editorial overview jennifer vreeland, editor in chief

Transcription

1 T h e G o o d L i v i n g M a g a z i n e s b e r g e n M i d d l e s e x M o n m o u t h M o r r i s & E s s e x W e s tc h e s t e r wa i n s c ot m e d i a. c o m 2012

2 editorial overview Welcome to the new H e a lt h & L i f e! Last year we revamped our look, adopting a modern and clean design that showcases gorgeous photography, and we refocused our content, putting an emphasis on supporting local businesses and the surrounding communities. We also expanded our health coverage to include a strong focus on well-being and an appreciation for all things green, and the response to these changes from both readers and advertisers has been outstanding. Wainscot Media s H e a lt h & L i f e magazines, with our commitment to bringing readers everything they need to live a meaningful life, attracts the very audience so many advertisers are looking to reach: affluent, educated consumers who find personal enrichment through their local connections. jennifer vreeland, editor in chief editor@wainscotmedia.com We are the Good Living Magazine, and Health & Life, along with our website, social media components and events, brings the best of New Jersey and Westchester to our readers. w a i n s c o t m e d i a. c o m b e r g e n M i d d l e s e x M o n m o u t h M o r r i s & E s s e x W e stc h e ster SUBJECT TO CHANGE UPDATED 10/11

3 EDITORIAL CALENDAR PUBLISHING DATES SPECIAL ADVERTISING SECTION DETAILS ISSUE EDITORIAL HIGHLIGHTS SPECIAL ADVERTISING SECTIONS SECTION DESCRIPTION/ ADVERTISER FOCUS FEBRUARY 12/06/ /20/ /22/ /18/2012 SET YOUR WELLNESS GOALS FOR THE NEW YEAR It s a new year and a new you! Our experts offer guidance and tips to take control of your health, body, mind and spirit. ANNUAL ULTIMATE SPA GUIDE Rejuvenate, revive and restore with Bergen s Best Spas as selected by our editors in our second annual Ultimate Spa Guide. MOTHER & DAUGHTER MAKEOVER CHALLENGE The 2011 winners reveal their new look! Breathe Deep Ask Your Doctor Mother & Daughter Makeover Dedicated to mind, body and soul: yoga and Pilates studios, gyms and holistic stores. Q & A with Bergen s leading doctors, dentists and healthcare practitioners. FF section. FF section highlighting the sponsors of this program. HEALTH FOCUS: The latest information about prevention and treatment for those battling eating disorders. AT HOME: How healthy is your bedroom? CALL FOR ENTRIES: The Green Housewives of Bergen County. Nominate the most earth-minded local woman you know. Grill & Chill Our second annual grilled food recipe contest and live cook-off challenge B E R G E N H E A LT H A N D L I F E. C O M LINDA ROTHSCHILD PUBLISHER LINDA.ROTHSCHILD@WAINSCOTMEDIA.COM SUBJECT TO CHANGE UPDATED 10/11 1 OF 4

