W E L C O M E K I T

Transcription

1 2017 WELCOME KIT

2 DEAR COUTURE EXHIBITORS: WELCOME TO COUTURE 2017! TO HELP YOU PREPARE FOR THIS YEAR S EVENT, WE HAVE CREATED THE EXHIBITOR WELCOME KIT, A COMPREHENSIVE GUIDE TO COUTURE S MARKETING OPPORTUNITIES, OPERATIONS DEADLINES AND EVENT DETAILS. OUR TEAM IS ALWAYS HERE TO HELP AND WE LOOK FORWARD TO A VERY SUCCESSFUL SINCERELY, THE COUTURE TEAM The COUTURE website, thecoutureshow.com, is updated regularly. Please refer to the Exhibitor Resource Center for upcoming deadlines, communication, or forms.

3 IMPORTANT DATES Please take note of these important deadlines MID-MARCH COUTURE Design Awards announcement is sent out to exhibitors MARCH 15 Villa Floor Plan Deadline Company Logo Deadline (Villa exhibitors only) MARCH 24 Last day to book complimentary rooms MARCH 29 Submit Brand Ballroom Floor Plan for Fire Marshall Approval APRIL 14 Salon sign & showcase layout deadline Jewelers Mutual Insurance opt-in deadline APRIL 18 Deadline to change directory contact information (log into a2z to make sure your contact information is correct) APRIL 24 Directory advertising page submission deadline APRIL 25 Last day to cancel/ make changes to housing with no penalties Directory brand listing image due (images needed only for brands not participating in the Look Book) MAY 5 Design Awards submission images deadline Design Awards form submission deadline June 2-6, 2017 Wynn Las & Encore VegasLas Vegas 1

4 SHOW SCHEDULE WEDNESDAY, MAY 31 12:00pm 6pm Exhibitor Registration 1pm 8pm Set-up Note: There is no vault service on Wednesday, May 31st THURSDAY, JUNE 1 8am 6pm Exhibitor Registration & Set Up (No exhibitor access after 6pm) 5:30pm 7pm Exhibitor Welcome Reception, Sunset Hallway (exhibitors only) The perfect time for the exhibitor community to celebrate and prepare for the upcoming 5 days. Join us for cocktails in the Sunset Hallway. FRIDAY, JUNE 2 7:30am 6pm Exhibitor Registration 9:30am 6pm Show Open 7:30pm 10:30pm COUTURE s Opening Night Event, Sunset Pool Deck (invitation only) The Opening Night Event features an unbelievable performance, cocktails and bites. The perfect way to kick off COUTURE with the entire community! SATURDAY, JUNE 3 8am 6pm Exhibitor Registration 9:30am 6pm Show Open 6pm 7:30pm Cocktails at Sunset Retailers, exhibitors and the press are invited to the Sunset Hallway & Terrace to unwind and enjoy cocktails with colleagues and friends. SUNDAY, JUNE 4 8am 6pm Exhibitor Registration 9:30am 6pm Show Open 6:30pm 8:30pm The COUTURE Design Awards, Encore Theater One of the highlights of the week, the COUTURE Design Awards have always served to introduce the community to some of our most inspiring designers. Voted on by a panel of designers, retailers and editors, the winners in each of the 14 categories will be announced at this exciting event! MONDAY, JUNE 5 8am 6pm Exhibitor Registration 9:30am 6pm Show Open 6pm 7:30pm Cocktails at Sunset TUESDAY, JUNE 6 8am 4pm Exhibitor Registration 9:30am 4pm Show Open COUTURE will be providing continuous transportation between the Encore, Mandalay Bay and Las Vegas Convention Center during show hours, June 2 - June 6 *Please note the pickup/location is no longer at the Wynn. From Encore Friday Monday 9am 6:30pm Shuttles are located by Encore Hotel registration except Tuesday, which will be outside the Alsace meeting room at the Wynn. From Mandalay Bay Friday Monday 9:00am 6:30pm Tuesday 9:00am 4:30pm Shuttles are located at Shark Reef entrance (last pick up is 6:30pm at both hotels) 2

