News. édito. #12 - April 13. All latest news about Marie Claire licensing. By Fabrice Taupin SOUTH-KOREA REBORN!
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1 letter News All latest news about Marie Claire licensing #12 - April 13 édito By Fabrice Taupin SOUTH-KOREA REBORN! Regardless of the economic situation, it is our duty at the Licensing Department to study all new potential developments for the Marie Claire brand both in terms of products and new territories. After the very promising debut of the Marie Claire jewelry as the first-ever license in the United States, I would like to focus today on the remarkable re-birth of South-Korea. In this issue, I invite you to read about the spectacular performance of our new representative office and master-licensee, both based in Seoul, with the arrival of no less than 9 new Marie Claire licensees over the past 12 months, including Women s ready to wear distributed at Shinsegae Departments stores as well as handbags and cosmetics. With this new start, Korea is well on the way to strengthen its position as the second-largest market for Marie Claire after Japan! Fabrice Taupin Licensing Director In terms of product developments, please review the beautiful collection of bedding made by our Australian licensee LINEN HOUSE as well as first «chic» and «classic» jewelry collections made by RICHLINE for the American market. So, if you dream to sleep in Marie Claire bedsheets or wear Marie Claire jewelry, now is the time!
2 licensee Focus Linen House Linen House, Marie Claire licensee for Home Linen in Australia and New Zealand, has recently launched the first range of Marie Claire bed linen and toweling lines. An inspiring collection for SS 2012/13, with 6 various styles: Lettre de France bed linen with an old-style handwriting print; Sanctuary featuring white butterflies and botanical designs, Koya inspired from kimono patterns, Delfina with delicate pleats of white cotton, Abbie and Montelle. Marie Claire SS 13 - Lettre de France Marie Claire SS 13 - Koya Marie Claire SS 13 catalogue Marie Claire SS 13 - Koya
3 ... Linen House Linen House was founded in 1993 in Melbourne and has built to become one of the leading Australian textile companies selling their products the world over. They develop home products (bed linen, bath linen, and accessories) with high quality materials and appealing designs: the company is very much design-oriented, with their inhouse design capability an industry leading asset. Linen House have all the ingredients, drive and capabilities to develop and interpret the essence and style of the Marie Claire brand so beautifully. Today the MC collection is sold in Australia, New Zealand and Canada. New markets will soon be opened in the USA, in South Africa and Hong-Kong. Marie Claire SS 13 - Sanctuary More information about Linen House : com.au/collections/marie-claire/marie-claire Marie Claire SS 13 - Delfina Marie Claire SS 13 - Sanctuary Marie Claire SS 13 - Abbie
4 designer Tips S/S 14 Women s Trends MCP By Patricia Beausoleil A journey from opacity to transparence from reflective metallics to light and linear tinted whites capture light. A hazy palette of whites and pearly whites and of cloudy greys to reveal an aerial and effervescent atmosphere - subtle transitions of materials to achieve an essential graphic contrast of black and ivory. Patricia Beausoleil Marie Claire licensed products Style Director Illusoire pictures available only for inside communication
5 designer Tips S/S 14 Accessories MCP Trends Assemblage, cut-outs, accumulation of geometrics... everything is a pretext to give the daily rhythm a graphic twist. Color Embrace and interprete freely a saturated red and an electrified blue - irregular weaves and random textures are juxtaposed against supernatural colors!... Impulsion pictures available only for inside communication
6 iconic Page Selection of new Clover products Each season, our licensees make Marie Claire iconic products as one part of the collection. Here, you can discover the most updated clover products. Global time watches (Korea) Ajioka women s small leather goods (Japan) Nikki Golfwear (Japan) Richline jewels (USA) Sankyosha eyewear (Japan) Toho Lamac women s shoes(japan)
7 territory Focus South-Korea South-Korea is currently showing a new positive energy for the Marie Claire licensing program in the Asian zone. Nine new licensees are on board, preparing for the SS2013 and FW 2013 collections: Marie Claire ready-to-wear, underwear, socks and stockings, leathergoods, scarfs and mufflers, watches, bedding, bathroom accessories and tablecloth, and cosmetics. We hope to update you with other products in South -Korea, in the next newsletter. Regarding the distribution of the products, we wish to highlight the ready-to-wear License -Top Vision- with the first Marie Claire collection (S/S 13) displayed in corners at Department Stores such as Shinsegae and Hyundai. TL lingerie collection FW12 13 The Marie Claire licensing program is handled by Mrs Heyonn Mot who is the official Representative of Marie Claire licensing in South- Korea. All licensees are managed by Mr. Philip Park of PC Company, acting as global master licensee of MC Brand. J Fashion small leather goods collection SS 13 Top vision Women s wear collection SS 13 Top vision Women s wear collection SS 13
