Guy De Waen CREATIVE DIRECTOR & FOUNDER HAIRREVOLUTION ACADEMY SCHWARZKOPF PROFESSIONAL AMBASSADOR

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1 Guy De Waen CREATIVE DIRECTOR & FOUNDER HAIRREVOLUTION ACADEMY SCHWARZKOPF PROFESSIONAL AMBASSADOR

2 Who I am I am Guy De Waen and I have more than one facet. I am a hairdresser, a trainer, a Schwarzkopf International Ambassador, founder of my own academy and a creative with an insatiable appetite for everything to do with hair! BACKGROUND Guy combines skill and creativity with a vast amount There were two hair salons in the street I grew up on and every day I would find new reasons to pass by and glimpse inside I was 6 years old and had found my vocation. No-one in my family had knowledge and industry experience of how to create really truly beautiful hair. their own business or creative ambitions so I challenged many preconceptions to succeed. What makes him stand out from the crowd is his ability to INFLUENCES understand the needs of each of his students and deliver a My formal training as a hairdresser was set against a backdrop of the MTV generation and the exciting boom of New Wave music in Belgium both of which fuelled my experimental impulse to push the boundaries of what is possible with hair. skills-based educational programme that is both relevant and tailored to meet the development needs of each individual. SNAPSHOT VIEW 1970 Born in Belgium 2005 Appointed Schwarzkopf Basic training Professional Ambassador Further courses at renowned for Belgium hairdressers in the UK, France & Germany 2006 Work with Tyler on EL photo-shoots & collection 1999 Opened Hairrevolution, my own Academy in Antwerp Began working with launches Shows, seminars & masterclasses in Europe & Russia Schwarzkopf Professional My first Essential Looks & collaboration with Tyler Johnston 2009 Appointed BeNeLux Ambassador Schwarzkopf Professional 2012 Essential Looks World Launch Barcelona - main stage 2013 International breakthrough shows & seminars in Berlin, China, Taiwan, Thailand, Germany Invested in the total restyling of my Hairrevolution Academy 2014 Appointed Schwarzkopf Professional International Ambassador Antwerp, the fashion capital of Belgium, is my hometown and it s renowned for combining originality with accessible ideas that work in a real environment. This ethos influences my work even today, as I continually seek new ideas and techniques to inspire my students and attract new clients. TODAY My life is a dynamic mix of roles, each of which enhances the others, with a common thread of excellence throughout. I travel the world educating professionals at all levels and then, when I come home, my academy Hairrevolution, demands my undivided attention. I am also invited to be part of incredible teams in live shows and am continually learning new things, passing on fresh inspiration and growing professionally what more could I wish for? No challenge is too great or too small! His abilities allow him to perform at any level whether in a classroom, one-to-one, a dynamic seminar or a knockout show. A true creative professional with a real passion and an absolute mastery of his medium hair! Simon Ellis International Creative Director Schwarzkopf Professional

3 What I do TEACH I started teaching five students in a basement three days a week and quickly created an intimate style that met their needs, answered their questions and conveyed my passion. Today, I teach seminars, masterclasses and tailored courses all over the world from Europe and Russia to China and Brazil, yet my up close style remains the same. Even on the biggest stages I always share my expertise and insight in an immediate and accessible way. My job is more than teaching hairdressers to use their scissors - it s about education powering their future MY ACADEMY In 1999 I founded Hairrevolution, my own teaching academy in Belgium. Offering a unique mix of the technical, social and commercial, students work on blockheads, live models and clients to hone all the skills they need for success. Guy teaching young hairdressers at the Hairrevolution Academy Antwerp, Belgium

4 What I do WORKING WITH SCHWARZKOPF PROFESSIONAL A DIFFERENT KIND OF COMPANY A brilliant mix of knowledge and emotion, Schwarzkopf Professional is unlike any other business I ve encountered. Since 2005 we ve collaborated more and more, until in 2014 I was appointed their International Ambassador. Working with them has taken me all over the world and led to loads of unique experiences. TYLER JOHNSTON Working with Tyler since 1999 on live shows and editorial has taught and inspired me so much. As a renowned stylist and Global Ambassador for Schwarzkopf he has shown me how the best cuts are built from the purest shapes and that how you finish your work is as important as the cut. ESSENTIAL LOOKS Being involved in the creation of this definitive trend bible for more than a decade and then in the shows, launches and events that bring it to life, has raised my skill level and professional status. Guy s teaching is so personal and easy to understand that stylists love to work with him and be taught by him. Edward Grimson Regional Marketing & PPS Director APAC Schwarzkopf Professional Guy is a true professional who never fails to impress. As an educator and hairdresser, he will always give you his best. Tyler Johnston Global Ambassador Schwarzkopf Professional Guy is passionate about hair with a sharp eye for detail and finish. He has a true understanding of the word empathy, which is why he is also an excellent educator who can mentor and teach in a way that makes learning both exciting and fun! Steve Hogan Essential Looks Creative Director Schwarzkopf Professional Guy creates the Punkettes Catwalk Look Taipei, Taiwan