5 REGISTRATION & HOUSING On page 2 of your COUTURE contract, you will notice that registrations and hotel rooms are allocated by the size of your space. After you submit your signed contract, you will then be able to register for these allocated rooms and badges. Should you need any extra badges and/or additional hotel room nights, please contact your Account Executive. REGISTRATION Everyone on the COUTURE floor must have a badge. Full registrations are for the full 5 days and include breakfast and lunch, and access to all the events. Should you need any extra, you may purchase them: Daily: $36 includes breakfast, lunch, all day beverages, and any evening function for that particular day. 5 Day Pass: $,6 5 includes daily breakfast, daily lunch, all day beverages, and access to all evening functions. For any registration questions, couexh@ experient-inc.com or call HOUSING In, the COUTURE blocked room rate is $ at Wynn and $ at Encore. We encourage everyone to book housing as quickly as possible to secure their rooms at the Wynn & Encore as we do anticipate a sell-out during Market Week. Housing inquiries, please contact couexh@experient-inc.com or call MARCH 24 Deadline to book complimentary rooms APRIL 25 Deadline to make any changes to housing without penalties June 2-6, 2017 Wynn Las & Encore VegasLas Vegas 3

6 THE PLACES AND FACES OF COUTURE For over twenty years, COUTURE has served as the ultimate destination for designer fine jewelry and luxury timepieces. Bringing together a top-tier community of heritage brands, emerging talent, distinguished retailers and award-winning media, COUTURE is the most exclusive and intimate destination for the luxury jewelry and timepiece market. From the private ballrooms to the Villas, from the main salon floors to Design Atelier, COUTURE is where an elite community of retailers visit the best and most innovative brands. COUTURE is an appointment-driven show. We encourage you to be strategic about scheduling appointments with your targeted retailers during Market Week. In March COUTURE will distribute our Retailer Profile Book, which lists the names of the most prestigious stores and buyers that will be in attendance this year. This will help you narrow down your list of targeted retailers and assist with the appointment-making process. We also encourage you to use our online appointment making tool, COUTURE Connect. You can login and update your profile by visiting public/e_login.aspx 4

7 DESIGNERS The Villas allow world famous brands to have a presence at COUTURE while also having complete exclusivity in their own space with expansive views of the golf course. These ballrooms are provided to the iconic brands as raw space, allowing each brand to fully express their pieces in magical and transformative environments. The majority of COUTURE exhibitors are found in the Lafite and Latour Ballrooms. This year our salon design is getting a facelift! Our new model will still have a uniform look on the outside, while simultaneously giving our brands the flexibility to customize the inside. Design Atelier: These specially curated areas are home to COUTURE s emerging designers. FRIDAY June nd - 9:30 6:00pm SATURDAY June 3 rd - 9:30 6:00pm SUNDAY June 4 th - 9:30 6:00pm MONDAY June 5 th - 9:30 6:00pm TUESDAY June 6 th - 9:30 4:00pm WYNN BOULEVARD MAIN VALET BELL DESK MAIN ENTRANCE VIP LIMOS TO MANDALAY *VIP access card required UPPER LEVEL RESORT REGISTRATION CAR RENTAL SWIM RED CARD Elevators to Ground Level BACH BEETHOVEN 1 2 Patio REGISTRATION #5 REGISTRATION (Brahms) EASTSIDE LOUNGE ENCORE CASINO Freight Elevators MONTBLANC NORTH AMERICA (Chopin 3) FENDI TIMEPIECES (Chopin 1) BRAHMS 2-4 BUSINESS SERVICES TUTIMA/ CORUM/ ETERNA (Chopin 2) BOTERO BAUME & MERCIER (Chopin 4) BOVET 1822 (Mozart) ISLAND BAR & CASINO ENCORE WYNN GOLF COURSE RAYMOND WEIL (Handel) ORIS (Debussy 1) ERNST BENZ GRAHAM KERBEDANZ (Debussy 2) XS NIGHTCLUB REGISTRATION #6 CABANA BAR NORTH VILLAS (Floors 1-3) DESIGN AWARDS (Encore) PUCCINI ESPLANADE TAG HEUER COUTUREtime SHOW OFFICE (Ravel) WYNN THEATER WYNN GOLF & COUNTRY CLUB CATERING TO COUTURE TAG HEUER (Vivaldi) ZENITH (Strauss) DIOR TIMEPIECES (Schubert) ENCORE THEATER THE DRUGSTORE THE CAFE Encore is home to COUTUREtime, a curated selection of luxury timepiece brands. These brands can be found in the Encore Ballroom, as well as the individual ballrooms in Encore. THE COUNTRY CLUB A NEW AMERICAN STEAKHOUSE THE PRO SHOP HOTEL SALES, & CONVENTION SERVICES MOJITOS RESORT WEAR DECORAZZI THE BUFFET CASHIER APOTHECARY TERRACE POINTE CAFÉ LA CAVE WINE & FOOD HIDEAWAY WYNN FAIRWAY VILLAS AND APARTMENTS MEETINGS BUSINESS ST. SHOW CONCIERGE SERVICES OFFICE PIERRE TO COUTUREtime REGISTRATION #1 REGISTRATION #2 RED CARD B BAR PRIVATE GAMING BACCARAT PRESS (Petrus 1) WYNN CASINO MESSIKA (Petrus 2) RED CARD SUNSET POOL TABLEAU ROBERTO COIN (Palmer) TOWER SUITE BAR TOWER SUITES REGISTRATION RED 8 HIGH LIMIT SLOTS CARTIER DIOR JUDITH RIPKA (LaFleur 1) KWIAT FRED LEIGHTON (LaFleur 2) REGISTRATION (CHAIRMAN S SALON) TOWER SUITES ENTRANCE SOUTH VALET SOUTH ENTRANCE CABANA BAR & CASINO REGISTRATION #4 WING LEI HEARTS ON FIRE (Margaux 1) ALOR (Montrachet) KABANA (Alsace2) GURHAN (Alsace 1) REGISTRATION #3 PHOTO SERVICES Margaux 2 STEPHEN WEBSTER (LaTache) BALLROOM & TOUR BUS ENTRANCE MIKIMOTO (LaFleur 1) SUNSET TERRACE CHIMENTO (Chambertin 2) ARMENTA (Chambertin 1) WEDDING SALONS SHUTTLE TO MANDALAY & PARIS MARCO BICEGO (LaFleur 2) BALLROOM PROMENADE SOUTH GATE EXHIBITS (LAFITE BALLROOM) DESIGN ATELIER EXHIBITS BUS LOADING AND UNLOADING (LATOUR BALLROOM) VIP limo service *special card required to use this service 5

