digital 2017 MEDIA KIT

Transcription

1 2017 MEDIA KIT

2 THE US BRAND digital THE POP CULTURE CATALYST A PRIORITY DESTINATION Us Weekly is a pop culture authority; a leading entertainment destination and resource for lifestyle through the lens of celebrity. A TRUSTED SOURCE Us sparks the conversation with its trusted up-to-the-minute headlines and direct-from-the-source content reflecting the audience s many passion points. AN INFLUENTIAL ENVIRONMENT Advertisers benefit from Us Weekly s editorial scope and copious product mentions influencing over 30 million consumers with must-have-now essentials

3 ENGAGING 30+ MILLION CONSUMERS ACROSS SCREENS DIGITAL 21.9 MILLION UNIQUE VISITORS MOBILE WEB 18.4 MILLION UNIQUE VISITORS SOCIAL 8.2 MILLION FANS & FOLLOWERS NEWSLETTER 668k DAILY OPT-IN SUBSCRIBERS Source: comscore Media Metrix Multi-Platform (PC + Mobile) + Mobile Web, August 2016; Social Media August

4 YOUNG, AFFLUENT AND SAVVY MEDIAN AGE 36 FEMALE 66% W % W % MEDIAN HHI $107, MILLION UNIQUES 48% A18-34 MILLENNIALS 28% MOMS Source: comscore Media Metrix Multi-Platform (PC + Mobile), August

5 2017 DIGITAL EDITORIAL SCHEDULE INITIATIVE PROGRAM DESCRIPTION MONTH Best Diets The inside scoop and the hottest celebrity slimming secrets to shape up for the New Year. January Golden Globes Kicking off Awards season with a nod to the best in film and television. Editorial coverage captures the unforgettable moments from the red carpet, the broadcast and post-event highlights. January Sundance Film Festival Coverage of most talked about films and celebrity appearances at the 1 ½ week long event. January SAG Awards Actors recognize their peers for the best performances of the year. Featuring red carpet galleries and candid moments from the event. January Grammys Highlights from the biggest night in music include show-stopping fashions and the most talked about moments from the broadcast and post-show parties. February Spring Fashion Week An inside peek into New York Fashion Week from celebs in the front-row to the exclusive after parties. February Oscars The pinnacle event of Awards season is chronicled by winner predictions, red carpet ready style and beauty tips, best of red carpet fashion, and detailed post-show recaps. February Best Makeovers The best of celebrity makeovers with stunning before and after photos and expert tips detailing how users can undergo their own star-inspired transformations. March Coachella Coverage of most talked about performances and celebrity fashions and appearances at the 2 weekend event. April MTV Movie Awards Exclusive coverage with comprehensive wrap-up of the most talked about moments of the evening. April Met Gala Highlights from one of the biggest nights in fashion featuring red-carpet secrets, tips and tricks. May Mother s Day Mother s Day Gift Guide and profiles of Hollywood Moms and how they spend their special day with family. May

6 2017 DIGITAL EDITORIAL SCHEDULE (CONTINUED) INITIATIVE PROGRAM DESCRIPTION MONTH Best Bodies Showcasing the fittest celebs in Hollywood featuring how-to videos, workout tips and wellness content that provides the inside scoop on how celebs shape up and stay fit. May Father s Day Father s Day Gift Guide and special editorial feature on Hollywood Dads. June Hollywood Moms/ Back to School Exclusive coverage of some of our favorite Hollywood Moms as they navigate the busy back-to-school season. August VMAs Exclusive coverage of MTV s most outrageous performances, red carpet arrivals galleries and overview of the night s big winners. August Primetime Emmys Celebrating the best of TV with exclusive coverage of winner predictions, style and beauty tips and red carpet highlights. September Fall TV Fall TV season kicks off with exclusive coverage of the most anticipated new shows, new faces and returning favorites. September Fall Fashion Week An inside peek into NY s Fashion Week from celebs in the front-row to exclusive photos from Us Weekly s signature Most Stylish New Yorkers bash. September Halloween Coverage of this family-fun holiday includes expert tips for throwing a Halloween bash and popular costumes among celebs. Includes user-generated photo galleries: cutest kids costumes, cutest pet costumes, dress-up like a celeb. October Holidays with Us (Includes Best of 2017) Expert tips and the latest trends for a celeb-inspired holiday season. Includes Gift Guide of hottest gifts, tips for a stylish holiday season and entertaining tips for festive gatherings. Best of 2017 offers a recap of the most compelling stories of the year. December

