LABO INTERNATIONAL PRESS KIT. by Labo Ethnik # THE FASHION REVELATION

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1 LABO INTERNATIONAL by Labo Ethnik # THE FASHION REVELATION Art director: Loïc Venant, PRESS KIT THE FASHION FAIR INTERNATIONAL DESIGNERS 9th EDITION I 2015 JUNE 12,13,14 CITÉ DE LA MODE ET DU DESIGN - PARIS

2 EDITORIAL RECAP 04 THE TALK ABOUT LABO LABO INTERNATIONAL 07 PROGRAM 08 THE PLACE 09 THE LABO IN PICTURES PARTNERS WHO TRUSTED US 12 PRACTICAL INFORMATION 13 Page 02 I L A B O I N T E R NAT I O NAL 2015 J UN E 12,13,1 4 I P RE S S KI T SUMMARY

3 YVETTE TAI-COQUILLAY FOUNDER AND CEO LABO INTERNATIONAL, THE FASHION REVELATION Named Le Labo Ethnik until 2014, the event became Labo International to assert its international dimension. The goal is to create a real business hub by hosting beginners and experts designers from all around the world and to make the event travel the world. THE NUMBER 9, REPRESENTS EVOLUTION, RENEWAL AND CHANGE. EDITORIAL Our constant challenge: the search for new talent! After all these years, with our partners, we have created a concept to allow new creators from all backgrounds to present their collections. Their conclusion was unanimous: the Labo International is a springboard and a showcase of excellence for linking creators with professional buyers, influencers and media that have always been at the rendezvous. Our wealth, the one that made the success Labo International, is to merge the talents and skills around a research laboratory of creativity and interbreeding. Page 03 I L A B O I N T E R NAT I O NAL 2015 J UN E 12,13,1 4 I P RE S S KI T

4 2014 RECAP VISITORS IN 4 DAYS 95% satisfied participants of the show and would recommend to a friend 75% estimate that the lab has allowed them to achieve sales and increase revenue Visitor Profile Key figures Buyers professionals such as: Les Galeries Lafayette, Harvey Nichols Hong Kong, Franck & Fils, Lambert &Associates, Neiman Marcus, fashion influencers, journalists, influential bloggers 9 YEARS experience Page 04 I L A B O I N T E R NAT I O NAL 2015 J UN E 12,13,1 4 I P RE S S KI T visitors (over 60 nationalities) brands from various countries have participated 600 journalists from various media such as TV5 Monde, BBC World, Le Monde, Forbes, Madame Figaro, Marie-Claire, L Express Styles, Fashion One, C+ accessoires, France 24, Amina Miss Ebene, Jeune Afrique, Fashion Mag, Fashion Daily, blogs

5 THE TALK ABOUT LABO Page 05 I L A B O I N T E R NAT I O NAL 2015 J UN E 12,13,1 4 I P RE S S KI T

6 Page 06 I L A B O I N T E R NAT I O NAL 2015 J UN E 12,13,1 4 I P RE S S KI T

7 LABO INTERNATIONAL by Labo Ethnik LABO INTERNATIONAL 2015 # THE FASHION REVELATION exhibitors from 43 different countries will take part to this M2, la Cité de la Mode et du design, 100 exhibition. The Labo international embody international trends in is a symbolic place of fashion. ready-to-wear, jewelry, accessories and lifestyle. It stands out because of its diversity, but also by his commitment in favour of ecologically More than visitors, professionals and others are expected responsible and economical quality products from all around the world. PROGRAM SHOPPING LABO: Ready-to-wear, women, man and child LABO: Accessories, jewelry, leather goods LABO: «Lifestyle» and interior design LABO: «La Boutique du Labo» EXCHANGE Round Table «The challenges of confection, manufacturing and distribution for the African creation.» PARTICIPATE SPECIAL OPENING EVENING Discover in exclusivity designers selected by Yvette Tai Coquillay, which are DNA of Le Labo International, The Fashion Revelation FOOD SERVICE Black Spoon, The first african food truck in Paris will propose african specialities with products from organic agriculture and african delicatessens. DISCOVER Around fifteen fashion shows which will present young brands of ready-to-wear. Page 07 I L A B O I N T E R NAT I O NAL 2015 J UN E 12,13,1 4 I P RE S S KI T TO LOG IN a work area with high-speed WIFI will be available TAKE A BREAK A beauty bar offering express hairstyles, makeup according to your desires, careful manicure, image consulting and professional photographer will be available

8 LABO INTERNATIONAL PROGRAM by Labo Ethnik # THE FASHION REVELATION FRIDAY 12th JUNE :00 AM - 11:00 PM: EXHIBITIONS-SALES 2:00 PM TO 3:30 PM: ROUND TABLE 6:30 PM TO 11 PM: SPECIAL OPENING EVENING 6:30 PM: RECEPTION 8.00 PM: DISCOVERY FASHION SHOW 8:45 PM: SHOPPING, NETWORKING, COCKTAIL 11:00 PM: EXHIBITION CLOSING SATURDAY 13th JUNE :00 AM - 8:00 PM: EXHIBITIONS-SALES 2:00 PM TO 7:00 PM: FASHION SHOWS CREATORS-EXHIBITORS 8:00 PM: EXHIBITION CLOSING SUNDAY 14th JUNE :00 AM - 8:00 PM: EXHIBITIONS-SALES 2:00 PM TO 7:00 PM: FASHION SHOWS CREATORS-EXHIBITORS 8:00 PM: CLOSING OF THE SHOW 2015 Page 08 I L A B O I N T E R NAT I O NAL 2015 J UN E 12,13,1 4 I P RE S S KI T

9 THE PLACE, CITÉ DE LA MODE ET DU DESIGN Page 09 I L A B O I N T E R NAT I O NAL 2015 J UN E 12,13,1 4 I P RE S S KI T Les Docks - Cité de la Mode et du Design JAKOB + MACFARLANE. All rights reserved.

10 THE LABO IN PICTURES Page 10 I L A B O I N T E R NAT I O NAL 2015 J UN E 12,13,1 4 I P RE S S KI T

11 OF BENEFICIAL «SHOWS» FOLLOWED BY PEOPLE EVERY DAY Page 11 I L A B O I N T E R NAT I O NAL 2015 J UN E 12,13,1 4 I P RE S S KI T

12 LABO INTERNATIONAL by Labo Ethnik # THE FASHION REVELATION PARTNERS WHO TRUSTED US INSTITUTIONAL PARTNERS PRIVATE PARTNERS MEDIA PARTNERS Page 12 I L A B O I N T E R NAT I O NAL 2015 J UN E 12,13,1 4 I P RE S S KI T

13 PRACTICAL INFORMATION & CONTACTS LABO INTERNATIONAL by Labo Ethnik DATES, TIMES, ACCESS AND PRICES Friday, June 12, 2015: 11:00 am to 11:00 pm Saturday 13 and Sunday 14, June 2015: 10:00 am to 8:00 pm ADDRESS: Cité de la Mode et du Design, 34, quai d Austerlitz Paris 13e SUBWAY: Gare d Austerlitz (lines 5 and 10) RER: Gare d Austerlitz (line C) Entrance ticket: 5 OPENING EVENING Friday, June 12: 25 (presale tickets) / 30 (on site) PRESS CONTACT: # THE FASHION REVELATION Solange DROUAL: (33) Gaëlle DAOUILY: (33) Website: Follow us on: Page 13 I L A B O I N T E R NAT I O NAL 2015 J UN E 12,13,1 4 I P RE S S KI T

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