8 RETAILERS The over 4,000 COUTURE attendees who cross our threshold during Market Week represent the best in the business; many are already your customers, and all possess the market demographics desirable for your brands; however, to preserve the exclusive nature of COUTURE, attendance at the event is only open to qualified retailers. All retailers must register through the system and be prepared to provide supporting documentation, including store information, lease information and JBT rating. COUTURE has developed a tightly segmented retailer market and divided it into 2 key components: THE CORNERSTONE RETAILER. Established in 2007, the Cornerstone Retailer program uses a series of proprietary metrics to reward a select group of retailers with an elevated suite of amenities at COUTURE. These first-in-class Cornerstone Retailers represent approximately 3 of the best North American and International retailers. From hosted rooms, special events, private lounges, and concierge services, this group enjoys a very special selection of offerings. This elite group is comprised of the iconic names in jewelry retail. THE COUTURE RETAILER. Since opening up the model in 2007, COUTURE has slowly but consistently grown its retailer attendee base. Because of the quality and caliber of the brands, the COUTURE show floor self selects its retailers and those who are not Cornerstone are still among the world s finest retailers. This additional audience is of paramount importance to COUTURE exhibitors, not just as potential future customers, but also for their insight on consumer feedback and emerging trends. Can I get information about these retailers? Yes. Our COUTURE Marketing Manager sends out the Retailer Profile book in March. The Retailer Profile book is limited to our Cornerstone retailers who completed their profile by the published deadline to ensure timely production and delivery of the book in March. In other words, we do not create a profile for every retailer who attends the show (only the top tiers ). Can we send you the Retailer Profile book in Excel? No. We do not/can not legally provide excel files of our retailer lists. Many companies create their own Excel spreadsheets and update them from year to year. If you would like to coordinate an eblast or a direct postal mailing, you may contact Elana Cutler, our Show Manager at elana.cutler@thecoutureshow.com. Please note: You will not have direct access to s or mailing addresses as they will be managed by a third party fulfillment house. 6