4 EDITORIAL CALENDAR PUBLISHING DATES SPECIAL ADVERTISING SECTION DETAILS ISSUE EDITORIAL HIGHLIGHTS SPECIAL ADVERTISING SECTIONS SECTION DESCRIPTION/ ADVERTISER FOCUS MARCH 01/06/ /23/ /25/ /21/2012 SHOP LOCAL BERGEN Discover the best resources for everything from fashion to stationery right in your own backyard with our second annual Shop Local Bergen Guide. HEALTH FOCUS: Not getting enough sleep? Find out why with advice and solutions on this crucial health risk from doctors and other healthcare practitioners. Expert advice on living with diabetes, including treatment options, plus prevention tips. AT HOME: A garden preview from expert local landscapers offering insight into creating a backyard oasis. Education Planner Meet the Experts Financial Health & Wellness Showcase of Bergen s leading schools, camps, colleges and continuingeducational programs. Display advertising with complimentary advertorial. Guide to the best physicians and dentists in Bergen County. FF section. Promoting fiscal fitness and preparation for the upcoming year. Perfect for financial advisors, banks, mortgage companies and insurance agents. CALL FOR ENTRIES: Grill & Chill: Our second annual grilled food recipe contest and live cook-off challenge Picture of Health: Our second annual contest with a health twist nominate your fellow Bergenite who exudes the beauty of balance: a health mind, body and spirit. APRIL/ MAY 02/08/ /22/ /27/ /19/2012 HOME & GARDEN ISSUE Inspirational interior and exterior design and must-have home accessories. THE GREEN HOUSEWIVES OF BERGEN COUNTY: What they re doing that makes a difference HEALTH FOCUS: Understanding and managing food allergies The latest in autism research AT HOME: Bathroom updates The Complete Bergen Home and Garden Resource Guide Homes of Distinction Perfect for all types of home-design and renovation companies for inside and outside. Showcase of the best real estate properties and Realtors in Northern New Jersey. Display advertising with complimentary advertorial. Local real estate trends and what to buy now CALL FOR ENTRIES: Best in Bergen Our 5th annual Readers Choice Awards survey Mother & Daughter Makeover Challenge 2012 Tell us why you deserve to win a customized program from our Makeover Advisory Panel. B E R G E N H E A LT H A N D L I F E. C O M LINDA ROTHSCHILD PUBLISHER LINDA.ROTHSCHILD@WAINSCOTMEDIA.COM SUBJECT TO CHANGE UPDATED 10/11 2 OF 4

5 EDITORIAL CALENDAR PUBLISHING DATES SPECIAL ADVERTISING SECTION DETAILS ISSUE EDITORIAL HIGHLIGHTS SPECIAL ADVERTISING SECTIONS SECTION DESCRIPTION/ ADVERTISER FOCUS JUNE 04/11/ /25/ /30/ /23/2012 LIVE YOUR BEST LIFE Thriving adult (55+)-focused topics from bone health and long term care to senior living. HEALTH FOCUS: Podiatry health get to know your feet AT HOME: Creating outdoor living and playing spaces PICTURE OF HEALTH WINNER: The votes are in! Meet the winners of this annual contest. FAMILY SUMMER GETAWAYS : Capture the excitement of summer vacation through a child s eyes with our guide to the best places in New Jersey and beyond. Special: Winning Mother & Daughter team is announced with before photos Breathe Deep Outdoor Oasis Health & Wellness Resource Guide Dedicated to mind, body and soul: yoga and Pilates studios, gyms and holistic stores. The source for creating the perfect escape at home. Landscaping, pools, paving and decks and more. Display advertising with complimentary advertorial. Includes Garden Tour Preview. Showcase of local health practitioners in a fixed format. JULY/ AUGUST 05/10/ /24/2012 GRILL & CHILL The results are in for the best grilled food recipe contest, plus reader recipes and menus to create your own backyard soiree. HEALTH FOCUS: Dermatology sun damage and your skin Ask Your Doctor Q & A with Bergen s leading doctors, dentists and healthcare practitioners. FF section. 05/29/2012 Sticking to your fitness regimen AT HOME: Porch, patio, and poolside furnishings 06/25/2012 BACK-TO-SCHOOL SHOPPING SAVINGS: Tips and great local finds CALL FOR ENTRIES: Cutest Pet Contest SEPT 07/12/ /26/2012 BERGEN HEALTH & LIFE READERS CHOICE AWARDS We ll profile the winners of our 5th annual Best In Bergen reader survey, where you ll discover your neighbors favorite spa, gourmet shop, night spot, art venue and more. Life is Good Your guide to senior living in Bergen. Includes retirement communities, senior health care centers and rehabilitation centers. FF section. 07/30/ /23/2012 HEALTH FOCUS: Get happy! Proven ways to shift your attitude and harness happiness. Curbing back-to-school anxiety AT HOME: Kitchen trends and products 2ND ANNUAL BERGEN HOME & GARDEN TOUR RECAP Education Planner BergenFest Preview Bergen s leading schools, camps, colleges and continuing education programs. Display advertising with complimentary advertorial. BergenFest sponsor FF advertorial showcasing participation at the event. B E R G E N H E A LT H A N D L I F E. C O M LINDA ROTHSCHILD PUBLISHER LINDA.ROTHSCHILD@WAINSCOTMEDIA.COM SUBJECT TO CHANGE UPDATED 10/11 3 OF 4