7 AD SPECS Usmagazine.com uses DFP to serve advertisements USMagazine.com reserves the right to reject creative and/or request revisions to creative as it pertains to content or how they affect page load and layout. Turnaround Times: * Rich Media, Site Served and/or Flash assets must be received within 5 business days prior to start date. * Standard GIF/JPG, INRED, IFRAME, Javascript tags must be received within 3 Business Days prior to start date. * For Custom Ad Units being created by UsMagazine, assets must be received within 20 business days prior to start date. STANDARD AD TYPE DIMENSIONS SPECIFICATIONS LEADERBOARD 728x90 BOX 300x250 PUSH DOWN (Homepage Only) 970x66 * Dimensions: collapsed state: 970x66 static banner & expanded state: 970x418 * File size: 970x66: 60K max; 970x418: 100K initial load and up to 300K subsequent load max * Expansion: Auto expansion frequency capped at 1 per user per day (must auto collapse after 8 seconds), subsequent expansions must be user initiated on click only * Animation: 1 loop, 7 seconds on frequency capped auto expanded 970x418 panel; 1 loop up to 30 seconds max for subsequent user initiated expanded 970x418 panel * May include video functionality; up to 30 seconds; for site served creative: provide MOV file. FLVs will not be accepted. * Must contain a clearly defined Expand & Close click button in upper right of expanded panel (X CLOSE) no smaller then 16pt font user initiated expansion on rollover not allowed click to expand and click to collapse * See complete specs: HALF PAGE AD (Articles) 300x

8 AD SPECS (CONTINUED) STANDARD AD TYPE DIMENSIONS SPECIFICATIONS MARQUEE (Homepage, Channel Pages and Articles) 970x125 SUPER MARQUEE (Homepage, Channel Pages and Articles) 970x250 SKIN 1900x1300 * Static site served only * File size: 150K * 1900x1300 total size of skin; Center is 980 px in width; 460 px width for left and right panels each. Account for a space of 160 pixels in height at the top to allow for header overlap and utilize 150x600 of the inner portion for the branded area SPONSOR LOGO PNG or PSD * Site served logo only * PNG or PSD hi res transparent logo, static only (no animation), no borders must be resizable to accommodate a widths ranging from 40 px to 140 px VIDEO 16:9, 640x360 * Video can be site served or via VAST tag; 4MB max file size; MOV formats only; :15 seconds for PreRoll * Aspect Ratio: 16:9; 1x1 tracking accepted on PreRoll MOBILE SITE Various (3rd party tracking accepted) See complete specs: NEWSLETTER BOX 300x250 * JPEG site served (1x1 3rd party click tracking accepted no 3rd party impression tracking)* 60K max file size * Dynamic Logic/Safecount & Insight Express Studies are required to use the node format only. In banner recruitment only for Vizu and all other surveys. RICH MEDIA REQUIREMENTS: Accepted vendors: Atlas, DoubleClick, Sizmek, Pointroll, Innovid, Celtra Ad types not accepted: Floating, Popup/Under, AutoExpanding & AutoSound CUSTOM AD UNITS/PAGES (10 BUSINESS DAY LEAD TIME) Please send the below assets for ALL customizations Branding/Messaging Style Guide Fonts Product Shots 1x1 3rd Party Tracking

9 CONTACT US FOR INQUIRIES, PLEASE CONTACT: Victoria Lasdon Rose Vice President & Chief Revenue Officer Brian Kennedy Associate Publisher