9 3 MARKETING THE MOST EXCLUSIVE COLLECTION OF THE WORLD S LEADING JEWELRY DESIGNERS AND TIMEPIECE BRANDS LOOK B OOK 2016 Each year we are excited to present you with the most prestigious show and a source of inspiration. The contact information in the look book in the industry, and this year is no exception. Within these back of the book will help you start making appointments with our pages you will see more than 200 of the most creative, innovative impressive roster of jewelry and timepiece brands well before the and inspired designs in jewelry and timepieces. From iconic show, while the beautiful imagery will remind you why we all look brands you ve come to know and love, to the best and brightest in forward to attending Couture each year. emerging talent, this book offers something for every taste. Now is your chance to uncover what s new as well as reacquaint yourself We hope you are as thrilled to preview these designs as we were with the brands that you can count on seeing year after year. to compile them. We look forward to seeing you in Las Vegas and welcoming you to Couture. Consider this a sneak peek into all of the exciting designs and THE COUTURE TEAM talented artists you will see in Las Vegas. This year s look book features more styles, more creativity and more designers than ever before. We encourage you to treat it as both your guide to the COUTURE LOOK BOOK The Look Book is a beautifully hard-bound book that features product images from each of the designers and their contact information. It is mailed out to our Cornerstone Retailers and top editors in April, and distributed digitally to all retailers later that month. Exhibitors will receive a copy at the show. COUTURE SHOW GUIDE The COUTURE Show Guide is the on-site directory that is handed out to all COUTURE attendees and editors. LISTING IN SHOW GUIDE As an exhibitor in COUTURE, you receive a complimentary listing in the show guide. Your listing will contain one image, contact information and salon number. Please log in to a2z to ensure that the directory contact information is correct. You have until April 18th to make any changes. Any changes made after April 18th will not be reflected in the 2017 Show Guide. SHOW GUIDE ADVERTISING Exhibitors who want extra exposure in the directory may want to purchase advertising space. PRESS RUN: 4,000 DISTRIBUTION: Retailers, Press and Exhibitors at COUTURE 2017 FULL-PAGE RATE: $1,600 FULL PAGE TRIM SIZE: 8 1/16 X 10 7/16 AD CLOSE DATE: April 24, 2017 MATERIALS DUE DATE: April 28, 2017 COMMUNIQUE The Communique is a monthly newsletter sent out to the COUTURE community highlighting our retailers and brands, and sharing upcoming show information. We also include frequent posts on our blog, COUTUREmusings. As we get closer to the show, weekly media alerts are sent to qualified press and retailers as well. If you would like to be included in these complimentary marketing opportunities, please reach out to Michelle Orman at Michelle@LastWordComm.com. COUTURE SPONSORED S OR BANNER ADS ON If you are interested in any of these, please contact our Show Manager, Elana Cutler at elana.cutler@thecoutureshow.com or

10 DESIGN AWARDS The COUTURE Design Awards are only open to participating COUTURE exhibitors. All exhibitors have the opportunity to submit one piece to this juried event. A panel of fellow designers, COUTURE s most prestigious retailers, and members of the consumer and trade press review all the pieces in defined categories for technical merit, uniqueness and cutting edge design, and the ability to be sold on the retail level. Submissions are displayed for COUTURE attendees throughout the event, and the entire COUTURE community is also invited to vote on a People s Choice award during the event. The submitted pieces are displayed anonymously onsite at COUTURE to ensure fairness of the competition. The award winners are presented on Sunday, June 4 from 6:3-8:3 pm in Encore Theater. After the awards on Sunday evening, the designers names and salon numbers are placed next to the submitted piece for display on Monday. For more information, please see the webpage at: New Location! The 2017 COUTURE Design Awards will be held in the Encore Theater. COUTURE CONNECT As a COUTURE exhibitor, we include a free listing, logo and company description on our site that will be viewed by attendees. Upon turning in your contract, you get added to our online system. To log-in, please go to: If you have purchased one of the upgrades on your COUTURE contract, then we encourage you to login to the COUTURE Connect portal in order to redeem your upgrade. If you have any questions regarding COUTURE Connect, you can contact support@a2zinc.net. Important Dates to announce Design Awards will be sent mid-march Deadline to submit participation form: April 14 Deadline to submit image of entry: May 5 8