6 EDITORIAL CALENDAR PUBLISHING DATES SPECIAL ADVERTISING SECTION DETAILS ISSUE EDITORIAL HIGHLIGHTS SPECIAL ADVERTISING SECTIONS SECTION DESCRIPTION/ ADVERTISER FOCUS OCT/NOV 08/08/ /22/ /24/ /20/2012 YOUR PERSONAL BEST! Our guide to looking good, feeling great and staying fit! Top practitioners offer guidance on how to reach your personal health goals MOTHER & DAUGHTER MAKEOVER CHALLENGE The winners pair reveal their new look! HEALTH FOCUS: What you might not know about your hospital s many offerings and community programs Alzheimer s advances and brain health AT HOME: Audio and theater equipment Breathe Deep The Health List The Region s Finest Medical Centers Dedicated to mind, body and soul: yoga and Pilates studios, gyms and holistic stores. Medical-and dental-professional profiles in a fixed format. The region s finest hospitals and medical centers reveal why they are recognized as leaders in the community. Full-page ad with a full-page advertorial that includes a profile, specialties and research listing and noteworthy accomplishments. CUTEST PET CONTEST RESULTS REVEALED DEC/JAN 10/05/ /19/2012 HOLIDAY ENTERTAINING Get inspired and in the spirit of the holiday season with local decorating and entertaining ideas. SHOP LOCAL HOLIDAY GIFT TRENDS: Great local finds for everyone on your list. Trend Report Highlights news and trends relevant to any advertiser. Includes photo and professional write-up and layout. 10/22/ /15/2012 HEALTH FOCUS: Antiaging dental care AT HOME: Creating a wine cellar BERGENFEST WRAP-UP COVERAGE BergenFest 2012 Sponsor recap of fall event. Fixed format section. CALL FOR ENTRIES: Ultimate Spa Guide Our third annual guide featuring the best spas in Bergen County as selected by our editors. B E R G E N H E A LT H A N D L I F E. C O M LINDA ROTHSCHILD PUBLISHER LINDA.ROTHSCHILD@WAINSCOTMEDIA.COM SUBJECT TO CHANGE UPDATED 10/11 4 OF 4

7 editorial departments IN EVERY ISSUE Local Buzz: Our guide to new ideas, tips, trends and things we love in Bergen County Shop Local Leader: A spotlight on a local business owner and his or her involvement in the community Exercise & Fitness: Easy and fun ways to stay fit and tone up Fashion & Jewelry: Seasonal or eco trends and sporting gear for the entire family At Home: Seasonal, green or trend-worthy design ideas, inspiration and products for the home inside an out from decorative furnishings and accessories to appliances, tile, pavers, pools and more Power Food: Discover the surprising history and health benefits of a particular food and where to buy, try or grow plus recipes Tastes: Top, local restaurant reviews, stories on sustainable and organic foods, healthy recipes and more Wine & Spirits: Seasonal refreshments with a healthy twist and recipes Financial Balance: Learn strategies and tips managing your financial health Bergen Living: What s hot in local real estate Gatherings: Photos from recent charity and social events in the community Things To Do: Local must-attend community events, runs, fundraisers, theater and more Where to Eat: Fine, casual, family-friendly and farm-to-table dining in Bergen County Escapes: Insider review of a new, must-visit destination including spas, yoga retreats, quiet, romantic inns, landmark mansions, quaint villages and more w a i n s c o t m e d i a. c o m b e r g e n M i d d l e s e x M o n m o u t h M o r r i s & E s s e x W e stc h e ster SUBJECT TO CHANGE UPDATED 10/11