5 What I do INTERNATIONAL SHOWS SHOWS & SEMINARS 2014 The Netherlands Germany China Israël Belgium Latin America 2013 Thailand Taiwan China Germany The Netherlands Luxemburg Belgium 2012 Czech Republic Luxemburg Spain The Netherlands Belgium 2011 Russia The Netherlands Germany Hungary Luxemburg Belgium Live shows are uniquely thrilling events. This is where vision, music, creativity, adrenalin, lights, drama and a live audience all come together. I ve had the pleasure of working both front- and backstage on shows of all sizes. From an exclusive event in a castle in Austria to the stunning hairdressers awards in Shanghai, and the main stage of the world launch of Essential Looks in Barcelona - each one is different but all of them fuel my passion. Taipei, Taiwan Successful shows demand many skills. You have to plan meticulously but also make creative decisions in real time to deliver something memorable, every time

6 What I do UP CLOSE Talk with your work it speaks volumes FROM ZERO TO HERO Students perfect their techniques on blockheads before moving on to live models YOUNG PROFESSIONALS Helping students fine-tune new skills working on live models SHOWS Style-tec Collection show, The Netherlands LOOK & LEARN Essential Looks Style-tec Collection, Belgium HANDS ON Essential Looks Style-tec Collection, Belgium

7 Brussels, Belgium Who I serve What I deliver My varied clients include students, hairdressers at all levels, I offer tailored solutions to all my clients. Because each individual salon managers, technical assistants, audiences at shows or group has very particular needs, I flex what I do every time to and seminars, trainers for Schwarzkopf Professional and meet and exceed their expectations. academies worldwide. With every booking I collaborate with the country or event manager, so I can tailor my message to their country or region. Then I demonstrate and explain every detail, checking that each member of the group understands before moving on. This ensures I instil confidence in each student that both knowledge and techniques can be put straight to work.

8 What makes me different Every aspect of my teaching is built upon a bedrock of alomst 30 years personal experience so it s all second nature - and I think this shines through. I specialise in precision hair cutting with great attention to detail. I convey this in an instantly accessible and inspiring way, bringing my messages to life using tablets, cameras and mixed media. Yet, as professional success depends on putting creative skills in a commercial context, I also help my clients develop communication and consultation skills. Essential Looks Amsterdam, The Netherlands

9 The definition of a great teacher is how they improve the skills of their least talented students Essential Looks Schwarzkopf

10 My offers I COME TO YOU Look & Learn Seminar An immersive educative experience with live models. On a small stage, all cuts are explained step-by-step, filmed live and projected on a video wall or monitor(s) to allow the wider audience to see all the details. Max participants Duration & Fees Subject 80 people On demand Essential Looks, Classic Cuts, Fashion Trends & Latest Inspiration *excluding costs for preparation days, casting, models, make-up artists and assistants Hairdressers worldwide believe what I say and teach because this is what I do all the time Look & Learn Seminar Amsterdam, The Netherlands

11 My offers I COME TO YOU Hands-on seminar Taipei, Taiwan Hands On Seminar Personal coaching in a classroom setting by me, explaining in detail the techniques learned in the Look & Learn the day before. This interactive class gives participants a total understanding of the techniques and improves the quality of their work. I have had the immense pleasure Max participants 24 people in groups 8 people for one-on-one of working with Guy for the past eight years in Europe, as well as Asia. It is a joy to behold watching Guy work with such passion, creating beautiful and Share every single detail with passion Duration & Fees Subject On demand Essential Looks, Classic Cuts, Fashion Trends & Latest Inspiration always superbly crafted haircuts Lesley Jennisson Global color Ambassador Schwarzkopf Professional