11 OPERATIONS 2017 POLICY: CLOSED-TOE SHOES REQUIRED FOR MOVE-IN AND MOVE-OUT. You will not be admitted to the show floor wearing open-toed footwear. THE RULES INTERNAL & EXTERNAL DECORATION For all show order forms, showcase measurements, order deadlines, action check-lists, and contact information you need to prepare for the show, please see the COUTURE Exhibitor Resource Center. In 2017, Freeman will be our official Service Contractor. Freeman has proven their exceptional service in the past, and we look forward to working with them. If you would like to customize your salon, order graphics for your walls, or have more detailed questions about showcase dimensions, etc. please contact the appropriate Freeman representative: Lafite Salons # JILL SYLER or CORINA TOVAR Latour Salons # CHELSEA ALLEN or CORINA TOVAR Encore Salons BIBI JAVED or CORINA TOVAR Design Atelier CORINA TOVAR Wynn Ballrooms, Encore Ballrooms & Villas BIBI JAVED Can we drape fabric on the interior walls? Yes, but there will be a labor cost involved to do so (from Freeman) unless you bring in your own labor (exhibitor appointed contractor). Can we use our own furniture, chairs, table and exhibits? Yes, but you will not be able to move the furnishings in yourselves. A Freeman labor* person will move it directly to your salon space. You will need to pay a fee for this service. This is a material handling charge based on weight of the furniture. Can we customize the salon header or apply our logo in relief? (salons only) No, the header on the outside of the salon is done in show font in uppercase letters. No logos are allowed on the outside, but you may use logos on the inside of your salon showcase windows (on back of sliding doors). You will need to contact Freeman for a price quote for that. Can we play music in our booth? Yes, but since COUTURE is a relatively quiet show, with smaller aisles and shared walls, the volume will need to be low in order not to interfere with your salon neighbors. Also if there are complaints you will need to reduce the volume further or turn it off completely. *Villas, please contact Bibi Javed at couturesales@freemanco.com or

12 OPERATIONS (continued) Altering Salon Exterior: The COUTURE Show Management will not allow exhibitors to alter the outside look & feel of the salons. You cannot swap out the showcases or add light boxes. Each salon is designed so it is a level playing field for all salon designers. Your Freeman representative can explain what can be done with your internal booth set up. ADDITIONAL GOOSENECK LIGHTS FOR DESIGN ATELIER BOOTHS If you are an exhibitor in one of our Design Atelier exhibits and you would like to rent additional gooseneck lights, these can be rented through Freeman s Service Desk located at Reg Desk 1. There will be an additional cost for each light. SECURITY JEWELERS MUTUAL INSURANCE This insurance is FREE to salons and Design Atelier, but you must opt into this; you are not automatically covered. Jewelers Mutual insurance covers the jewelry in the showcases in your booth when you leave it overnight on show days. There is still a vault available should you wish to vault particular pieces that are worth more than $20,000. Please also note, you still need to have your own insurance for theft, damage and fire, during the show. Jewelers Mutual doesn t cover damage of any kind. VAULTS A vault (secure room) is provided for storage of merchandise for exhibitors from one day prior to show opening until the afternoon following the close of the show. The vault is manned by armed personnel. While all merchandise is carefully handled, it is essential that exhibitors make certain there are locks on all pieces checked into the vault and that they are closed and secure. Cardboard cartons or other means of packaging will not be accepted at the vault. VAULTING PROCEDURES: Go to Exhibitor Registration and pick-up your badge. YOU MUST PICK UP YOUR BADGE BEFORE ADDING OR REMOVING MERCHANDISE FROM THE VAULT. During vault check-in you will be issued a numbered vault claim check. One part is attached to your bag/case; another is the redemption portion that is handed to you for receipt of your merchandise. Keep the redemption check in order to pick-up your merchandise. In the morning, proceed to the vault with your redemption check and exhibitor badge to withdraw your merchandise. Exhibitors will need official government issued photo IDs, along with a COUTURE issued badge, to enter the event floor and for access to the COUTURE vaults. Personal ID, along with a matching COUTURE badge, will be systematically checked at the entrances and exits. Both IDs must have identical names to gain access to the event floor or vaults. No merchandise will be released without a redemption check, show badge and signature comparison. Exhibitors who remove their merchandise from the show site are totally responsible for their merchandise. 10