8 CIRCULATION TOTAL CIRCULATION 252,345 The H E A LTH & LIFE titles are mailed to the most affluent households in their respective counties. These are consumers with the most buying power, giving you the best potential for growing your business. H E A LTH & LIFE has a qualified BPA circulation, meaning your ad campaign is guaranteed to reach a captured audience. PUBLIC-PLACE COPIES With strategically mailed distribution to public places such as salons, spas, doctors offices and select high-traffic retail locations, HE A LTH & LIFE maximizes exposure for your brand. WESTCHESTER 75,000 BERGEN 50,500 MORRIS ESSEX 44,000 MONMOUTH 40,000 MIDDLESEX 42,845 C I R C U L AT I O N HEALTH & LIFE CIRCULATION Bergen 50,500* Westchester 75,000* Morris Essex 44,000* Monmouth 40,000* Middlesex 42,845* TOTAL 252,345 *December 2010 BPA Publisher s Statement W A I N S C O T M E D I A. C O M B E R G E N M I D D L E S E X M O N M O U T H M O R R I S & E S S E X W E STC H E STER SUBJECT TO CHANGE UPDATED 10/11

9 READERSHIP DEMOGRAPHICS HIGHLY ENGAGED AND RESPONSIVE FAVORITE MAGAZINE TOPICS New Jersey and New York are two of the wealthiest states and Health & Life reaches many of the towns with the highest per-capita income in the states. We deliver to a highly targeted audience of more than 950,000 who are active, affluent, and want to spend their time and money in their local communities. DEMOGRAPHICS PE A K E A R N I N G A N D S PE N D I N G YE A R S 13 % MALE 87 % FEMALE 66 % MARRIED 84 % OVER THE AGE OF % OWN HOME $200,000 MEDIAN ANNUAL HOUSEHOLD INCOME $750,000 MEDIAN INCOME-PRODUCING ASSETS FAVORITE MAGAZINE TOPICS D I E T / E AT I N G R I G H T F I T N E S S F O O D A N D R E C I PE S H O ME I MPR OVE ME N TS LO C A L D I N I N G LO C A L E VE N TS WO ME N S H E A LT H HIGHLY ENGAGED & RESPONSIVE 93 % SPEND A MORE THAN 15 MINUTES READING AN ISSUE ON AVERAGE 91 % REGARD THE MAGAZINE AS BEING MODERATELY OR VERY INFLUENTIAL ON PURCHASING DECISIONS 67 % PURCHASED PRODUCTS OR SERVICES FEATURED OR ADVERTISED IN THE MAGAZINE 3.5 READERS PER COPY 950,000 TOTAL AUDIENCE PLANNING TO BUY IN THE NEXT SIX MONTHS: CLOTHING HOME IMPROVEMENT ITEMS LOCAL TRAVEL FITNESS PROGRAMS SPA SERVICES SOURCE: INBOOK MAGAZINE SURVEY SENT TO READERS, OCTOBER W A I N S C O T M E D I A. C O M B E R G E N M I D D L E S E X M O N M O U T H M O R R I S & E S S E X W E STC H E STER

10 where to find us C o m m u n i t y Events H i g h - I m pa c t Retail Locations Bergen Health & Life is delivered to key hot spots in towns throughout Bergen County for added exposure. Bergen Health & Life is also prominently displayed at many Bergen County community events. Cliffside Park Cresskill Demarest Elmwood Park Englewood Englewood Cliffs Glen Rock Hackensack Hasbrouck Heights Ho Ho Kus Hillsdale Mahwah Midland Park Montvale Oakland Old Tappan Paramus Park Ridge Ramsey Ridgewood Teaneck Tenafly Westwood Wood-Ridge Wyckoff To view the complete list of locations where Bergen Health & Life can be seen, visit BergenHealthandLife.com/Bergen-Health-Life/Where-To-Find-Us b e r g e n h e a lt h a n d l i f e. c o m linda rothschild Publisher Linda.Rothschild@WainscotMedia.com