8 licensees News Silver Ghost (corner opening) Silver Ghost, the Marie Claire cosmetics licensee in China, keeps opening new corners since its launch last July (Shanghai Zhongfang Jinyi Plaza, Shenyang LianYing Department Store, Langfang New Chaoyang Shopping Mall). Let s highlight an important communication effort with a large press and web coverage. In total, Marie Claire products are available in about 65 points of sales accross China, including 39 Sasa stores. advertising page Brown rice line Shenyang - lianying corner Langfang - xinchaoyang corner Plant essence whitening line
9 licensees News Yilijia Collaboration for the 10th Anniversary of Marie Claire China. Marie Claire Magazine celebrated its 10th anniversary last December. For this occasion, Yijia created a special promotional pouch featuring the anniversary logo. Example of good synergy between the licensee and the magazine. More information about Yilijia: New show room concept New show room concept Adverstising page 10th anniversary of Marie Claire China Collection SS13 Promotional pouch for 10th anniversary Collection SS13
10 special Event Launch of Marie Claire Jewelry in the US - by Richline Marie Claire is very proud to announce the first Licensing deal in the USA, with Richline Group. The agreement was signed in April 2012 to develop a Marie Claire branded Jewelry line for the USA and Canada, and products have just been presented to the trade last month in NY. Marie Claire collection About Richline Brands Richline Brands is a strategic business unit of Richline Group Inc, founded in 2007, a company of Berkshire Hathaway Inc. Richline is the USA s foremost fine jewelry marketer and distributor, leader in the US jewelry industry. The Marie Claire first collection is made up of two lines -Classique and Chic- which are both beautifully highlighting the Marie Claire Clover symbol mark: earrings, bangles, necklaces and rings using the clover with elegant and fashionable shapes. All products in the Classique collection are produced in sterling silver or pure karat gold and the Chic collection is plated fashion jewelry. Classique Collection The Richline Group was introduced to Marie Claire through Private Collection, Marie Claire licensing new representative for the USA with offices in Miami Beach, Florida. Please discover the collection at : Chic collection Richline team, from left to right : Michael Schwartz, Alisa Bendayan, Fabrice Taupin (Marie Claire), Elena Baronoff (Private Collection), Ramona Genao, Karen Liebowitz Classique collection
11 about the Magazine The Marie Claire Group is pleased to announce the launch of a new edition in the Middle East: Marie Claire «Lower Gulf». The first issue, dated Feb 2013, is published by the new Marie Claire partner in the Middle-East Medialeader/Madiaquest, and distributed in the following countries: Koweït, Emirates, Qatar, Bahreïn and Oman. Marie Claire «Lower Gulf» replaces the previous editions Marie Claire Koweit and Marie Claire Emirates. The Marie Claire Fashion Show / Runaway is now available in Italy and China, and Marie initially launched with Marie Claire USA, is developing successfully among other international Editions of Marie Claire : MC Indonesia, MC UK and MC Australia (insert sections in the November 2012 issue)
12 inside News Licensing partnership in 2013 Welcome to the new licensees : Japan Le Moir: nurse uniform (Marie Claire) Le Moir: baby s ready-to-wear (0-2 years old) (Marie Claire) South-Korea TL Underwear: underwear (Marie Claire) Silvertex: socks, stockings (Marie Claire) J Fashion: leathergoods (Marie Claire) Sunmi: caps, scarves, muflers, hats, handkerchieves (Marie Claire) Global Time: watches (Marie Claire) Greengate : bedding, bathroom accessories, tablecloth (Marie Claire) Belove: cosmetics (Marie Claire) Vogue Towel: towels (Marie Claire) Top Vision: ready-to-wear (Marie Claire Paris) Adiron - Marie Claire Paris bag (Japan) Australia and New-Zealand Linen House: Bed linen and towelling products (Marie Claire Paris) And thank you for renewing your trust : Japan ACE: travel cases, men s business bags, travel goods (Marie Claire, Marie Claire Forum, Marie Claire Homme) AMICO: men s black formal Suits (Marie Claire Homme) ISF/HIROTA: pajamas & nightwear for women & men (Marie Claire Forum & Marie Claire Homme) R PENTA: ready-to-wear for men (Marie Claire & Marie Claire Homme) contact Us Ideas, comments and information to be shared, please to: licences@gmc.tm.fr Marie Claire Paris men s products (Japan) Adiron - Marie Claire Paris bag (Japan)
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