BRAND HISTORY. Since it's creation in 1985, Oxbow. has served a specific market. mindedness, on creativity and innovation.
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1 OXBOW PRESENTATION
2 BRAND HISTORY
3 BRAND HISTORY Since it's creation in 1985, Oxbow has served a specific market within the field of board riding sports. With its preeminence in sports fashion, it strongly rests on human and technologic open- mindedness, on creativity and innovation. Offering a wide range of products to countries throughout the world, Oxbow surfs between seas and mountains; two fields the brand has always explored.
4 BRAND HISTORY In 1991, Oxbow relaunched the Wo orld Longboard tour and supported the best riders ever known such as Laird Hamilton or Jason Polakow. During the winter, Oxbow innovated creating the Back-to-Powder event, which gathered the twelve best skiers and snowboarders in the world. The brand really craves sharing its experience, giving everyone the feeling of such emotions coming from an intense harmony with nature.
5 BRAND HISTORY Matthieu Bazil, current CEO of DC Shoes for Europe, Africa and The Middle East, will replace Eric Bonnem at the head of OXBOW. First trained by Adidas, he then entered Quicksilver (and stayed there from to 2006). Then in 2005, he arrived at DC Shoes where he operated as Sales Director for Europe, Africa and The Middle East for 10 months before moving up to the position of CEO for the EAMO zone. He will have for mission to increase sales in the surf field.
6 BRAND DYNAMIC
7 BACK TO POWDER EVENT
8 25 TH ANNIVERSARY OXBOW 25 th ANNIVER RSARY A concept based on one of the first Oxbow design
9 PRESS COVERAGE
10 A STRONG VISIBILITY IN THE PRESS
11 A BRAND CREATOR OF RIDING EMOTIONS
12 BRAND UNIVERSE Clothing and accessories outdoor sport s Brand Men, women and children Strongly inspired by the world of outdoors sports
13 BRAND EXPRESSION Covering four types of sports: Surfing Windsurfing Snowboarding Cross motorbike
14 BRAND VALUES SPORTS PLEASURE MORE THAN SPORTS BUSINESS ACCURATE AND CONTEMPORARY VALUES Authenticity Creativity Technicity Respect of nature and dits cultures
15 BRAND POSITIONING Chic, Fashionable, Sportswear Oxbow symbolize es the perfect mix
16 BRAND AWARENESS 20,00% 00% 18,00% 16,00% 14,00% 12,00% 10,00% A 25 / 40 Years Old Consummer 8,00% 6,00% 400% 4,00% 2,00% 0,00% 0/14 15/19 20/24 25/29 30/34 35/39 40/44 45/49 50/54 55/59 60/64 65/69 70/74 75/79 80/84 80 % of our consummerss
17 A GLOBAL BRAND
18 A GLOBAL BRAND PREMIUM FASHION POSITIONING A pioneer in sports fashion A partner to Longboard An efficient i marketing strategy A valuable retail development
19 WORLDWIDE DISTRIBUTION A GLOBAL BRAND Point of sales AN INCREASING INTERNATIONAL PRESENCE
20 ONLINE PRESENCE A GLOBAL BRAND
21 A GLOBAL BRAND ONLINE PRESENCE OF EVENTS
22 READY-TO-WEAR COLLECTIONS
23 ACCESSORIES COLLECTIONS
24 OXBOW WATCH HES AND JEWELLERIES
25 WATCHES COLLECTION THE OXBOW WORLD OF CUSTOMERS NEEDS WATCHES MATCHES WITH
26 MEN S COLLECTION Réf Réf Réf
27 LADIES COLLECTION Réf Réf Réf
28 TEEN S COLLECTION Réf Réf Réf
29 KIDS COLLECTION Réf Réf Réf
30 JEWELLERI ES COLLECTION OXBOW SYMBOLIZES DREAMS AND APPELS TO IDYLLIC TRIPS
31 JEWELLER RIES COLLECTION Réf W51240N Réf W21221M62 Réf W41246
32 JEWELLER RIES COLLECTION Réf W41232 Réf W Réf W Réf W21220N
33 MAR RKETING EFFICIENT MARKETING GSTRATEGIES
34 MARKETING SPRING-SUMMER SUMMER 2009 ADVE ERTISING VISUAL
35 MARKETING SPRING-SUMMER SUMMER 2009 ADVE ERTISING VISUAL
36 WATCHES DISPLAY AND CASE MARKETING Display 56L x 30P x 30H cm Case
37 JEWELS DISPLAY AND CASE MARKETING Display 60L x 40D x 30L cm Case
38 MARKETING PRESS COVERAGE Ca se passe comme ça, November 2008 Modz ik, November 2008 Blake Magazine, November 2008
39 MAR RKETING PRESS DAY FOR THE PRESENTATION OF SPRING-SUMMER 2009 COLLECTION
40 ASUMM MARY OF OXBOW Large and wide Brand Awareness Escape and Welfare, values in the spirit of time Good and qualitative perception from customers The OXBOW collection generates desire Come across OXBOW universe on the website
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