11 ADVERTISING SPECIFICATIONS MAGAZINE TRIM SIZE: x SPACE DIMENSIONS SAFETY: For full-page ads, safety is 0.5 from trim on all sides and 0.75 from inside gutter. PRINTING AND BINDING PROCESS: Web offset; perfect bound. PAPER STOCK: 8 pt. gloss coated cover; 45# gloss coated text. MATERIAL REQUIREMENTS: Health & Life accepts digital files only. All digital files must be accompanied by one set of high-quality color proofs. DIGITAL REQUIREMENTS: Preferred file format: PDF X-1a or PRESS READY PDF. PDF files must contain only 4-color process images (CMYK). Health & Life can not be responsible for PDF files prepared incorrectly. Alternate file formats accepted: Illustrator, InDesign, and Photoshop. Image Requirements: All images for ads should be color corrected and provided at or above our minimum resolution requirement of 300 dpi. Image files should be CMYK and in.tif,.eps,.jpg, or.psd file format. Fonts: All printer and screen fonts must be included on disk. Full Page: Bleed Art Trim Live Area x x x Full Page Non-Bleed x /3 Page Vertical 4.63 x /2 Page Horizontal x 5 1/2 Page Vertical 3.47 x /3 Page Square 4.63 x 5 1/3 Page Vertical 2.33 x /4 Page 3.47 x 5 GENERAL INFORMATION FULL PAGE Bleed Art Trim FULL PAGE Non-Bleed COPY RESTRICTIONS: Publisher reserves the right, at its absolute discretion and at any time, to reject advertising materials. Advertisements that simulate editorial content must be clearly labeled ADVERTISEMENT. COPY RESPONSIBILITY: Advertisers are solely responsible for the content of their advertisements placed and printed. Publisher accepts no responsibility for typographical errors. 2/3 V 1/3 V 1/2 V 1/4 P POSITION GUARANTEES: Position is guaranteed for covers only. SUBMITTING FINAL AD Space contracts, insertion orders, camera-ready copy and proofs should be addressed to: 1/2 H 1/3 S Advertising Department, Health & Life 110 Summit Avenue, Montvale, NJ jacquelynn.fischer@wainscotmedia.com FTP upload instructions available upon request. W A I N S C O T M E D I A. C O M B E R G E N M I D D L E S E X M O N M O U T H M O R R I S & E S S E X W E STC H E STER SUBJECT TO CHANGE UPDATED 10/11