13 VAULT HOURS SCHEDULE DAILY VAULT SCHEDULE CHECK-IN CHECK-OUT (FOLLOWING DAY) WEDNESDAY, MAY 31 ****NO VAULT SERVICE AVAILABLE THURSDAY, JUNE 1 8:00am 9:30am *FRIDAY, JUNE 2 6:00pm 9:30am *SATURDAY, JUNE 3 6:00pm 9:30am SUNDAY, JUNE 4 6:00pm 9:30am MONDAY, JUNE 5 6:00pm 9:30am TUESDAY, JUNE 6 **Contact COUTURE Security Team Please note that the vault will be closed daily upon opening of the Collection Floor. It will reopen upon the closing of the Collection Floor. *Sabbath Vault (for those observing the Sabbath on Saturday) runs from Friday, June (3pm) - Sunday, June (9:30am). Exhibitors are totally responsible for their merchandise. EARLY MOVE-IN WRISTBANDS Our exhibitor registration desk doesn t open to distribute badges until 12:30 PM on Wednesday; therefore to access the halls and your salon earlier than 12:30 PM, you will need a wristband. Please pick up your wristband from COUTURE security which will be located at the entrance of the hallway to the Latour and Lafite Ballrooms. You will need to present ID (photo ID and business card) to be granted access. You will be checked off from an early access list. If you have additional staff without business cards, please have them come with you. 11

14 ARMORED CARRIERS There are four armored carriers who deliver to COUTURE: Brinks, Dunbar, Malca-Amit and Ferrari. Here are the contact numbers for each: Veronica M. Douglas Brinks Global Services M: (917) E: Frank Jimenez Ferrari Express Inc. M: O: E: Nelson Rosario Loomis Secure Logistics (Dunbar) P: M: E: Jillian Valerio Malca-Amit USA LLC P: ext. 250 M: E: Armored carriers will be posted in the Lafite and Latour Ballrooms (near the stages) on Wednesday, June from 8am 5pm. During move-out on June 6, the carriers will be posted in the same location as move-in starting at pm. Supplies (armored bags, paperwork) will be delivered to salons between the hours of :3 am on Tuesday as well. JEWELERS MUTUAL INSURANCE COVERAGE If you are exhibiting in a salon or the Design Atelier, and you opted in to the Jewelers Mutual In-Showcase Insurance Coverage, a member of our team will be coming to your booth to deliver an inventory merchandise memo form for you to complete with a piece count and the aggregate value (at cost) for all inventory displayed in the show window. Staff will also come to your space to digitally photograph your showcase window(s) and check that the cases are locked. Please make sure someone is present in the salon until the photographer has been by. PLEASE REMEMBER THIS COVERAGE BEGINS FRIDAY, JUNE 2nd SO YOU WILL NEED TO VAULT YOUR LINES ON THURSDAY EVENING BEFORE LEAVING YOUR SALON. SAFE RENTAL The rental safe company we recommend for the COUTURE Show is Rolland Safe. They are offering a few styles and dimensions that can be seen in the order form found on the Exhibitor Resources page. Please contact Gicela Gonzalez (ggonzalez@rslc.net) for more information. Material handling fees (the fee of moving shipments from the dock to your salon) are already included within the price of the safe. 12

15 CONTACTS GANNON BROUSSEAU Vice President ERIN O DONNELL Marketing Director erin.odonnell@emeraldexpo.com ELANA CUTLER Show Manager elana.cutler@thecoutureshow.com JAN MOHR Retailers Relations jlmohr2000@embarqmail.com MORGAN MILLER Account Executive morgan.miller@emeraldexpo.com MICHELLE ORMAN Public Relations michelle@lastwordcomm.com MAURO ARATI Sales, Asia marati@studioaarati.it ERIKA ROMAGNOLI Marketing Coordinator erika.romagnoli@thecoutureshow.com ALEX ARATI Sales, Italy & Germany aarati@studioarati.it UYEN VU Senior Art Director uyen.vu@emeraldexpo.com GENEVRA RAO Operations Manager, Overall Logistics genevra.rao@emeraldexpo.com KIRSTEN KHOURY Operations Coordinator, Salons & Design Atelier kirsten.khoury@emeraldexpo.com NEETA LAKHANI Operations Manager, Villas & COUTUREtime neeta.lakhani@emeraldexpo.com 13