media pack 2017 WOMENSWEAR BUYER wwb-online.co

Transcription

1 WOMENSWEAR BUYER wwb-online.co

2 The industry s essential business title WWB is dedicated exclusively to the womenswear industry. With a print circulation covering more than 7,000 retailers, buyers, manufacturers, agents and suppliers, WWB brings its readers the inside story on the womenswear trade in the UK and Ireland. Featuring comprehensive product information alongside coverage of essential industry news, key business issues and hot retail ideas, WWB is the essential magazine for every buyer of branded womenswear, and the essential choice for any brand wanting to get their message across to the people that matter. From established names through to new arrivals in the UK market, more womenswear brands advertise in WWB than in any other UK trade magazine. INFORMATION WHERE IT COUNTS Every issue, WWB s news pages cover not only the biggest industry stories but also the latest retail news, along with information on new marketing campaigns, product launches, store openings and brand development plans. WWB also keeps its readers informed of what s happening on shop floors the length and breadth of the country, including news on sales and spending as well as emerging consumer trends. IN TOUCH WITH THE PEOPLE THAT MATTER WWB s content reflects the energy and diversity of an industry where change is the only constant factor. From profiles of the UK s most dynamic stores through to interviews with the industry s best known personalities and up-and-coming new names, WWB brings its readers the inside story on the people who really make a difference. We also regularly tackle key retail issues from changes in consumer trends through to staffing, merchandising, marketing, insurance and retail law. YEAR ROUND BUYING ESSENTIALS WWB s product coverage runs from hot trends and brand new labels through to established brands and commercial favourites. In January, February, July and August our comprehensive seasonal previews offer buyers an indispensable guide to the new season s ranges, brand new launches and key trends, whilst year round fashion features highlight emerging fashion and buying trends and update readers on new arrivals to the UK market. READERSHIP Published 6 times per year, WWB has a monthly circulation of more than 7,000 retailers and suppliers to the womenswear industry, with each issue reaching a readership of over 21,000. From department stores through to high street multiples and independents, WWB reaches the real decision makers in every area of UK womenswear retail.

3 WWB Features List 2017 JANUARY 2017 ISSUE 261 Complete guide to a/w 17 with the key looks, trends and brands to watch across contemporary, mainstream, directional and premium fashion Scoop Preview Young fashion shoot First glimpse at Moda Distributed at Scoop EDITORIAL DEADLINE: 20 DECEMBER 2016 ADVERTISING DEADLINE: 21 DECEMBER 2016 PUBLICATION DATE: 18 JANUARY 2017 MAY 2017 ISSUE 264 E-commerce focus Mid-season and stock focus: the key brands, products and trends to get in-store now Product focus: TBC EDITORIAL DEADLINE: 21 APRIL 2017 ADVERTISING DEADLINE: 24 APRIL 2017 PUBLICATION DATE: 8 MAY 2017 AUGUST/SEPTEMBER 2017 ISSUE 267 Preview of Moda Woman, Moda Footwear, Moda Accessories, Moda Lingerie & Swimwear Contemporary s/s 18 photoshoot with a focus on Moda exhibitors Footwear and Accessories focus Spotlight on s/s 18 Evening and Occasionwear Distributed at Moda EDITORIAL DEADLINE: 14 JULY 2017 ADVERTISING DEADLINE: 17 JULY 2017 PUBLICATION DATE: 1 AUGUST 2017 FEBRUARY 2017 ISSUE 262 Preview of Moda Woman, Moda Footwear, Moda Accessories, Moda Lingerie & Swimwear Contemporary a/w 17 photoshoot with a focus on Moda exhibitors Footwear and Accessories focus Distributed at Moda EDITORIAL DEADLINE: 20 JANUARY 2017 ADVERTISING DEADLINE: 23 JANUARY 2017 PUBLICATION DATE: 6 FEBRUARY 2017 JUNE 2017 ISSUE 265 Season s Guide and exhibition calendar First glimpse at s/s 18 Graduate Fashion Week EDITORIAL DEADLINE: 22 MAY 2017 ADVERTISING DEADLINE: 24 MAY 2017 PUBLICATION DATE: 7 JUNE 2017 DECEMBER 2017 ISSUE 268 Season s Guide and exhibition calendar First glimpse at a/w 18 EDITORIAL DEADLINE: 8 NOVEMBER 2017 ADVERTISING DEADLINE: 10 NOVEMBER 2017 PUBLICATION DATE: 23 NOVEMBER 2017 MARCH/APRIL 2017 ISSUE 263 Season s Review featuring highlights from Scoop, Moda Woman, Scoop London, Panorama Berlin and London Fashion Week Shapewear Focus Product focus: TBC Retail Interiors EDITORIAL DEADLINE: 13 MARCH 2017 ADVERTISING DEADLINE: 14 MARCH 2017 PUBLICATION DATE: 28 MARCH 2017 JULY 2017 ISSUE 266 Complete guide to s/s 18 with the key looks, trends and brands to watch across contemporary, mainstream, directional and premium fashion Scoop Preview Young fashion shoot First glimpse at Moda Distributed at Scoop EDITORIAL DEADLINE: 21 JUNE 2017 ADVERTISING DEADLINE: 23 JUNE 2017 PUBLICATION DATE: 6 JULY 2017