12 online 2012 ADVERTISING OPPORTUNITIES WEB E-NEWSLETTER BLOG SOCIAL MEDIA VIDEO C USTOM WE B C HA NNE L LO C A L S O C I A L C O N N E X I O N Stay active in your local marketplace with a blog, Facebook and Twitter page, updated 2-3 times per week by our social media experts. BLOG Stay connected with HEALTH & LIFE readers and web guests with your own channel on the HEALTHANDLIFE. COM site! Includes video capabilities, Facebook and twitter feeds, regular updates, enhanced web capabilities and in book promotion. BLOG CHANNEL SPONSORSHIPS & RUN OF SITE E-NEWSLET TER SPONSORSHIP NEWSLETTER CLICK HERE t h E g o o d l I v I n g M a g a z I n E SUBSCRIBE now about us my account contact us It s free advertise food & drink best of shop local e-newsletter health & Wellness home & garden calendars & events bergen blogs LEADERBOARD: 728X90 sign up & get the latest from Get Pampered! Photo gallery We found the best spas in Bergen County! sdfat pratium nest, sim esciis ene Volutecus, quae perum qui Vendia dolupic te Volorro quaeculpa sae qui New Contest: The Green Housewives of Bergen County Vote for your favorite Bergen County stores! RESoURCES featured articles spa MEnU take ChaRgE sdfat pratium nest, sim esciis ene Volutecus, quae perum qui Vendia dolupi. sdfat pratium nest, sim esciis ene Volutecus, quae perum qui Vendia dolupi. SERvE healthy cuisine home IdEaS sdfat pratium nest, sim esciis ene Volutecus, quae perum qui Vendia dolupi. digital ISSUES sdfat pratium nest, sim esciis ene Volutecus, quae perum qui Vendia dolupi. 2 SPECIal ad SECtIon Best of 2010: Readers Choice Awards sdfat pratium nest, sim esciis ene Volutecus, quae perum qui Vendia dolupic te Volorro quaeculpa sae qui SoCIal ConnECtIonS 1 INTERACTIVE ElizabEth Rand MARKETING trunk show UNIT 300X250 I n v I t e s yo u t o Friday december 17th & Saturday december18th 29 G o dw i n Av e, R i dg e wo o d ( ac r o s s f r o m W h o l e fo o d s ) tastephens.com PUBlIShER S Blog REad about CoMMUnIty CalEndaR What s going on With the clients publisher linda rothschild sees everyday in her travels in bergen county and beyond. Have your customized message delivered directly into the inbox of 6,000+ readers of our e-newsletter! Ad and story included. Sponsorship details include: 1. Exclusive ownership of tower ad on e-newsletter. 2. One e-newsletter module linking to a sponsored story about you. Both banner ads and IMU sized adsjoin available on the CoMMUnIty each channel. Sponsorships include both ads on onelinks main channel and rotation of ads on entire site. we love Run of Site ads rotate randomly throughout the entire site. Market Lady New Jersey Mom Blog Bergenation.com Off the Broiler Mommies Do it All Mom to Mom Columns Middlesex Health & Life Monmouth Health & Life Morris Health & Life Westchester Health & Life New York Spaces win ContESt about us privacy policy advertise contact us subscribe my account bpa sta tement copyright 2011 Wainscot media. all rights reserved. BERGEN MIDDLESEX MONMOUTH WAIN SCOT ME DI A. COM M O R R I S & E S S E X W E S TC H E S T E R SUBJECT TO CHANGE UPDATED 10/11

13 2012 CUSTOM PUBLISHING Wainscot Media has complete editorial, digital, design and production capabilities to help you craft the custom program that speaks directly to your target audience and captures the spirit of your business. Your stories told your way, delivered precisely to the people you need to reach that s the power of custom publishing. SELECT YOUR STRATEGY CHOOSE YOUR FORMAT Generate sales leads Magazine Build brand awareness Supplement Create brand preference Advertorial Educate prospects Events Acquire new customers Video Retain existing customers Newsletter Position yourself as an industry expert enewsletter Educate your sales force Social Media LAURA DOWDEN CUSTOM MEDIA PUBLISHER WAIN SCOT ME DI A. COM LAURA.DOWDEN@WAINSCOTMEDIA.COM

14 CONTACT INFORMATION SALES BERGEN & MORRIS ESSEX S H A N N O N S T E I T Z Senior Vice President/Publisher Shannon.Steitz@WainscotMedia.com MIDDLESEX & MONMOUTH S H A E M A R C U S Publisher Shae.Marcus@WainscotMedia.com WESTCHESTER J A N I C E B R O W N E Publisher Janice.Browne@WainscotMedia.com MARKETING & PRODUCTION J A C Q U E LY N N F I S C H E R Manager of Advertising Services Jacquelynn.Fischer@WainscotMedia.com A M A N D A T H O R O G O O D Marketing Manager Amanda.Thorogood@WainscotMedia.com C H R I S T I N E H A M E L Director of Production & Circulation Christine.Hamel@WainscoteMedia.com W A I N S C O T M E D I A. C O M B E R G E N M I D D L E S E X M O N M O U T H M O R R I S & E S S E X W E STC H E STER SUBJECT TO CHANGE UPDATED 10/11