STYLE FASHION AND MORE: FASHIONABLE INSPIRATION AND BEAUTY PRODUCTS THE HOTTEST BOOTS FOR THE SEASON WOOL, YARN, AND THREAD HEAT WINTER

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1 ISSUE #3 WINTER 2016 STYLE THE HOTTEST BOOTS FOR THE SEASON FASHION WOOL, YARN, AND THREAD HEAT WINTER AND MORE: FASHIONABLE INSPIRATION AND BEAUTY PRODUCTS

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4 letter to the reader Who hasn t heard that winter is the most glamorous season of the year? If it s up to Cherry, the statement will be taken seriously with novelties to finish looks for the coldest days with a touch of boldness. In search of the coziness of the period, the idea is to celebrate a little bit of everything that can add a little heat to the season: irresistible sweaters, powerful boots, intense accessories... In search of the simplicity of handmade, the new collection highlights delicate elements, in tune with a sweet nostalgia that took over the catwalks. After all, who doesn t have a warm memory involving wool, needles, and thread? With a modern weave, the reference takes a noble place in the collection, which reveals striking prints and incredible details. In the connection of the points that intersect, the idea is to merge concepts, references, sources of inspiration and all this in an amusing exchange with other fashionistas. Yes, we believe in an uncomplicated fashion, in the power of customization where every woman can express her unique way of being in the world. To make daily life more fun, the goal is to go far beyond trends and present shoes that highlight all the power of full plastic in creations that never lack comfort. On the following pages, topics such as fashion, lifestyle, and beauty are perfectly combined in a mosaic that reveals the hottest side of winter. Love, Cherry team

5 contents #06 WINTER 2016 #06 FASHIONABLE RADAR #10 POP THRIFTING #20 MUST-HAVE #22 A MATTER OF STYLE #24 TRENDS #10 #20 #222

6 fashionable radar 1613/100 THE POWER OF COLORS Between intense and sober surfaces, the cold season deserves shades that do not go unnoticed. In the list of fashionable bets, the vividness of pink arrives to brighten winter, while cappuccino which takes on the role of the new nude suggests an unobtrusive elegance. Blue and marsala are still prominent and will likely make the season hotter and with a special charm. MSMG Vogue America Guy Bourdin 1608/100 Mochino 1508/ /220

7 PRINTS AND MORE PRINTS Prada Burberry Vogue UK 1603/ / /101 Vogue China Since classics never go out of style, it s always time to surrender to the power of unforgettable prints. Polka dots migrate from summer wardrobes in a maxi & fun version, while jaguar prints are still around and with patterns that are beyond striking. To add an extra lightness to the season, fl oral designs ooze romanticism, especially in the delicacy of roses.. Dolce & Gabbana 1504/101

8 Pulp magazine Moschino Vogue Brasil l 1201/ /101 FASHIONABLE COZINESS Moschino In the cold season, basics are reinvented with personality and a sharp touch of boldness. Thus, the good old denim gets wornout versions and sweatshirts suggest an extra softness, putting comfort first. To make the cold even cozier, the tip is to wear many textures that refer to knitting, embroidery, and crochet. 1201/105 Elle Canadá 1336/101 #08

9 Chloé 1401/150 SUCH SMALL DETAILS /114 With a dash of sauciness, it is time to allow yourself to play with 3D appliqués that portray the world of couture in a way that is beyond modern. Shaped as maxi-buttons, the ornaments suggest a fun season and with a handmade touch. Similarly, bows are featured prominently and convey extra lightness to the coldest days of the year. In different colors, the details promise to add extra charm to any outfi t / 111 Gucci Isabel Marant Laura Kranitz Martin Sweers 1401/114

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16 1612/100 Photographer: Eduardo Carneiro Models: Aila Sanabria, Nay Faccin, and Kauana Freitas Stylist: Valentina Asmus Makeup & hair: Shaiane Corrêa

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18 1504/100 e 1336/220 editorial

19 editorial

20 must-have PUSS IN BOOTS Ah, what would winter be without them? Yes, boots warm the season and also have the power to transform the simplest outfi ts into symbols of attitude. This season, the models are even more amazing and promise to look great at all times of daily life whether work, school, parties, and whatever else comes up in the schedule. Among the highlights of the period, knee-high models step into the spotlight and attract those seeking to improve their looks with a healthy dose of style. British in origin, many years ago the so-called rubber boots left Europe and conquered the world. With the status of utility item in women s wardrobes especially in times of rain and cold the pieces defi nitely found their space within fashion. Currently, they get new versions, with intense colors, amazing prints, and details that do not go unnoticed. The fi rst model appeared in 1815 in England, created by the fi rst Duke of Wellington that is why they are called Wellington booties or even Wellies. In 1845, the boot became a favorite of many British farmers and of the Royal family who wear the shoes for days in the countryside to this day. During the two world wars, the piece became even more necessary for soldiers from England, and the company Hunter Boots became the largest supplier of rubber boots in the world. In the early 2000s, it gained a new purpose: it became a must-have of famous women in music festivals those that are very hip. Cherry could not be left out of this trend and brings Fanny, its version of the model that has been attracting celebrities such as Kate Moss, Sienna Miller, Keira Knightley, and Lily Allen. How about putting this it shoe on your wish list for winter? 1603/210

21 STYLE HIGHLIGHTED The boot matches (almost) everything: miniskirts, leggings, short pants, pants, dresses... With long or mid-length skirts, baggy pants, pencil skirts, and tight dresses, the shoe can make the body look flat. If the idea is to stretch the silhouette, always coordinate your boot with pants or pantyhose in similar tones or even in the same shade. When choosing the perfect pair of pants, remember that skinny models or those more fit to the body are most suitable, since they make looks more harmonious. If the piece is plain and in a neutral color, how about getting out of the ordinary and bet on colorful pieces? For those who think that matching rain boots with short pants is hard, the tip is to be inspired by outfits that appear in music festivals such as Coachella and Glastonbury. In composition with destroyed denim pieces, the boots get a super modern air.

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24 trends 1612/ / / /210 THE 70 S SHOW Once again under the fashionista spotlight, the 1970s appear as inspiration for the cold season. The influence gets elegant contours and a dash of sauciness in pieces that never go out of fashion, such as knitted ponchos, hippie tops with striking prints, and accessories with a hippie chic look. In this universe, flare pants are still reigning, stretching the silhouette with a touch of fashionable attitude. In the list of sure bets by Cherry, wedges draw attention by combining incredible colors and above-average lightness. If the idea is to dare a little more, the tip is to wear many block heels, a trend that has been attracting more and more devotees. And all without setting comfort aside no matter how many centimeters from the ground! #24

25 OH, BOY! Photos: Releases Keeping an eye on catwalks throughout the world, Cherry celebrates the genderless inspiration reference that plays with the boundaries between masculine and feminine in a way that is beyond fashionable. The movement took over the streets through pieces that we love, such as boyfriend pants and impeccably tailored blazers. This season, the reference goes beyond and highlights a democratic fashion trend suiting men and women with the same fashionable attitude. Thus, shoes with cleated soles step into the spotlight, especially with wide straps and intense colors. Moccasins also deserve a noble space in the cold, particularly with delicate prints. 1521/ / / /100

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