12 My offers I COME TO YOU Spain The Netherlands Having worked with Guy for almost 15 years, I m continually impressed by how he implements Schwarzkopf Professional Essential Looks with a superb eye for detail. Our clients are always eager to train with him at his renowned academy. Hair Show Essential Looks A dynamic live event lasting between minutes creating cuts and colours from each trend of the Essential Looks collection. Optional extras include dancers, special acts, laser shows and video-walls etc. Ellie Ten Grotenhuys International Professional Partner Services manager Max participants Preparation As per venue capacity! Professional backstage team (make-up artist(s), stylist(s), local hair assistant(s)) provided by client China Schwarzkopf Professional & Indola Duration & Fees On demand These shows combine very well with Look & Learn & Hands On Training programs from previous spreads Russia Subject Essential Looks / Latest inspiration Taiwan

13 My offers YOU COME TO ME COURSES AT THE HAIRREVOLUTION ACADEMY Look & Learn Seminar Hands On Seminar Customised Training An intimate and immersive experience working with live models on a small stage to ensure maximum audience participation and attention to detail. Personal coaching by me as I explain in detail the techniques from the previous day s Look & Learn session, guiding each student s individual progress. Bespoke training tailored exactly to your unique needs. Personalised content can be agreed in advance with a flexible format that can encompass Look & Learn and Hands On elements. Max participants 50 people / day Max participants 20 people / day Max participants people / day Duration & Fees On demand Duration & Fees On demand Duration & Fees On demand Subject Essential Looks, Latest Inspiration, Classic & Advanced Cuts Subject Essential Looks, Latest Inspiration & Classic Cuts Subject Determined by client Hairrevolution Academy Antwerp, Belgium

14 My offers YOU COME TO ME Teaching at the Hairrevolution Academy Antwerp, Belgium Zero-to-hero full hairdresser Training ELEMENTS: A highly personalised system that 1. Technical 3. Cutting delivers all the skills and knowledge From professional shampooing and basic A step-by-step approach that established I am becoming a fully-trained needed to become a good hairdresser. massage techniques to building a full basic skills before developing more professional. The groups are kept Lasting 15 months (3 days a week), the understanding of colour and its place- trend-driven cuts needed for a successful small to maximize our potential course establishes a firm foundation of ment in various techniques. career. while one-on-one sessions on simple basics before building more both theoretical and practical complex skills. 2. Styling 4. Theoretical areas help reinforce everything Duration 3 days a week / 15 months Mastering all classic and contemporary styling techniques with different tools. The vital background for all previous sections as students learn client consultation we learn. Fees Entrance fee / month methods and basic psychology, as well as how to advise on product use at home. Peter Bellemans Hairrevolution Academy

15 My offers YOU COME TO ME Be(come) a real pro - Training young hairdressers Guy s up-to-the-minute techniques and passion for hairdressing help push you to new limits and fine-tune your skills. A specially created training program I have designed to build on students existing experience, leveraging their skills to help them make a fresh start and drive a fantastic career. Duration 2-5 days a week / 3-9 months Fees Starting at 300 / month Sharon Van Rumbeke Hairrevolution Academy Classic Cuts - Build a portfolio of cutting skills An intense course for certified hairdressers aiming to fully understand how to create classic cuts with all the basic skills. Duration Fees 10 days minimum 2000 / 10 days

16 MAKING AN IMPRESSION Guy always considers my personality and style to create the best shape and colour for me. I always walk out of the salon feeling fantastic! Rebecca Bogaert independent entrepreneur & personal client Guy is a fantastic artist with a very warm character, so although the training is intense it s interesting too Geoffrey Lemmens Hairrevolution Academy His enthusiasm is contagious and inspiring. Everyone gets an innovative, unique and fresh hairstyle. Joyce Vanhommerig Graphic designer & personal client He helps you overcome insecurities and develop your own ideas! And, because he s so modest, he probably doesn t realise he had changed my life forever. Michelle Tonnaer Hairrevolution Academy ELLE interview Taipei, Taiwan

17 Essential Looks Benelux Show BOOKINGS For all queries about any of my offers, course dates, availability & prices, or to make a booking, please contact my booking agent Ann Van Holen below. CONTACT Ann Van Holen

18 Essential Looks Schwarzkopf I see my mission as opening the door to a new world of possibilities.

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