4 Advertising opportunities MECHANICAL DATA: Keep all text and logos 12mm from the edge Double-page spread Full page Half-page vertical Half-page horizontal Quarter page trim 420mm x 297mm trim 210mm x 297mm 93mm x 277mm 190mm x 136mm 93mm x 136mm for bleed add 3mm all sides for bleed add 3mm all sides COLOUR RATES Double-page spread... 8,140 Back cover/inside front cover/ inside back cover... 5,100 Full page... 4,255 Half page... 2,350 Quarter page... 1,230 SERIES DISCOUNTS 2-5 issues... 5% 6-8 issues... 10% 9-11 issues... 25% Special position premiums... 10% premium on space costs for all guaranteed positions Agency commission... 10% SPECIAL RATES Advertorial (DPS)... 10,180 Advertorial (full page)... 5,325 Insert... 2,350 Tip on (including page)... 8,780 Tip on (front cover)... 12,305 Belly band... 10,565 Page sponsorship per issue... 1,350 Minimum 6 issues. Always the same page. Strip per issue... 2,350 Minimum 6 issues. Always the same page. Front Cover... 10,160 APPLE MACINTOSH PROGRAMMES Adobe Photoshop CC Adobe Indesign CC Adobe Illustrator CC High resolution pdf SPECIFICATIONS All fonts, logos and pictures must be supplied with artwork. Pictures to be CMYK in the following formats: EPS, TIFF or JPEG format at a minimum resolution of 300 pixels/ inch. High resolution PDFs are accepted with fonts and images embedded (a colour proof should also be provided) Discs must be Apple Mac compatible When sending by CD or please fax a proof or send a colour proof in the post. If we do not receive a proof, responsibility for any errors will be with the advertiser or agency. CONTACT US FOR DISPLAY, CLASSIFIED AND RECRUITMENT SALES: Michele Ali on +44 (0) or michele@ras-publishing.com Sam Chambers on +44 (0) or sam@ras-publishing.com

5 Online advertising opportunities Updated daily, the site provides WWB readers with up to the minute news and features at the click of a mouse, including exclusive content not found in the printed magazine, and brings the WWB brand to a whole new audience. One of the most cost effective ways to reach your target audience, the WWB website offers a full range of advertising opportunities designed to get your brand in front of the buyers that matter. wwb-online.co LEADER BOARD ADVERT HERE MPU FOR HOMEPAGE 1000 PX x 1000 PX 700 per month 625 per month for three months 525 per month for six months LEADER BOARD HOME PAGE 1024 PX x 127 PX 1,000 per month 925 per month for three months 850 per month for six months Additional 200 per extra page (eg. if you wanted the leader board to be displayed on business page too) MPU ADVERT HERE E-SHOTS Targeted to our WWB data base of 13,000 plus including our MODA and SCOOP LONDON visitor s data base. 2,500 per e-shot *add a video link for your new Look Book for an extra 250 SPONSORSHIP OF OUR E NEWSLETTER Sent out weekly to our WWB data base 13,000 plus. 1,500 x1 2,000 x2 for the month MPU ADVERT HERE YOUR ADVERT HERE MPU ADVERT HERE To discuss online opportunities in more detail and to book your place contact Michele Ali on +44 (0) michele@ras-publishing.com or Sam Chambers +44 (0) sam@ras-publishing.com Adverts to be supplied as Jpeg or Gif files. All rates subject to VAT. Each available advertising position will feature a maximum of 6 advertisers on rotation. NEWSLETTER ADVERT HERE

6 Online stats Launched in 2011, wwb-online.co is the digital arm of WWB magazine, the leading trade title for the womenswear industry. Attracting thousands of visitors a month and updated daily, wwb-online.co is designed to inform and inspire independent retailers, showcasing essential news, features, products, trends and interviews with key industry insiders. Although primarily focused on the UK market, the site s international audience continues to see month-on-month growth, within the top three visiting continents being the US, Europe and Asia. With a current DA (domain authority) of 24 and PA (page authority) of 33, wwb-online.co has become a well-trusted and high ranking website in the UK. 13,197 NEWSLETTER SUBSCRIBERS 16.3% NEWSLETTER OPEN RATE WEEKLY NEWSLETTER SENT WITH KEY STORIES FROM THE LAST 7 DAYS 6,000 PAGE VIEWS PER MONTH 3,500 USERS PER MONTH PREVIOUS ONLINE ADVERTISERS INCLUDE TCA SHOWROOM, LOVE BRANDS, FABER, VOLO COMMERCE, SCOOP, MODA, PITTI IMAGINE, PURE, CHIC AND MANY MORE 5K + SOCIAL MEDIA FOLLOWING 10% SOCIAL MEDIA ENGAGEMENT RATE 70% READERSHIP IN THE UK