose built for tennis. The Volley was born, and Aussies nationwide have been rooting for us ever since. Volley. Grass roots. Category: Womens, Mens, Kids & Baby Footwear Channels: Online, Wholesale Volley is owned by Brand Collective.
12 Mossimo In 1986, noticing the growing popularity of surf and street fashion in California, 20 year old University student Mossimo Giannulli, started making shorts for beach volleyball and peddling them up and down the shore. In Australia, we ve taken the Mossimo tradition and rolled with it. With a stable including men s, women s and kid s clothing as well as footwear, underwear and accessories, Mossimo is still relevant more than 25 years on. Category: Mens, Womens & Kids Apparel & Accessories Channels: Online, Retail, Wholesale Mossimo is licenced by Brand Collective.
13 HAMMERSMIth September 2016 saw the launch of Hammersmith - a Melbourne based brand offering contemporary, quality clothing for the bigger man. The Hammersmith design team have engineered a range that is tough enough to wear when picking up a load of timber, yet stylish enough for date night in the city. Hammersmith addresses the need for a superior quality, Aussie brand that doesn t stop at a single X when it comes to sizing. In Australia, the average man is now a size XL which is often the maximum size most fashion brands offer. Mighty men everywhere can now access the range online as well as select Myer stores. Category: Mens Apparel Channels: Wholesale & Online Hammersmith is owned by Brand Collective.
14 ELWOOD Elwood Apparel Co. is an Australian brand that has been producing quality garments and accessories for both men and women since Since establishment, our philosophy has remained un-changed; a definitive focus on a high level of functionality, quality and reliability. These values not only resonate through our products, but through each and every aspect of our brand. We take great pride in all that we do and consistently strive to make our garments the very best they can be. Inspired by the urban, outdoor Australian lifestyle we aim to achieve longevity, consistency and products you can rely on time and time again. Category: Mens & Womens Apparel Channels: Online, Retail, Wholesale Elwood is owned by Brand Collective.
15 ELKA COLLECTIVE Elka Collective is a Melbourne based label inspired by a desire to create beautifully constructed feminine clothes with a focus on luxurious natural fabrics and unique prints. We design wearable clothing that combines classic tailoring with a relaxed, easy to wear Australian aesthetic. There is a sense of timelessness and delicacy that exists within our collections, allowing pieces to become treasured elements in every wardrobe. The Elka Collective customer seeks quality, fashionable and relaxed garments to fit her lifestyle. Category: Womens Apparel Channels: Online & Wholesale Elka Collective is owned by Brand Collective.
16 SACHI Sachi is every shoe-loving girl s fabulous best friend. Up-to-speed with all the latest trends, she inspires with savvy words of wisdom that put a sparkle in every eye, and every step. And, just like a best friend, she lifts spirits with her positive, fashionable spin on life that makes every girl look - and feel - her absolute best. Category: Womens Footwear Channels: Licenced to Myer Sachi is owned by Brand Collective.
17 GROSBY An Australian brand with a strong heritage. Grown from a small family owned slipper company in 1925 to an iconic Australian footwear brand servicing the Australian and New Zealand markets. Today, Grosby offers a wide range of everyday casual, sport and lifestyle shoes and slippers for every member of the family. You ll find Grosby in all leading retailers, and true to our heritage, we re still providing Australians with quality, comfortable footwear for an affordable price. Category: Mens, Womens & Kids Footwear Channels: Wholesale Grosby is owned by Brand Collective.
18 GLOBAL TRADING A collection of brands that caters to the price concisous consumer. Global Trading brands leverage years of experience and relationship building to provide a unique and contemporary offering. Category: Mens, Womens & Kids Footwear Channels: Wholesale Global Trading is owned by Brand Collective.
19 ICONIX Iconix Brand Group (ICON) is the world s premier brand management company and owner of a diversified portfolio of strong global consumer brands across fashion, sports, entertainment, and home. Iconix specialises in marketing, merchandising and licensing its brand portfolio and has over 1,100 licenses with leading retailers and manufacturers worldwide that sell across various distribution channels from the mass tier to the luxury market, as well as through various media outlets. Brand Collective is the licence partner for the Australian market. Category: Apparel, Footwear & Accessories Channels: Online, Retail, Wholesale Iconix is licenced by Brand Collective.
20 RETAIL Brands.
21 SHOES & SOX From day one, our mission has been to put the best-fitting shoes on the feet of Australian children at family-friendly prices. 30+ years on, we remain true to our mission. Only now we deliver it with greater industry knowledge, a larger range of brands, and even better value from 60+ stores across Australia including our Myer Concession stores. Category: Kids & Baby Footwear Channels: Online & Retail Shoes & Sox is owned by Brand Collective.
22 Brand Profile: SHOE WAREHOUSE Shoe Warehouse offers the passionate shoe enthusiast a truly unique shopping experience. Housing Australia s favourite shoe brands in a distinctive retail concept, Shoe Warehouse empowers shoppers by offering a broad range of comfort and style needs. Shop Women, Men, Kids and School in one location knowing that our selection is updated regularly with new arrivals across heels, flats, boots, sneakers and sandals. Know that when you purchase a pair of shoes from Shoe Warehouse you are receiving the best quality and comfort on offer, at the best price. Category: Mens, Womens & Kids Footwear Channels: Online, Retail, Wholesale Shoe Warehouse is owned by Brand Collective.
23 FINAL DAYS Well loved streetwear and fashion brands at incredible prices. Final Days houses brands such as Superdry, Mossimo, Flexfit, Obey, The Academy Brand, Stussy, Ziggy Denim and more! Category: Mens, Womens Apparel, Accessories & Footwear Channels: Retail Final Days is owned by Brand Collective.
24 BOARD OF DIRECTORS. Simon Woodhouse Director & Chairman Joined Anchorage Capital Partners in 2008 Extensive experience in strategic planning, M&A and Business Development Direct operating experience across a range of industries, including media, manufacturing, housing and construction, gambling and entertainment, both in Australia and internationally Daniel Wong DIRECTOR Founding Partner of Anchorage Capital Partners in 2007 Director of InterBank Capital Partners from Over 20 years experience in acquisitions, turnarounds and divestments in both Australia and Asia Martin matthews DIRECTOR & CEO Served as the Group General Manager, Brand Collective (division of Pacific Brands) since 2012 Over 15 years experience in retail & consumer goods Previous roles in Fosters Group corporate strategy team, and as a management consultant with Accenture and PwC focusing on Retail and Consumer Goods sectors Caleb brown CFO Served as GM, Strategy & Commercial Finance for Brand Collective since 2013 Joined Pacific Brands in 2009 as part of the Corporate Finance team, reporting to the CFO. Appoint to GM Strategy & Business Development for Brand Collective in 2011 Previously work in corporate finance, assurance & advisory at KPMG and PwC
25 SENIOR LEADERSHIP TEAM MARTIN MATTHEWS DIRECTOR & CEO LEESA JOHNSON EXECUTIVE ASSISTANT CALEB BROWN CFO CLAIRE SEEBER GM - HR GRAEME RUSSELL GM - OPERATIONS LISA SHALEM GM - SHOES & SOX ANNE NATALE GM - RETAIL & E- COMMERCE JACK WHITTAKER CORPORATE LEGAL COUNCEL
26
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