a grooming environment that is reminiscent of your dad s favorite barber shop, but offers men all the style and comfort of a modern day salon.

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3 a grooming environment that is reminiscent of your dad s favorite barber shop, but offers men all the style and comfort of a modern day salon.

4 opened: September Alton Parkway, Irvine, CA (949) location: owner: concept: featured services: prices: press contact: Alton Parkway Irvine, CA Krista Martin (men s grooming expert) at metro for men, the old, obviously expired term it s a man s world lives on. this is the place where these unique creatures are appreciated, adored, pampered and cleaned up - all under one roof. through years of salon (and man) experience, Krista Martin knows her customer. so well, that she realizes today s man likes to be groomed especially when all his wants and needs are entertained! her masculine, men s only grooming environment offers a comfortable atmosphere with personal satellite televisions, beverages, cigars, a traditional shoeshine stand and a locker room, plus expert technicians that have dedicated themselves to learning the latest trends in men s grooming. metro for men even understands a man s lack of patience. no three hour hair/therapy appointments here! most services are based around The Thirty thirty minute appointments because men want to get in, get out and move on to the next thing. Hair Grooming haircut, beard/goatee trim, mustache trim, gray blending, highlighting and coloring. Nail Grooming spa hand detail, spa foot detail, spa glow treatment for hands and feet, and paraffin wax treatments. Body Grooming executive massage, waxing and straight-edge shaving. Grooming Packages metro for men offers grooming packages for extended relaxation of mind and body. all metro grooming packages come with a complimentary shoe shine. these packages also make unique gifts and corporate incentives. Metro Haircut $35 which includes a consultation, shampoo, scalp massage, cut, rinse, style, and a hot towel finish. Erika Klein/Robin Olson Shout Public Relations Tel: (949) Fax: (949)

5 metro for men company story we all have at least one man in our life. whether he s a finicky father, a highmaintenance hubby, or a burley brother, we are all lucky enough to know at least one of these fabulous individuals. does that mean we understand them? NO WAY! thankfully for men (and for those of us who love one or two of them), krista martin knows what a man wants and has created a grooming experience just for him! what is metro for men? a premiere retreat for men a male-exclusive, masculine grooming environment where expert technicians have committed themselves to providing men the best possible hair, skin and nail treatments. a country club atmosphere, metro for men offers a traditional shoeshine stand, a locker room, and 11 personal satellite tv s so men can watch sports, news, or market updates. they can read today s paper, pick up the latest GQ, puff on a fine cigar and guzzle a micro-brew, all while counting on up-to-date and traditional grooming techniques, fine products and unparalleled customer service. who is the metro for men customer? the metro man wants more than just an average haircut. he cares about his appearance and wants impeccable service. he wants to know he s getting the best, whether it s his car, his new cell phone, his job or even his haircut. he comes to metro because he s never left waiting in the lounge. he gets in, gets out quickly and can get on with his busy life. at metro, men rest easy knowing they will receive top of the line grooming services in an environment created exclusively with their needs in mind.

6 why metro for men? providing services strictly for men, metro is the ideal spot for the shy guy to entertain the idea of gray blending, manicure/pedicure, or massage therapy things he might not be comfortable doing at a unisex salon. Centrally located just minutes from the I-5 and 405 freeways in the heart of the Irvine Spectrum business park, metro offers men the convenience of lunchtime services and the luxury of never again having to trudge through a busy mall just to get his hair trimmed. Traditional Shoe Shine Stand Manicure Station

7 metro for men krista martin bio simply stated krista martin KNOWS men. for as long as krista has been able to work, she s been doing hair, mostly servicing a male clientele. now, with nearly 20 years of salon (and man) experience, krista could easily be considered a male grooming expert. it s her extensive knowledge of the industry, dedication to her customers, and her drive to constantly better herself and her team that has made krista a successful entrepreneur with a thriving business that focuses intently on her customer s needs. but rewind a few years things weren t always this way krista set out to make a change and spent the next few years with her nose in the books. when it was all said and done, krista landed a degree in marketing, a degree in merchandising, a paralegal studies certificate and the confidence and credibility to tackle the industry s missing link, customer service. in 1998, krista accepted a position at saville barber, an upscale men s salon and day spa. a master stylist, she maintained the top revenue generator title for several years, before deciding to embark on something bigger. confident in her skill and knowledgeable of her customer s wants and needs, she purchased the salon and in September of 2004, opened metro for men, the grooming environment for today s man. krista strives everyday to educate herself and her team on providing the finest, latest treatments while delivering superior service to her customers. she s realized that customer loyalty is not only about the services offered, but the atmosphere in which the services are conducted. considered the country club of salons, krista s metro for men is a textbook example of how business can successfully cater to its customers.

8 expert men s grooming technicians traditional shoeshine stand 11 satellite televisions complimentary beverage bar humidor men s locker room complete hand and foot care

9 metro for men client testimonials tell us about your experience at metro for men... great! i can always get in at lunch when needed to fit my busy schedule. dave williams vital stream inc. it s a pleasant interlude from the bustle of daily life. i ve been going since the shop first opened, and it has gotten better and better (especially since krista assumed ownership). malcolm lewis constructive technology group, inc. tell us about the customer service at metro for men when i walk into metro I feel like i ve gone to a family reunion. everyone knows my name and stops to chat. ryan joly south coast circuits the staff is always courteous, attentive and professional. i would never go back to a regular salon. top-notch service! andrew wesson henry wine group

10 why choose metro for men over other salons? metro is an exclusive, men s only salon. they know how to deal with men s hair because it s all they do. michael r. cipolla ceo, resources printing & graphics inc. well for the environment of course! i mean, how many hair places can us guys go and not feel like they want to get out as soon as possible? i enjoy the fact that i can hang out in a nice place, watch whatever sports i want and even crack open a brew (lunch break permitting of course!) if i want to. jeremy williams i used to go to my girlfriend s salon and would get a good haircut. when i go to metro, the ladies are much nicer, offer me a cold beverage, and i get my shoes shined. not having to deal with nail polish smell, old ladies in curlers, or getting in a towel for a massage is the icing on the cake. metro is a great place for men to get the best part of a barbershop with the perks of a salon. dusty lloyd bridge capital corp.

11 Metro for Men Press Contact: Alton Parkway Erika Klein/Robin Olson Irvine, CA Shout Public Relations Tel: Tel: Fax: Fax: metroformen.com or

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